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Hispanic Market Market Research Reports & Industry Analysis


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Hispanic Market Industry Research & Market Reports

  • Hispanics and Household Products - US - August 2017

    ...categories in which Hispanics exhibit high levels of satisfaction and limited motivation to change. As functional factors are the foundation in these categories, brands may have to look beyond these attributes for ways to stand ... Read More

  • Consumer Lifestyles in Mexico

    ...the persistence of a large informal economy where low wages remain the norm and older consumers find they cannot afford to retire. Internet penetration is improving and this is expected to boost online shopping as ... Read More

  • Hispanics and Personal Care - US - July 2017

    ...that make an effort to consistently connect with Hispanics, going beyond trial. Personal care is a category in which brand is only important when it is associated with specific benefits such as scent and being ... Read More

  • Marketing to Hispanic Millennials - US - June 2017

    ...are of Hispanic origin. The majority of Hispanic Millennials are bilingual and bicultural and want to fit in both the American and the Hispanic world, which creates opportunities to brands as they are open minded ... Read More

  • Digital Trends - Hispanics - US - May 2017

    ...navigate their surroundings, and consume content. In addition to these two devices, Hispanics show higher purchase intent for most consumer electronics when compared to all US consumers. Still, with so many options to choose from ... Read More

  • Hispanics' News Consumption - US - April 2017

    ...internet, news providers need to find ways to stand out and appeal to Hispanic consumers. Gaining and maintaining their trust is key. This report examines the following areas: Television tops, but the internet is reshaping ... Read More

  • Hispanics' Perceptions of Auto Brands - US - March 2017

    ...The challenge for most brands is to build awareness and a reputation for reliability and durability that gives them a place in the consideration set of Hispanics. Highlighting style and advanced technology can increase appeal ... Read More

  • Hispanics and Alcoholic Beverages - US - December 2016

    ...discretionary items. Despite this, Hispanics’ share of expenditures on alcoholic beverages under index relative to Hispanics’ share of the US population, in part because Hispanics gravitate toward consuming products they are familiar with such as ... Read More

  • Hispanics as Pet Market Consumers

    ...selecting dog foods Hispanic dog owners are more likely than other dog owners to bear in mind the food texture and taste preferred by their dogs. Latino cat owners are more likely than non-Hispanic cat ... Read More

  • Hispanics' Attitudes Toward Advertising - US - November 2016

    ...story. This creates a challenge for advertisers, as they may have more success resonating with Hispanics if they can fit their narratives into that context. In any situation, advertisers seem to have a very small ... Read More

  • Hispanic Foods & Beverages: United States

    ...Hispanic cheese retail sales are provided in annual series from 2011 to 2015. Furthermore, 2014 and 2015 US Hispanic food sales tracked by Information Resources are segmented in 12 product categories in terms of value ... Read More

  • Hispanic Foods and Beverages in the U.S., 6th Edition

    ...appeals to consumers. The report projects that sales of Hispanic foods and beverage in the U.S. will increase in size from close to $17.5 billion in 2015 to over $21 billion in 2020, a compound ... Read More

  • Hispanics - Feeding Their Kids - US - October 2016

    ...their kids are not the same their kids like and Hispanic parents need to make compromises. The discrepancies in expectations can create some tension when kids ask for foods they like and they can be ... Read More

  • Marketing to Hispanic Moms - US - September 2016

    ...associated with motherhood and managing their households. However, unacculturated Hispanics seem to welcome those challenges and be mentally ready to handle them; as Hispanic moms become more acculturated and their expectations change, Hispanic moms are ... Read More

  • Hispanics' Content Consumption and Sharing - US - August 2016

    ...which allows them to have more control over what, when, and where they watch content; larger devices may be used with family; mobile devices grant Hispanics the opportunity of having some “me” time. For brands ... Read More

  • Hispanics and Beauty Products - US - July 2016

    ...oriented, and their willingness to experiment and try new products makes achieving brand loyalty difficult. As brands aim to connect with Hispanic women and become part of their consideration set, it is not easy to ... Read More

  • Hispanics: Demographic and Consumer Spending Trends, 9th Edition

    ...has been growing faster than the number of non-Hispanic households. Second, average spending by Latino households has increased more than average spending by non-Hispanic households. These two basic variables (more rapid household growth + higher ... Read More

  • Hispanics and the Car Purchasing Process - US - June 2016

    ...car buying process, Hispanics show some flexibility in terms of the makes and models they want, particularly when they intend to purchase a used car. Hispanics are pragmatic car buyers, who are not always impressed ... Read More

  • Hispanics and Money Management - US - May 2016

    ...However, Hispanics tend to lack clear financial goals and their distrust of institutions means they are not using them to their full potential." - Juan Ruiz, Director of Hispanic Insights This report looks at the ... Read More

  • Car Purchasing Process - US - April 2016

    ...is shifting, and the consumer attitudes that led to strong sales over the past five years are unlikely to be repeated. Two main market drivers, pent-up demand/vehicle replacement and desire for fuel efficiency, are less ... Read More

  • Hispanics and Fast Casual Dining - US - February 2016

    ...However, in spite of this, Hispanics tend to have difficulties seeing a better value in fast casual restaurants when comparing these to other types of restaurants. This report examines the following areas: Hispanics over index ... Read More

  • The Hispanic Apparel and Footwear Consumer - US - January 2016

    ... Read More

  • Hispanics and Brand Loyalty - US - December 2015

    ...as affordability, dependability, and trust. When targeting Hispanics, brands also need to be aware that brand loyalty can be fragile." - Juan Ruiz, Director of Hispanic Insights This report looks at the following areas: Hispanics ... Read More

  • Hispanics and Shopping for Groceries - US - November 2015

    ...where they shop. In this regard, there isn’t a single retailer type that meets all of Hispanics’ grocery shopping needs and therefore they visit multiple stores in a typical week. Hispanics know where to go ... Read More

  • Hispanics and Healthcare - US - August 2015

    ...in the way they live. While they see value in health insurance, financial constraints also limit the access that less-affluent Hispanics have to health insurance. Moreover, while having insurance gives Hispanics peace of mind, it ... Read More

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