Gay & Lesbian Market Market Research Reports & Industry Analysis
California has the largest population of any single state and, unsurprisingly, also has the largest gay and lesbian population. Its projected 2.3 million gay and lesbian residents represent 15% of the U.S. gay and lesbian population as a whole. New York follows, with a gay and lesbian population of approximately 1.2 million. However, it is important to note that the distribution of the gay and lesbian population is not purely a coastal phenomenon. There are substantial gay and lesbian populations in states such as Texas, Illinois, Ohio and Georgia.
Same-sex couples are more likely to be found in large metropolitan areas. Around 40% of all same-sex couples live in the 15 largest metropolitan areas, compared to only 30% other households.
In addition to providing goods and services for gay and lesbian couples in conjunction with their wedding ceremonies and celebrations, marketers can benefit from targeting gay and lesbian family households, just as they do in the American consumer market as a whole. Census data show that roughly one in five (21%) same-sex couples have children under the age of 18 in the household. This means that a substantial number of gay and lesbian family households generate significant expenditures on children as well as on themselves.
Gay & Lesbian Market Industry Research & Market Reports
... during the forecast period. Our report on the sex toys market in japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. ... Read More
Fertility Services Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027
... US$ 73.1 Billion by 2027, exhibiting a growth rate (CAGR) of 16% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence ... Read More
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... challenges for app developers. It also looks at some specific examples and use cases. Key Highlights Travel Safety Applications were traditionally part of a more complex corporate risk management product, but the pandemic has highlighted ... Read More
... of physical, mental, and social well-being in relation to sexuality. The main purpose of sexual wellness products is to provide safe sex and at the same time help to enhance sexual pleasure. It also includes ... Read More
... identities that fall under this bracket. Key players across the travel sector are supporting this market spurring economic and social development within their community. This case study takes a look at the LGBTQ+ traveler market ... Read More
Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition, The
... other forms of civil unions over the past decade is triggering an increase in the visible numbers of gay and lesbian family households and consequently an expanding market for consumer goods and services of all ... Read More