Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Country Economic Forecasts - Mexico

    ... likely failed to grow in 2019. Real wage gains and a less restrictive monetary policy should support domestic consumption. However, risks remain to the downside amid slower global growth and low levels of business confidence. Read More

  • Country Economic Forecasts - Eurozone

    ... now trending upwards, supporting a moderately optimistic view for the start of the year. Our growth forecasts remain unchanged at 1.2% for 2019 and 1.0% in 2020, before a slight pick-up to 1.2% in 2021. Read More

  • Country Economic Forecasts - Australia

    ... further. Export volumes remain resilient, but the ongoing normalisation in commodity prices has seen the trade surplus contract sharply in recent months. We estimate subdued GDP growth of 1.8% in 2019, before picking up to ... Read More

  • Weekly Economic Briefings - Emerging Markets Weekly Economic Briefing

    ... PMIs provide a more encouraging read on EM growth prospects, albeit with considerable divergence between countries. In aggregate, we have nudged our 2019 and 2020 growth forecasts up by 0.1%, to 4% and 4.4% respectively. Read More

  • Country Economic Forecasts - United States

    ... GDP growth cooling from 2.3% in 2019 to 1.7% in 2020. Consumer spending will be the main engine of growth while business investment and trade will remain constrained. Downside risks to our baseline forecast persist, ... Read More

  • Country Economic Forecasts - Japan

    ... at a time when the external sector is still flagging, we forecast that real GDP will grow by only 0.3% in 2020 (after an estimated 1.0% expansion in 2019), before recovering to 0.8% in 2021. Read More

  • Country Economic Forecasts - Jordan

    ... 2019 is estimated at around 2% will have been stimulated in H2 by further interest rate cuts easing pressure on consumption despite stagnant job creation. Fiscal adjustment will be required as repayments of the maturing ... Read More

  • Consumer Goods & Retailing: Global DIY and Gardening Retailers

    ... Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ... Read More

  • Machine Translation Market - Growth, Trends, and Forecast (2020 - 2025)

    ... 2025, at a CAGR of 11.23% over the forecast period 2020 - 2025. As the machine translation applications are achieving significantly high accuracy levels, they are increasingly getting employed in diverse areas of business, introducing ... Read More

  • FMCG Packaging Market - Growth, Trends, and Forecast (2020 - 2025)

    ... 2025, at a CAGR of 4.6% over the forecast period 2020 - 2025. According to the Business Association of Stanford Entrepreneurial Students, 84% of professionals working for fast-moving consumer goods are under more pressure to ... Read More

  • Black Friday in the UK - 2019

    ... spending habits of UK consumers for Black Friday The report analyses the market, the major players, the main trends, and consumer attitudes. Scope Shoppers squeezed more of their Christmas spend into the Black Friday period ... Read More

  • Hi-tech Goods in China

    ... investments in production, including support by governmental programmes. Steadily rising Chinese disposable incomes, rapid urbanisation and the country’s modernisation all had a positive effect on hi-tech goods purchases during the year. Nevertheless, the first signs ... Read More

  • Country Economic Forecasts - Egypt

    ... weakness in key export markets, as well as a slowing domestic economy, as their chief concerns. Concerning the latter, real GDP growth lost momentum in Q1 2019/20, easing to 5.6% y-o-y, compared with 5.7% y-o-y ... Read More

  • Child-Friendly and Parent-Approved: Impact of Changing Consumer Values and Behaviour

    ... the implications for lifestyle trends and the market for children’s products, informing brands and retailers how best to target adults and influencer children. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at ... Read More

  • Oman Consumer & Retail Q1 2020

    ... global oil prices, hydrocarbon production cuts and weak consumer outlook haveweighed on the market over the past three years. However, while the oil outlook is negative, we expect strong consumer spending,healthy government investment initiatives and ... Read More

  • Hungary in 2030: The Future Demographic

    ... as health issues resulting from unhealthier modern lifestyles, will place added pressure on state resources. Urban population will continue to expand against the tide of depopulation with smaller urban areas benefiting, however Budapest will continue ... Read More

  • Israel in 2030: The Future Demographic

    ... than the region overall. Good living standards mean people in Israel tend to live for a longer time, but modern unhealthier lifestyles may put more pressure on the healthcare system. Israel will continue to be ... Read More

  • Country Economic Forecasts - Romania

    ... domestic demand – the key driver of economic activity – remained strong. On a year-on-year basis private consumption slowed in Q3 but remained very solid, at 4.1% y/y compared to 5.2% in Q2, with consumers ... Read More

  • Global Cognac (VS, VSOP & XO) Market Report: Insights, Trends & Forecast (2019-2023)

    ... for the period spanning from 2019 to 2023. The factors such as rising premiumization trend, use of cognac as cocktail ingredients, demand for authentic and unique alcoholic brands, increasing millennials population and increasing knowledge about ... Read More

  • Country Economic Forecasts - South Africa

    ... momentum again in Q3, contracting by 0.6% q-o-q seasonally adjusted, compared to +3.2% q-o-q in Q2. The economy continues to be hampered by elevated fuel prices, a high tax burden, generally low confidence levels, a ... Read More

  • Country Economic Forecasts - Germany

    ... the plunge in October industrial production means that risks to the outlook remain on the downside, although solid labour market numbers still point to resilient domestic demand. Overall, we still expect GDP to edge up ... Read More

  • Country Economic Forecasts - Martinique

    ... slowdown is expected in 2020, to 1%, and with the agriculture sector generally struggling in the region, Martinique’s economic prospects could be hit harder if the global slowdown proves to be sharper than expected, denting ... Read More

  • Country Economic Forecasts - Congo Rep

    ... 2.8% in 2019, before an expected slowdown in 2020. This is a result of rising oil prices and temporarily higher oil production, alongside an increase in manufacturing output. Non-oil growth is also expected to have ... Read More

  • Country Economic Forecasts - St. Vincent And The Grenadines

    ... channels in tourism-related activities we expect this trend to continue in the medium to long term. Although the growth outlook is positive, there are some concerns, since the country remains vulnerable to the effects of ... Read More

  • Country Economic Forecasts - Virgin Islands Us

    ... into growth. We see 2019 real GDP growth at 3.8%. However, this pace is unlikely to be sustained. The government finances remain severely strained, posing a risk to the economy’s prospects in the early 2020s. Read More

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