Rum Market Research Reports & Industry Analysis

In the 17th century on the sugarcane plantations of the Caribbean, the first distillation of rum took place. Slaves on the plantations discovered that molasses, a by-product of sugar, could be fermented into alcohol. The first pure rums were produced when distillation of these by products removed the impurities.

It is believed that rum first originated on the island of Barbados. The drink’s popularity quickly spread to North America. The first distillery was established on what is now Staten Island. Three years later, Boston had its own distillery. The manufacturing of rum became a lucrative industry. Plenty of lumber and superior metalworking and technical skills helped New England advance as a large distillery center. The rum produced in New England was lighter and had a more pleasant aroma.

Today there are many grades of rum. The variations depend on where the rum is produced. Light rum, Aaso called silver or white rum, is sweet with a mild flavor. After aging, light rums are often filtered to remove color. Light rums often come from Puerto Rico.

Gold rum, also referred to as amber rum, is aged longer and in wooden barrels. They are stronger and have more flavor than white rums.

Spiced rum gets its flavor from spices such as aniseed, pepper cinnamon and rosemary. Sometimes caramel is used also.

Dark rum, also known as black, brown or red rum, is aged in heavily charred barrels for a longer period of time.

Flavored rums are often infused with flavors such as coconut, banana, lime, and mango. These rums are less than 40% alcohol and are frequently used in tropical drinks.

Over proof rums have more than 60% alcohol and are considered premium boutique rums. They are very carefully produced and are often consumed straight.

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Rum Industry Research & Market Reports

  • Spirits Manufacturing (Distilleries) Global Market Briefing 2020: Covid 19 Impact and Recovery

    ... 4.93%, despite the disruption in supply chains as a result of trade restrictions and lockdowns imposed across countries owing to the COVID-19 outbreak. The market is then expected to grow at a CAGR of 9.45% ... Read More

  • The Impact of Coronavirus on Alcoholic Drinks

    ... and attitudes, macroeconomic fundamentals and drinking rituals and occasions. Nevertheless, and while the impact will be profound and usher in a generational paradigm shift, adaptability, pragmatism and creatively tapping into digital realms will soften the ... Read More

  • The World Market for Rum and Tafia: A 2021 Global Trade Perspective

    ... be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the INSEAD Chair Professor of Management ... Read More

  • Top Trends in Alcoholic Drinks

    ... innovation difficult as it breeds a certain amount of resistance from consumers. At the same time, changing day-to-day realities of fast-paced, time-poor lifestyles, and a key focus on health and wellness, is making alcohol less ... Read More

  • Spirits Manufacturing (Distilleries) Market covering Whiskey; Vodka; Rum; Gin; Tequila; Others - Spirits (Distilleries); Global Overview 2019

    ... accounting for 52.4% of the global spirits manufacturing (distilleries) market, followed by North America at 20.6% and Western Europe at 15.4% respectively. Spirits Manufacturing (Distilleries) Global Market Overview 2019 provides strategists, marketers and senior management ... Read More

  • Liqueur (EUROPEAN) - Industry Report

    ... MONIN SAS and VP BRANDS INTERNATIONAL AD. This report covers activities such as Liqueur, aperitifs, digesitifs, cocktails, alcopops and includes a wealth of information on the financial trends over the past four years. Plimsoll Publishing’s ... Read More

  • United States Spirits Market - Growth, Trends, and Forecasts (2020 - 2025)

    ... States consumers today have more sophisticated palates than those of older generations. They are constantly looking to explore unique, high-quality alcoholic beverages. The inclusion of natural ingredients in alcoholic beverages improves their functionality and such ... Read More

  • Rum Market Trends in China

    ... and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China is the ... Read More

  • The 2021-2026 World Outlook for Brown Spirits (whisky, Dark Rum, and Brandy)

    ... reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the ... Read More

  • The 2021-2026 World Outlook for White Spirits (vodka, Gin, and White Rum)

    ... reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the ... Read More

  • The 2021-2026 World Outlook for Rum

    ... (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country ... Read More

  • The 2021-2026 World Outlook for White Rum

    ... industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • Distilled Spirits: United States

    ... gin, and other bottled distilled spirits such as bottled cocktails. To illustrate historical trends, total demand, the various segments, and trade are provided in annual series from 2008 to 2018. Distilled spirits packaged in bulk ... Read More

  • The 2021-2026 World Outlook for Dark Rum

    ... industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • The 2021-2026 World Outlook for Bottled Rum

    ... industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • Rum Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

    ... report also provides a detailed analysis of the market in APAC, Europe, MEA, North America, and South America. In 2019, the gold and dark rum product segment had a significant market share, and this trend ... Read More

  • Spirits in Dominican Republic

    ... together with international recognition for the origin denomination of Dominican rum and its highly competitive environment has created the perfect scenario for a strong category with high-quality and innovative products. While dark rum sales are ... Read More

  • Spirits in Greece

    ... upgrading to premium and super-premium brands. Euromonitor International's Spirits in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More

  • Rtds in India

    ... choosing to socialise over a drink. Spirit-based RTDs continued to benefit from being perceived as a lighter option than stronger spirit-based drinks. RTDs in general continued to maintain consumers’ interest due to the launch of ... Read More

  • Whiskey and Dark Rum - Ireland - February 2019

    ... and bars to deliver a more immersive experience to consumers interested in learning more about these complex products, but also help them to attract more visitors and boost usage of dark spirits within their premises.” ... Read More

  • The 2020-2025 World Outlook for White Rum

    ... industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • The 2020-2025 World Outlook for Rum

    ... (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country ... Read More

  • The 2020-2025 World Outlook for Dark Rum

    ... industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • Rum (Spirits) Market in Brazil - Outlook to 2022: Market Size, Growth and Forecast Analytics

    ... in Brazil - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Rum (Spirits) Market in Brazil - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Read More

  • Rum (Spirits) Market in Spain - Outlook to 2022: Market Size, Growth and Forecast Analytics

    ... Spain - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Rum (Spirits) Market in Spain - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of R Read More

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