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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Children's Homes (UK) - Industry Report

    ... including BETTERCARE KEYS LTD, ST.CHRISTOPHERS FELLOWSHIP and ALDERWOOD L.L.A. LTD. This report covers activities such as challenging behaviour, education, care homes, learning difficulties, residential care and includes a wealth of information on the financial trends ... Read More

  • China Demographics: With Challenges Come Opportunities

    ... ageing and increased health risks undermine labour and consumer market potential, while rapid urbanisation weighs heavily on resources. Nevertheless, businesses that can cater to the needs of China’s increasingly-urbanised households and expanding elderly segment will ... Read More

  • Consumer Lifestyles in Brazil

    ... remain wary, and a return to robust spending may be some time off. Many price-conscious consumers have turned to internet retailers to satisfy their desire for lower prices. Despite the recent economic downturn, demand for ... Read More

  • Baby Boomers: Old is Gold in Home and Garden

    ... transitioning into a new stage in their lives through retirement, triggering new home and garden purchases. This report explores the opportunities that home and garden retailers and manufacturers can tap into to win the hearts ... Read More

  • Consumer Lifestyles in the Netherlands

    ... standard of living, with a buoyant economy, low unemployment and a generous pensions system helping to maintain demand for a range of discretionary products and services. At the same time, an ageing, more ethnically-diverse, tech-savvy ... Read More

  • Algeria in 2030: The Future Demographic

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  • Spain in 2030: The Future Demographic

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  • Consumer Goods & Retailing: Global DIY and Gardening Retailers

    ... Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ... Read More

  • The Netherlands in 2030: The Future Demographic

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  • The 2019-2024 Outlook for Motorsports in the United States

    ... or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and of the United States ... Read More

  • Consumer Lifestyles in Italy

    ... “brain drain” is occurring as many young people choose to leave Italy in search of better work prospects. Nevertheless, a growing population of wealthy retirees and a rise in the number of single-person households is ... Read More

  • Costa Rica in 2030: The Future Demographic

    ... alongside falling net migration, mean that population growth will slow down in 2017-2030. The country’s urban population however, is growing much more rapidly than total population. Euromonitor's Costa Rica in 2030: The Future Demographic report ... Read More

  • Retirement Communities in Michigan - Industry Market Research Report

    ... facility. The industry excludes companies that predominantly provide inpatient nursing, skilled-nursing or rehabilitative services. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included ... Read More

  • Airway Management Devices Market by Type (Supraglottic Device (LMA & Oropharyngeal Airway), Infraglottic Device (Tracheostomy Tube and ET Tube), Resuscitators, Laryngoscope), End User (OR & ICU), Patient Age (Adult and Pediatric) - Global Forecast to 2023

    ... to 2023 “The airway management devices market is projected to grow at a CAGR of 5.6%.” The global airway management devices market is projected to reach USD 2.10 billion by 2023 from an estimated USD ... Read More

  • Looking Ahead to Gen Z: Demographic Patterns and Spending Trends

    ... Gen Z consumer market and highlights opportunities for marketers reaching out to Gen Z consumers. The report offers demographic and economic profiles of Gen Z and examines the shopping behavior and spending patterns of Gen ... Read More

  • Free From in Canada

    ... allergies or intolerance. While various sources have estimated that consumers with certain medical conditions or serious allergies and thus who must follow strict diets may account for a relatively small percentage of the population, the ... Read More

  • Free From in Austria

    ... health benefits, if any. With more information and greater knowledge about the food they consume, consumers in Austria more frequently demanded alternatives to conventional packaged food. There was a greater propensity to shop for free ... Read More

  • Free From in Belgium

    ... Belgians is relatively stable, free from packaged food sales increased rapidly in 2017 as many consumers sought to limit the negative impact of consuming unhealthy packaged food on their health and on the environment. Wider ... Read More

  • Free From in Brazil

    ... 2022, free form lactose dairy is expected to dominate free from during the forecast period. This category will benefit from increasing concerns about lactose intolerance amongst consumers. New products are also likely to be launched ... Read More

  • Free From in Bulgaria

    ... ingredients from their everyday diets for wellness benefits is growing. Euromonitor International's Free From in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. ... Read More

  • Free From in the United Kingdom

    ... free from packaged food has a bright future in the country. Euromonitor International's Free From in United Kingdom report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different ... Read More

  • HIDA 2018 Post-Acute Market Report

    ... than half of these seniors are estimated to require post-acute care services, and one-quarter are expected to need two or more years of services. Skilled Nursing Occupancy Predicted To Exceed Capacity Occupancy trends are expected ... Read More

  • Black Consumers and the Car Purchasing Process - US - July 2018

    ... best deal that maximizes car value within their budget. Gathering as much information as possible on car attributes, performance, and most importantly price helps to alleviate concerns for most shoppers in the market. Car manufacturers ... Read More

  • Ireland in 2030: The Future Demographic

    ... this relatively strong growth, while positive net migration will account for nearly a third. Dublin is bigger than the next nine cities combined, this will remain the case in 2030 when it will account for ... Read More

  • Success Case Study: Suntory Craft Boss - Craft-style ready-to-drink coffee resonates with Japan's Millennials

    ... and reasons behind the success of Craft Boss bottled ready-to-drink coffee. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products. Craft ... Read More

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