Gay & Lesbian Market Market Research Reports & Industry Analysis

The past decade has seen substantial improvements in the status of gay men and lesbians in the workplace and in society as a whole. Against this background of accelerating change, the most profound trend affecting the gay and lesbian market may be the increasing acknowledgment by American society and legal institutions of the value and validity of committed same-sex relationships—a modern social progress movement often called marriage equality. Since the mid-1990s public opinion has continually shifted toward favoring same-sex marriage, while the percentage of Americans supporting civil unions is at an all-time high.

California has the largest population of any single state and, unsurprisingly, also has the largest gay and lesbian population. Its projected 2.3 million gay and lesbian residents represent 15% of the U.S. gay and lesbian population as a whole. New York follows, with a gay and lesbian population of approximately 1.2 million. However, it is important to note that the distribution of the gay and lesbian population is not purely a coastal phenomenon. There are substantial gay and lesbian populations in states such as Texas, Illinois, Ohio and Georgia.

Same-sex couples are more likely to be found in large metropolitan areas. Around 40% of all same-sex couples live in the 15 largest metropolitan areas, compared to only 30% other households.

In addition to providing goods and services for gay and lesbian couples in conjunction with their wedding ceremonies and celebrations, marketers can benefit from targeting gay and lesbian family households, just as they do in the American consumer market as a whole. Census data show that roughly one in five (21%) same-sex couples have children under the age of 18 in the household. This means that a substantial number of gay and lesbian family households generate significant expenditures on children as well as on themselves.

...Show More ...Show Less


Gay & Lesbian Market Industry Research & Market Reports

  • Sex Toys Market in Japan 2022-2026

    ... during the forecast period. Our report on the sex toys market in japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. ... Read More

  • Fertility Services Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

    ... US$ 73.1 Billion by 2027, exhibiting a growth rate (CAGR) of 16% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence ... Read More

  • Global Sex Toys Market 2022-2026

    ... period. Our report on the sex toys market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date ... Read More

  • Mobile Travel Safety Apps in Leisure Tourism - Case Study

    ... challenges for app developers. It also looks at some specific examples and use cases. Key Highlights Travel Safety Applications were traditionally part of a more complex corporate risk management product, but the pandemic has highlighted ... Read More

  • Global Sexual Wellness Market Analysis 2020

    ... of physical, mental, and social well-being in relation to sexuality. The main purpose of sexual wellness products is to provide safe sex and at the same time help to enhance sexual pleasure. It also includes ... Read More

  • Case Study: How destinations are targeting the ever growing LGBTQ+ market

    ... identities that fall under this bracket. Key players across the travel sector are supporting this market spurring economic and social development within their community. This case study takes a look at the LGBTQ+ traveler market ... Read More

  • Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition, The

    ... other forms of civil unions over the past decade is triggering an increase in the visible numbers of gay and lesbian family households and consequently an expanding market for consumer goods and services of all ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings