Energy Drinks Market Research Reports & Industry Analysis

Beverages have been used as a method of reinvigoration since time immemorial, and at least as long as coffee and tea have been consumed, they have conceived of as a quick pick-me-up. In the industrial age, when vast numbers of workers were exhausted by the demands of work, many packaged drinks with a wide variety of ingredients positioned themselves along the lines of energy drinks, and then later emerged as soft drinks. In America, the most famous example of this is Coca-Cola, whose early slogan was “Tired? Then Drink Coca Cola.”

The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.

Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.

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Energy Drinks Industry Research & Market Reports

  • Energy Drinks Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Sports Drink Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Global Energy Food and Drinks Market Growth 2020-2025

    ... market size will reach $ xx million by 2025, from $ xx million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Energy Food and Drinks ... Read More

  • Global Sports-Energy Drinks Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025

    ... segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and ... Read More

  • Energy Drinks in Brazil (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in UK (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in US (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Immune Support after the Coronavirus: Drinks and Tonics

    ... liquid tonics can be a natural, convenient format for necessary micronutrients and adjacent areas of immune-support, such as digestive health and sleep aids. This briefing explores possible areas of development in functional beverages, tonics and ... Read More

  • Innovation and the New 'Core': Few and Focused

    ... number and highly focused around a few key themes: promoting more control and convenience for consumers, creating value in challenging economic conditions and rebuilding certain categories to better align with long term shifts in consumer ... Read More

  • Coronavirus: Changes in Soft Drinks E-commerce Availability, January-August 2020

    ... platform, this report tracks online availability from January to August 2020 for soft drink products globally. The data clearly shows how and where online product availability have changed. Euromonitor International's Coronavirus: Changes in Soft Drinks ... Read More

  • Energy Drinks in Austria (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Sports and Energy Drinks

    ... year 2020, is projected to reach a revised size of US$93.2 Billion by 2027, growing at aCAGR of 8.2% over the period 2020-2027. Sports Drink, one of the segments analyzed in the report, is projected ... Read More

  • Sports Nutrition Foods and Drinks

    ... Billion in the year 2020, is projected to reach a revised size of US$96.4 Billion by 2027, growing at a CAGR of 8.6% over the analysis period 2020-2027. Sports/Energy Drinks, one of the segments analyzed ... Read More

  • Global Beverage Packaging Market 2020-2024

    ... period. Our reports on beverage packaging market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More

  • Energy Drinks in Colombia (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Mexico (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Poland (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Malaysia (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Denmark (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Functional Beverages Market Global Briefing 2020-30: Covid 19 Growth And Change

    ... -2.5%. The market is expected to recover and grow at a CAGR of 7.6% from 2020 to reach $260.6 billion in 2030. Growth in the forecast period can be attributed to the technology advancement and ... Read More

  • Energy Drinks in Vietnam (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Chile (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Carbonated Beverages Market Size, Share & Trends Analysis Report By Product (Soft Drinks, Sports & Energy Drinks), By Flavor (Cola, Fruit Based), By Distribution Channel, By Region, And Segment Forecasts, 2020 - 2027

    ... Beverages Market Growth & Trends The global carbonated beverages market size is expected to reach USD 607.25 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of ... Read More

  • Energy Drinks in Sweden (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Indonesia (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

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