Market Research Logo

Beer Market Research Reports & Industry Analysis

Beer is the oldest and one of the most popular alcoholic beverages in the world. Beer is produced by the fermentation and brewing of malted barley, wheat and rice. The bitter flavor of beer comes from the plant and flower called hops. Today the beer industry is a global business with many multinational companies and thousands of smaller breweries.

The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.

The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.

Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.

Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.

...Show More ...Show Less


Beer Industry Research & Market Reports

  • Beer, Wine & Liquor Stores in the US - Industry Market Research Report

    ... over the five years to 2018. Many establishments have experienced strong sales of high-margin and imported beverages, which are typically found less often at alternative retailers, amid rising per capita disposable income. Additionally, consumer preferences ... Read More

  • Breweries

    ... (the Netherlands), Molson Coors (US), and Tsingtao (China). DG Yuengling and Son is the leading US craft brewer by sales volume, according to the Brewers Association. COMPETITIVE LANDSCAPE Large breweries dominate the global beer market, ... Read More

  • Beer in Chile

    ... in beer. Apart from their small size, their rapid growth can be explained by the greater variety of imported brands and the appearance of new flavours in the case of flavoured/mixed lager, and by the ... Read More

  • Beer in Japan

    ... summer to autumn when beer demand is traditionally highest. In June 2017, the government made an amendment to liquor tax to limit retailer discounting of alcoholic drinks. The amendment introduced “Standards for Fair Trading of ... Read More

  • Beer in the US

    ... expected to result in USD142 million in annual excise tax savings for small US brewers, with savings potential of up to 50%. The tax advantage for small (typically craft) brewers was pitched by craft beer ... Read More

  • Beer in Brazil

    ... drivers like constrained budgets, conservative spending habits and uncertainty are expected to have a negative impact on demand for beer. In addition, the difference in time zones mean that most games will be broadcast in ... Read More

  • Beer in Chile (2018) – Market Sizes

    ... trade) and non-retail (on trade and food industry) sales. Market size for Beer in Chile is given in CLP and litre with a minimum of five years' historical data. Market Forecast is provided for five ... Read More

  • Beer in Thailand

    ... This led to an extended period of mourning lasting until the end of October 2017. During this period of mourning, the entire country took on a more sombre and respectful attitude towards life and this ... Read More

  • Beer in Kenya

    ... InBev gained access to wider distribution, and is therefore looking to leverage brands such as Corona, whose consumption in the region is supported by the many experiential events, and mostly by millennials, who are open ... Read More

  • Beer in South Africa

    ... by prevailing health and wellness concerns, as consumers increasingly embrace healthier lifestyles. For instance, during the review period, shoppers welcomed the introduction of Castle Free, a low-alcohol beer with 0.05% ABV. In response to the ... Read More

  • The 2019-2024 Outlook for Cases of Canned Beer and Ale Excluding 12-Ounce Cans in the United States

    ... across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city ... Read More

  • Beer in Poland

    ... total volume sales. This is also explained by the trend that Poles are trying to consume lower quantities but higher quality alcohol. Within lager, which holds the overwhelming share of beer, economy and mid-priced segments ... Read More

  • The 2019-2024 Outlook for Canned Beer and Ale Case Goods in the United States

    ... the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the ... Read More

  • The 2019-2024 Outlook for Cases of Canned Beer and Ale Excluding 12-Ounce and 16-Ounce Cans in the United States

    ... 12-ounce and 16-ounce cans across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United ... Read More

  • Beer in Saudi Arabia

    ... present in beer in Saudi Arabia are expected to continue to focus more on social media activities for brand-building purposes during the forecast period. Sales will continue to be driven by the increasing young population ... Read More

  • Beer in Uzbekistan

    ... for cheaper brands, which are mainly bottled in plastic, there have been occasions when factories have bottled the beer before it is ready. As a result, the quality of the beer has suffered, which has ... Read More

  • Beer in Latvia

    ... GDP, beer sales will be negatively impacted by decreasing demographics. However, during the forecast period, beer is still expected to display positive growth dynamics as cross-border sales from neighbours – Estonia and to a smaller ... Read More

  • Beer in Norway

    ... and wheat beer had the strongest growth although lager remained the most consumed beer type and, despite losing share over the review period to dark beer, remained popular due to the frequent launch of new ... Read More

  • Beer in Bolivia

    ... penetration. The traditional consumer segments that drank beer are showing a growing preference for alternative products such as liqueurs or spirits. Similarly, new generations are looking for differentiated and innovative products. RTDs or liqueurs such ... Read More

  • Alcoholic Drinks in the Czech Republic

    ... in the Czech Republic via various types of festivals and advertising both on television and in stores. The main consumer group for cider/perry comprises women and younger consumers who like to experiment with new alcoholic ... Read More

  • Beer in Thailand (2018) – Market Sizes

    ... trade) and non-retail (on trade and food industry) sales. Market size for Beer in Thailand is given in THB and litre with a minimum of five years' historical data. Market Forecast is provided for five ... Read More

  • Beer in Cameroon

    ... higher living costs, many of them traded down to economy brands. However, due to a strong beer culture in Cameroon, beer continues to be favoured at most social events. Beer is anticipated to register strong ... Read More

  • Beer in Slovenia

    ... constant influx of new products and imports. While non-lager volume sales are growing steadily, they remain marginal, with Zlatorog and Union dominating due to highly developed on-trade sales channels and visible promotional activities. Furthermore, the ... Read More

  • Beer in New Zealand

    ... average. Growth was driven by new product development, particularly in the craft beer space, as well as the country’s expanding population, strong tourism and a buoyant property market, while the labour market also remained robust, ... Read More

  • Beer in Vietnam

    ... and bonding. In addition, most young adults choose beer over local white spirits since beer appears to be less harmful to their health when overindulging. Also, beer became the most popular choice for young adults ... Read More

< prev 1 3 4 5 6 7 8 9 10

Research Assistance

Join Alert Me Now!

Sign Up

Find out more on our blog