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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Country Economic Forecasts - Egypt

    ... Ongoing investment inflows and rising capital spending are supporting the economy. Additionally, an improvement in the Purchasing Managers’ Index (PMI) to its highest level in seven months is a positive sign of recovering business conditions. ... Read More

  • Free From in China

    ... as a plant-based alternative to meat but form a part of the regular Chinese diet, with soy-based products used in a wide range of traditional dishes. As such, the category benefits from ongoing population growth ... Read More

  • Free From in Thailand

    ... dairy categories, with mMilk (Mary Anne Dairy Products), a free from lactose cow’s milk launched in the latter years of the review period, having been warmly received by consumers. However, a lack of familiarity and ... Read More

  • Free From in Taiwan

    ... drinks and other milk alternatives such as rice, oat and plant-based drinks made from sesame or nuts. Most Taiwanese consumers are familiar with these products as the category is mature. The health benefits of consuming ... Read More

  • Naturally Healthy Packaged Food in the United Arab Emirates

    ... the United Arab Emirates. Laban, a popular traditional local beverage consumed after meals or as a snack, has higher sales during Ramadan as it gives energy and nourishment to the body before and after fasting. ... Read More

  • Naturally Healthy Beverages in the United Arab Emirates

    ... in their marketing campaigns and branding strategies and are endeavouring to leverage on the trust consumers have in products that are naturally healthy and do not contain artificial ingredients. Urbanisation in the Kingdom has also ... Read More

  • Naturally Healthy Packaged Food in Ukraine

    ... kefir, ryazhanka and zakvaska are the most popular in this category, in recent years manufacturers have expanded their portfolios to include sour milk varieties from other countries, such as airan and tan products, for example. ... Read More

  • Better For You Packaged Food in the United Arab Emirates

    ... hence is promoting ways to reduce obesity rates, such as implementing front-of-pack labelling for packaged foods and a 20% reduction in the sugar content of food products. This initiative is part of the Abu Dhabi ... Read More

  • Better For You Packaged Food in Ukraine

    ... dynamic performer in this regard over the forecast period. Aside from the underlying trend of rising health-consciousness among consumers, one key factor that will help to sustain demand is the attractive price positioning of such ... Read More

  • Free From in Saudi Arabia

    ... free from. Consumers are aware of food allergy tests and the importance of early diagnosis mainly due to research via the internet. However, local hospitals such as King Faisal Specialist Hospital and Research Centre began ... Read More

  • Better For You Beverages in the United Arab Emirates

    ... influx of expatriates into the country. The regional food and beverage industry is benefiting from an influx of expatriates into the United Arab Emirates, while increasing health awareness is slowly changing the dietary habits of ... Read More

  • Free From in Vietnam

    ... before it was mass produced in packaged form. However, in recent years consumers have also shown growing interest in free from dairy milk products made from other ingredients such as rice, corn, nuts etc. Aside ... Read More

  • Free From in Israel

    ... becoming frequent, and the categories are expanding to include a wide variety of products. The rise in gluten-free awareness may have started among those suffering from coeliac disease, but it has expanded as a result ... Read More

  • Free From in Slovakia

    ... or allergies. This was due to a spreading belief that bakery products (and especially those containing gluten) cause people to gain weight. Whilst various bakery associations tried to tackle this problem by issuing statements and ... Read More

  • Library, Museums and Cultural Services in Mexico

    ... Library, Museums and Cultural Services market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More

  • Gabon Consumer & Retail Q2 2019

    ... both the economy and in consumer spendinganchors this outlook, while low and steady inflation ensures that consumers' purchasing power is protected. However, we note thathigh unemployment and rising inequality present downside risks to this outlook. Read More

  • Free From in Portugal

    ... contain undesirable ingredients. As the product range widens and consumer purchasing power rises, free from packaged food is expected to enjoy growing demand. For instance, cheese is set to continue growing over the forecast period ... Read More

  • Free From in Singapore

    ... entered Singapore, such as VeganBurg, while regular foodservice outlets are also increasingly innovating menus using plant-based meat-substitutes. For instance the chicken fast food chain, 4Fingers, recently launched a meat free chicken range. This local fast ... Read More

  • France Consumer & Retail Q2 2019

    ... slight rebound, many of these indicators continue on their negative trend. Cuts toemployee payroll taxes and the phasing out of the annual housing tax should help consumer purchasing power in 2019, however,the atmosphere of negativity ... Read More

  • Free From in Sweden

    ... appetising alternatives are easier to find. Non-vegetarians therefore find themselves with meat-free alternatives promoted to them as variations to their diet. Free from products are expanding in both categories and the types of products are ... Read More

  • Japan Consumer & Retail Q2 2019

    ... Retail sales have also dropped although we do expect it topick up in the second and third quarter of 2019 as consumers front-load their purchases before the tax hike takes effect. Meanwhile,the tight labour market ... Read More

  • Free From in Romania

    ... from meat substitutes and free from dairy, often during religious fasts. However, it is the free from gluten and free from lactose categories that have mainly evolved to become fashionable among urban dwellers generally seeking ... Read More

  • Consumer Goods & Retailing: Global DIY and Gardening Retailers

    ... Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ... Read More

  • Why Lifestyles Insights Matter for Business Strategy

    ... buy and use in their everyday lives. Understanding trends in consumer lifestyles is essential for companies as they shape their product development, marketing and long-term strategy. Strategy Briefings offer unique insight into emerging trends world-wide. ... Read More

  • Households in Middle East and Africa

    ... Millennials. Rapid urbanisation, shrinking family sizes, the rise of hyperconnected consumers, and a sizable young population entering the workforce will drive household expenditure. Demand for household goods is expected to surge, as disposable incomes rise. ... Read More

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