Demographics Market Research Reports & Industry Analysis
You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.
Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.
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Demographics Industry Research & Market Reports
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Urban Households: Challenges and Opportunities
...ensuring sufficient urban jobs and infrastructure, but it also brings about investment opportunities and creates vibrant new markets. This Strategy Briefing will analyse both the prospects and the obstacles, while providing an array of case ... Read More
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Consumer Goods & Retailing: Global DIY and Gardening Retailers
...Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ... Read More
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Movies & Entertainment in the United States
...profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Synopsis Essential resource for top-line data and analysis covering the United States movies & entertainment ... Read More
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Movies & Entertainment in France
...of the leading players including key financial metrics and analysis of competitive pressures within the market. Synopsis Essential resource for top-line data and analysis covering the France movies & entertainment market. Includes market size and ... Read More
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Movies & Entertainment in Germany
...of the leading players including key financial metrics and analysis of competitive pressures within the market. Synopsis Essential resource for top-line data and analysis covering the Germany movies & entertainment market. Includes market size and ... Read More
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Movies & Entertainment in the United Kingdom
...profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Synopsis Essential resource for top-line data and analysis covering the United Kingdom movies & entertainment ... Read More
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Strategic Leadership across Multicultural Contexts
...the globe, with factories, workshops, branches and headquarters in different countries and have, invariably, multicultural teams. The key factors for organizations to succeed, therefore, are a thorough understanding of cultural values and differences and the ... Read More
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Global Cultural Tourism Market 2017-2021
...to places of interest, domestic or international, and staying in such places for not more than one consecutive year for leisure, business, and other purposes such as wellness and pilgrimage. Tourism is one of the ... Read More
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Post-Recession Spending Characteristics in Emerging and Developing Markets
...emerging and developing markets fared best in terms of economic growth, their expansion has slowed and a new generation of young, middle class consumers are reassessing their values and priorities. This second of two reports ... Read More
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Gen X: The Squeezed Generation
...their successors, the Millennials. Nevertheless, Gen X represents a large and powerful market of 1.4 billion consumers – in many cases at the peak of their careers and with mighty spending clout. This global report ... Read More
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Poland Consumer Electronics Report Q4 2017
...devices. There are howeverconsiderable drags on the market that will subdue overall device spending growth, most notably thesaturation of the core market and a demographic drag from the declining working age population. Latest Updates & ... Read More
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CHILDWISE Playground Buzz Summer Term 2017
...designed to inform users about the most popular brands which children are engaging with, across television, music, games, websites, gadgets, toys and any other areas of interest. We focus around two themes: what have children ... Read More
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India in 2030: The Future Demographic
...youthful age structure ensures that population gains remain strong with India expected to overtake China to become the largest country in the world in 2028. India will have three megacities by 2030 despite the country ... Read More
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Physical and Mental health in children and young people: two sides of the same coin
...countries. The first began in the 19th and early 20th century, with the recognition that children were different and not just small versions of adults, with particular health needs, and was marked by the introduction ... Read More
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Gender and Entrepreneurship in Cross Cultural Perspectives
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Population Change as a Megatrend Driver
...They play a powerful role in driving the most influential megatrends impacting consumer markets. These megatrends include Healthy Living, Ethical Living, Connected Consumers, Shopping Reinvented, Middle Class Retreat, Premiumisation, Experience More and Shifting Market Frontiers. ... Read More
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Hispanics and Household Products - US - August 2017
...categories in which Hispanics exhibit high levels of satisfaction and limited motivation to change. As functional factors are the foundation in these categories, brands may have to look beyond these attributes for ways to stand ... Read More
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The Over-65s and Financial Services - UK - August 2017
...providers, or marketed to via patronising representations of how life should be at this age. Recognising the diversity of financial needs among this age group is important if providers are to meet their needs effectively.” ... Read More
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Black Haircare - US - August 2017
...vs the precipitous sales free-fall of relaxers, which were formerly anchor products for several heritage brands. Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, ... Read More
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Marketing to the Over-55s - UK - August 2017
...how most 55+-year-olds see themselves. Campaigns that align their representation of older people more closely with the age group’s own assessment have the opportunity to not only engage better with the demographic, but to also ... Read More
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Millennial Dads - US - August 2017
...growing number are seeing their kids enter their tween/teen years. As this young group becomes fathers, they are taking a different path than the generations before them, balancing their desire to provide for the household ... Read More
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The Leisure Outlook - UK - August 2017
...takeaway. As the pay squeeze intensifies, more people are turning to free activities such as museums and galleries. Meanwhile, people are continuing to focus on active lives and exercise which is driving the gym industry. ... Read More
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Consumer Lifestyles in Mexico
...the persistence of a large informal economy where low wages remain the norm and older consumers find they cannot afford to retire. Internet penetration is improving and this is expected to boost online shopping as ... Read More
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Economic and Business Effects of Ethnic Diversity in Western European Cities
...and their families. In purely economic terms, migration stands to benefit cities as well, specifically by enhancing the local standard of living. Furthermore, businesses can take advantage of market opportunities since the foreign origin of ... Read More
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City Statistics Chartbook: Top 100 European Cities
...and unsustainable economic growth the makeup of the global marketplace, and the relative importance of different regions, is changing constantly. Key Highlights Most major European cities have grown steadily since the crash in 2008-09, but ... Read More
