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Laundry Care & Detergents Market Research Reports & Industry Analysis

Laundry care products, as the name suggests, are intended to clean and treat clothing. While there are many variations and specialty products, the laundry care product market can be divided into the following categories and subcategories:
  • Laundry Detergent
    • Liquid Detergent
    • Powder Detergent
    • Tablets and Packets/Bars
  • Fabric Softener
    • Liquid Fabric Softener
    • Fabric Softener Sheets
  • Bleach
    • SHC (sodium hypochlorite) Bleach
    • Color-Safe Bleach
  • Specialty Products
    • Pre-wash/Additives
    • Fine Washable Detergent
    • Starch
  • Static Control/Fabric Protector
In a market dominated by a few major brands, laundry can become even more of an inconvenience than it already is for consumers with specific lifestyle needs not met by the mainstream, such as those with allergies, parents of infants, or green consumers. Alternately, specialty product benefits or products that solve a particular problem—such as hybrid products (i.e., Tide with a Touch of Downy) or wrinkle reduction detergent—also represent positive opportunities in the niche market.

A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.

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Laundry Care & Detergents Industry Research & Market Reports

  • Soap & Detergent Manufacturers (EUROPEAN) - Industry Report

    ... analysis on the top 300 companies, including UNILEVER DEUTSCHLAND GMBH, HAYAT KIMYA SANAYI ANONIM SIRKETI and JOHNSON & JOHNSON GMBH. This report includes a wealth of information on the financial trends over the past four ... Read More

  • Soap & Detergents Manufacturers (SWEDEN) - Industry Report

    ... analysis on the top 40 companies, including ROLF KULLGREN AB, RECYKLING I GAVLE AKTIEBOLAG and AKSAB KEMI AKTIEBOLAG. This report covers activities such as soap, detergent, cleaning, household, industrial and includes a wealth of information ... Read More

  • Soap & Detergent Manufacturing (UK) - Industry Report

    ... on the top 120 companies, including PZ CUSSONS (UK) LTD, CHRISTEYNS LTD and CLOVER CHEMICALS LTD. This report covers activities such as cleaning products, cleaning, soap, detergents, chemicals and includes a wealth of information on ... Read More

  • Soap & Detergents Manufacturers (NORDIC) - Industry Report

    ... on the top 100 companies, including DANLIND A/S, REN SAAPEINDUSTRI AS and AS EIVIND BROSSTAD SAAPE- OG TEC CHEM FABRIKK. This report covers activities such as soap, detergent, cleaning, household, industrial and includes a wealth ... Read More

  • Soap & Detergent Manufacturing (UK) - Industry Report

    ... analysis on the top 120 companies, including PZ CUSSONS (UK) LTD, CHRISTEYNS UK LTD and CLOVER CHEMICALS LTD. This report covers activities such as cleaning products, cleaning, soap, detergents, chemicals and includes a wealth of ... Read More

  • Soap & Detergents Manufacturers (NORDIC) - Industry Report

    ... analysis on the top 100 companies, including DANLIND A/S, REN SAAPEINDUSTRI AS and AS EIVIND BROSSTAD SAAPE- OG TEC CHEM FABRIKK. This report covers activities such as soap, detergent, cleaning, household, industrial and includes a ... Read More

  • Soap & Detergent Manufacturers (EUROPEAN) - Industry Report

    ... on the top 300 companies, including UNILEVER DEUTSCHLAND GMBH, HAYAT KIMYA SANAYI ANONIM SIRKETI and JOHNSON & JOHNSON GMBH. This report includes a wealth of information on the financial trends over the past four years. ... Read More

  • Soap & Detergents Manufacturers (SWEDEN) - Industry Report

    ... on the top 40 companies, including ROLF KULLGREN AB, RECYKLING I GAVLE AKTIEBOLAG and AKSAB KEMI AKTIEBOLAG. This report covers activities such as soap, detergent, cleaning, household, industrial and includes a wealth of information on ... Read More

  • Fabric Care in Poland (2019) – Market Sizes

    ... comprises sales through all retail channels including direct to consumer and excludes sales to professional laundries and launderettes. Market size for Fabric Care in Poland is given in PLN with a minimum of five years' ... Read More

  • Voice Commerce: Turning an Industry Upside Down

    ... online and offline shopping by merging the two more seamlessly and goes way beyond selling products online, it offers brands the opportunity to give themselves a voice and personality and appear whenever it is relevant ... Read More

  • The Five Markets With the Biggest Unmet Potential For Spot and Stain Removers

    ... markets, high household usage in some developing markets and, more importantly, great unmet market potential. Barriers to growth exist, such as fast fashion and competition, but there is an extensive list of opportunities. This report ... Read More

  • Laundry Care in Latin America

    ... markets over 2013-2018 restricted growth, but there are many opportunities to exploit, including premiumisation and expansion of categories where per capita consumption is low. The region is set to see retail sales grow as manufacturers ... Read More

  • Fabric Care in Vietnam (2019) – Market Sizes

    ... comprises sales through all retail channels including direct to consumer and excludes sales to professional laundries and launderettes. Market size for Fabric Care in Vietnam is given in VND with a minimum of five years' ... Read More

  • Soap And Cleaning Compounds Global Market Forecast To 2022

    ... Son Inc, Colgate-Palmolive The soap and cleaning compounds manufacturing market consists of the sales of soap and cleaning compounds by entities (organizations, sole traders or partnerships) that produce and package soaps and other cleaning compounds, ... Read More

  • Detergent in the US - Procurement Research Report

    ... fuel additives. Detergents are typically available in powder or concentrated solutions and are sold through manufacturers and wholesalers. Detergents are also sold through retailers, though typically for consumer use. This report excludes other surfactants, such ... Read More

  • Laundry Care in the Middle East and Africa

    ... women entering the formal workplace. Economic instability has hampered growth in recent years. Promotions and discounts have played an important role in the development of the market, and are expected to continue to do so ... Read More

  • Laundry Care Products Industry Forecasts - China Focus

    ... expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in ... Read More

  • Laundry Care Products Markets in China

    ... The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines ... Read More

  • Laundry Care Products Companies in China

    ... dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies ... Read More

  • Detergent Chemicals Markets in China

    ... economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic ... Read More

  • Detergent Chemicals Companies in China

    ... of the manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the ... Read More

  • Laundry and Fabric Care - China - July 2019

    ... stimulate the saturated market. Better performance and multiple functions should be prioritised for capsules for certain, while attractive packaging resonates with women well. Moreover, specialised products are rising due to trends towards premiumisation and product ... Read More

  • Soap And Cleaning Compounds Market covering Soap And Other Detergent Manufacturing, Surface Active Agent Manufacturing, Polish And Other Sanitation Goods Manufacturing, Global Briefing 2019

    ... cleaning compounds market worth $56.2 billion in 2018, accounting for 29.5% of the global soap and cleaning compounds market, followed by North America at 22.7% and Western Europe at 21.9% respectively. Soap And Cleaning Compounds ... Read More

  • Liquid Detergent Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

    ... detergent is made by mixing dry powder in a solution consisting of water and chemicals known as solubilizers which help the water and detergent to blend together evenly. These synthetic surfactants are manufactured from complexation ... Read More

  • Laundry Care in Asia Pacific

    ... capita and washing machines penetration rates from the developing countries. Within a diverse landscape, laundry care products show promising growth as consumers from developing countries own their first laundry appliance, while more affluent consumers look ... Read More

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