Demographics Market Research Reports & Industry Analysis

MarketResearch.com provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Canadian Almanac & Directory, 2023

    ... legislative, governmental, judicial and educational organizations. Canada's authoritative sourcebook for over 170 years, the Canadian Almanac & Directory gives you access to almost 100,000 names and addresses of contacts throughout the network of Canadian institutions. Read More

  • Encyclopedia of African-American Writing, Fourth Edition

    ... of life, from the 18th century to the present. Readers will explore what inspired various African-American writers to create poems, plays, short stories, novels, essays, opinion pieces and numerous other works, and how those writings ... Read More

  • Profiles of Wisconsin, Sixth Edition (2022)

    ... gives the user an easy-to-read snapshot of every single place and county in the state, from the biggest metropolis to the smallest unincorporated hamlet. Each profile offers data on History, Geography, Climate, Population, Vital Statistics, ... Read More

  • Working Americans, 18 volume set

    ... present time. The volumes are arranged into decade-long chapters, each introducing to the reader three individuals or families. Individual profiles examine life at home, life at work, life in the community, family finances and budget, ... Read More

  • Consumer Types in the Netherlands

    ... and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This report includes in-depth profiles of the five consumer types in the Netherlands. ... Read More

  • Megatrends in the Netherlands

    ... how each trend has manifested in the Netherlands. Euromonitor's Megatrends in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, ... Read More

  • Consumer Values and Behaviour in the Netherlands

    ... Values and Behaviour in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating ... Read More

  • Consumer Lifestyles in the Netherlands

    ... broader trends in the Netherlands. Euromonitor's Consumer Lifestyles in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and ... Read More

  • Megatrends in the US

    ... how each trend has manifested in the US. Euromonitor's Megatrends in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, ... Read More

  • Kuwait in 2040: The Future Demographic

    ... population due to the country’s historic and continuing reliance on foreign labour. Ageing will be a key demographic theme, impacting consumer trends and putting more pressure on state resources. Kuwait’s completely urban population should continue ... Read More

  • Consumer values and behaviour in the US

    ... values and behaviour in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating ... Read More

  • Consumer Types in the US

    ... and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This report includes in-depth profiles of the five consumer types in the US. ... Read More

  • Consumer Lifestyles in the US

    ... broader trends in the US. Euromonitor's Consumer Lifestyles in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and ... Read More

  • South Africa in 2040: The Future Demographic

    ... will stay relatively low, and the country will remain young from a global perspective. Urban shift will be rapid, as Johannesburg remains the dominant city. A swelling population and rising prosperity should increase the country’s ... Read More

  • Profiles of Pennsylvania, Sixth Edition (2022)

    ... gives the user an easy-to-read snapshot of every single place and county in the state, from the biggest metropolis to the smallest unincorporated hamlet. Each profile offers data on History, Geography, Climate, Population, Vital Statistics, ... Read More

  • Industry - Monthly Industry Briefings - Food, beverages & other consumer goods

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  • Consumer Values and Behaviour in Canada

    ... Behaviour in Canada report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, ... Read More

  • Consumer Types in Canada

    ... grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This report includes in-depth profiles of the five consumer types in Canada. Euromonitor's Consumer ... Read More

  • Consumer Lifestyles in Canada

    ... trends in Canada. Euromonitor's Consumer Lifestyles in Canada report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, ... Read More

  • Megatrends in Canada

    ... each trend has manifested in Canada. Euromonitor's Megatrends in Canada report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family ... Read More

  • Consumer Lifestyles in Germany

    ... trends in Germany. Euromonitor's Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, ... Read More

  • Consumer Types in Germany

    ... grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This report includes in-depth profiles of the five consumer types in Germany. Euromonitor's Consumer ... Read More

  • Consumer Values and Behaviour in Germany

    ... Behaviour in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, ... Read More

  • Kenya in 2040: The Future Demographic

    ... country and its expanding workforce has the potential to generate an economic dividend. Urbanisation will be rapid but the urban population share will remain relatively small. Kenya should become more appealing as a consumer market ... Read More

  • Megatrends in Germany

    ... each trend has manifested in Germany. Euromonitor's Megatrends in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family ... Read More

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