Candy Market Research Reports & Industry Analysis

Candy is normally defined as a sweet created from sugar and normally mixed together with other ingredients, like dairy products, chocolate, fruit, or nuts. The term “candy” comes from an Arabic word, qandi, meaning “made of sugar”.

The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.

Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.

Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.

Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.

Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.

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Candy Industry Research & Market Reports

  • Sugar Confectionery in the Philippines

    ... current value growth, a slight retail volume decline and a significant decline in foodservice volume sales. Sales are expected to be negatively affected by the spread of COVID-19. With the entire Luzon region placed under ... Read More

  • Gum in Norway

    ... which is much reduced, or to combat bad breath, which is less of a priority for this period of reduced social interaction and wearing of face masks. Moreover, gum saw reduced demand over the entire ... Read More

  • Sugar Confectionery in Finland

    ... particular, this is likely to impact boiled sweets, lollipops, toffees, caramels and nougat. In terms of adult consumption, mints and even more so power mints, which are often consumed as a breath freshener outside of ... Read More

  • Gum in Finland

    ... current retail volume and value sales of chewing gum dropped immediately. Even when restrictions ease, COVID-19 is expected to continue to dampen sales in 2020. This is because a significant number of potential consumers will ... Read More

  • Gum in the Philippines

    ... COVID-19. The category is likely to be adversely affected by the pandemic since gum is highly discretionary. With the entire Luzon region being placed under quarantine in March and April, and various other lockdowns since ... Read More

  • Gum in Ireland

    ... was outperforming bubble gum each year due to the sugary connotations associated with bubble gum. However, in 2020, bubble gum is expected to perform slightly better than chewing gum in response to lockdown. As bubble ... Read More

  • Sugar Confectionery in Norway

    ... a spike in sales of staples (pasta, noodles, rice, canned/preserved food, etc.) as the Norwegian government imposed restrictions on their populations’ movements. The overall trend towards ‘snackification’ paused, as consumers found more time, opportunity, and ... Read More

  • Sugar Confectionery in Ireland

    ... by the COVID-19 crisis as current value growth rates are anticipated to fall in 2020 overall. Since the beginning of lockdown in Q2, many consumers have had to tighten their budgets as the pandemic has ... Read More

  • Sugar Confectionery in Australia

    ... and purchased as a supply of basic medication and treatment for mild flu symptoms. The stockpiling effect is not expected to last long as consumers would have to go through their current supply of lozenges ... Read More

  • Gum in Spain

    ... of COVID-19. Lockdown restrictions introduced from 15 March mandated the temporary closure of non-essential shops and businesses, including bars, restaurants, cafés, cinemas and commercial and retail businesses. Although these restrictions are being carefully lifted, foodservice ... Read More

  • Sugar Confectionery in Spain

    ... gums, jellies and chews and the category is set to drive overall retail volume growth in 2020 as many consumers stocked up on their favourite products early in the COVID-19 epidemic in anticipation of a ... Read More

  • Sugar Confectionery in Poland

    ... ingredients can cause in their diets. During the quarantine period, with more time on their hands and shopping lists that stuck to essentials, Poles paid even more attention to their health. The trend was prevalent ... Read More

  • Sugar Confectionery in Indonesia

    ... growth is expected to be lower than that seen in 2019, although similar to the growth rates seen in other years of the review period. Foodservice volume sales are expected to plummet due to the ... Read More

  • Sugar Confectionery in the Netherlands

    ... sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, ... Read More

  • Gum in Poland

    ... population, especially consumers with client-facing jobs. Due to the COVID-19 pandemic and subsequent quarantine, only essential businesses were permitted to stay open, meaning that everyone else had to work from home or isolate at home ... Read More

  • Gum in Georgia

    ... will be attracted by sugar-free gum’s breath-freshening properties and concerns regarding the direct impact of sugarised gum on the teeth. Euromonitor International's Gum in Georgia report offers a comprehensive guide to the size and shape ... Read More

  • Sugar Confectionery in Mexico

    ... place to decrease that mobility and prevent people from gathering (no schools, work from home, no entertainment services or events, etc) as a result of COVID-19. Sugar confectionery is often sold at street stalls, traffic ... Read More

  • Sugar Confectionery in the United Kingdom

    ... at home during school closures. However, sugar confectionery remains high on the list of product areas threatened by the negative image of sugar in an increasingly health-conscious environment. Towards the end of the review period, ... Read More

  • Gum in Turkey

    ... and volume growth in 2020 compared to the review period. As a product, gum is vulnerable to changes in consumer behaviour brought about by the global pandemic. For example, it is a snack that is ... Read More

  • Gum in the United Kingdom

    ... negative impact on sales. Home seclusion and the closure of non-essential retail outlets have undermined the potential for on-the-go consumption and impulse purchases, which are traditionally key to the performance of gum. These factors are ... Read More

  • Gum in Croatia

    ... after a meal out or in social situations to maintain fresh breath. However, retail value sales are expected to increase slightly, thanks to an increase in unit prices. Euromonitor International's Gum in Croatia report offers ... Read More

  • Gum in the Netherlands

    ... benefits it gives, particularly fresh breath on-the-go. However, from March 2020, working from home and social distancing was encouraged by the Dutch government, reducing on-the-go consumption moments. In addition, through spending more time at home, ... Read More

  • Gum in Egypt

    ... gum is a non-essential product, and volume sales have been in decline since currency devaluation in 2016 saw an increase in average prices. However, the impact of the pandemic, which has seen levels of disposable ... Read More

  • Gum in Indonesia

    ... in 2020, whilst retail volume sales are set to decline. This is mainly due to PSBB (Pembatasan Sosial Berskala Besar), or social distancing measures. Gum is mainly consumed on-the-go whilst travelling, and with the instruction ... Read More

  • Sugar Confectionery in Egypt

    ... slowed in 2019, and immediately prior to the onset of COVID-19 was continuing to slow – consumer confidence was returning, process had stabilised and product development and an increase in choice thanks to burgeoning domestic ... Read More

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