Men's HBC Market Research Reports & Industry Analysis

The modern man is taking greater pride in his appearance, making conscientious choices when selecting the appropriate grooming or health and beauty care products. This includes contemplating the impact a particular razor blade or aftershave will have on his unique skin composition, how different brands of deodorant mingle with his personal scent, or even which haircare products produce the perfect hairdo for both days spent in the office and nights spent indulging in social, leisurely interactions.

Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.

Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.

Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.

Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.

Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.

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Men's HBC Industry Research & Market Reports

  • Latin America Beauty and Personal Care

    ... personal care sales recover from the losses experienced during the pandemic. Although premium products suffered more when COVID-19 first hit the region in 2020, they have since been outperforming mass products, with this expected to ... Read More

  • Middle East and Africa Beauty and Personal Care in Middle East and Africa

    ... performance in Saudi Arabia, the region’s biggest market. Saudi Arabia will also continue to be a major force behind the regional growth expected in Middle East and Africa in the coming years, particularly through its ... Read More

  • Asia Pacific Beauty and Personal Care

    ... 2023. However, a difficult economic backdrop, such as high inflation resulting in rising costs and prices in Japan, was holding back the recovery from the pandemic losses in some countries. The forecast period is generally ... Read More

  • Shaving Lotions and Creams

    ... to reach US$18.8 Billion by 2030, growing at a CAGR of 6.5% over the analysis period 2023-2030. Pre-shave Lotions and Creams, one of the segments analyzed in the report, is expected to record a 6.8% ... Read More

  • Western Europe Beauty and Personal Care

    ... overall beauty and personal care performance in Western Europe. The growth in real value terms was much stronger in 2023 than a year earlier, however, with 2022 particularly badly hit by the high inflation being ... Read More

  • Male Grooming Products (UK) - Industry Report

    ... 50 companies, including COWSHED PRODUCTS LTD, JARROLD & SONS LTD and SAUNDERS & LONG LTD. This report covers activities such as male, beauty, skin, grooming, shave and includes a wealth of information on the financial ... Read More

  • Men`s Grooming Products

    ... Billion by 2030, growing at a CAGR of 5.0% over the analysis period 2023-2030. Shave Care Products, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$41.1 ... Read More

  • 2024 Global: Safety Razor Blades (Including Razor Blades Blanks In Strips) Products-Manufacturing Forecast (2030) report

    ... size, projected growth/decline and regional data for the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally ... Read More

  • Hong Kong, China Men's Grooming

    ... conscious of appearance, leading to a surge in demand for men's grooming. Male consumers are now more focused on taking care of their skin and overall grooming and scent, recognising the benefits of a well-maintained ... Read More

  • Italy Men's Grooming

    ... attributed to inflationary pressures, which prompted manufacturers to raise their selling prices while simultaneously reducing their promotional activity. While these cost pressures started to ease in the latter part of 2023 players were under pressure ... Read More

  • Global Mens Skincare Products Market 2024-2028

    ... the mens skincare products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the ... Read More

  • The United Arab Emirates Men's Grooming

    ... flourishes, an increasing number of consumers are open to investing in upscale products for personal care. This inclination spans various categories, encompassing men's skin care, hair care, and fragrances. Top prestige brands such as Tom ... Read More

  • France Men's Grooming

    ... by significant price growth across categories, driven by high inflation in France. Euromonitor International's Men's Grooming in France report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More

  • South Africa Men's Grooming

    ... routines, including a greater shift towards using face masks. Men are not only focused on their grooming habits, but also the preparation before grooming, with face masks becoming an essential step in their skin care ... Read More

  • Nigeria Men's Grooming

    ... volume sales and retail value (constant 2023 prices) sales dropped strongly across the board. The exception was the main category, men’s razors and blades, which saw a moderate decrease in retail volume sales and a ... Read More

  • Romania Men's Grooming

    ... There was a surge in the number of companies introducing products specifically tailored to men’s needs. As societal attitudes towards male grooming evolve, products designed specifically for men have been gaining popularity amongst some Romanian ... Read More

  • United Kingdom Beauty and Personal Care

    ... UK in 2023. However, despite further increases in the price of goods and services, consumers proved willing to maintain spending habits in terms of beauty and personal care, which recorded a stable performance during the ... Read More

  • United Kingdom Men's Grooming

    ... to experimenting with their grooming habits. On the other hand, the category’s dynamic value growth was mainly due to inflation-led price hikes. In the UK, men’s grooming was traditionally dominated by personal care categories such ... Read More

  • Poland Men's Grooming

    ... finally returned to the pre-pandemic level. Despite already seeing a strong recovery, value sales saw continued double-digit growth in 2023. While high inflation constrained volume growth to some extent, it significantly boosted value growth, particularly ... Read More

  • Men Care Products Market Size Outlook, 2024- by Type (Face Care, Hair and Beard Care, Skin Care, Body Care, Oral Care, Others), Application (Home Use, Salons, Others), Nature (Chemical-Based, Herbal-Based), Distribution Channels (Online {E-Commerce, Company Website}, Offline {Supermarkets, Hypermarkets, Convenience Stores, Others})- Industry Growth, Trends, Opportunities, Share, and Companies Analysis to 2032 Report

    ... Company Website}, Offline {Supermarkets, Hypermarkets, Convenience Stores, Others})- Industry Growth, Trends, Opportunities, Share, and Companies Analysis to 2032 Report The Men Care Products market is poised to register a CAGR of 9.06% between 2024 and ... Read More

  • Online Beauty and Personal Care Products Market Size Outlook, 2024- by Type (Skin Care, Hair Care, Color Cosmetics, Fragrances, Oral Hygiene Products, Bath and Shower Products, Male Grooming Products, Deodorants, Baby and Child Care Products, Others), Application (Luxuary/Pharmarcy Market, Mass Market), End Users (Men, Women, Children)- Industry Growth, Trends, Opportunities, Share, and Companies Analysis to 2032 Report

    ... Products, Others), Application (Luxuary/Pharmarcy Market, Mass Market), End Users (Men, Women, Children)- Industry Growth, Trends, Opportunities, Share, and Companies Analysis to 2032 Report The Online Beauty and Personal Care Products market is poised to register ... Read More

  • Kenya Men's Grooming

    ... consumers were spending more time at home and paying more attention to their skin care routines – in part because beauty salons were closed, and in part due to indulgence trends to improve locked-down consumers’ ... Read More

  • Uzbekistan Men's Grooming

    ... significant factor contributing to this growth is the rising trend among men to grow beards. As more men embrace facial hair, there is a potential impact on the demand for grooming products, with traditional shaving ... Read More

  • Wet Shave

    ... growing at a CAGR of 7.2% over the analysis period 2023-2030. Shaving Lotions & Creams, one of the segments analyzed in the report, is expected to record a 7.5% CAGR and reach US$7.3 Billion by ... Read More

  • US Men's Grooming

    ... in 2023, many categories across men’s grooming witnessed improving volume performances, with some even reverting to positive volume growth territory. Categories that saw improving volume performances included men’s razors and blades, and men’s pre-shave, which ... Read More

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