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Energy Drinks Market Research Reports & Industry Analysis

Beverages have been used as a method of reinvigoration since time immemorial, and at least as long as coffee and tea have been consumed, they have conceived of as a quick pick-me-up. In the industrial age, when vast numbers of workers were exhausted by the demands of work, many packaged drinks with a wide variety of ingredients positioned themselves along the lines of energy drinks, and then later emerged as soft drinks. In America, the most famous example of this is Coca-Cola, whose early slogan was “Tired? Then Drink Coca Cola.”

The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.

Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.

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Energy Drinks Industry Research & Market Reports

  • Energy Drinks in Japan

    ... category during an energy drinks boom over the review period. The consumer base for energy drinks used to be dominated by middle-aged men; however, it has now expanded to the younger generation, including both men ... Read More

  • Global Health Beverage Market - Analysis By Type of Beverage (Bottled Water, Juices, Probiotics, Energy Drinks, Ready to Drink Tea and Coffee, Others), By Sub-Types, By Sales Channel (Online, Offline), By Region, By Country (2018 Edition): Forecast to 202

    ... (2018 Edition): Forecast to 2022 Executive Summary A comprehensive research report created through extensive primary research (inputs from industry experts, companies, stakeholders) and secondary research, the report aims to present the analysis of Global Health ... Read More

  • Energy Drinks in Kenya

    ... energy drinks which cater for those living their life on the go. Many young consumers also mix energy drinks with alcohol. Euromonitor International's Energy Drinks in Kenya report offers a comprehensive guide to the size ... Read More

  • Energy Drinks in Chile

    ... economy. Nevertheless, the category is predicted to recover in both off-trade volume and value terms from 2018, as the economy will improve. Euromonitor International's Energy Drinks in Chile report offers a comprehensive guide to the ... Read More

  • Energy Drinks in Bolivia

    ... playing sport due to rising health-consciousness. These factors have encouraged consumers to look for ways to boost their energy and concentration levels. Higher energy levels are not only being sought by athletes but also workers ... Read More

  • Energy Drinks in Guatemala

    ... in these drinks, mainly at the lower-end of the market, amongst consumers whose working day usually consists of long hours. A wider variety of pack sizes, ranging from small 350ml bottles to larger sizes of ... Read More

  • Energy Drinks in Costa Rica

    ... an efficient way to capture and maintain the attention of younger consumers. This is reflected in constant brand extensions which promote new flavour alternatives and reduced sugar versions. Good examples are provided by the local ... Read More

  • Energy Drinks in Dominican Republic

    ... energy drinks are often perceived as unhealthy products by consumers. In addition, the Public Health Ministry announced in 2017 that energy drinks should not be consumed with sex enhancement pills, and plans to require a ... Read More

  • Energy Drinks in Venezuela

    ... the review period, with negative publicity not being an issue since the government has not played a major role in the public awareness of the hazardous effects associated with its consumption. In 2017, companies must ... Read More

  • Energy Drinks in Bulgaria

    ... that limits the sale of energy drinks or the packaging size, which allows brand owners of economy brands to offer economy packs of one and a half litres or one litre. Younger consumers are usually ... Read More

  • Energy Drinks in Egypt

    ... greater presence in distribution channels as well as expanding into other channels. This shows that energy drinks is gaining momentum with Egyptian consumers, who are gaining insights into the new trends of activity and energy ... Read More

  • Energy Drinks in Latvia

    ... most attracted by energy boosting features. Euromonitor International's Energy Drinks in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More

  • Energy Drinks in Romania

    ... HBC Romania has diversified its energy drinks range of products, out of which Burn is its leading brand. Monster Energy has been distributed in Romania by Coca-Cola HBC Romania since April 2016. At a local ... Read More

  • Energy Drinks in Uruguay

    ... also be regulated, although no decision had been taken by the end of the review period. New laws covering energy drinks are the most significant threats to forecast period growth. Euromonitor International's Energy Drinks in ... Read More

  • Energy Drinks in Colombia

    ... they regard more as a socialising beverage, or carbonates which are more to quench thirst or accompany meals. The increasing offer of local brands which include natural stimulants like guarana and borojo is also having ... Read More

  • Energy Drinks in Lithuania

    ... hectic lifestyles, such as students or young professionals, energy drinks achieved stronger growth in 2017 than in 2016. Euromonitor International's Energy Drinks in Lithuania report offers a comprehensive guide to the size and shape of ... Read More

  • Energy Drinks in India

    ... and demand is expected to grow due to changing consumer lifestyles. Euromonitor International's Energy Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Energy Drinks in the United Kingdom

    ... content in the UK, and often receive negative media attention due to their alleged adverse impact on health. As a result, leading brands responded to this through the launch of reduced sugar energy drinks, which ... Read More

  • Energy Drinks in Slovenia

    ... 2017. Health warnings aiming to reduce consumption of energy drinks especially among the target group of young consumers failed to produce any major decline in consumption. In contrast, energy drinks are becoming even more popular ... Read More

  • Energy Drinks in Taiwan

    ... regard energy drinks as a fast and easy way to boost their work and study, more consumers are replacing energy drinks with healthier alternatives, such as functional bottled water, as well as RTD coffee and ... Read More

  • Energy Drinks in Georgia

    ... There are no state or non-governmental initiatives that would change the views of a significant number of Georgian consumers regarding the high sugar content in food and drinks. As a result, the category will continue ... Read More

  • Energy Drinks in Thailand

    ... these as affordable drinks to help them replenish their energy and fulfil their daily tasks. Meanwhile, middle- to high-income consumers only consume energy drinks occasionally, when a burst of energy is required. Whilst manufacturers launched ... Read More

  • Energy Drinks in Tunisia

    ... main consumer group for energy drinks is teenagers, although there is growing interest among people aged 20-35. The need for energy and greater concentration is not only sought by athletes, but also workers and students ... Read More

  • Energy Drinks in Uzbekistan

    ... prices as only imports were available. However, several new national energy drinks brands have started appearing in supermarkets and other grocery outlets – in Tashkent first, with prices that are approximately half the price of ... Read More

  • Energy Drinks in Germany

    ... flavours, is benefiting the category. Despite manufacturers focusing on healthier offerings due to consumer demand for reduced-sugar beverages and more natural ingredients, energy drinks is expected to record double-digit growth over the forecast period in ... Read More

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