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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • CHILDWISE Trends Report 2017

    ...leading industry tracking study is available as a separate, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK. The Trends Report gives tracking data from 1997 to ... Read More

  • Households and Gender

    ...behavioural patterns based on gender becomes a difficult proposition. This Strategy Briefing aims to identify the major shifts in gender within the household and their impact on brands, marketing and overall demographics. Strategy Briefings offer ... Read More

  • Consumer Goods & Retailing: Global DIY and Gardening Retailers

    ...Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ... Read More

  • An End to Gender Segmentation?: Raising Children the Gender Neutral Way

    ...initiatives target girls to encourage them to develop in non-traditional areas, how is this impacting demand for children’s products? This report looks at global change – or a lack of change – in gender expectations ... Read More

  • A Silver Opportunity: Targeting Senior Consumers in Beauty

    ...opportunities for companies that get their products, services and purchasing experiences right for this lucrative consumer segment. This report explores senior consumers’ interest and purchasing decision-making processes regarding beauty products, to help develop differentiation strategies ... Read More

  • Aging Populations - Overcoming the challenges of a world with a depleted workforce and elderly populace

    ...catastrophic social change as a result. The need of older people is going to be one of the hot topics of the next few decades as many countries will have to adapt their healthcare systems, ... Read More

  • Aruba Country Risk Report 2017

    ...of the refinery will not boost economic growthto the extent that the Aruban authorities expect given the financialdifficulties experienced by Petroleos de Venezuela. Inflation will tick upwards over our 10-year forecast period drivenprimarily by a ... Read More

  • Children's Homes (UK) - Industry Report

    ...GROUP PROGRESSIVE CARE & EDUCATION LTD. This report covers activities such as challenging behaviour, education, care homes, learning difficulties, residential care and includes a wealth of information on the financial trends over the past four ... Read More

  • Poland Consumer Electronics Report Q3 2017

    ...annual growth rate (CAGR) of 3.6%over 2017-2021. The expansion and increasing affluence of the middle class will be the major opportunity,as a stronger sales mix takes over from volume growth as the main driver of ... Read More

  • Women as Vehicle Customers—Voice of North America Consumer Findings, 2016

    ...of car buying. Hence, understanding women car purchase preferences is essential for OEMs to ensure that the process is amicable. With the growth of digital platforms and social networking sites, women car buyers are well ... Read More

  • Consumer Lifestyles in India

    ...via the Internet or through their television sets. Demographic trends are dominated by two key factors—declining birth rates and a fast-growing older population. Euromonitor's Consumer Lifestyles in India report analyses factors influencing national consumer expenditure. ... Read More

  • CHILDWISE Playground Buzz Spring Term 2017

    ...designed to inform users about the most popular brands which children are engaging with, across television, music, games, websites, gadgets, toys and any other areas of interest. We focus around two themes: what have children ... Read More

  • Gender in international business and management under-represented in mainstream management literature. When it does appear, it is frequently compartmentalised, such that it becomes difficult to see the connections between gender and wider issues in research and practice in cross-cultural management. ... Read More

  • Consumer Lifestyles in Kazakhstan

    ...declined and consumers’ shopping habits have changed. In addition, most consumers are no longer turning to loans and credit to make purchases and mortgages are hard to come by despite high demand for housing. Regardless, ... Read More

  • Urban Populations: Exploring the challenges and opportunities of aging, declining, and rapidly-growing populations the most important sectors for supporting the aging population. People within this age cohort will generally have high disposable incomes and are likely to be willing to spend a large proportion of their income ... Read More

  • Uzbekistan in 2030: The Future Demographic

    ...and fertility, combined with an increase in older age groups. The country has high rates of emigration and this will continue to be a feature up until 2030. Uzbekistan’s population is predominantly rural, however urban ... Read More

  • TrendSights Analysis: Personalization - Providing a superior and more unique fit for specific consumer segments

    ...groups, as well as the lifestyle benefits sought by more demanding consumers. Personalization facilitates differentiation and uniqueness by creating a product that is perceived as being more closely aligned with individual consumer needs. By increasing ... Read More

  • Success Case Study: Juul - Efficient and stylish e-cigarette fascinates US Millennials

    ...examines the details of and reasons behind the success of the Juul e-cigarette, which in 2015 refreshed the market with a novel technology and presentation. It delivers the critical what?, why?, and so what? analysis ... Read More

  • Country of origin research revisited: seeking new methods and variables also interest in how to build marketing strategies taking advantage of COO. In the past, literature related to COO stemmed from a marketing perspective, investigating methods, variables, and ways to approach COO. However, a ... Read More

  • 15th Annual Report Consumer Report - 2017 State of Sustainability in America

    ...more! Summary This report is the fifteenth annual U.S. report NMI has published on the state of the sustainability market, providing unparalleled insight and expertise in what drives this market and how to communicate with ... Read More

  • Global Female Sex Toys Market 2017-2021

    ...satisfaction. Technavio’s analysts forecast the global female sex toys market to grow at a CAGR of 10.98% during the period 2017-2021. Covered in this report The report covers the present scenario and the growth prospects ... Read More

  • The United Kingdom (UK) in 2030: The Future Demographic

    ...driver of population growth over this period as natural change plummets. Although ageing, the UK’s median age will remain younger than Western Europe as a whole in 2015-2030 due to its comparatively high birth and ... Read More

  • Sex Toys Market in Japan 2017-2021

    ...Technavio’s analysts forecast the sex toys market in Japan to grow at a CAGR of 7.72% during the period 2017-2021. Covered in this report The report covers the present scenario and the growth prospects of ... Read More

  • Gender issues in knowledge-based entrepreneurship: Women as knowledge creators and entrepreneurs

    ...competition and innovation, creating employment and prosperity, and revitalizing communities. A policy framework that identifies strategic themes as key drivers for economic growth, improved productivity and a wider involvement in enterprise for all is needed. ... Read More

  • Consumer Lifestyles in Israel rise, often buttressed by consumer borrowing which has led to high levels household debt. At the same time, consumers are certainly more price-conscious and when they shop they continually seek out lower prices, behaviour ... Read More

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