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Rum Market Research Reports & Industry Analysis

In the 17th century on the sugarcane plantations of the Caribbean, the first distillation of rum took place. Slaves on the plantations discovered that molasses, a by-product of sugar, could be fermented into alcohol. The first pure rums were produced when distillation of these by products removed the impurities.

It is believed that rum first originated on the island of Barbados. The drink’s popularity quickly spread to North America. The first distillery was established on what is now Staten Island. Three years later, Boston had its own distillery. The manufacturing of rum became a lucrative industry. Plenty of lumber and superior metalworking and technical skills helped New England advance as a large distillery center. The rum produced in New England was lighter and had a more pleasant aroma.

Today there are many grades of rum. The variations depend on where the rum is produced. Light rum, Aaso called silver or white rum, is sweet with a mild flavor. After aging, light rums are often filtered to remove color. Light rums often come from Puerto Rico.

Gold rum, also referred to as amber rum, is aged longer and in wooden barrels. They are stronger and have more flavor than white rums.

Spiced rum gets its flavor from spices such as aniseed, pepper cinnamon and rosemary. Sometimes caramel is used also.

Dark rum, also known as black, brown or red rum, is aged in heavily charred barrels for a longer period of time.

Flavored rums are often infused with flavors such as coconut, banana, lime, and mango. These rums are less than 40% alcohol and are frequently used in tropical drinks.

Over proof rums have more than 60% alcohol and are considered premium boutique rums. They are very carefully produced and are often consumed straight.

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Rum Industry Research & Market Reports

  • Country Profile: Spirits Sector in Venezuela

    ... expected to grow at a CAGR of 2.4% during 2016-2021.. The per capita consumption stood at 3.1 liters compared to the global and Latin America levels of 6.4 liters and 6.7 liters, respectively, in 2016. ... Read More

  • Country Profile: Spirits Sector in Hungary

    ... expected to grow at a CAGR of 1.6% during 2016-2021. Slow growth in the sector can be attributed to heavy taxation on alcoholic beverages levied by the Hungarian government to discourage consumption. However, growing economy ... Read More

  • Country Profile: Spirits Sector in South Africa

    ... 2016. The sector is expected to grow at a CAGR of 4.3% during 2016-2021. Rise in disposable incomes on the back of an improving economy and the growing ‘cocktail culture’ among the South African professionals ... Read More

  • Country Profile: Spirits Sector in Ireland

    ... expected to decline at a CAGR of 0.4% during 2016-2021. An ageing population, high alcohol excise taxes and growing concern for health and wellness among Irish consumers is resulting in declining demand in the Irish ... Read More

  • Country Profile: Spirits Sector in Israel

    ... the markets, Vodka is the largest in value terms, while Brandy is forecast to register the fastest growth during 2016-2021. Food & Drinks Specialists account for the leading share in the distribution of Spirits in ... Read More

  • Country Profile: Spirits Sector in Colombia

    ... value terms, during 2016-2021. On-trade transactions accounted for the largest volume share in the distribution of Spirits in the country. Glass is the most commonly used package material in the sector. TFábrica de Licores de ... Read More

  • Country Profile: Spirits Sector in the Philippines

    ... expected to grow at a CAGR of 5.4% during 2016-2021. Rising disposable income supported by robust Filipino economy is driving the growth of the sector. Furthermore, growth in the sector can be attributed to emergence ... Read More

  • Country Profile: Spirits Sector in Turkey

    ... expected to grow at a CAGR of 1.8% during 2016-2021. Growing economy, large base of young consumers and rising employment levels in the country will show a positive influence on the Turkish Spirits sector. Per ... Read More

  • Craft Spirits Market Analysis By Distiller Size (Large, Medium, Small), By Product (Whiskey, Vodka, Gin, Rum, Brandy, Liqueur), By Region (North America, Europe, Asia Pacific, South America, MEA), And Segment Forecasts, 2014 - 2025

    ... The global craft spirits market is expected to reach USD 80.43 billion by 2025, according to a new report by Grand View Research, Inc. The demand for craft spirits is mainly driven by consumers growing ... Read More

  • Spirits in Latin America

    ... the category’s performance across the region and what the future holds, showing that beneath the surface there is quite a lot to be positive about. Euromonitor International's Spirits in Latin America global briefing offers an ... Read More

  • Country Profile: Spirits Sector in Bulgaria

    ... expected to grow at a CAGR of 1.5% during 2016-2021. Growing disposable income of consumers, which is enabling them to indulge more in good quality, especially in premium segments of spirits is driving the Bulgarian ... Read More

  • Country Profile: Spirits Sector in Chile

    ... expected to grow at a CAGR of 7.9% during 2016-2021. Large young population base, increase in employment rate coupled with rising consumer spending, are expected to drive the Chilean Spirits sector. Per capita consumption stood ... Read More

  • Country Profile: Spirits Sector in the Netherlands

    ... is expected to grow at a CAGR of 2.6% during 2016-2021. Consumer preference for low-alcoholic beverages coupled with rising health awareness and levy of taxes on high-alcohol products are the factors attributing to the minimal ... Read More

  • Country Profile: Spirits Sector in New Zealand

    ... channel data and market share of brands. New Zealand accounted for a volume share of 0.09% of the Asia-Pacific Spirits sector, in 2016. The strong economic status, subsequent rise in disposable incomes and the growing ... Read More

  • Country Profile: Spirits Sector in Mexico

    ... expected to grow at a CAGR of 5.7% during 2016-2021. Growing popularity of Spirits among young adults and strong promotional campaigns by manufacturers to encourage new consumption occasions are driving the sector. Per capita consumption ... Read More

  • Country Profile: Spirits Sector in Italy

    ... expected to grow at a CAGR of 1.3% during 2016-2021. Government regulations and campaigns to bring down alcohol consumption, and rising health consciousness among consumers are limiting the growth of the sector. Per capita consumption ... Read More

  • Country Profile: Spirits Sector in France

    ... expected to grow at a CAGR of 2.2% during 2016-2021. Innovations in taste and growing demand for premium spirits are driving the sector in France. Per capita consumption stood at 7.4 liters compared to the ... Read More

  • Country Profile: Spirits Sector in Russia

    ... growth during 2011-2016. Reduced purchasing power of consumers due to economic crisis in the country, and the Russian government’s anti-alcohol state policy can be attributed to the decline in the Spirits sector. However, the sector ... Read More

  • Country Profile: Spirits Sector in Poland

    ... expected to grow at a CAGR of 1.2% during 2016-2021. Rising disposable income and increase in employment rate, allows consumers to spend more on Spirits products in the country. Per capita consumption stood at 10.2 ... Read More

  • Country Profile: Spirits Sector in China

    ... to grow at a CAGR of 15% during 2016-2021. Increasing disposable income of consumers, a large base of young population, rising drinking culture at social gatherings and events are fuelling the demand for the Spirits ... Read More

  • Country Profile: Spirits Sector in India

    ... to grow at a CAGR of 5.1% during 2016-2021. Increasing disposable income, rising influence of western culture and the reducing cultural inhibitions about consumption of alcohol are fuelling the growth of the sector. Per capita ... Read More

  • Country Profile: Spirits Sector in Thailand

    ... to grow at a CAGR of 2.7% during 2016-2021. Growing tourism, high employment rate and a large base of middle aged population is expected to drive spirits sector in Thailand. Per capita consumption stood at ... Read More

  • Country Profile: Spirits Sector in South Korea

    ... is expected to grow at a CAGR of 6.4% during 2016-2021. A rising rate of employment and increasing demand for premium and high-quality spirits are key growth drivers for the Spirits sector in South Korea. ... Read More

  • Country Profile: Spirits Sector in Spain

    ... expected to grow at a CAGR of 0.1% during 2016-2021. The recovering Spanish economy and gradual decline in the unemployment rate are causing the slow growth of the sector. Per capita consumption stood at 5.73 ... Read More

  • Country Profile: Spirits Sector in Brazil

    ... expected to grow at a CAGR of 3.3% during 2016-2021. Improving economy coupled with a large base of young adult population which is a major consumer segment for Spirits is driving the sector in the ... Read More

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