Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Changing Drinking Culture in Northeast Asia: In the Eyes of Millennial Consumers

    ... options such as low-alcohol RTDs are gaining ground. Millennial consumers, who value healthy and balanced life have been largely shifting to retail channels already. Especially cases in Asia suggest that low ABV beverages or easy-to-drink ... Read More

  • Poland in 2040: The Future Demographic

    ... 70+ age cohorts surge and younger groups decline, transforming the consumer landscape and placing more pressure on state resources. Urban population outside of the 10 major cities will continue to expand, despite depopulation. Euromonitor's Poland ... Read More

  • Children's Homes (UK) - Industry Report

    ... CARETECH COMMUNITY SERVICES LTD, BRYN MELYN CARE LTD and ORACLE CARE LTD. This report covers activities such as challenging behaviour, education, learning difficulties, care homes, residential care and includes a wealth of information on the ... Read More

  • Netherlands in 2040: The Future Demographic

    ... 70+ age cohorts surging, putting increased pressure on state resources. Longevity will climb further, but certain health challenges are on the rise such as obesity and cancer. The Netherlands will continue to be one of ... Read More

  • Angola Consumer & Retail Q4 2020

    ... in theshort-to-medium term (2020-2024). The spread of Covid-19 globally will have a negative impact on Angola’s consumer spending in2020, with real household spending forecast to contract by -8.8% y-o-y. In 2021 we project a recovery ... Read More

  • Algeria in 2040: The Future Demographic

    ... be exacerbated by unhealthier modern lifestyles, while malnutrition will remain an issue in some areas. Urban population growth will remain vigorous, with urbanites accounting for nearly 80% of the population by 2040. Euromonitor's Algeria in ... Read More

  • Global Overview of Population

    ... 0-4 in 2019, as birth rates declined and lifespans rise. Asia Pacific’s urban population hit two billion in 2019, while urbanisation in the Middle East and Africa will accelerate. The Coronavirus pandemic has disrupted migration ... Read More

  • Belarus in 2040: The Future Demographic

    ... landscape and placing added pressure on state resources. Population in the 10 major cities will dive, yet the urban share will expand. Minsk will continue to dominate, as home to over a quarter of urban ... Read More

  • Azerbaijan in 2040: The Future Demographic

    ... in older groups and drops in younger cohorts which will transform consumer trends and put more pressure on state resources. Urbanisation will be swift with Baku being the fastest growing major city, accounting for over ... Read More

  • Wellness Redefined: Back to Basics and Reassessing Value

    ... of the disproportionate impact on different communities and economies becomes more apparent, brands are faced with the need for a huge value reset that fosters not only accessibility, but also inclusivity of wider consumer groups ... Read More

  • Forming an Early Connection - Insight into Children’s Banking

    ... degrees in individual countries. Education can come in a variety of forms, including games, stories, lesson content, and real world experience. Banks and financial services providers have created a large range of children’s banking propositions ... Read More

  • Asia Pacific in 2040: The Future Demographic

    ... the region will continue to be relatively young globally. Despite rising longevity, life expectancy will remain comparatively low due to continuing poverty and lack of universal healthcare in some areas. Urbanisation will be rapid, putting ... Read More

  • Local Vs Global: How Ingredient Trends Reflect Cultural Shifts

    ... emerging in many markets. Food nationalism is growing, and consumers are proudly consuming their local food. In light of COVID-19, both global and local food trends are evolving, and local food is now playing a ... Read More

  • Kazakhstan B2C E-Commerce and Payment Market 2020 & COVID-19's Impact

    ... and citizens were confined to home, they turned to online shopping, a practice that had been slowly gaining traction in the Central Asian nation. However, as the economic impact of the shutdown increased and unemployment ... Read More

  • Zimbabwe Consumer & Retail Q4 2020

    ... for the Zimbabwe consumer spendingoutlook in the short and medium term (2020-2024). The spread of Covid-19 globally will have a negative impact on Zimbabwe’sconsumer spending in 2020, with real household spending forecast to contract by ... Read More

  • Vietnam in 2040: The Future Demographic

    ... the ageing trend, which will affect the consumer landscape somewhat as lifestyles change. Better lifestyles and advancements in healthcare will ensure that life expectancy remains relatively high. Swift urbanisation will put pressure on infrastructure, yet ... Read More

  • Hi-tech Goods in Spain

    ... internal and foreign automotive markets showed only modest results. Based on data from the Spanish Association of Manufacturers of Cars and Trucks, automotive production in Spain remained at the same level as the previous year ... Read More

  • Global Culinary Tourism Market Analysis 2020

    ... which the main purpose is the exploration of food is known as culinary tourism. Local cuisine plays a major role in culinary tourism. Factors such as the growing tourism sector, rising number of travellers, and ... Read More

  • Country Economic Forecasts - Japan

    ... very gradual and protracted recovery as concerns about a resurgence in Covid cases will weigh on domestic and overseas spending. We forecast a 6% fall in GDP in 2020 before growth of 2.8% in 2021. Read More

  • Country Economic Forecasts - United States

    ... Combined, these represent a 10.6% peak-to-trough contraction which ranks third amongst the sharpest contractions of the past century. Importantly, after a rapid first phase of recovery, the economy has now entered the second phase of ... Read More

  • Wellness Redefined: Healthy Eating in a Post-Coronavirus World

    ... to play an even greater role in the pursuit of an optimal holistic state of wellbeing. The current climate has also reinforced a back-to-basics approach where affordability, safety and localism become more important than ever ... Read More

  • Germany Consumer & Retail Q4 2020

    ... our forecasts for the Germany consumerspending outlook in the short and medium term (2020-2024). The spread of Covid-19 globally will have a negative impact onGermany’s consumer spending in 2020, with real household spending forecast to ... Read More

  • Kids' Connected Watches: A Wearable Whose Time Has Come in the United States

    ... from 4 to 10 years and are connected directly to a cellular network with their own phone number. They appeal to parents since they offer connectivity and safety and add other features like messaging and ... Read More

  • Bahamas Country Risk Report 2020

    Bahamas Country Risk Report 2020 We expect the Bahamas will fall into recession in 2020 after Hurricane Dorian caused significant destruction in September 2019. Read More

  • Aruba Country Risk Report 2020

    ... the next decade, after the impact of the ongoing Covid-19 outbreak fades, due to a steady increase intourism arrivals growth and the potential re-opening of Aruba's refinery, which will bolster fixed investment and potentially exports. Read More

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