Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Hi-tech Goods in the United Kingdom

    ... also raised inflation in the country. Although in nominal terms, turnover growth was relatively strong, the mood in the industry was cautious, and overall industry dynamics were mainly centred on the UK’s impending exit from ... Read More

  • Why Lifestyles Insights Matter for Business Strategy

    ... buy and use in their everyday lives. Understanding trends in consumer lifestyles is essential for companies as they shape their product development, marketing and long term strategies Strategy Briefings offer unique insight into emerging trends ... Read More

  • Cambodia in 2040: The Future Demographic

    ... relatively high birth and fertility rates. Improvements in living standards and healthcare will continue to raise longevity, though life expectancy will remain comparatively low. Urbanisation will be rapid, but by 2040 just over a third ... Read More

  • Laos in 2040: The Future Demographic

    ... continue to be one of the younger regional countries influenced by its comparatively higher birth rates. While life expectancy should improve due to advances in healthcare and living standards, it will remain low. Despite swift ... Read More

  • Personalized Nutrition Market by Product Type (Active measurement, Standard measurement), Application (Standard supplements, Disease-based), End Use (Direct-to-consumer, Wellness & Fitness centers, Hospitals & Clinics), and Region - Global Forecast to 202

    ... preferences due to the risein health awareness to drive the market growth for personalized nutrition.” The global personalized nutrition market size is projected to grow from USD8.2billion in 2020 to USD 16.4billion by 2025, recording ... Read More

  • Electronics and Appliance Specialist Retailers in Denmark

    ... with which store-based electronics and appliance specialists struggle to compete. Moreover, the core consumer base for such products comprises young adults with relatively high purchasing power and an interest in technology - the very consumers ... Read More

  • Selling Tech to Millennials

    ... are targeting millennials by introducing connected smart products with an engaging shopping experience and social responsibility drive. We explore the opportunities and gaps manufacturers and retailers can tap into to win the hearts and wallets ... Read More

  • Households in Asia Pacific

    ... include surging single-person households, a growing urban population, shrinking family sizes, and declining birth rates. Increasing local production and growing affluence are expected to boost household expenditure over the forecast period. Euromonitor International's Households in ... Read More

  • Canada in 2040: The Future Demographic

    ... four residents born overseas by the end of this timeframe. Ageing will be swift with a huge quarter of the population reaching retirement age (65+) by 2040, transforming the consumer landscape as lifestyles and spending ... Read More

  • Iraq in 2040: The Future Demographic

    ... will remain extremely young in a global context and the increasing share of working age population should be economically advantageous. At the same time, the urban population should rise swiftly, with Mosul overtaking Baghdad to ... Read More

  • China in 2030: The Future Demographic

    ... demographic trend as older groups increase rapidly compounded by falling birth rates and improvements in life expectancy. Heath issues will increase as a result of ageing and lifestyle changes. Urban population growth will remain strong ... Read More

  • Tanzania in 2040: The Future Demographic

    ... one of the youngest countries globally in 2040 as a result of exceptionally high birth rates. Urban population is set to expand at over four times the pace of rural population, while Dar es Salaam ... Read More

  • Ethiopia in 2040: The Future Demographic

    ... will remain young with nearly 60% of the population being under 30 years old. Some improvements in living standards and healthcare will result in increased longevity but many issues remain. Addis Ababa will continue to ... Read More

  • Côte d'Ivoire in 2040: The Future Demographic

    ... trend, high birth rates and low life expectancy mean that Côte d’Ivoire will remain one the youngest countries globally with more than three-quarters of the population still under 40 years by 2040. Urban population will ... Read More

  • Estonia in 2040: The Future Demographic

    ... hasten, putting added pressure on state resources and impacting the consumer landscape as more enter retirement. Urban population will decline at a faster pace than rural population, while Tallinn will be the only major city ... Read More

  • Bahrain in 2040: The Future Demographic

    ... the total population over this timeframe. Ageing will accelerate with the median age remaining one of the highest regionally. Longevity will remain high, but health issues should rise as a result of modern unhealthier lifestyles. ... Read More

  • Ukraine in 2040: The Future Demographic

    ... the median age rising rapidly as the 70+ groups surge, impacting the consumer landscape. The urban population share will continue to expand against the tide of depopulation to make up nearly three-quarters of the total ... Read More

  • Tunisia in 2040: The Future Demographic

    ... retirement. Ageing and increasingly unhealthier modern lifestyles will put more pressure on the healthcare system. Urbanisation will continue at a vigorous pace, with over two-thirds of the population living in an urban setting by 2040. ... Read More

  • Latin America in 2040: The Future Demographic

    ... region will continue to be the second youngest globally due to strong birth rates. Ageing, ongoing poverty in some areas, and unhealthy modern lifestyles may generate health challenges going forwards. Urban shift will continue briskly, ... Read More

  • Households in Western Europe

    ... over 2019-2040, driving demand for smaller dwellings and more compact furniture and appliances. At the same time, the ageing population will result in a rising dependency ratio and create additional hurdles for the working-age population. ... Read More

  • Income and Expenditure in Western Europe

    ... production, meanwhile, major buying household type – couples with children – ensures high demand for family related goods and services. Nevertheless, market maturity and sluggish growth in domestic consumption increases intra-company competition and limits spending ... Read More

  • Income and Expenditure in Asia Pacific

    ... ongoing urbanisation. However, huge income disparity could impede growth. In addition, high household debt levels, rising protectionism, sharp tightening of global financial conditions and global economic slowdown could hinder consumer sentiment and private consumption growth. ... Read More

  • Top Trends in Dairy 2020

    ... choices, and how manufacturers can meet the often conflicting desires for experiential enjoyment and convenience. Analysis also extends to key ingredient and packaging trends, as well as future-focused insight that indicates prospective growth drivers for ... Read More

  • Speech to Speech Translation Market - Growth, Trends, and Forecast (2020 - 2025)

    ... (2020 - 2025). The speech-to-speech (S2S) translation breaks down communication barriers among people that typically don’t speak a common language. The basic purpose that such technology used to serve at its inception stages was to ... Read More

  • Headwear Market - Growth, Trends, And Forecast (2020 - 2025)

    ... sports essentials among athletes, giving rise to trends such as Athleisure. Players of sports such as cricket, baseball, polo, etc. are progressively opting for headwear to boost field performance, gain extra comfort and promote physical ... Read More

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