Baby Products Market Research Reports & Industry Analysis

Baby care products are products intended to facilitate the care and feeding of infants and babies. Baby care supplies are sold to baby’s parents, grandparents, or others, through three primary mass channels (supermarkets, chain drugstores, mass merchandisers), natural grocery/HBC stores (such as Whole Foods Markets), and through prestige outlets such as upscale department stores (Macy’s, Bloomingdale’s, Neiman Marcus). Both upscale and downscale baby boutiques also sell baby products.

Baby care supplies are also sold through the pop-prestige channel (The Body Shop, Sephora), which takes prestige-priced HBC brands to the masses. This occurs via open-sell formats in which these brands are stocked on the open shelves, and made accessible to the average shopper.

Baby care supplies also have sell-through in convenience stores, newsstands, spas and salons with retail counters. A growing share of sales is made through direct-sales operations. These operations are driven by Internet websites with e-tail functions, and television infomercials and home shopping networks. “Direct” sells also encompass mobile advertising and print media such as mail-order catalogs, print ads, and direct-mailed coupon books.

“Babies” are defined as kids ranging from newborns to age one. Classing baby care supplies according to age-suitability is often difficult. Many of these baby products such as shampoos, toys, and pacifiers are often used by toddlers or even preschoolers. Due to this it is virtually impossible to exclude sales for these uses.

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Baby Products Industry Research & Market Reports

  • Baby and Child-Specific Products in Indonesia

    ... decisions when buying baby and child-specific products are safety, health and natural ingredients. People believe that natural ingredients are better for skin health than artificial chemicals, while also recognising that babies and children have more ... Read More

  • Baby and Child-Specific Products in China

    ... though not all offline channels achieved a full recovery in 2021, others were more successful, and the robust sales growth online also drove the recovery of the category. The impact of COVID-19, compounded by the ... Read More

  • Nappies/Diapers/Pants in Portugal

    ... more time spent at home in 2020, consumers managed their spend in the category by using low cost/private label brands during the day and more expensive/high-quality options at night to avoid leaks, which impacted value ... Read More

  • Nappies/Diapers/Pants in Slovakia

    ... changed their babies less frequently as they left the house less often. Nonetheless, the category still grew in current value terms. This was in part thanks to the increasing demand for eco-friendly and higher quality ... Read More

  • Baby and Child-Specific Products in Malaysia

    ... as a direct result of the lockdown which included the closure of schools and the restrictions on travel, and therefore consumers spent less time outdoors. In 2021, as COVID-19 related restrictions were lifted and children ... Read More

  • Baby and Child-Specific Products in Ireland

    ... 2021, despite the pandemic’s sapping effect on disposable incomes. In line with historical trends, baby and child-specific skin care was the top performer in current value growth terms in 2021, followed by baby and child-specific ... Read More

  • Baby and Child-Specific Products in Singapore

    ... region has boosted the expansion of private label lines. Despite these new entrants, high unit prices are the norm in this category. The number of brands is rapidly expanding, but none of them is gaining ... Read More

  • Baby and Child-Specific Products in France

    ... among the highest in Europe, it declined from 11.5 to 10.5 per 1,000 of population between 2016 and 2021. In addition, many parents follow a minimalist baby-hygiene routine and limit the number of products they ... Read More

  • Baby and Child-Specific Products in the United Kingdom

    ... growth in 2021, as parents in the UK were more willing to spend money on higher-priced, non-necessity goods than they were in 2020, motivated by the slow exit of the UK from the pandemic, and ... Read More

  • Baby and Child-Specific Products in Hong Kong, China

    ... the recovery of tourist consumption was delayed for the category. On top of the loss of tourist consumption, the birth rate in Hong Kong is continuously sliding. Despite the strong demand for baby and child-specific ... Read More

  • Nappies/Diapers/Pants in Bulgaria

    ... Bulgaria's lowest birth rate recorded for a number of years in 2020. On the other hand, an increase in the average unit price in 2021, due to a jump in production costs, supported current value ... Read More

  • Nappies/Diapers/Pants in Romania

    ... evolution in 2021 was much more linear. With no lockdowns in Romania in 2021 and fewer restrictions than in the previous year, consumers’ shopping behaviours were more like those seen in 2019. Despite the declining ... Read More

  • Nappies/Diapers/Pants in Mexico

    ... spread of Coronavirus (COVID-19) would lead to an increase in the number of babies born in 2020, the opposite was the case. In September 2021, Instituto Nacional de Estadística y Geografía (INEGI) confirmed a strong ... Read More

  • Nappies/Diapers/Pants in India

    ... the decline seen in 2020. In 2021, sales were able to show signs of recovery due to positive developments in terms of production and manufacturing. Given the continued difficulties with imports of cheaper products, several ... Read More

  • Nappies/Diapers/Pants in Denmark

    ... disposable pants in lower weight groups. For instance, in 2020, Libero Up & Go launched 5-9kg disposable pant. Innovations are focused on fit, comfort, absorption efficacy, and flexibility. Euromonitor International's Nappies/Diapers/Pants in Denmark report offers ... Read More

  • Nappies/Diapers/Pants in Colombia

    ... time, and starting potty training earlier. In 2021, the category saw strong signs of recovery, approaching pre-pandemic levels of volume sales. However, as in other categories in the industry, value growth was largely driven by ... Read More

  • Nappies/Diapers/Pants in Argentina

    ... less frequently. However, the volume decline was less significant for new born babies, as parents, and in particular first-time parents, were less reluctant to extend the time between nappy changes for young babies. Euromonitor International's ... Read More

  • Nappies/Diapers/Pants in Egypt

    ... the disease, parents continued to prioritise the health and comfort of their new born babies and to seek high-quality products. Pampers retained its market leadership on the back of its reputation for quality and its ... Read More

  • Nappies/Diapers/Pants in Singapore

    ... uncommon to see consumers from Singapore travelling to Johor Bahru at the weekends to purchase groceries and household essentials. Raising a child is expensive due to the high prices of baby food, nappies/diapers, and infant ... Read More

  • Baby & Toddler Products (EUROPEAN) - Industry Report

    ... on the top 220 companies, including ARTSANA SPAIN SA, BABYBJORN AB and BEBEBOUTIK. This report includes a wealth of information on the financial trends over the past four years. Plimsoll Publishing’s latest Baby & Toddler ... Read More

  • Consumer Goods & Retailing: Global Baby Retailers

    ... number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make estimates, when official figures ... Read More

  • The 2023-2028 World Outlook for Online Baby and Infant Apparels

    ... for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks ... Read More

  • The 2023-2028 World Outlook for Girls', Children's, and Infants' Outerwear

    ... for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks ... Read More

  • Nappies/Diapers/Pants in Malaysia

    ... convenience (through a quick changing solution), improved flexibility and comfort for more active babies, and that they help to foster a greater sense of independence for children during potty training. This is especially true amongst ... Read More

  • Nappies/Diapers/Pants in Chile

    ... 2019. Despite the stockpiling experienced at the beginning of the pandemic, overall demand quickly returned to regular levels as families had to practice social distancing to protect their babies’ health, and nappy/diaper usage was lower ... Read More

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