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Men's HBC Market Research Reports & Industry Analysis

The modern man is taking greater pride in his appearance, making conscientious choices when selecting the appropriate grooming or health and beauty care products. This includes contemplating the impact a particular razor blade or aftershave will have on his unique skin composition, how different brands of deodorant mingle with his personal scent, or even which haircare products produce the perfect hairdo for both days spent in the office and nights spent indulging in social, leisurely interactions.

Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.

Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.

Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.

Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.

Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.

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Men's HBC Industry Research & Market Reports

  • The 2019-2024 Outlook for Razor Blades and Razors Excluding Electric Razors in the United States

    ... cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent ... Read More

  • The 2019-2024 Outlook for Shavers in the United States

    ... or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and of the United States ... Read More

  • Success Case Study: Harry's Shaving Razor - The shaving start-up taking on Gillette with its affordable, yet stylish razor subscription service

    ... Failures research. It examines the details of and reasons behind the success of Harry's platform, the company's convenient razor subscription service. It delivers the critical what?, why?, and so what? analysis to teach you crucial ... Read More

  • Shaving Products Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Men Cologne Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • The 2019-2024 Outlook for Shaving Preparations in the United States

    ... U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and of the ... Read More

  • The 2019-2024 Outlook for Shaving Products in the United States

    ... U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and of the ... Read More

  • The 2019-2024 Outlook for Men's Shaving Products in the United States

    ... millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and ... Read More

  • The 2019-2024 Outlook for Shaving Brushes and Hairbrushes in the United States

    ... demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its ... Read More

  • The 2019-2024 Outlook for Men's Shaving Oil Preparations in the United States

    ... demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its ... Read More

  • The 2019-2024 Outlook for Men's Grooming Products in the United States

    ... millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and ... Read More

  • Men's Grooming in Vietnam

    ... increase their value share. Unilever Vietnam International Co Ltd, for example, through its Axe brand has focused on men’s deodorant sprays, offering several such products with different scents and functions. Moreover, it has consistently built ... Read More

  • Men's Grooming in New Zealand

    ... somewhat blurred. Prior to gentler post-shave products, alcohol was a key ingredient in products such as aftershaves. However, over the review period developments led to gentler formulations, particularly for sensitive skin, and the use of ... Read More

  • Men's Grooming in Peru

    ... growth resulted in fewer new consumers trying specific products for men. Also, during 2017, the average unit price rise was below the inflation rate, as part of an attempt to attract more customers. Euromonitor International's ... Read More

  • Men's Grooming in Macedonia

    ... men’s hair care. The focus is on men’s health and an increased sense of wellbeing. Newly formulated men’s grooming products increasingly focus on men’s hair and scalp health, as well as skin rejuvenation and moisturising, ... Read More

  • Men's Grooming in Taiwan

    ... sales growth potential as demand edges ever closer to maturity. Factors that are likely to ensure strong demand include the fact that many young Taiwanese men are delaying marriage, which means that they are spending ... Read More

  • Men's Grooming in Egypt

    ... male demographic in Egypt does not make use of toiletries that specifically target them. Nevertheless, younger men in their teens and twenties are becoming increasingly concerned with their looks and are following international grooming and ... Read More

  • Men's Grooming in Australia

    ... a greater interest in personal grooming over the forecast period, and as such, they will be more willing to spend on men’s toiletries. The value growth in the category will, however, be limited by consumers’ ... Read More

  • Men's Grooming in Singapore

    ... A Hero, The Golden Rule Barber Co and Sultans of Shave, have witnessed a surge in business of up to four-fold since 2014. The growing acceptance of male grooming has been in part driven by ... Read More

  • Men's Grooming in the United Kingdom

    ... very low relative to women’s skin care, the potential for growth is extensive. Anti-ageing and anti-pollution, as well as more complex skin care routines inspired by Korean beauty trends, are likely to gain traction in ... Read More

  • Men's Grooming in Bulgaria

    ... fitness centres in urban areas stimulated popularity of sports amongst men and boys. Euromonitor International's Men's Grooming in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national ... Read More

  • Men's Grooming in the US

    ... category saw its sales drop once again. The biggest players tried several strategies, from launching their own subscription clubs (as Procter & Gamble did with Gillette on Demand and Edgewell with Schick Hydro Connect) and ... Read More

  • Men's Grooming in Algeria

    ... should positively impact demand for men’s grooming products, particularly those claiming to offer added-value benefits. In addition, the expected increasing visibility of men’s grooming products thanks to ongoing development of modern retailing will positively influence ... Read More

  • Men's Grooming in Finland

    ... the review period there were substantial launches in men’s mass ranges. 2016-2017 launches included local Berner’s XZ for Men, Unilever Finland’s Dove Men + Care and Mäurer & Wirtz’ Tabac Gentle Men ranges. Within premium ... Read More

  • Men's Grooming in Estonia

    ... to use hair and skin care products on a daily basis. Euromonitor International's Men's Grooming in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

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