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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Germany in 2030: The Future Demographic

    ... elderly population aged 60+ will expand the fastest, while birth and fertility rates continue to decline. Germans tend live longer, but health risks, including obesity, are also on the rise. Urbanisation still occurs, with large ... Read More

  • South Africa in 2030: The Future Demographic

    ... falling birth rates, South Africa will remain an overwhelmingly young country with children still accounting for over a quarter of the population by 2030. Urban population will continue to swell, with Johannesburg expanding at the ... Read More

  • Chile in 2030: The Future Demographic

    ... life expectancy, will be a major demographic trend as older groups expand rapidly and the under 30 groups decline. Whilst life expectancy is high, health challenges will rise as the population ages and lifestyles change. ... Read More

  • Households in Middle East and Africa

    ... Millennials. Rapid urbanisation, shrinking family sizes, the rise of hyperconnected consumers, and a sizable young population entering the workforce will drive household expenditure. Demand for household goods is expected to surge, as disposable incomes rise. ... Read More

  • Hi-tech Goods in Spain

    ... electronics. The domestic economy benefitted from significant increases in private investments, exports, consumption as well as decreasing unemployment. Although growth has slowed compared with the previous two years, the flourishing domestic economy provided enough advantages ... Read More

  • Hi-tech Goods in Russia

    ... equipment production in the country. The domestic economy was further improving during 2017, although it was enduring results of the recent downturn. The reviving economy had a positive effect on a number of the industry’s ... Read More

  • Global Sex Toys Market 2019-2023

    ... are available in the market, which include luxury love devices, romantic toys, and kinky play toys. Several companies are introducing products in keeping with the growing popularity of concepts such as bondage, discipline, sadism, and ... Read More

  • Top 10 Global Consumer Trends 2019

    ... values and priorities, and exploring how consumer behaviour is shifting and causing disruption for business globally. Further detail can be found in Euromonitor’s white paper ‘Top 10 global consumer trends for 2019. Strategy Briefings offer ... Read More

  • World Trade & Customs Directory 2019

    World Trade & Customs Directory 2019 Provides specialized information on government agencies, officials, and institutions throughout the world that regulate trade in goods and services. Read More

  • Consumer Goods & Retailing: Global DIY and Gardening Retailers

    ... Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ... Read More

  • Top 10 Household Trends for 2019 and Beyond

    ... for 2019 and Beyond report will look at some of the latest developments in technology, connectivity, family dynamics, real estate, and payments. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists ... Read More

  • China Economic Outlook: Q1 2019

    ... in 2019 and 5.2- 6.5% in 2020, followed by annual growth of 4.5-6% over 2021-2025. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s ... Read More

  • US Economic Outlook: Q1 2019

    ... to a still modest 1- 1.5% per year. However, the outlook has deteriorated, with the economy is expected to decelerate in 2019-2020, and the risk of an economic contraction rising. Strategy Briefings offer unique insight ... Read More

  • Drivers Affecting African Innovation

    ... the strong tradition of the informal retailing market. Taking this wider view will allow for more success when creating or selling products in the region. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed ... Read More

  • Angola Consumer & Retail Q2 2019

    ... increasing oil prices andproduction. We expect the consumer sector to benefit from increased employment and rising wages in the short to medium term.Angola's overdependence on oil poses downside risks to our medium term consumer outlook. Read More

  • 2018 Digital Connectivity Index: Tomorrow’s Most Connected Consumers

    ... Emerging nations, notably China and the UAE, are gradually bridging the digital gap through investments in fibre-optics and 4G. In future, digital commerce, artificial intelligence and IoT will be the major growth drivers, boosted by ... Read More

  • Country Economic Forecasts - Egypt

    ... sectors. Rising natural gas production and the consequent increase in investment are expected to bolster economic growth as well as offer the opportunity to start exporting. Private sector consumption remains dampened, in part due to ... Read More

  • Austria Information Technology Q2 2019

    ... vendors will seethe fastest growth will be around cloud and edge computing, Internet of Things, advanced automation and data analytics, as well ascyber security owing to global criminal and state threats. Economic risks to the ... Read More

  • Ecuador in 2030: The Future Demographic

    ... mean that population growth will decelerate over this timeframe. At the same time, the ageing process is set to hasten albeit at a slower pace than the regional average. The urban population will increase rapidly ... Read More

  • Germany Consumer & Retail Q2 2019

    ... low unemployment, increased real wage growth,high consumer confidence and cheap credit, German consumers are not spending on par with these structural advantages. While amindset that favours saving is a factor, a slowdown in economic growth ... Read More

  • Zimbabwe Consumer & Retail Q2 2019

    ... hascreated runaway inflation, creating a commodities shortage. Government reforms have been unpopular and have had adverseeffects on the consumer base. Recent fuel hikes have led to mass protests, further threatening the stability of the country. Read More

  • Who's Who in New Zealand 2019

    Who's Who in New Zealand 2019 The most powerful, influential and gifted men & women brought together in a single volume Read More

  • Who's Who in Japan 2019

    Who's Who in Japan 2019 The most powerful, influential and gifted men & women brought together in a two volume set Read More

  • Who's Who in South Korea 2019

    Who's Who in South Korea 2019 The most powerful, influential and gifted men & women brought together in a two volume set Read More

  • Who's Who in Singapore 2019

    Who's Who in Singapore 2019 The most powerful, influential and gifted men & women brought together in a single volume Read More

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