Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Men's Grooming in Australia
... in awareness and adoption of robust personal care routines by men, resulting in the usage of more men’s grooming products. Men’s grooming has significantly benefited from these changes in consumer behaviour and changing social norms, ... Read More
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Men's Grooming in Austria
... care, and men’s bath and shower all posted strong performances, supported by an expanding variety of product launches that raised consumer awareness and drove shelf space expansion in retail. Convenience remained a key theme, with ... Read More
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The 2026-2031 World Outlook for Aftershave
... millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project ... Read More
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The 2026-2031 World Outlook for Electric Clippers
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Beard Care Products
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Beard Oils
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Beard Grooming
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Aftershave Lotions and Creams
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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Australia Pre-shave Cosmetics - Men's (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... of Pre-shave Cosmetics - Men's market in Australia. Pre-shave Cosmetics - includes shaving gels, foams and oils. Pre-shave Cosmetics - Men`s market in Australia registered a positive compound annual growth rate (CAGR) of 2.30% during ... Read More
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Australia Men's Disposable Razors and Blades (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Men's Disposable Razors & Blades market in Australia. Men's Disposable Razors & Blades - Men's disposable safety razors and replaceable blades. E.g. Gillette Fusion, Wilkinson Sword Quattro, Gillette Blue Plus Twin Blade ... Read More
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Saudi Arabia Pre-shave Cosmetics - Men's (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Pre-shave Cosmetics - Men's market in Saudi Arabia. Pre-shave Cosmetics - includes shaving gels, foams and oils. Pre-shave Cosmetics - Men`s market in Saudi Arabia registered a positive compound annual growth rate ... Read More
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Mexico Pre-shave Cosmetics - Men's (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... of Pre-shave Cosmetics - Men's market in Mexico. Pre-shave Cosmetics - includes shaving gels, foams and oils. Pre-shave Cosmetics - Men`s market in Mexico registered a negative compound annual growth rate (CAGR) of -0.43% during ... Read More
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Japan Aftershaves and Colognes (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... & Colognes market in Japan. Aftershaves & Colognes - Men's - male fragrances specifically marketed as eau de cologne or aftershave and specifically not Eau de Toilette or Eau de Parfum. Technically these products typically ... Read More
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Italy Pre-shave Cosmetics - Men's (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... of Pre-shave Cosmetics - Men's market in Italy. Pre-shave Cosmetics - includes shaving gels, foams and oils. Pre-shave Cosmetics - Men`s market in Italy registered a positive compound annual growth rate (CAGR) of 1.37% during ... Read More
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France Pre-shave Cosmetics - Men's (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... of Pre-shave Cosmetics - Men's market in France. Pre-shave Cosmetics - includes shaving gels, foams and oils. Pre-shave Cosmetics - Men`s market in France registered a negative compound annual growth rate (CAGR) of -0.79% during ... Read More
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Germany Aftershaves and Colognes (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... & Colognes market in Germany. Aftershaves & Colognes - Men's - male fragrances specifically marketed as eau de cologne or aftershave and specifically not Eau de Toilette or Eau de Parfum. Technically these products typically ... Read More
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France Men's Disposable Razors and Blades (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Men's Disposable Razors & Blades market in France. Men's Disposable Razors & Blades - Men's disposable safety razors and replaceable blades. E.g. Gillette Fusion, Wilkinson Sword Quattro, Gillette Blue Plus Twin Blade ... Read More
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Chile Post-shave Cosmetics - Men's (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... of Post-shave Cosmetics - Men's market in Chile. Post-shave Cosmetics (Men's) - includes post-shaving balms and lotions/gels and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional aftershaves. Post-shave ... Read More
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Canada Pre-shave Cosmetics - Men's (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... of Pre-shave Cosmetics - Men's market in Canada. Pre-shave Cosmetics - includes shaving gels, foams and oils. Pre-shave Cosmetics - Men`s market in Canada registered a positive compound annual growth rate (CAGR) of 0.21% during ... Read More
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Spain Post-shave Cosmetics - Men's (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... of Post-shave Cosmetics - Men's market in Spain. Post-shave Cosmetics (Men's) - includes post-shaving balms and lotions/gels and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional aftershaves. Post-shave ... Read More
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Saudi Arabia Post-shave Cosmetics - Men's (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Post-shave Cosmetics - Men's market in Saudi Arabia. Post-shave Cosmetics (Men's) - includes post-shaving balms and lotions/gels and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes ... Read More
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The United States of America (USA) Men's Disposable Razors and Blades (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... Growth and Forecast Analytics, 2023-2028 is a broad level market review of Men's Disposable Razors & Blades market in United States of America. Men's Disposable Razors & Blades - Men's disposable safety razors and replaceable ... Read More
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Brazil Aftershaves and Colognes (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... & Colognes market in Brazil. Aftershaves & Colognes - Men's - male fragrances specifically marketed as eau de cologne or aftershave and specifically not Eau de Toilette or Eau de Parfum. Technically these products typically ... Read More
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Argentina Men's Disposable Razors and Blades (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Men's Disposable Razors & Blades market in Argentina. Men's Disposable Razors & Blades - Men's disposable safety razors and replaceable blades. E.g. Gillette Fusion, Wilkinson Sword Quattro, Gillette Blue Plus Twin Blade ... Read More
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India Pre-shave Cosmetics - Men's (Male Toiletries) Market Size, Growth and Forecast Analytics, 2023-2028
... of Pre-shave Cosmetics - Men's market in India. Pre-shave Cosmetics - includes shaving gels, foams and oils. Pre-shave Cosmetics - Men`s market in India registered a positive compound annual growth rate (CAGR) of 4.29% during ... Read More