Multicultural Market Research Reports & Industry Analysis

The United States is increasingly becoming a multicultural society. Multicultural can mean many things and has many applications – ranging from race, ethnicity and even religion to how someone identifies him- or herself and the lifestyles that people adopt. Multicultural broadly includes the population of people who do not identify as non-Hispanic white. Major segments of the multicultural population include Hispanics, African Americans, and Asian Americans. “Other” categories of multicultural people as classified by the U.S. Census Bureau include individuals who identify as Black or Asian in combination with another race, Native Hawaiian or Pacific Islander, American Indian and Alaska Native, or some other race.

In many sectors, multiculturalism refers to acceptance of others’ ethnic, racial or religious attributes. In short, it’s another way of saying ethnic diversity. Multicultural studies and policies have become more common in educational settings, particularly colleges and universities. American society used to be characterized by its “melting pot” nature; that is, people from different walks of life blended to become “American”; they assimilated.

Multiculturalism instead recognizes and even celebrates differences among people living under the same country’s roof. It is not embraced – critics contend that losing a national identity can be bad for a nation, and that it’s an impractical construct. That is to say, a society cannot hold together if it is bound to honor differences.

Nevertheless, multiculturalism plays an important role in U.S. consumer markets. Advertisers and brand managers routinely portray and emphasize cultural differences when pitching products – albeit all within the framework of an American lifestyle.

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Multicultural Industry Research & Market Reports

  • Diversity and Inclusion (D&I)

    ... to reach a revised size of US$24.4 Billion by 2030, growing at a CAGR of 12.6% over the period 2022-2030. Employee Resource Groups (ERGs), one of the segments analyzed in the report, is projected to ... Read More

  • Global Middle-Aged and Elderly Cultural Tourism Market Growth (Status and Outlook) 2023-2029

    ... in 2022. With growing demand in downstream market and recovery from influence of COVID-19 and the Russia-Ukraine War, the Middle-Aged and Elderly Cultural Tourism is forecast to a readjusted size of US$ million by 2029 ... Read More

  • Oman Digital Transformation Market - Size & Share Analysis - Growth Trends and Forecasts (2023 - 2028)

    ... grow at a CAGR of 11.36%, reaching USD 3,560.0 million in the next five years. Digital transformation entails implementing digital technologies in several areas of an organization, particularly changing how a company functions and provides ... Read More

  • World Trade & Customs Directory 2023

    ... specialized directory of trade & customs officials. It's pages helps you understand & work with governments in over 110 major trading countries. The directory information gives access to over 10,000 senior officials & decision makers. Read More

  • Takaful Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

    ... Billion by 2028, exhibiting a growth rate (CAGR) of 10.2% during 2023-2028. Takaful refers to a sharia-compliant insurance system through which members mutually contribute a sum of money, so as to support each other in ... Read More

  • US Prime Windows

    ... and double-hung windows casement windows horizontal sliding windows horizontal swing windows Historical data (2011, 2016, and 2021) and forecasts for 2026 and 2031 are presented for prime window demand in current US dollars (including inflation) ... Read More

  • Growth Opportunities Driven by Gender Neutrality

    ... the workplace, and in the marketplace. More and more people have chosen to declare themselves nonbinary, to avoid being confined by the traditional definition of male or female. Gen Z and millennials have driven this ... Read More

  • Global Cultural Tourism Market 2023-2027

    ... Our report on the cultural tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More

  • Survey of American College Students 2022: Views of Homosexuality and Homophobia on Campus

    ... lower the likelihood that they viewed it negatively. For very left wing students, none viewed it negatively and 87.6% viewed it positively. For very right wing students, 40% viewed it negatively and only 6.67% viewed ... Read More

  • Inclusivity in Beauty Market - Trend Overview, Consumer Insight and Brand Implications

    ... Beauty in 2017, which launched with 50 shades of foundation prompting other brands to accommodate a wider variety of skin tones The inclusive beauty movement has gained momentum in recent years, largely driven by Fenty ... Read More

  • Clinical Trials - The Importance of Diversity in Clinical Trials

    ... highlight the level of diversity. Analysis of Racial Representation across Multiple Clinical Trial Sectors Scope The clinical trials data used for these analyses was extracted from GlobalData’s Clinical Trials Database, captured on June 16 and ... Read More

  • Consumer Behavior 2023

    ... 2023 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries ofcurrent research and other information useful for retailers, marketers, advertisers, andbusiness consultants are presented. W hile there are other publications focusing ... Read More

  • Transformative Mega Trends in the United States through 2030

    ... in the next decade. As these trends collide, businesses must prepare for a number of strategic imperatives. Key among these are geopolitical chaos, transformative mega trends, and internal challenges. In the near term, COVID-19 will ... Read More

  • The African-American and Hispanic Markets: Wealth, Banking, and Payment Trends

    ... household finances by demographic; analyzing net worth, asset, and debt trends; highlighting banking relationships and attitudes toward money management, financial institutions, and discrimination; and researching payment preferences and mobile banking, app, and wallet use. Heavy ... Read More

  • Hispanic Foods and Beverages in the U.S., 6th Edition

    ... appeals to consumers. The report projects that sales of Hispanic foods and beverage in the U.S. will increase in size from close to $17.5 billion in 2015 to over $21 billion in 2020, a compound ... Read More

  • African-Americans: Demographic and Consumer Spending Trends, 10th Edition

    ... in the United States. Packaged Facts defines the African-American population as including individuals who identify in Census Bureau data as “black or African-American alone,” regardless of whether they also identify as Hispanic. This definition is ... Read More

  • Millennial Parents in the U.S.

    ... raising children. and highlights the implications for marketers. One consideration is that the demographic and social profile of Millennial parents differs radically from that of their peers without children. For example, Millennial moms are less ... Read More

  • Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition

    ... market posted growth of nearly 13%, and during 2011 the market continued to advance at a healthy pace to reach almost $3 billion. Hispanic, African-American, and Asian population growth is far outpacing that of whites, ... Read More

  • New Recession Consumer in the U.S., The

    ... to be a temporary aberration or a permanent fixture in the American economy. This Packaged Facts report sifts through five years of Experian Simmons National Consumer Study (NCS) data to follow the twists and turns ... Read More

  • Ethnic Health and Beauty Care Products in the U.S., 7th Edition

    ... and skincare products are a vibrant $2.7 billion business that reflects the upscaling of the parent HBC market. In 2010, African-American, Asian, Hispanic, and other folks of color already account for over a third of ... Read More

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