Multicultural Market Research Reports & Industry Analysis

The United States is increasingly becoming a multicultural society. Multicultural can mean many things and has many applications – ranging from race, ethnicity and even religion to how someone identifies him- or herself and the lifestyles that people adopt. Multicultural broadly includes the population of people who do not identify as non-Hispanic white. Major segments of the multicultural population include Hispanics, African Americans, and Asian Americans. “Other” categories of multicultural people as classified by the U.S. Census Bureau include individuals who identify as Black or Asian in combination with another race, Native Hawaiian or Pacific Islander, American Indian and Alaska Native, or some other race.

In many sectors, multiculturalism refers to acceptance of others’ ethnic, racial or religious attributes. In short, it’s another way of saying ethnic diversity. Multicultural studies and policies have become more common in educational settings, particularly colleges and universities. American society used to be characterized by its “melting pot” nature; that is, people from different walks of life blended to become “American”; they assimilated.

Multiculturalism instead recognizes and even celebrates differences among people living under the same country’s roof. It is not embraced – critics contend that losing a national identity can be bad for a nation, and that it’s an impractical construct. That is to say, a society cannot hold together if it is bound to honor differences.

Nevertheless, multiculturalism plays an important role in U.S. consumer markets. Advertisers and brand managers routinely portray and emphasize cultural differences when pitching products – albeit all within the framework of an American lifestyle.

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Multicultural Industry Research & Market Reports

  • World Trade & Customs Directory 2022

    ... specialized directory of trade & customs officials. It's pages helps you understand & work with governments in over 110 major trading countries. The directory information gives access to over 10,000 senior officials & decision makers. Read More

  • Diversity and Inclusion (D&I)

    ... US$7.5 Billion in the year 2020, is projected to reach a revised size of US$15.4 Billion by 2026, growing at a CAGR of 12.6% over the analysis period. Employee Resource Groups (ERGs), one of the ... Read More

  • Global Cultural Tourism Market 2021-2025

    ... period. Our report on the cultural tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date ... Read More

  • Takaful Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

    ... sum of money, so as to support each other in case of a loss, damage or theft. The objective of takaful is to cooperate, live harmoniously amongst the community and protect each other against uncertain ... Read More

  • Transformative Mega Trends in the United States through 2030

    ... in the next decade. As these trends collide, businesses must prepare for a number of strategic imperatives. Key among these are geopolitical chaos, transformative mega trends, and internal challenges. In the near term, COVID-19 will ... Read More

  • Local Vs Global: How Ingredient Trends Reflect Cultural Shifts

    ... emerging in many markets. Food nationalism is growing, and consumers are proudly consuming their local food. In light of COVID-19, both global and local food trends are evolving, and local food is now playing a ... Read More

  • Entertainment, Media & Advertising Market Research Handbook

    ... mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, videogames, and more. Entertainment, Media & Advertising Market Research Handbook 2021-2022 profiles a range of sectors including ad agencies, ... Read More

  • Consumer Behavior 2021-2022

    ... presents dozens of surveys analyzing consumerspending characteristics, behavioral responses, and preferences. Easy-to-readsummaries of current research and other information useful for retailers, marketers,advertisers, and business consultants are presented. W hile there are other publicationsfocusing on general ... Read More

  • Healthcare Business Market Research Handbook 2021-2022

    ... of its kind available from any source. Healthcare business and market data are scattered through a myriad of sources. The value of the handbook is that it compiles top-line data into a single easy-to-use reference, ... Read More

  • How Companies Can Assess and Improve Their Diversity and Inclusion Performance

    ... protests against racial injustice across the United States, many companies are reassessing their approach to diversity and inclusion. This document provides information on the different steps and professional services firms' capabilities helping companies in this ... Read More

  • Speech to Speech Translation Market - Growth, Trends, Forecast (2020 - 2025)

    ... speech (S2S) translation breaks down communication barriers among people who typically do not speak a common language. The basic purpose of using such technology at its inception stages was to enable an instant oral cross-lingual ... Read More

  • Consumer Behavior: Pandemic & Post-Pandemic

    ... stay-at-home mandates, and economic fallout. The handbook sources consumer surveys and spending statistics from over 20 analysts and research groups. The surveys provide insight into anticipated post-pandemic changes in consumer behavior and shifts in consumer ... Read More

  • Global Migration and Population Diversity: Trends, Market Impact and Opportunity

    ... source of population growth in developed countries, while emigration can foster knowledge transfer and boost income. Companies nowadays need to adapt to a more diverse consumer base and seize the various opportunities brought about by ... Read More

  • Machine Translation Market - Growth, Trends, and Forecast (2020 - 2025)

    ... 2025, at a CAGR of 11.23% over the forecast period 2020 - 2025. As the machine translation applications are achieving significantly high accuracy levels, they are increasingly getting employed in diverse areas of business, introducing ... Read More

  • The 8 Billion World

    ... be a boon to economic growth and private consumption if the demographic dividend is realised. Meanwhile, natural resources and the environment will be put under huge pressure, prompting a move towards more efficient, responsible and ... Read More

  • 2019 Global Consumer Types: Who They Are and How They Shop

    ... To overcome this issue, Euromonitor International’s Survey team look beyond standard demographics to create distinct, personality-driven consumer types. These consumer types incorporate many of the diverse attitudes and habits that separate one person from another, ... Read More

  • Global Interpretation Services Market

    ... and is expected to witness a growth of 5.69% from 2019-2026 and reach USD 26,581.0 Million by 2026. Language Services have been around for a long period of time, and the providers for these services ... Read More

  • Why Population Insights Matter for Business Strategy

    ... their products and services to the most important consumer profiles, to understand where new opportunities lie and how demand is changing. No long-term strategy would be complete without population projections in order to maximise the ... Read More

  • Library, Museums and Cultural Services in South Korea

    ... the Library, Museums and Cultural Services market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and ... Read More

  • 2019 Research and Development in the Social Sciences and Humanities Market Research Report

    ... annual growth of 2.7% to reach $8.2 billion in revenue. The 2019 Research and Development in the Social Sciences and Humanities Market Research Report is an in-depth evaluation of the industry in the United States. ... Read More

  • 2019 Translation and Interpretation Services Market Research Report

    ... The 2019 Translation and Interpretation Services Market Research Report is an in-depth evaluation of the industry in the United States. The Translation and Interpretation Services industry includes companies primarily engaged in translating written material and ... Read More

  • Language Translating Devices Market - Global Outlook and Forecast 2019-2024

    ... growth in travel and tourism activities, including vacations, leisure travel, is increasing the demand for high-quality devices worldwide. However, increasing medical tourism across borders is one of the major factors responsible for the significant growth ... Read More

  • Library, Museums and Cultural Services in Indonesia

    ... Library, Museums and Cultural Services market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More

  • Library, Museums and Cultural Services in Mexico

    ... Library, Museums and Cultural Services market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More

  • Targeting Consumers at the Bottom of the Pyramid in Developed Markets

    ... however, important to note that consumers at the bottom of the pyramid also represent a substantial market, and that they can often afford to spend on more than just essential goods. Insights into their behaviours, ... Read More

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