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Asian American Market Market Research Reports & Industry Analysis


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Asian American Market Industry Research & Market Reports

  • The Asian Premium Brand and Luxury Consumer - US - November 2016

    ... of the luxury goods market in 2015. Japan is in the second position at an estimated $30.5 billion and a 19% share, followed by Germany and China at $11.7 billion and a 7% share. As ... Read More

  • Asians' Attitudes toward Advertising - US - October 2016

    ... influence far outweighs it size however, making it critical for advertisers of all types to develop strategies for reaching Asian consumers. On average, Asians are more educated and affluent than the population as a whole, ... Read More

  • Who We Are: Asians

    ... Asian education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth. New to the third edition of Who We Are: Asians is a chapter on trends in Asian wealth before ... Read More

  • Journey to the West: rethinking the role of Asian consumer culture in the global marketplace

    ... for over fifty percent of the world economy (Dadush and Stancil, 2010). Not surprisingly, Asian countries have become the focus of much cross-cultural and international marketing research (Fam et al., 2009). However, as Eckhardt and ... Read More

  • Marketing to Asian Moms - US - September 2015

    ... though, they are highly educated, with high-household incomes and high expectations for their children’s futures. This combination of traits makes Asian moms a desirable market for a wide range of products and brands, including those ... Read More

  • Digital Trends - Asians - US - July 2015

    ... digital services. Young, affluent, and educated, Asians are leaders in adoption of new technologies, participation in online activities, and engagement with the mobile web, and their influence will only grow over the next decade." - ... Read More

  • Consumer Behavior 2015-2016

    ... used by companies tomaintain or expand their markets. Consumer Behavior 2015-2016 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries of currentresearch and other information useful for retailers, marketers, advertisers, and ... Read More

  • Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition

    ... market posted growth of nearly 13%, and during 2011 the market continued to advance at a healthy pace to reach almost $3 billion. Hispanic, African-American, and Asian population growth is far outpacing that of whites, ... Read More

  • Ethnic Health and Beauty Care Products in the U.S., 7th Edition

    ... and skincare products are a vibrant $2.7 billion business that reflects the upscaling of the parent HBC market. In 2010, African-American, Asian, Hispanic, and other folks of color already account for over a third of ... Read More

  • U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition

    ... Sonia Sotomayor were not only icons for multicultural women of their own generation in the first decade of the 21st century, but also were precursors of an emerging wave of increasingly empowered multicultural women in ... Read More

  • Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition

    ... nearly $2.6 billion. Estimating the amounts that ethnic consumers spend on general-market HBC involves some speculation; however, it is clear that this sector spends far more on general-market haircare, makeup, and skincare products than it ... Read More

  • Asian-American Market in the U.S. 4th edition

    ... multicultural households with an income between $150,000 and $200,000, and they account for nearly half of those with an income of $200,000 or more. With buying power now approaching $600 billion, Asian-American households are more ... Read More

  • Executive Summary: Asian Americans in the U.S.

    ... and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise ... Read More

  • Asian Americans in the U.S.

    ... capita buying power than any other multicultural population segment. The first section of the report includes chapters on key characteristics of the Asian American population, such as projected growth trends, education and income levels, and ... Read More

  • Special Ethnic Demographic Series: The U.S. Hispanic, African American and Asian American Markets

    ... up the largest minority population segment in the country. The report begins by using the latest available data from Census 2000 and a wide variety of other sources to construct an in-depth demographic profile of ... Read More

  • The U.S. Asian American Market

    ... Census 2000 as well as data from 2001 Census surveys to compile a comprehensive demographic assessment of Asian Americans, including income levels, family structure, and employment patterns. Profiles are provided for the various national subgroups ... Read More

  • MarketLooks: The U.S. Asian American Market: Overall

    ... American Market Published: February 2002 Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs . Reports published prior to July ... Read More

  • MarketLooks: The U.S. Asian American Market: Key Market Segments

    ... American Market Published: February 2002 Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs . Reports published prior to July ... Read More

  • The Asian American Market

    ... assessment of the current size and projected growth of the market through 2004, and an analysis of shopping behavior and buying patterns. The report profiles the immigration patterns, geographic distribution, economic status, and social and ... Read More

  • MarketLooks: The Asian American Market

    ... created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports. Compiled From: "The Asian American Market" Abstract from full report: This new report takes an in-depth ... Read More