Affluent Market Market Research Reports & Industry Analysis

An American goal, at least as portrayed in advertising and mass media, is to strive for affluence. But what is “affluence?” There is no one official definition. One gauge views affluence in tiers.

Mass affluent adults are defined as one-person households with an income of $75,000-$99,999 and all adults in households with a household income of $100,000-$149,999. Highly affluent adults are those living in households with a household income of $150,000-$249,999. Super-affluent consumers are adults in households with a household income of $250,000 or more.

There are 62 million American consumers living in affluent households. Affluent consumers account for 28% of all U.S. adults. The 34 million mass affluent consumers represent 15% of all American consumers, while the highly affluent account for 9% and the super-affluent segment amounts to 4% of American adults.

Given the projected rapid growth in the population of Latinos, multicultural consumers especially Latinos, are expected to play an increasingly important role in the affluent consumer market. However, at the present time multicultural households remain underrepresented in the affluent consumer market. They account for 29% of all households but only 20% of affluent households.

There are three million affluent consumers, or approximately 5% of the affluent consumer population, who do not have a high school diploma. However, in general, a high level of educational achievement differentiates affluent from other consumers. While only 16% of other consumers have a college degree or more, 43% of affluent consumers have undergraduate or graduate degrees.

In general, affluent consumers are less likely than other consumers to live in small towns and rural areas outside the 100 largest metropolitan areas (43% vs. 50%). The super-affluent are especially likely to live in the 10 largest metro areas. The New York metropolitan area contains more affluent households by far than any other metro area in the United States. The 2.1 million affluent households in the New York metro area represent 9% of all affluent households.

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Affluent Market Industry Research & Market Reports

  • Mass Affluent Target Propositions, 2021 Update - A Key for Sustainability and Growth

    ... years. Some banks are not new to capturing this demographic with dedicated services, but in this digital transformation period competition for this lucrative (yet somewhat untapped) group is on the rise. Heightened competition and regulatory ... Read More

  • Affluent Food Shoppers

    ... income of $150,000 or more. Affluent food shoppers are further segmented into mass affluent food shoppers, with a household income of $150,000-$249,999, and highly affluent food shoppers, with an income of $250,000 or more. The ... Read More

  • Affluent and High Net Worth Market: Wealth, Banking, and Payments Trends, 8th Edition

    ... total affluent household wealth upward. Post-recession household growth is most pronounced among affluent households, which grew by 90% from 2010 to 2019. As a result, upper affluent ($500K+ income) households now comprise roughly 2% of ... Read More

  • Premium Vs Value: Industry and Consumer – Realities and Future Growth Opportunities

    ... and needs to secure relevant product array for premium and value consumers to tap well into available potential and create a platform for long-term expansion. This report analyses industry dynamics and the consumer landscape, including ... Read More

  • Industry Groups Chartbook - Consumer Electronics in the High Income Economies

    ... has been astronomical and this has paired with increasing wealth levels across the globe to create an incredibly fast-moving and competitive market. Key Highlights The High Income Group market has grown strongly in recent years, ... Read More

  • Industry Groups Chartbook - Food & Grocery Retail in the High Income Economies

    ... produce has been traded, and in every corner of the world massive household names compete on both price and quality in an increasingly intense market. Key Highlights The High Income Group market has grown strongly ... Read More

  • Industry Groups Chartbook - Apparel Retail in the High Income Economies

    ... years. From formal eventwear to casual sleepwear, apparel products are purchased by every demographic in every corner of the world. Apparel retailing is a market that is very much here to stay. Key Highlights The ... Read More

  • Industry Groups Chartbook - Online Retail in the High Income Economies

    ... is done online and traditional retailers are quickly falling in the wake of e-retail powerhouse companies. Retail has never been more competitive, and correct utilization of the internet is the single most important focal point ... Read More

  • Opportunity in the Premium Projects and HNI Segments in India - 2018

    ... • Revenues by players – Top 5 Companies • Market size by product categories • Market size by regions/country Market structure details the value chain, Players’ presence across products, market trends, distribution practices and pricing. ... Read More

  • Affluent Consumers: Who Are They and How Best to Capture Them

    ... When assessing the potential of a consumer market, businesses usually focus on income – the distribution of it and the levels of income enjoyed by households and consumers. Wealth, however, is often overlooked and yet ... Read More

  • Marketing to Millionaires: Exploding 10 Myths Disrupting Success in Marketing

    ... by total net worth (including homes and other assets) or by financial assets alone, there are many more people living the life of luxury, or at the least, a life free from the worries that ... Read More

  • Affluent Consumers: Demographic Patterns and Spending Trends, 7th Edition

    ... affluent consumer market in an era marked by this widening gulf between the affluent and everyone else. One finding of potential importance to luxury marketers is that some affluent consumers cope with the stigma of ... Read More

  • Targeting UK Mass Affluents with Insurance

    ... male, have higher household incomes, and be married compared to retail customers. The assets of mass affluents are higher value, making their insurance needs more complex. They have different lifestyles compared to retail customers, meaning ... Read More

  • Mass Affluents: Attitudes and Needs in Australia

    ... business for providers. The mass affluent segment in Australia tends to be older, with over 75% having combined assets of A$300,000 on average. At the same time this consumer group also tends to be more ... Read More

  • The Millionaire Monitor: Affluent Market Tracking Study #27, Fall 2015 Survey of the Wealthiest 10% of US Households

    ... more positive view of the current economy, especially given the volatility in the stock market and the political and economic uncertainty around the world at the time of this survey. Of course there were some ... Read More

  • American Consumers in 2020

    ... of what American consumers will look like, how much they will have to spend, how they will be shopping and what they will be buying in 2020. The report presents a plausible scenario of how ... Read More

  • Culinary Trend Mapping Report: Boomer Wellness

    ... disposable income and purchasing power—a combination that makes them attractive to manufacturers and marketers across the consumer packaged goods landscape, especially in regards to premium priced products designed to promote health and wellness. Culinary Trend ... Read More

  • Affluent Consumer Market in the U.S., 6th Edition, The

    ... published. Experian Simmons National Consumer Study data show that affluent consumer confidence was on the rise in 2011. Compared to 2009, the proportion of affluent consumers reporting that they were financially better off than 12 ... Read More

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