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Vodka & Gin Market Research Reports & Industry Analysis

Vodka is a distilled alcoholic beverage that is mainly composed of water and ethanol; the alcohol part comes usually from fermented grains or potatoes.

Gin is a spirit that is created by using juniper berries. There are three different production methods: pot distilled gin, column distilled gin, and compound gin.

Many companies have seen vodka as an easy industry to get into. The production process is considered relatively easy and straight forward, and there are plenty of resources to make the drink. Although the drink has been popular in Eastern Europe and Russia for centuries, the recent boom of the alcoholic cocktail scene in the United States has created a high demand for the drink. To keep up with local demand, the United States has also developed their own grape-based vodka. This has changed manufacturing legislation in Europe.

Gin is an alcoholic beverage that is almost never drank on its own. It is made specifically for cocktails. With this in mind, gin has also experienced a growth in demand because of the growing cocktail scene in the United States. Gin has little standards on how to make it, and therefore cheap varieties exist in grocery stores.

MarketResearch.com’s collection of market research studies on the alcoholic beverages industry will help you stay competitive and grow in this healthy market. We offer a full array of studies on vodka and gin, and many other spirits and alcoholic drinks.

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Vodka & Gin Industry Research & Market Reports

  • Distilleries

    Distilleries Distilleries Read More

  • The 2019-2024 Outlook for White Spirits (vodka, Gin, and White Rum) in the United States

    ... cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent ... Read More

  • Alcoholic Drinks Packaging in Singapore

    ... sales over the forecast period. This stems from the fact that glass is an inert material, thereby preserving the beverage’s original taste. Also, the majority of beer and cider/perry sales are made on-trade, with consumers ... Read More

  • Spirits in Costa Rica

    ... the popularity of illicit trade. This continues to thrive through parallel distribution networks that ensure availability in independent small grocers across the country, where they are sold below the retail prices seen in chained grocery ... Read More

  • Spirits in Guatemala

    ... rum and aguardiente, which offer extremely affordable brands such as Sello de Oro Venado rum and Venado aguardiente (Industrias Licoreras de Guatemala SA). Rum and aguardiente continued to be the most popular spirits in Guatemala, ... Read More

  • Spirits in Dominican Republic

    ... 2017 witnessed a return to local products with a premium positioning. While some imported premium and super premium rums are available, they remained a niche. As a result of increasing taxation, many consumers returned to ... Read More

  • Spirits in US (2018) – Market Sizes

    ... size is based on retail (off trade) and non-retail (on trade and food/other industries) sales. Market size for Spirits in US is given in USD and litre with a minimum of five years' historical data. ... Read More

  • Spirits in Chile

    ... activations in the on-trade channel, enabling brands to have more direct communication with consumers and transmit the concepts related to their brands. On the other hand, the premiumisation trend enhanced the effect of these activations ... Read More

  • Spirits in Japan

    ... 2008, when it was stimulated by Suntory’s Japanese whisky brand, Kakubin. It has now extended to other types of whisky, including bourbon, scotch whiskies and other imported whiskies, with some bars also starting to offer ... Read More

  • Spirits in the US

    ... a wider variety of interesting spirits and greater shelf space is being dedicated to other distilled spirits. This means that the smaller brands of traditional spirits are being pulled from the bar shelves. From cachaça ... Read More

  • Alcoholic Drinks in the US

    ... category of beer. The unit price continued to increase as premiumisation trends took hold across alcoholic drinks. However, off-trade value growth for alcoholic drinks in 2017 marginally underperformed compared to the market’s overall value growth ... Read More

  • Spirits in Thailand

    ... heavily dominated by “other” spirits, with local distilled beverage sura khao the biggest seller. In addition, sura khao is set to outperform the category over the forecast period, with sales set to benefit from rising ... Read More

  • The 2019-2024 Outlook for Smirnoff Ice Ready-to-Drink Alcoholic Beverages in the United States

    ... States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is ... Read More

  • The 2019-2024 Outlook for Smirnoff Moscow Mule Ready-to-Drink Alcoholic Beverages in the United States

    ... the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the ... Read More

  • The 2019-2024 Outlook for Vodka in the United States

    ... or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and of the United States ... Read More

  • Spirits in Kenya

    ... encourage responsible drinking. Also, urban areas are characterised by an influx of restaurants in shopping centres, as well as pubs/lounges and bars in the central business district, enhancing the availability and distribution of spirits. Notably, ... Read More

  • Spirits in South Africa

    ... boost opportunities in categories like tequila, with microdistilleries benefiting from expansion of the local agave industry. During the review period, brands like Esperanza and Leona were already gaining shelf space. Likewise, ingredients like Fynbos and ... Read More

  • Spirits in Uzbekistan

    ... vodka is available in Uzbekistan. Many new vodka brands appear and disappear in the Uzbekistani marketplace regularly. Due to competitive prices in comparison with other spirits, which are mainly imported, vodka continues to be the ... Read More

  • Spirits in Poland

    ... always treated as an attribute of a wealthy lifestyle, it continues to gain new followers. In value terms, sales recorded much higher growth than volume, as consumers started switching to more expensive types such as ... Read More

  • The 2019-2024 Outlook for Distilled Vodka in the United States

    ... U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and of the ... Read More

  • Spirits in Bolivia

    ... to change the consumer profile associated with this drink, and one strategy has been to approach millennials with contemporary, simple and direct language. By holding events exclusively aimed at this young segment, and being present ... Read More

  • Spirits in Latvia

    ... power, consumers were moving between spirits segments, preferring more premium categories during the process. Categories like gin, whiskey and cognac largely gained in the process. This movement took a toll on economy-priced segments, such as ... Read More

  • Spirits in Slovenia

    ... boosted consumer confidence, resulting in higher spending. Also, this has encouraged businesses to extend investments and refresh their portfolios, while strengthening distribution both off and on trade. Blended whiskies, white rum, bitters and gin were ... Read More

  • Alcoholic Drinks in New Zealand

    ... years. Over the review period the craft and premiumisation trends continued to impact the market, leading to a fall in volume sales alongside positive current value growth as consumers opted for quality over quantity. In ... Read More

  • Spirits in Cameroon

    ... when going out on the town; as such, spirits is anticipated to record positive volume growth over the forecast period. Middle- and high-income consumers are expected to drive the category growth. Middle-income drinkers are very ... Read More

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