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Men's HBC Market Research Reports & Industry Analysis

The modern man is taking greater pride in his appearance, making conscientious choices when selecting the appropriate grooming or health and beauty care products. This includes contemplating the impact a particular razor blade or aftershave will have on his unique skin composition, how different brands of deodorant mingle with his personal scent, or even which haircare products produce the perfect hairdo for both days spent in the office and nights spent indulging in social, leisurely interactions.

Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.

Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.

Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.

Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.

Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.

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Men's HBC Industry Research & Market Reports

  • Men's Grooming in Algeria

    ... should positively impact demand for men’s grooming products, particularly those claiming to offer added-value benefits. In addition, the expected increasing visibility of men’s grooming products thanks to ongoing development of modern retailing will positively influence ... Read More

  • Men's Grooming in Romania

    ... to several factors, with the most important being the expansion of modern retailing and higher consumer incomes in urban areas. Urban dwellers also tend to be the first to be influenced by global trends. The ... Read More

  • Men's Grooming in Estonia

    ... to use hair and skin care products on a daily basis. Euromonitor International's Men's Grooming in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Men's Grooming in Georgia

    ... as quite mature. The devaluation of local currency against the US dollar and the euro has resulted in increasing prices of products from countries that did not face similar devaluation. Men’s shaving offers basic products ... Read More

  • Men's Grooming in Slovakia

    ... females as gifts. Category sales were driven by product innovation, growth in the range of products available and slowly improving consumer purchasing power. The forecast period is set to witness further innovation and new product ... Read More

  • Men's Grooming in Malaysia

    ... a rising number of men’s grooming products had a stronger presence on the shelves of retail outlets. Skin care routines embraced by men no longer comprise merely facial cleansers, but also facial moisturisers. For example, ... Read More

  • Men's Grooming in Chile

    ... as in Brazil, where there has been a surge in barber shop chains, the beard trend is gaining ground in Chile, mostly in the capital. These outlets reinforce the concept of masculinity and appear like ... Read More

  • Men's Grooming in Latvia

    ... opening on a monthly basis. This, along with the emergence of small specialist retailers offering exclusive brands, has boosted the popularity of shaving and grooming products among more affluent urban men. Even traditional beauty retailers ... Read More

  • Beauty and Personal Care in Kazakhstan

    ... in 2014-15, consumers in 2017 still looked to save money, giving preference to essential beauty and personal care products. However, since 2016, the standard of living in Kazakhstan has improved slightly. In 2017, disposable incomes ... Read More

  • Men's Grooming in Kazakhstan

    ... women remain the key purchasers of products in this area for their partners and family members. It is not expected that this situation will change over the coming years in Kazakhstan. Therefore, for companies in ... Read More

  • Men's Grooming in Japan

    ... the concept that other people’s body odour causes distress or discomfort for certain people. Euromonitor International's Men's Grooming in Japan report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Men's Grooming in Sweden

    ... 2014 found that 85% of Swedish women found it acceptable for men to use hair styling products, while the figures for facial cream, body care, peeling, shaved armpits, and eye cream were 74%, 81%, 57%, ... Read More

  • Men's Grooming in Belarus

    ... with the majority still cautious about trying new products and brands. Healthy lifestyles, growing interest in sport and gym use are expected to stimulate growth in men’s bath and shower, hair care and deodorants. Euromonitor ... Read More

  • Men's Grooming in Costa Rica

    ... reach more-specific groups of consumers. In this context, major global players continued to focus on expanding through men’s grooming products due to the low levels of development found across most categories, particularly those with high ... Read More

  • Men's Grooming in Ecuador

    ... consumer, while the entire fragrances category witnessed steep declines in retail value and volume sales. Nevertheless, during 2017, as consumer confidence marginally recovered, and sales tax decreased from 14% to 12% in June, unit prices ... Read More

  • Men's Grooming in Hong Kong, China

    ... by toiletries (skin care, hair care, deodorants and bath and shower) and shaving. Euromonitor International's Men's Grooming in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at ... Read More

  • Men's Grooming in Uzbekistan

    ... coming years. The increasing availability of various men’s grooming products throughout the country is also set to spur growth, with some of the most popular product lines even expected to become widely available in remote ... Read More

  • Men's Grooming in Indonesia

    ... by consumers. The product is available in all distribution channels and in all packaging types; from mini markets to supermarkets, and from sachets to 500ml bottles, with packaging catering to a wider consumer audience from ... Read More

  • Men's Grooming in the Czech Republic

    ... developing premiumisation trend in 2017, which was mainly facilitated by the improving economic situation of Czech households. Product innovation, price discounts and more aggressive advertising guided the industry in the Czech Republic to a decent ... Read More

  • Men's Grooming in Ukraine

    ... temptation from unisex products. These trends are set to remain over the forecast period. For example, while the male population reduced by 74,000 in 2017, by 2022 the male population is expected to have reduced ... Read More

  • Men's Grooming in Venezuela

    ... largely comprised men’s razors and blades and pre-shave products, which put it in second place in sales value – far behind men’s fragrances, the most valuable category. The offer of premium brands in men’s grooming ... Read More

  • Men's Grooming in Poland

    ... photographs online and want to look attractive in them. This process, combined with the growing income of the population, drives the boom for colourful cosmetics. The dynamic development of online blogs and video tutorials where ... Read More

  • Men's Grooming in Serbia

    ... hit by the second wave of economic crisis and austerity measures in the country, and they bounced back in 2017 as the measures began coming to an end. Euromonitor International's Men's Grooming in Serbia report ... Read More

  • Men's Grooming in Uruguay

    ... top grooming priority for Arab and Asian women, leading to a positive impact on sales of depilatories. Traditional sugar wax, commonly known as halawa, continued to be a strong tradition in the country, as most ... Read More

  • Men's Grooming in Bosnia-Herzegovina

    ... performance of men’s grooming products in the country during the second part of the review period. Although beard trend gave birth to some novel men’s grooming formats such as beard waxes, oils and shampoos, as ... Read More

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