Demographics Market Research Reports & Industry Analysis
You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.
Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.
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Demographics Industry Research & Market Reports
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Top 3 BoP Markets in Africa
...Africa. The continent’s bottom of the pyramid (BOP) is a market with huge and yet unmet potential. Insights into the BOP’s spending pattern as well as its share of total spending by category can help ... Read More
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Consumer Goods & Retailing: Global DIY and Gardening Retailers
...Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ... Read More
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Global Demographics
...Central and South America, North America, Western Europe, Middle East, Eastern Europe, and Pacific. Further, each regional indicator is forecast for major countries within that region. Lastly, the world and regional share of urbanization rates ... Read More
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Demographics: United States
...group in terms of under 5 years, 5-14 years, 15-24 years, 25-34 years, 35-44 years, 45-54 years, 55-64 years, and 65 years and older. Total resident population is also forecast for the following regions: New ... Read More
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TrendSights Analysis: Aging Populations - How brands can accommodate the growing proportion of older consumers
...countries, the proportion of older people is not only rising but accelerating. This aging population has a growing impact on society but will also have a clear impact on FMCGs. FMCG brands will have to ... Read More
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Success Case Study: Milk Makeup - An expressive and inclusive positioning speaks to individualistic Millennials
...and reasons behind the success of the brand. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products. A lifestyle-focused positioning that ... Read More
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TrendSights Analysis: Cruelty-Free - Addressing animal cruelty concerns through the promotion of high animal welfare standards
...in ethical consumerism. In recognizing the issue of animal cruelty, a portion of these ethical consumers seek to purchase from brands that attain high animal welfare standards. While the definition of cruelty is subjective and ... Read More
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Ukraine in 2030: The Future Demographic
...that Ukraine's population will continue to decline rapidly in 2015-2030. The urban population will decline at half the pace of the population overall and Kiev will be the only major city to experience population growth ... Read More
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Consumer Lifestyles in Canada
...in greater comfort in consumer borrowing, but rising household debt has become a concern. High house prices have discouraged younger consumers from jumping on the property ladder and slowed demand for a wide range of ... Read More
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CHILDWISE Trends Report 2017
...leading industry tracking study is available as a separate, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK. The Trends Report gives tracking data from 1997 to ... Read More
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Households and Gender
...behavioural patterns based on gender becomes a difficult proposition. This Strategy Briefing aims to identify the major shifts in gender within the household and their impact on brands, marketing and overall demographics. Strategy Briefings offer ... Read More
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An End to Gender Segmentation?: Raising Children the Gender Neutral Way
...initiatives target girls to encourage them to develop in non-traditional areas, how is this impacting demand for children’s products? This report looks at global change – or a lack of change – in gender expectations ... Read More
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A Silver Opportunity: Targeting Senior Consumers in Beauty
...opportunities for companies that get their products, services and purchasing experiences right for this lucrative consumer segment. This report explores senior consumers’ interest and purchasing decision-making processes regarding beauty products, to help develop differentiation strategies ... Read More
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Marketing to Millennials - US - June 2017
...married, and having children, these lifestyle changes will likely have them reconsidering their purchase habits. At this stage, Millennials provide fertile ground for marketers looking to win over new customers." - Dana Macke, Senior Lifestyles ... Read More
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Teens' and Tweens' Technology Usage - UK - June 2017
...them, with tablets edging out laptops for second place. Along with this has come a high degree of engagement, with mobile-focused social media networks Instagram and Snapchat adding to the extensive influence social media personalities ... Read More
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Marketing to Hispanic Millennials - US - June 2017
...are of Hispanic origin. The majority of Hispanic Millennials are bilingual and bicultural and want to fit in both the American and the Hispanic world, which creates opportunities to brands as they are open minded ... Read More
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Teen and Tween Gaming - US - June 2017
...to any one gaming device or genre of video game. While girls are significantly more likely to enjoy games typically found on mobile devices, boys tend to be engaged in aspects of gaming that require ... Read More
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Aging Populations - Overcoming the challenges of a world with a depleted workforce and elderly populace
...catastrophic social change as a result. The need of older people is going to be one of the hot topics of the next few decades as many countries will have to adapt their healthcare systems, ... Read More
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Aruba Country Risk Report 2017
...of the refinery will not boost economic growthto the extent that the Aruban authorities expect given the financialdifficulties experienced by Petroleos de Venezuela. Inflation will tick upwards over our 10-year forecast period drivenprimarily by a ... Read More
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TrendSights Analysis: Widening Inequality - The consumer spending implications of inequality
...associated with stagnating incomes among the disadvantaged while an increasing share of wealth and economic gains go to the already wealthy. This trend has resulted in an increasingly polarized consumer environment where most consumers face ... Read More
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TrendSights Analysis: Simplicity - Facilitating demand for a less complicated lifestyle
...and sometimes unpredictable, global landscape, today’s consumers are leading more complicated, stressful, and fast-paced lives than ever before. In turn many are seeking to take a step back from this environment. By simplifying their lifestyles ... Read More
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Children's Homes (UK) - Industry Report
...GROUP PROGRESSIVE CARE & EDUCATION LTD. This report covers activities such as challenging behaviour, education, care homes, learning difficulties, residential care and includes a wealth of information on the financial trends over the past four ... Read More
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Poland Consumer Electronics Report Q3 2017
...annual growth rate (CAGR) of 3.6%over 2017-2021. The expansion and increasing affluence of the middle class will be the major opportunity,as a stronger sales mix takes over from volume growth as the main driver of ... Read More
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Women as Vehicle Customers—Voice of North America Consumer Findings, 2016
...of car buying. Hence, understanding women car purchase preferences is essential for OEMs to ensure that the process is amicable. With the growth of digital platforms and social networking sites, women car buyers are well ... Read More
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Consumer Lifestyles in India
...via the Internet or through their television sets. Demographic trends are dominated by two key factors—declining birth rates and a fast-growing older population. Euromonitor's Consumer Lifestyles in India report analyses factors influencing national consumer expenditure. ... Read More
