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Multicultural Market Research Reports & Industry Analysis

The United States is increasingly becoming a multicultural society. Multicultural can mean many things and has many applications – ranging from race, ethnicity and even religion to how someone identifies him- or herself and the lifestyles that people adopt. Multicultural broadly includes the population of people who do not identify as non-Hispanic white. Major segments of the multicultural population include Hispanics, African Americans, and Asian Americans. “Other” categories of multicultural people as classified by the U.S. Census Bureau include individuals who identify as Black or Asian in combination with another race, Native Hawaiian or Pacific Islander, American Indian and Alaska Native, or some other race.

In many sectors, multiculturalism refers to acceptance of others’ ethnic, racial or religious attributes. In short, it’s another way of saying ethnic diversity. Multicultural studies and policies have become more common in educational settings, particularly colleges and universities. American society used to be characterized by its “melting pot” nature; that is, people from different walks of life blended to become “American”; they assimilated.

Multiculturalism instead recognizes and even celebrates differences among people living under the same country’s roof. It is not embraced – critics contend that losing a national identity can be bad for a nation, and that it’s an impractical construct. That is to say, a society cannot hold together if it is bound to honor differences.

Nevertheless, multiculturalism plays an important role in U.S. consumer markets. Advertisers and brand managers routinely portray and emphasize cultural differences when pitching products – albeit all within the framework of an American lifestyle.

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Multicultural Industry Research & Market Reports

  • Translation & Interpretation Services in the US - Procurement Research Report

    ... one language to another. Interpreters provide in-person oral translation from one language to another during business transactions, interviews and other engagements. Translation services also include the localization of products, services and websites for international use. Read More

  • Takaful Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

    ... at a CAGR of 13% during 2017-2023. Takaful refers to a sharia-compliant insurance system through which members mutually contribute a sum of money, so as to support each other in case of a loss, damage ... Read More

  • Consumer Behavior 2019-2020

    ... presents dozens of surveys analyzing consumerspending characteristics, behavioral responses, and preferences. Easy-to-readsummaries of current research and other information useful for retailers, marketers,advertisers, and business consultants are presented. W hile there are other publicationsfocusing on general ... Read More

  • The 2019-2024 Outlook for Translation and Interpretation Services in the United States

    ... demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its ... Read More

  • Compliance Training Market in Higher Education Institutions in US 2018-2022

    ... to regulatory norms of the higher education system. Further, these courses also educate learners on topics such as cross-cultural behaviour and harassment prevention. Technavio’s analysts forecast the Compliance Training Market in Higher Education Institutions in ... Read More

  • World Trade & Customs Directory 2018

    ... trading countries, as well as the World Trade Organization, the World Customs Organization, the European Union, the OECD, MERCOSUR, OAS, and the NAFTA and APEC Secretariats. Detailed directory information gives you access to over 10,000 ... Read More

  • Black Consumers' Content Consumption and Sharing - US - January 2018

    ... interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a particularly important element of a Black adult’s media diet, while the expansion of online content ... Read More

  • Broadening the Conversation: Why Black Lives Matter.

    ... Broadening the Conversation: Why Black Lives Matter. This special issue seeks to elevate these values and demonstrate how our peers across the academy are incorporating Black Lives Matter into their classrooms, scholarship, and practice. Read More

  • Lifestyles of Multicultural Young Adults - US - November 2017

    ... older generations and will continue to become even more so in the years ahead. In this Report, Mintel provides an in-depth understanding of how this group lives, including where they reside, whom they spend their ... Read More

  • Strategic Leadership across Multicultural Contexts

    ... the globe, with factories, workshops, branches and headquarters in different countries and have, invariably, multicultural teams. The key factors for organizations to succeed, therefore, are a thorough understanding of cultural values and differences and the ... Read More

  • Global Cultural Tourism Market 2017-2021

    ... to places of interest, domestic or international, and staying in such places for not more than one consecutive year for leisure, business, and other purposes such as wellness and pilgrimage. Tourism is one of the ... Read More

  • Economic and Business Effects of Ethnic Diversity in Western European Cities

    ... and their families. In purely economic terms, migration stands to benefit cities as well, specifically by enhancing the local standard of living. Furthermore, businesses can take advantage of market opportunities since the foreign origin of ... Read More

  • TrendSights Analysis: Socio-Demographic Change

    ... through life, brands are faced with increased complexity but enhanced opportunity to appeal to consumer attitudes and behaviors that are becoming more differentiated and numerous. Key Findings 1.Gender, age, lifestyle, non-traditional situations, and lifestage changes ... Read More

  • Protest With(out) Organisation

    ... directions. For example, as well as continuing to focus on the diversity of activism and protest that (hope to) encourage new opportunities for social and environmental justice to take root within 'human society', appeals are ... Read More

  • Activism With(out) Organisation

    ... include the ongoing anti-government and anti-austerity protests, the Occupy movement, the Black Lives Matter movement, and student-led protests against higher tuition fees and the rampant commodification of higher education. By successfully engaging with alternative forms ... Read More

  • Hispanic Foods and Beverages in the U.S., 6th Edition

    ... appeals to consumers. The report projects that sales of Hispanic foods and beverage in the U.S. will increase in size from close to $17.5 billion in 2015 to over $21 billion in 2020, a compound ... Read More

  • Hate, prejudice and discrimination

    ... range of timely topics, including, but not limited to, factors influencing perceptions of immigration, demographically-based biases in legal decisions, and multi-level framing of aggression and conflict in international settings. Two clear themes emerge to offer ... Read More

  • African-Americans: Demographic and Consumer Spending Trends, 10th Edition

    ... in the United States. Packaged Facts defines the African-American population as including individuals who identify in Census Bureau data as “black or African-American alone,” regardless of whether they also identify as Hispanic. This definition is ... Read More

  • Auto-, duo- and collaborative- ethnographies

    ... such work. The papers and their subject matter varies - the international authors, their contexts, and their worldviews differ from one another. But each exhibits a care for understanding over factual knowledge, of nuanced rather ... Read More

  • Multicultural Perspectives in Science, Technology, Engineering and Mathematics (STEM) in Higher Education

    ... focus on STEM education, which include the Understanding Interventions that Broaden Participation in Science Careers Conference, the American Association for the Advancement of Science (AAAS) Annual Conference, and the American Society for Engineering Education (ASEE) ... Read More

  • Multicultural Beauty: Benefiting from Diversity

    ... Do regional players with better understanding of indigenous market dynamics have greater competitive advantages over multinationals? Euromonitor International's Multicultural Beauty: Benefiting from Diversity global briefing offers an insight into to the size and shape of ... Read More

  • Who We Are: Asians

    ... Asian education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth. New to the third edition of Who We Are: Asians is a chapter on trends in Asian wealth before ... Read More

  • Who We Are: Blacks

    ... housing, income, labor force status, living arrangements, population, spending, time use, and wealth. In addition to 2014 population estimates of the numbers of Blacks nationally and by state, Who We Are: Blacks includes socioeconomic data ... Read More

  • Who We Are: Hispanics

    ... examine Hispanic attitudes, education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth. In addition to 2014 population estimates of the numbers of Hispanics nationally and by state, Who We ... Read More

  • Ethnicity-Specific Beauty in Europe ; Looking beyond Caucasian consumers on the continent

    ... solutions. Brands can no longer view consumers on the continent as a single homogenous group and must take into account their differing concerns and requirements to create a more inclusive offering. Key Findings Europeans today ... Read More

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