Demographics Market Research Reports & Industry Analysis
You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.
Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.
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Demographics Industry Research & Market Reports
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19th Annual Consumer Report - 2018 Health & Wellness Trends In America
... A comprehensive consumer research report of consumer attitudes and behaviors related to diet, nutrition, general health and wellness Summary Natural Marketing Institute (NMI) is pleased to present its 2018 Health and Wellness in America Consumer ... Read More
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Millennials: Selling Home and Garden to Generation Rent
... up in a digital-first world. However, millennials face a sea of challenges as they step into adulthood. This report explores the opportunities that home and garden retailers and manufacturers can tap into to win the ... Read More
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Ventilator Market By Product (Ventilator Instrument, Consumables), Mobility (Intensive Care, Portable), Interface (Invasive, Non-Invasive), Age Group (Adult, Infant), Mode (Volume, Pressure, Dual), End User (Hospital, Home Care, ASC) – Global Forecast To
... Market by Product (ventilator instrument, consumables), Mobility (Intensive Care, Portable), Interface (Invasive, Non-invasive), Age group (Adult, Infant), Mode (Volume, Pressure, Dual), End User (Hospital, Home Care, ASC) – Global Forecast to 2023 Global ventilators market ... Read More
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Towards 2050: Megatrends In Industry, Politics And The Global Economy, 2018 Edition
... the rhetoric across many of world’s biggest economies in a decidedly more protectionist and nationalist direction. This tide has challenged established macroeconomic and political megatrends, most notably the notion that globalisation will continue to spread ... Read More
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Opportunity in the Premium Projects and HNI Segments in India - 2018
... • Revenues by players – Top 5 Companies • Market size by product categories • Market size by regions/country Market structure details the value chain, Players’ presence across products, market trends, distribution practices and pricing. ... Read More
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Consumer Goods & Retailing: Global DIY and Gardening Retailers
... Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ... Read More
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Consumer Lifestyles in the US
... the pressure of student debt on household budgets. Socially aware, tech-savvy and frugal millennials continue to influence the country’s broader shopping experience. Spending by older consumers varies according to income, with many avoiding buying non-essentials ... Read More
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Affluent Consumers: Who Are They and How Best to Capture Them
... When assessing the potential of a consumer market, businesses usually focus on income – the distribution of it and the levels of income enjoyed by households and consumers. Wealth, however, is often overlooked and yet ... Read More
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Vietnam in 2030: The Future Demographic
... changing consumer habits, the industry has seen greater opportunities across a wide range of geographies in all corners of the globe. Stronger demand for luxury experiences, digital innovation and issues surrounding sustainability is also encouraging ... Read More
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Global HPV Vaccine Market: Analysis By End-User (Male, Female), By Age Group (Adolescents, Adults) - By Region, By Country (2017-2022) -– By Region (North America, Europe, APAC and RoW), By Country (US, Canada, UK, Germany, France, China, India, Japan)
... Germany, France, China, India, Japan) Executive Summary A comprehensive research report created through extensive primary research (inputs from industry experts, companies, stakeholders) and secondary research, the report aims to present the analysis of Global HPV ... Read More
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Global Adult Toys Market by Manufacturers, Countries, Type and Application, Forecast to 2023
... on the Adult Toys in global market, especially in North America, Europe, Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, types and applications. Market Segment by Manufacturers, ... Read More
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Adult & Pornographic Websites - Industry Market Research Report
... access to pornography, though a sizeable share of revenue also comes from the sale of display ads. However, the industry excludes live-streaming performances and other original erotic content production. Over the past five years, growth ... Read More
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Consumer Lifestyles in the United Kingdom
... consumers and low-income households has been affected by stagnant wage growth, high debt levels, rising living costs and the lack of affordable housing. Lower prices are prompting price-conscious consumers to increase their online shopping. Affluent ... Read More
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Consumer Lifestyles in Lithuania
... of the demographic. Nevertheless, the dwindling pool of shoppers has been offset by rising consumer confidence and higher levels of household spending, thanks to Lithuania’s expanding economy, falling unemployment and faster wage growth. This has ... Read More
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The United States of America (USA) in 2030: The Future Demographic
... up to 2030 due to declining natural change, while net migration should remain relatively stable. Increasing life expectancy and positive generational birth patterns mean the 65+ age group will increase rapidly, outnumbering the 0-14s for ... Read More
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Japan in 2030: The Future Demographic
... demographic crisis that is set to worsen up to 2030. Nearly one-in-three people will be aged 65+ years in 2030 while fertility and birth rates will continue to be among the lowest globally. Net migration, ... Read More
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Consumer Lifestyles in Latin America
... is ageing, as a result of declining birth rates and rising life expectancy, and the number of consumers aged 65+ years continues to grow. The sustained flow of rural residents to cities in order to ... Read More
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Global Overview of Consumer Expenditure in Cities
... shape future consumer spending in cities and urban areas over 2017-2030 include the growing urban ageing population, which is fuelling healthcare spending, the rise of Kenya’s middle class, and the expected surge of alcohol and ... Read More
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Global Online Sex Toys Market 2018-2022
... others. The report also presents a detailed analysis of the market’s growth prospects across regions such as the Americas, APAC, and EMEA Our market research analysts estimate that this market will grow steadily at a ... Read More
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Hot topic: Free From, 2018
... the demographic that purchase the greatest proportion of food-on-the-go and fresh produce. With convenience space at a premium, ranges need to be efficiently stocked and carefully curated, giving priority to the most commonly purchased items. ... Read More
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What Does it Take to Build a City Index?
... academics, who are happy to use them in analytical and marketing endeavours. However, building a city index is challenging, as results can often turn out biased. This short report focuses on the key biases affecting ... Read More
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Consumer Lifestyles in Denmark
... growth in disposable incomes, thus boosting consumer confidence and spending levels. Danes have also been repaying their mortgages at the fastest pace in a decade, leaving them with larger amounts of discretionary income. Euromonitor's Consumer ... Read More
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Brain Health Supplements Market by Product (Herbal Extracts [Ginseng, Ginkgo Biloba, Curcumin, Lions Mane, Bacopa Monnieri, and Others], Vitamins & Minerals [Vitamin B, Vitamin C & E, and Others], and Natural Molecules [Acetyl-L-Carnitine, Alpha GPC, Citi
... GPC, Citicoline, Docosahexaenoic Acid {DHA}, Huperzine A, and Others]), Application (Memory Enhancement, Mood & Depression, Attention & Focus, Longevity & Anti-aging, Sleep & Recovery, and Anxiety), Supplement Form (Tablets, Capsules and Others), Age group (Children, ... Read More
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Hispanic Beauty Consumer - US - March 2018
... oriented. The challenge for beauty brands is to transform the interest Hispanic women have in beauty trends into action. To do that, brands may need to incorporate functional claims, such as effective results, and products ... Read More
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Marketing to Kids and Tweens - US - March 2018
... time appealing to kids. Gaining an understanding of the topics that kids are interested in, and areas where parents are supportive, can help guide brand strategy. Additionally, looking at kids’ perceptions of brands at different ... Read More
