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Energy Drinks Market Research Reports & Industry Analysis

Beverages have been used as a method of reinvigoration since time immemorial, and at least as long as coffee and tea have been consumed, they have conceived of as a quick pick-me-up. In the industrial age, when vast numbers of workers were exhausted by the demands of work, many packaged drinks with a wide variety of ingredients positioned themselves along the lines of energy drinks, and then later emerged as soft drinks. In America, the most famous example of this is Coca-Cola, whose early slogan was “Tired? Then Drink Coca Cola.”

The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.

Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.

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Energy Drinks Industry Research & Market Reports

  • Energy Drinks in China (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Sports Drink Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Energy Drinks Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Global Beverage Packaging Market 2018-2022

    ... market to grow at a CAGR of 4.7% during the period 2018-2022. Covered in this report The report covers the present scenario and the growth prospects of the global beverage packaging market for 2018-2022. To ... Read More

  • Energy Drinks in Switzerland (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Turkey (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Malaysia (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Bulgaria (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Canada (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Slovak Republic (2018) – Market Sizes

    ... marketed with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy ... Read More

  • Energy Drinks in Ukraine (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Hong Kong (2018) – Market Sizes

    ... marketed with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy ... Read More

  • Energy Drinks in Hungary (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Ireland (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Romania (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Sports Drinks in Thailand (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Energy Drinks in Thailand (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Denmark (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Finland (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Germany (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Italy (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Japan (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Russia (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Colombia (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in France (2018) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

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