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Baby Products Market Research Reports & Industry Analysis

Baby care products are products intended to facilitate the care and feeding of infants and babies. Baby care supplies are sold to baby’s parents, grandparents, or others, through three primary mass channels (supermarkets, chain drugstores, mass merchandisers), natural grocery/HBC stores (such as Whole Foods Markets), and through prestige outlets such as upscale department stores (Macy’s, Bloomingdale’s, Neiman Marcus). Both upscale and downscale baby boutiques also sell baby products.

Baby care supplies are also sold through the pop-prestige channel (The Body Shop, Sephora), which takes prestige-priced HBC brands to the masses. This occurs via open-sell formats in which these brands are stocked on the open shelves, and made accessible to the average shopper.

Baby care supplies also have sell-through in convenience stores, newsstands, spas and salons with retail counters. A growing share of sales is made through direct-sales operations. These operations are driven by Internet websites with e-tail functions, and television infomercials and home shopping networks. “Direct” sells also encompass mobile advertising and print media such as mail-order catalogs, print ads, and direct-mailed coupon books.

“Babies” are defined as kids ranging from newborns to age one. Classing baby care supplies according to age-suitability is often difficult. Many of these baby products such as shampoos, toys, and pacifiers are often used by toddlers or even preschoolers. Due to this it is virtually impossible to exclude sales for these uses.

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Baby Products Industry Research & Market Reports

  • Baby and Child-Specific Products in Ukraine

    ... economise on. One exception is babies and toddlers for whom Ukrainians try to buy the best products possible, whether it be toiletries, skin or hair care etc. For older children, parents may consider buying less ... Read More

  • Baby and Child-Specific Products in Indonesia

    ... tend to invest more in the buying experience, rather than actual products. For instance, purchasing a return flight ticket instead of buying premium skin care. This trend resulted in slower current value growth for premium ... Read More

  • Baby and Child-Specific Products in Poland

    ... with one. Additionally, the positive economic situation and overall positive sentiment enco... Euromonitor International's Baby and Child-specific Products in Poland report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Baby and Child-Specific Products in the Czech Republic

    ... such as armpits, arms are increasingly the subject of depilation. This marginally aids the category’s performance despite a strengthening position of electric epilators, which benefit from strengthening advertising, product innovation and most give consumers more ... Read More

  • Baby and Child-Specific Products in Ireland

    ... about the harmful effects of unprotected sun exposure. Manufacturers will respond with more promotion of higher UV products, including SPF50 and higher. Sun protection products containing skin-nourishing ingredients and more introductions featuring natural ingredients will ... Read More

  • Baby and Child-Specific Products in Bolivia

    ... example, some parents prefer to use cotton wool balls soaked in camomile water to clean a baby's skin instead of baby wipes or corn starch instead of nappy (diaper) rash treatments. These practices are not ... Read More

  • Baby and Child-Specific Products in the Netherlands

    ... choosing professional hair removal services offered in spas, salons and beauty clinics. Depilatories also face a threat from electronic alternatives, such as epilators. Euromonitor International's Depilatories in Thailand report offers a comprehensive guide to the ... Read More

  • Nappies/Diapers/Pants in France

    ... births is expected to decline by 3% over the forecast period, according to Euromonitor International data. As a consequence, demand will mechanically decrease. Meanwhile, retail value sales at constant 2017 prices are projected to see ... Read More

  • Baby and Child-Specific Products in Uruguay

    ... has been increasing interest from consumers in new products. Uruguayan consumers, especially younger ones, are starting to try such products, including for daily routines. Moreover, with the area expanding, increasing competition is forcing companies to ... Read More

  • Baby and Child-Specific Products in China

    ... spending money, particularly on themselves and their children, in pursuit of quality of life. Euromonitor International's Baby and Child-specific Products in China report offers a comprehensive guide to the size and shape of the market ... Read More

  • Baby and Child-Specific Products in Israel

    ... companies are constantly innovating and launching new products in order to maintain and increase their share, with innovation focusing mostly on products for sensitive skin as there is growing awareness of babies' sensitivity to various ... Read More

  • Baby and Child-Specific Products in Turkey

    ... baby and child-specific products. Turkish parents are increasingly aware of the fact that infant skin is different from that of adults and therefore requires specially formulated skin care products. Over the forecast period, baby and ... Read More

  • Baby and Child-Specific Products in Mexico

    ... the traditional, long-established dermatological brand, Vitacilina. Thanks to its parent brand’s strong reputation, Vitacilina Bebé is expected to continue to enjoy a positive performance, contributing to the positive growth of medicated baby and child-specific products ... Read More

  • Baby and Child-Specific Products in the Philippines

    ... are competing with child-specific products, which are seeing a slight dip in number of new launches. However, the situation is different in baby-specific products, which is witnessing more new developments. Euromonitor International's Baby and Child-specific ... Read More

  • Baby and Child-Specific Products in Germany

    ... value growth in baby and child-specific products. In 2017, data released by the Federal Bureau of Statistics suggested that the number of newborns is rising again and will continue to do so over the coming ... Read More

  • Baby and Child-Specific Products in France

    ... 17,000 fewer babies than in 2016, according to INSEE, the National Institute of Statistics and Economic Studies. Since 2015, the government’s family policy has offered fewer incentives, with the reduction of children’s allowances, and this ... Read More

  • Baby and Child-Specific Products in Azerbaijan

    ... expensive imports, reflected in local prices. Growth in baby and child-specific products was also supported by absence of culturally-specific or traditional product alternatives to baby care products in Azerbaijan. Exceptions are rural areas with poor ... Read More

  • Amazon Best Sellers Tracker: Baby Product (Italy, May 2018)

    ... categories and countries on the Amazon websites. This service has been launched in October 2013 and represents the only benchmark available for Amazon. Amazon operates the most professional online marketplace in the world. Neither FMCG ... Read More

  • Amazon Best Sellers Tracker: Baby Product (United Kingdom, May 2018)

    ... various categories and countries on the Amazon websites. This service has been launched in October 2013 and represents the only benchmark available for Amazon. Amazon operates the most professional online marketplace in the world. Neither ... Read More

  • Amazon Best Sellers Tracker: Baby (Germany, May 2018)

    ... and countries on the Amazon websites. This service has been launched in October 2013 and represents the only benchmark available for Amazon. Amazon operates the most professional online marketplace in the world. Neither FMCG companies ... Read More

  • Amazon Best Sellers Tracker: Baby Product (France, May 2018)

    ... categories and countries on the Amazon websites. This service has been launched in October 2013 and represents the only benchmark available for Amazon. Amazon operates the most professional online marketplace in the world. Neither FMCG ... Read More

  • Baby and Child-Specific Products in Brazil

    ... managed to post fairly positive performances. Euromonitor International's Baby and Child-specific Products in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More

  • Baby and Child-Specific Products in Switzerland

    ... most prominently in baby skin care, where the trend is also strong in the adult segment. During the review period, consumers were more cautious about the ingredients listed in products when purchasing baby care, and ... Read More

  • Consumer Goods & Retailing: Global Baby Retailers

    ... number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make estimates, when official figures ... Read More

  • Baby and Child-Specific Products in Russia

    ... in Russia fell by almost 11%, continuing from the negative outlined in 2016. According to the Russian Minister of Labour and Social Protection, the situation will only worsen in the coming years, as the number ... Read More

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