Dietary Supplements Market Research Reports & Industry Analysis

Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), a dietary supplement is defined as a product intended to supplement the diet and contains any of a number of ingredients such as: vitamins, minerals, herbs or other botanicals or amino acids. Dietary supplements are meant to be taken orally and are come in pill, capsule, tablet, powder or liquid form. They are most often used to fuel metabolism, immunity, growth, organ function, weight management and energy levels.

Dietary supplements are regulated by the Food and Drug Administration’s (FDA) Center for Food Safety and Applied Nutrition (CFSAN). Except in the case of a new dietary ingredient, dietary supplements do not need approval by the FDA before being marketed. Under DSHEA, manufacturers must assure that the dietary supplements it manufactures or distributes are safe and that any claims made about them are demonstrated by sufficient data to show that they are not false or misleading.

DSHEA influences the manufacture of dietary supplements by setting forth a number of rules and guidelines. These include: the establishment of a new plan for assuring safety, nutrition and ingredient labeling specifications, outlining directives for marketing literature, regulation for the use of claims and nutritional support statements, and grant to the FDA the authority to establish good manufacturing practice (GMP) regulations.

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Dietary Supplements Industry Research & Market Reports

  • Latin America Protein Supplement Market Report and Forecast 2023-2028

    ... 7.80% between 2023 and 2028. Aided by the growing awareness regarding health and fitness and the burgeoning demand for protein-enriched dietary supplements, the market is expected to grow significantly by 2028. Protein supplements are dietary ... Read More

  • Consumer Health in Finland

    ... has made consumers cautious in their purchases. Overall, the OTC segment is performing more poorly than other areas of consumer health. This is largely due to the fact that sales of several high-sales categories peaked ... Read More

  • Consumer Health in Estonia

    ... following the lifting of pandemic restrictions. The impact of war in Ukraine is no longer evident in 2023 after growth in some categories during 2022, especially cheaper analgesics such as acetaminophen, which were widely purchased ... Read More

  • Consumer Health in Egypt

    ... Aligned with the rising health trends, vitamins and dietary supplements will post strong growth, with more of the population actively looking to maintain their health and a robust immune system. Due to the increased price ... Read More

  • Consumer Health in Portugal

    ... are becoming increasingly knowledgeable about the available products and are engaged in the proactive self-management of their health. This has fostered a greater willingness to self-medicate, especially for non-serious illnesses or ailments. Rising awareness about ... Read More

  • Vitamins in Saudi Arabia

    ... supported by recommendations from pharmacists and doctors. In addition, the Saudi Ministry of Health (MoH) has expanded its social media campaign to highlight the importance of getting the correct daily intake of vitamins. Meanwhile, Saudi ... Read More

  • Dietary Supplements in Saudi Arabia

    ... became particularly interested in dietary supplements with an immunity positioning, as well as those which are known to improve general health. As such, echinacea, beta-glucan, calcium, and zinc witnessed significant interest. Despite the limited impact ... Read More

  • Dietary Supplements in Spain

    ... and wellness have become the primary concern of Spanish consumers when selecting dietary supplements since the pandemic, the pre-existing trend towards dietary supplements with a youth and beauty positioning remains relevant and growing in 2023. ... Read More

  • Dietary Supplements in Egypt

    ... While many are keen to reduce the risk of chronic diseases, dietary supplements are often used, being perceived as a convenient and proactive way to fill nutritional gaps, support overall health, and potentially prevent deficiencies ... Read More

  • Vitamins in Egypt

    ... as consumers became more aware of how to improve their overall wellness and support their immune systems with multivitamins and supplements. Social media is also playing a major role in the vitamin category, helping companies ... Read More

  • Dietary Supplements in Poland

    ... and to lead healthier lifestyles. Demographic trends, in the form of the ageing population, also had a positive impact on demand, as consumers look to stay healthy and active for as long as possible. Moreover, ... Read More

  • Vitamins in Portugal

    ... decline for both single vitamins and multivitamins in current value and retail volume terms. Within single vitamins, vitamin C in particular saw extraordinary growth in 2020 and 2021. Indeed its immune system positioning made consumers ... Read More

  • Dietary Supplements in Portugal

    ... 2023. Ginseng, for instance, looks set to register a significant decline in retail volume terms in 2023 for the second year running. Dietary supplements with an immune system positioning boomed in 2020 and 2021 as ... Read More

  • Dietary Supplements in Romania

    ... significant portion of overall value sales. The reason behind this is the relatively high cost of dietary supplements as a consumer health category. Expatriate populations, in particular, tend to prefer purchasing combination formulae due to ... Read More

  • Vitamins in Estonia

    ... activities, volume sales are seeing a decline across the board in 2023. Euromonitor International's Vitamins in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Dietary Supplements in Estonia

    ... and sales continue to be supported by the wealth of information on dietary supplements online and through other media sources, as well as a rising interest in a more diverse range of dietary supplements. Euromonitor ... Read More

  • Consumer Health in Saudi Arabia

    ... remain the largest OTC categories. Due to their maturity and product shortages in 2023, they are expected to see below-average increases within overall consumer health, but the influx of visitors for Hajj and Umrah will ... Read More

  • Vitamins in Finland

    ... of their immune systems in the face of the threat from COVID-19. In 2023, volume sales are set to fall back to the level seen immediately before the COVID-19 crisis. On the one hand, demand ... Read More

  • Vitamins in Poland

    ... Polish households, the immense initial demand set a high baseline, rendering subsequent growth more modest. With COVID-19 becoming an increasingly manageable illness, there was a palpable reduction in fear amongst Poles, leading to a decline ... Read More

  • Vitamins in Romania

    ... and inadequate water intake. As they come to appreciate the role of nutrition in maintaining physical and mental wellbeing, Romanian consumers are becoming increasingly interested in their vitamin intake. Hectic modern lifestyles and their associated ... Read More

  • Vitamins in Spain

    ... for both multivitamins and single vitamins remains significantly higher than pre-pandemic levels. This is an indication that habit persistence, despite pressure on disposable incomes amid high inflation, and heightened health awareness remain strong growth drivers ... Read More

  • Vitamins in the Czech Republic

    ... the category has lost momentum, which is only logical given heightened demand as consumers looked for vitamins for immunity and general health to offer resistance to Coronavirus (COVID-19). Such fast growth in demand is hard ... Read More

  • Dietary Supplements in Finland

    ... in the current value growth. Moreover, there have been plenty of new product launches claiming to boost the functioning of the immune system, and provide energy and stress relief, as well as products with a ... Read More

  • Dietary Supplements in the Czech Republic

    ... restrictions lifted, the category experienced stabilisation. Consumers feel less in need of immunity-boosting supplements, while high inflation and related cost of living hikes lead consumers to prioritise when making purchasing decisions. Some consumers are looking ... Read More

  • Consumer Health in Romania

    ... dietary supplements, cough, cold and allergy (hay fever) remedies, and sports nutrition that have emerged as the strongest performers within the market. These categories have displayed robust and impressive growth, reflecting the unwavering demand for ... Read More

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