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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Thailand Consumer & Retail Q4 2018

    ... levels of unemployment and wage growth will continue to buoy consumer spending whilehousehold debt steadily falls from its high. Meanwhile, high frequency indicators of consumer confidence picking up and retail salesrising in tandem will further ... Read More

  • Tanzania Consumer & Retail Q4 2018

    ... steady expansion in consumer spending over the comingquarters. While headline economic growth will marginally slow, the lagged positive impact on household incomes from a bumperagricultural harvest will offset any downward pressure on household purchasing power. Read More

  • Turkey Consumer & Retail Q4 2018

    ... Turkish lira will continue to drive inflation, while high interest rates will raise borrowing costsfor households. Consumer confidence has also dropped to multi-year lows which will feed through to weaker, and likely negative,retail sales growth ... Read More

  • France Consumer & Retail Q4 2018

    ... recent months (June-August 2018), there has been a reversal in a number of key sentiment indicatorsthat imply that consumers are less optimistic than before with risks to the downside of our forecast. In particular, sentiment ... Read More

  • Japan Consumer & Retail Q4 2018

    ... on Japanese consumption. The bright spot to our consumer outlook for Japan is the tightlabour market, driven by low levels of unemployment, wage growth and job security. Over our medium-term forecast to 2022,favourable market conditions ... Read More

  • South Africa Consumer & Retail Q4 2018

    ... improved significantly to all-time highs, this isn't translating into higherretail sales amid high levels of economic uncertainty. This outlook will improve going into 2019 as economic growth picks up butthese risk factors will ensure that ... Read More

  • Next Generation Households: How Playtime Evolves to 2022

    ... As such, the way children play will also change, with more emphasis on connected, interactive toys that can fit into the new hi-tech household ecosystem. In addition, new technologies will further blur the line between ... Read More

  • Indonesia in 2030: The Future Demographic

    ... strong population growth, it will continue to decelerate over this period due to falling birth rates, increasing death rates and negative net migration. Despite strong gains in older age groups, the population will remain relatively ... Read More

  • Consumer Lifestyles in India

    ... tastes. The nuclear family is becoming the norm and that is changing traditional household spending patterns. Demand for family-related items continues to grow in line with an increase in the number of households. Online shopping ... Read More

  • Consumer Lifestyles in Sweden

    ... been at the forefront of the sustainable living movement, driving demand for a range of clean foods and eco-friendly products. Nevertheless, an influx of low-skilled migrants and a growing housing crisis are creating a bigger ... Read More

  • The Gigs & Side Hustles Economy: A Market Analysis

    ... short-term, part-time jobs, have become a lot more popular among U.S. consumers, many of whom were hurt by the Great Recession and want to diversify their income streams. Technology has played a big part, as ... Read More

  • Consumer Goods & Retailing: Global DIY and Gardening Retailers

    ... Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ... Read More

  • Country Economic Forecasts - Egypt

    ... sectors. The positive effects of the reform programme on investment and export levels, as well as the development of the natural gas sector, present upside potential for Egypt’s economic growth prospects. Medium-term economic growth is ... Read More

  • Israel Consumer & Retail Q4 2018

    ... Consumer spending has been growing at rates faster than real GDP and consumerconfidence continues to climb. However, as the economy reaches full employment, it must be noted that inflation has beenreturning and it will affect ... Read More

  • Angola Consumer & Retail Q4 2018

    ... 2018 Key View: Following two years of recession in 2016-2017, our medium-term forecast for Angola's economy is positive as increasingoil prices spur a recovery. However, elevated inflation will dampen consumer demand, keeping private consumption relativelysubdued. Read More

  • Poland in 2030: The Future Demographic

    9/25/2018 5:52:00 AM Read More

  • Ghana Consumer & Retail Q4 2018

    ... outlook for Ghana’s consumer as falling inflation gives room to the Bank of Ghana to reduce its policyrate, easing access to credit. This will accelerate growth in Private Final Consumption and bodes well for consumer-facingcompanies. Read More

  • Consumer Lifestyles in Argentina

    ... region. However, successive economic crises, rampant inflation and currency devaluations have affected consumers’ purchasing power and their ability to drive consumption. As a result, shoppers are price-sensitive and have had to adapt their spending habits ... Read More

  • Consumer Lifestyles in Taiwan

    ... Adults facing low wage growth and high house prices and older consumers looking to fund their retirement. Well-connected consumers continue to drive growth in online shopping. Although dubbed Asia’s fattest consumers, growing health awareness is ... Read More

  • Understanding Millennials as Parents

    ... and make purchasing decisions, as well as affecting the opinions and environment in which future generations grow up. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw ... Read More

  • White Paper - Tariff Tracker: Summer Series 2018

    ... - Tariff Tracker: Summer Series 2018 Backed by Freedonia’s long history of expert trend analysis, this white paper provides bite-sized examinations of the impacts of the global trade standoff across a wide range of industries. Read More

  • Gabon Consumer & Retail Q4 2018

    ... Gabon Consumer & Retail Q4 2018 Key View: While higher oil prices and a recovering oil sector will boost the economy generally, public spending cuts and highincome inequality will limit the rebound in private consumption. Read More

  • Hi-tech Goods in Indonesia

    ... for the industry’s expansion. During the year Indonesian GDP growth accelerated, thanks to recent government measures to deregulate the economy and invest more in public infrastructure. The deregulation measures have significantly simplified business procedures, enabled ... Read More

  • Assessment of Opportunities in Iraq, an Untapped Market, 2018

    ... of healthy foreign international reserves, limited restrictions on cross-border fund transfers as well as an attractive legal framework that provides greater protection and incentives for foreign investors, investments in the country is expected to generate ... Read More

  • Consumer Lifestyles in Peru

    ... expansion of modern retail. Relatively low internet penetration will, spurring changes in consumers’ shopping expectations and experiences. The growing number of older Peruvians is expected to alter the consumer profile in coming years and drive ... Read More

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