Men's HBC Market Research Reports & Industry Analysis

The modern man is taking greater pride in his appearance, making conscientious choices when selecting the appropriate grooming or health and beauty care products. This includes contemplating the impact a particular razor blade or aftershave will have on his unique skin composition, how different brands of deodorant mingle with his personal scent, or even which haircare products produce the perfect hairdo for both days spent in the office and nights spent indulging in social, leisurely interactions.

Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.

Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.

Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.

Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.

Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.

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Men's HBC Industry Research & Market Reports

  • Men Cologne Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Shaving Products Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Beauty and Personal Care in Qatar

    ... and Personal Care in Qatar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the ... Read More

  • Male Toiletries Global Industry Guide 2015-2024

    ... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable ... Read More

  • Male Toiletries Global Industry Almanac 2015-2024

    ... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable ... Read More

  • Male Toiletries BRIC (Brazil, Russia, India, China) Industry Guide 2015-2024

    ... forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights Brazil, Russian Federation, India and China (BRIC) are the ... Read More

  • Male Toiletries Global Group of Eight (G8) Industry Guide 2015-2024

    ... forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The G8 countries contributed $9,692.7 million in 2019 to ... Read More

  • Male Toiletries North America (NAFTA) Industry Guide 2015-2024

    ... 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The North American Free Trade Agreement (NAFTA) is a trade agreement ... Read More

  • Male Toiletries Top 5 Emerging Markets Industry Guide 2015-2024

    ... forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights These countries contributed $4,300.1 million to the global male ... Read More

  • Beauty and Personal Care in Myanmar

    ... and Personal Care in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the ... Read More

  • Beauty and Personal Care in Sri Lanka

    ... International's Beauty and Personal Care in Sri Lanka report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you ... Read More

  • Global Beard Grooming Products Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025

    ... market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace ... Read More

  • Global Beard Grooming Kits Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025

    ... market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace ... Read More

  • Global Beard Grooming Travel Kits Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025

    ... and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, ... Read More

  • Beauty and Personal Care Quarterly Statement Q3 2020

    ... Consumers are re-evaluating their life priorities as a result of the changes brought about by the pandemic, which has affected in different ways the demand for beauty and personal products. China will continue to be ... Read More

  • Men's Grooming in Azerbaijan

    ... Growth for men’s grooming is mainly concentrated in the central regions of Azerbaijan, in particular, the capital city of Baku. The growth recorded within the central regions is attributed to improved economic conditions and higher ... Read More

  • The World Market for Pre-shave, Shaving, or After-shave Preparations: A 2021 Global Trade Perspective

    ... or who might be threatened by foreign trade competition. The estimates given in this report were created using a methodology developed by and under the direct supervision of Professor Philip M. Parker, the Chair Professor ... Read More

  • Men's Grooming in Switzerland

    ... for beards or facial care instead of complete shaving, which is contributing to the declining sales in men’s shaving. Over the forecast period, lifestyle trends are likely to continue to have a negative effect on ... Read More

  • Men's Grooming in Cameroon

    ... categories that are newer concepts to many men. However, men’s razors and blades will remain the largest category over the forecast period, as these products are regarded as essentials by many men. Euromonitor International's Men's ... Read More

  • Global Toiletries Market: Size & Forecast with Impact Analysis of COVID-19 (2020-2024)

    ... analysis of the global toiletries market with description of market sizing and growth. The analysis includes market by value, by application and by region. Furthermore, the report also provides detailed application and regional analysis. Moreover, ... Read More

  • Wellness Redefined: Back to Basics and Reassessing Value

    ... of the disproportionate impact on different communities and economies becomes more apparent, brands are faced with the need for a huge value reset that fosters not only accessibility, but also inclusivity of wider consumer groups ... Read More

  • Men's Grooming in Kenya

    ... partly attributed to social media pressures and rising product awareness, led by intensive marketing, manufacturers are more actively catering to this consumer segment. The number of men’s pre-shave and after-shave creams is increasing, with some ... Read More

  • Men's Grooming in South Africa

    ... beauty trends that do not just cater to women, but to all genders, despite constrained economic circumstances. In addition to being driven by the opening up and expansion of the beauty industry to this target ... Read More

  • Beauty and Personal Care in El Salvador

    ... International's Beauty and Personal Care in El Salvador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you ... Read More

  • Beauty and Personal Care in Ethiopia

    ... and Personal Care in Ethiopia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the ... Read More

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