Energy Drinks Market Research Reports & Industry Analysis

Beverages have been used as a method of reinvigoration since time immemorial, and at least as long as coffee and tea have been consumed, they have conceived of as a quick pick-me-up. In the industrial age, when vast numbers of workers were exhausted by the demands of work, many packaged drinks with a wide variety of ingredients positioned themselves along the lines of energy drinks, and then later emerged as soft drinks. In America, the most famous example of this is Coca-Cola, whose early slogan was “Tired? Then Drink Coca Cola.”

The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.

Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.

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Energy Drinks Industry Research & Market Reports

  • Energy Drinks in Thailand (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Sports Drinks in Thailand (2020) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Bangladesh Energy Drinks Market - Growth, Trends and Forecast (2020 - 2025)

    ... number of young people, rising temperatures, and product innovation are the major factors that are driving the sales of energy drinks across the country. Most of the energy drinks are manufactured in the outlying districts, ... Read More

  • Energy Drinks Market - Growth, Trends and Forecast (2020 - 2025)

    ... the forecast period (2019 - 2024). Energy drinks have transitioned from being a niche product to one of the fastest growing product in the global drinks market. This change has been brought by a growingly ... Read More

  • Asia-Pacific Energy Drink Market - Growth, Trends, and Forecasts (2020 - 2025)

    ... beverages, preferences for alternatives to traditional supplements, and modernizing lifestyle demanding intake for energy drinks have segmented the growth of the market from the region. India and China have shown significant growth in the retail ... Read More

  • Energy Drinks in Philippines (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Finland (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Australia

    ... Red Bull Sugar Free and V Sugarfree. Growth of reduced-sugar energy drinks is expected to remain high over the forecast period as sugar consumption remains a key issue for consumers. Euromonitor International's Energy Drinks in ... Read More

  • Energy Drinks in Australia (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Norway (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • India Energy Drink Market - Growth, Trends Forecast (2020 - 2025)

    ... products, which exceed 145 mg of caffeine per liter. The products are marketed as non-alcoholic beverages, which are consumed to boost energy. The increased demand for energy boosters from the young population in parties and ... Read More

  • Energy Drinks in Latin America

    ... on the affordability of brands such as Vive 100 and Volt, which have opened a new generation to the benefits of these beverages at a lower cost. The category is expected to grow as prices ... Read More

  • Energy Drinks in Hong Kong, China

    ... targeted consumers who needed to stay concentrated and remain energetic for a long period of time such as gym participants, office workers, students and party goers. Energy drinks companies focused on building the branding of ... Read More

  • Energy Drinks in Costa Rica

    ... consumers, who use energy drinks to give them a boost for their hectic modern lifestyles. Sales are also benefiting from energy drinks players catering to the same consumer demands seen in other soft drinks categories, ... Read More

  • Energy Drinks in Canada (2020) – Market Sizes

    ... with additives specifically designed to increase alertness. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Energy Drinks ... Read More

  • Energy Drinks in Cameroon

    ... players are expected to use competitive pricing as the main driver for sales, thus appealing to the price-sensitive consumer base in Cameroon. As such, volume sales are expected to continue to show good growth over ... Read More

  • Soft Drinks (Including Bottled Carbonated and Flavored Water, Bottled Coffee & Tea, Sodas, Pop and Energy Drinks) Manufacturing Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2025, NAIC 312111

    ... data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Soft Drinks (Including Bottled Carbonated and Flavored Water, Bottled Coffee & Tea, Sodas, Pop and Energy ... Read More

  • Energy Drinks in New Zealand

    ... continue to be undermined by increasing public concern about the potentially negative health effects of these products. In recent years, this trend has been amplified by media coverage highlighting that energy drinks tend to be ... Read More

  • Energy Drinks in Ukraine

    ... in major producers, who experimented to attract consumers with novel tastes and stylish packs. However, perception of energy drinks as unhealthy, due to high sugar, caffeine and artificial colourings, hampers category growth. Over the forecast ... Read More

  • Energy Drinks in Morocco

    ... their high sugar content. Many people may shift away from energy drinks and consume healthier alternatives (such as reduced sugar variants) in other categories such as bottled water. The average can of Red Bull 250ml ... Read More

  • Energy Drinks in Kazakhstan

    ... of caffeine consumption cannot positively affect health and is especially dangerous when consumed with alcohol. However, energy drinks continued to post double-digit off-trade volume and value growth in 2019, which was in line with the ... Read More

  • Energy Drinks in Peru

    ... environment, consumers also seek to improve their performance at work. Despite the trend towards healthier products and the perception of energy drinks as unhealthy, sales grew in 2019. Performance was led by reduced sugar versions, ... Read More

  • Energy Drinks in Brazil

    ... In 2019, off-trade volume sales grew twice as fast as in 2018, fuelled by innovation and competition among the two most important brands: Red Bull and Monster. Euromonitor International's Energy Drinks in Brazil report offers ... Read More

  • Energy Drinks in Germany

    ... and wellness trend are likely to lead to slower growth rates compared to the review period. Euromonitor International's Energy Drinks in Germany report offers a comprehensive guide to the size and shape of the market ... Read More

  • Energy Drinks in Israel

    ... of energy drinks during the year is that the majority of products in the category are perceived as functional soft drinks which can boost energy throughout the day and into the night. However, it should ... Read More

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