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Rum Market Research Reports & Industry Analysis

In the 17th century on the sugarcane plantations of the Caribbean, the first distillation of rum took place. Slaves on the plantations discovered that molasses, a by-product of sugar, could be fermented into alcohol. The first pure rums were produced when distillation of these by products removed the impurities.

It is believed that rum first originated on the island of Barbados. The drink’s popularity quickly spread to North America. The first distillery was established on what is now Staten Island. Three years later, Boston had its own distillery. The manufacturing of rum became a lucrative industry. Plenty of lumber and superior metalworking and technical skills helped New England advance as a large distillery center. The rum produced in New England was lighter and had a more pleasant aroma.

Today there are many grades of rum. The variations depend on where the rum is produced. Light rum, Aaso called silver or white rum, is sweet with a mild flavor. After aging, light rums are often filtered to remove color. Light rums often come from Puerto Rico.

Gold rum, also referred to as amber rum, is aged longer and in wooden barrels. They are stronger and have more flavor than white rums.

Spiced rum gets its flavor from spices such as aniseed, pepper cinnamon and rosemary. Sometimes caramel is used also.

Dark rum, also known as black, brown or red rum, is aged in heavily charred barrels for a longer period of time.

Flavored rums are often infused with flavors such as coconut, banana, lime, and mango. These rums are less than 40% alcohol and are frequently used in tropical drinks.

Over proof rums have more than 60% alcohol and are considered premium boutique rums. They are very carefully produced and are often consumed straight.

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Rum Industry Research & Market Reports

  • Spirits in Latin America

    ...the category’s performance across the region and what the future holds, showing that beneath the surface there is quite a lot to be positive about. Euromonitor International's Spirits in Latin America global briefing offers an ... Read More

  • Country Profile: Spirits Sector in Bulgaria

    ...expected to grow at a CAGR of 1.5% during 2016-2021. Growing disposable income of consumers, which is enabling them to indulge more in good quality, especially in premium segments of spirits is driving the Bulgarian ... Read More

  • Country Profile: Spirits Sector in Chile

    ...expected to grow at a CAGR of 7.9% during 2016-2021. Large young population base, increase in employment rate coupled with rising consumer spending, are expected to drive the Chilean Spirits sector. Per capita consumption stood ... Read More

  • Country Profile: Spirits Sector in the Netherlands

    ...is expected to grow at a CAGR of 2.6% during 2016-2021. Consumer preference for low-alcoholic beverages coupled with rising health awareness and levy of taxes on high-alcohol products are the factors attributing to the minimal ... Read More

  • Country Profile: Spirits Sector in New Zealand

    ...channel data and market share of brands. New Zealand accounted for a volume share of 0.09% of the Asia-Pacific Spirits sector, in 2016. The strong economic status, subsequent rise in disposable incomes and the growing ... Read More

  • Country Profile: Spirits Sector in Mexico

    ...expected to grow at a CAGR of 5.7% during 2016-2021. Growing popularity of Spirits among young adults and strong promotional campaigns by manufacturers to encourage new consumption occasions are driving the sector. Per capita consumption ... Read More

  • Country Profile: Spirits Sector in Italy

    ...expected to grow at a CAGR of 1.3% during 2016-2021. Government regulations and campaigns to bring down alcohol consumption, and rising health consciousness among consumers are limiting the growth of the sector. Per capita consumption ... Read More

  • Country Profile: Spirits Sector in France

    ...expected to grow at a CAGR of 2.2% during 2016-2021. Innovations in taste and growing demand for premium spirits are driving the sector in France. Per capita consumption stood at 7.4 liters compared to the ... Read More

  • Country Profile: Spirits Sector in Russia

    ...growth during 2011-2016. Reduced purchasing power of consumers due to economic crisis in the country, and the Russian government’s anti-alcohol state policy can be attributed to the decline in the Spirits sector. However, the sector ... Read More

  • Country Profile: Spirits Sector in Poland

    ...expected to grow at a CAGR of 1.2% during 2016-2021. Rising disposable income and increase in employment rate, allows consumers to spend more on Spirits products in the country. Per capita consumption stood at 10.2 ... Read More

  • Country Profile: Spirits Sector in China

    ...to grow at a CAGR of 15% during 2016-2021. Increasing disposable income of consumers, a large base of young population, rising drinking culture at social gatherings and events are fuelling the demand for the Spirits ... Read More

  • Country Profile: Spirits Sector in India

    ...to grow at a CAGR of 5.1% during 2016-2021. Increasing disposable income, rising influence of western culture and the reducing cultural inhibitions about consumption of alcohol are fuelling the growth of the sector. Per capita ... Read More

  • Country Profile: Spirits Sector in Thailand

    ...to grow at a CAGR of 2.7% during 2016-2021. Growing tourism, high employment rate and a large base of middle aged population is expected to drive spirits sector in Thailand. Per capita consumption stood at ... Read More

  • Country Profile: Spirits Sector in South Korea

    ...is expected to grow at a CAGR of 6.4% during 2016-2021. A rising rate of employment and increasing demand for premium and high-quality spirits are key growth drivers for the Spirits sector in South Korea. ... Read More

  • Country Profile: Spirits Sector in Spain

    ...expected to grow at a CAGR of 0.1% during 2016-2021. The recovering Spanish economy and gradual decline in the unemployment rate are causing the slow growth of the sector. Per capita consumption stood at 5.73 ... Read More

  • Country Profile: Spirits Sector in Brazil

    ...expected to grow at a CAGR of 3.3% during 2016-2021. Improving economy coupled with a large base of young adult population which is a major consumer segment for Spirits is driving the sector in the ... Read More

  • Country Profile: Spirits Sector in Germany

    ...expected to grow at a CAGR of 1.9% during 2016-2021. High disposable income level among consumers is empowering them to trade up within the Spirits sector which is in turn aiding the growth of the ... Read More

  • Country Profile: Spirits Sector in the US

    ...sector is expected to grow at a CAGR of 4.9% during 2016-2021. The growing demand for premium products especially from busy consumers trying to unwind after a long day’s work, is the key growth driver ... Read More

  • Country Profile: Spirits Sector in Austria

    ...expected to grow at a CAGR of 2.4% during 2016-2021. Improving economic activity boosted by fiscal reforms and the subsequent rise in disposable incomes is prompting consumers to enjoy indulging in new and elevated experiences ... Read More

  • Rum Market Trends in China

    ...and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China is the ... Read More

  • Global Spirit-based RTD Mixes Market 2017-2021

    ...The products are flavored and the alcohol content in the product ranges from 5% to 15% by volume. The RTD products are popular among the consumers due to the convenience factor and flavor preferences. Consumers ... Read More

  • Spirit Market in Greece to 2021 - Market Size, Development, and Forecasts

    ...actual market situation, and future outlook for spirits in Greece. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales ... Read More

  • Spirit Market in Hungary to 2021 - Market Size, Development, and Forecasts

    ...actual market situation, and future outlook for spirits in Hungary. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales ... Read More

  • Spirit Market in India to 2021 - Market Size, Development, and Forecasts

    ...actual market situation, and future outlook for spirits in India. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales ... Read More

  • Spirit Market in Ireland to 2021 - Market Size, Development, and Forecasts

    ...actual market situation, and future outlook for spirits in Ireland. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales ... Read More

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