African American Market Market Research Reports & Industry Analysis

African Americans are people who have origins in any of the Black racial groups of Africa, and are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural consumers. Currently the African American populations consist of over 45 million individuals accounting for over 15% of the U.S population. The US Census Bureau projects by year 2060 the African American population will grow to over 74 million individuals, making up 17.9% of the U.S population.

Comparing African American spending habits to non-Blacks spending habits may conclude that Black Americans spend less than non-Black Americans. However, the Black American household income medium is only 66% of the all-household medium. A key contributor to a lower medium income may be due to lower marriage rates and only one wage earners. Despite a lower average income, Black Americans contribute to many product and service purchases; Blacks’ overall spending was more stable through the Great Recession than non-Blacks. With the growing Black American population, marketers can expect an expanding Black American consumer market.

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African American Market Industry Research & Market Reports

  • Encyclopedia of African-American Writing, Fourth Edition

    ... of life, from the 18th century to the present. Readers will explore what inspired various African-American writers to create poems, plays, short stories, novels, essays, opinion pieces and numerous other works, and how those writings ... Read More

  • Consumer Behavior 2023

    ... 2023 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries ofcurrent research and other information useful for retailers, marketers, advertisers, andbusiness consultants are presented. W hile there are other publications focusing ... Read More

  • The African-American and Hispanic Markets: Wealth, Banking, and Payment Trends

    ... household finances by demographic; analyzing net worth, asset, and debt trends; highlighting banking relationships and attitudes toward money management, financial institutions, and discrimination; and researching payment preferences and mobile banking, app, and wallet use. Heavy ... Read More

  • The Financial Services Market: African Americans

    ... 2019 is up 49%since 2010. Compared to 2010, African American household wealth is expected to be up 70% in 2019. Yet that’s only part of the picture. There exists opportunity and need for financial institutions ... Read More

  • African-Americans: Demographic and Consumer Spending Trends, 10th Edition

    ... in the United States. Packaged Facts defines the African-American population as including individuals who identify in Census Bureau data as “black or African-American alone,” regardless of whether they also identify as Hispanic. This definition is ... Read More

  • The African-American Consumer Market, 9th Edition

    ... needs and preferences of multicultural consumers. In the face of daunting economic difficulties, African-American consumers are more positive than other Americans about their own personal financial situation and are more optimistic about the future of ... Read More

  • Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition

    ... market posted growth of nearly 13%, and during 2011 the market continued to advance at a healthy pace to reach almost $3 billion. Hispanic, African-American, and Asian population growth is far outpacing that of whites, ... Read More

  • Ethnic Health and Beauty Care Products in the U.S., 7th Edition

    ... and skincare products are a vibrant $2.7 billion business that reflects the upscaling of the parent HBC market. In 2010, African-American, Asian, Hispanic, and other folks of color already account for over a third of ... Read More

  • The African-American Market in the U.S., 8th Edition

    ... The historic election of the country’s first African-American president created a feeling of pride and a sense of empowerment among black Americans. In the face of daunting economic difficulties, African-American consumers are more positive than ... Read More

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