African American Market Market Research Reports & Industry Analysis
Comparing African American spending habits to non-Blacks spending habits may conclude that Black Americans spend less than non-Black Americans. However, the Black American household income medium is only 66% of the all-household medium. A key contributor to a lower medium income may be due to lower marriage rates and only one wage earners. Despite a lower average income, Black Americans contribute to many product and service purchases; Blacks’ overall spending was more stable through the Great Recession than non-Blacks. With the growing Black American population, marketers can expect an expanding Black American consumer market.
African American Market Industry Research & Market Reports
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Encyclopedia of African-American Writing, Fourth Edition
... of life, from the 18th century to the present. Readers will explore what inspired various African-American writers to create poems, plays, short stories, novels, essays, opinion pieces and numerous other works, and how those writings ... Read More
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Consumer Behavior 2023
... 2023 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries ofcurrent research and other information useful for retailers, marketers, advertisers, andbusiness consultants are presented. W hile there are other publications focusing ... Read More
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The African-American and Hispanic Markets: Wealth, Banking, and Payment Trends
... household finances by demographic; analyzing net worth, asset, and debt trends; highlighting banking relationships and attitudes toward money management, financial institutions, and discrimination; and researching payment preferences and mobile banking, app, and wallet use. Heavy ... Read More
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The Financial Services Market: African Americans
... 2019 is up 49%since 2010. Compared to 2010, African American household wealth is expected to be up 70% in 2019. Yet that’s only part of the picture. There exists opportunity and need for financial institutions ... Read More
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African-Americans: Demographic and Consumer Spending Trends, 10th Edition
... in the United States. Packaged Facts defines the African-American population as including individuals who identify in Census Bureau data as “black or African-American alone,” regardless of whether they also identify as Hispanic. This definition is ... Read More
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The African-American Consumer Market, 9th Edition
... needs and preferences of multicultural consumers. In the face of daunting economic difficulties, African-American consumers are more positive than other Americans about their own personal financial situation and are more optimistic about the future of ... Read More
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Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition
... market posted growth of nearly 13%, and during 2011 the market continued to advance at a healthy pace to reach almost $3 billion. Hispanic, African-American, and Asian population growth is far outpacing that of whites, ... Read More
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Ethnic Health and Beauty Care Products in the U.S., 7th Edition
... and skincare products are a vibrant $2.7 billion business that reflects the upscaling of the parent HBC market. In 2010, African-American, Asian, Hispanic, and other folks of color already account for over a third of ... Read More
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African-American Market in the U.S., 8th Edition, The
... The historic election of the country’s first African-American president created a feeling of pride and a sense of empowerment among black Americans. In the face of daunting economic difficulties, African-American consumers are more positive than ... Read More
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