Financial Market Research Reports & Industry Analysis

The three most important variables in real estate are location, location and location. For business, demographics tells you where your customers are, who they are, and what they want, making it the ‘location’ of business. Demographics is a way to describe the characteristics of human population. Widely used in public policy, marketing and sociology, demographics data is the life’s blood of a wide variety of users: from presidential campaigns looking to get out the vote to a mom and pop ice cream store hoping to target advertising to an area with a large number of children.

Detailed demographics data is invaluable, but can be difficult to come by. It allows an organization or business to specifically target segments of the population with advertising or messaging tailored to elicit a response based on age, gender, hobbies, socio-economic status, race, ethnicity, and past purchasing habits. Accurate demographic data will allow for higher return on investment and avoid wasted resources by focusing attention to where it will be most effective, but polling is costly and time consuming, placing it outside of the realm of possibility for most businesses.

The reports in the MarketResearch.com Demographics Category represent powerful tools, available to assist organizations in better understanding their current and prospective customer base. They break down marketing trends, purchasing habits, and future trends based on the many factors listed above, as well as region, country and religion. Combining these factors, you will be able to gain invaluable insight into who your customers are, as well as who they could be in the future.

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Financial Industry Research & Market Reports

  • World Market for Consumer Finance

    ... COVID-19. Card payment value growth over the forecast period is expected to be split between credit and debit card functions, with the Asia Pacific region generating the majority of card payment value. High inflation and ... Read More

  • Megatrends in Poland

    ... each trend has manifested in Poland. Euromonitor's Megatrends in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family ... Read More

  • Consumer Types in Poland

    ... grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This report includes in-depth profiles of the five consumer types in Poland. Euromonitor's Consumer ... Read More

  • Consumer Values and Behaviour in Poland

    ... Behaviour in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, ... Read More

  • Consumer Lifestyles in the United Arab Emirates

    ... them with broader trends in the United Arab Emirates. Euromonitor's Consumer Lifestyles in the United Arab Emirates report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, ... Read More

  • Consumer Types in the United Arab Emirates

    ... or gender, and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This report includes in-depth profiles of the five key consumer types ... Read More

  • Consumer Values and Behaviour in the United Arab Emirates

    ... Arab Emirates. Euromonitor's Consumer Values and Behaviour in the United Arab Emirates report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer ... Read More

  • Megatrends in Chile

    ... each trend has manifested in Chile. Euromonitor's Megatrends in Chile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family ... Read More

  • Consumer Types in Saudi Arabia

    ... and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This report includes in-depth profiles of the five consumer types in Saudi Arabia. ... Read More

  • Consumer Lifestyles in Saudi Arabia

    ... broader trends in Saudi Arabia. Euromonitor's Consumer Lifestyles in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and ... Read More

  • Consumer Values and Behaviour in Saudi Arabia

    ... Values and Behaviour in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating ... Read More

  • Megatrends in Saudi Arabia

    ... how each trend has manifested in Saudi Arabia. Euromonitor's Megatrends in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, ... Read More

  • Economy, Finance and Trade in Latin America

    ... burden most Latin American countries. In light of global economic slowdown, regional exports continue stagnating, while rising energy and other commodity prices pressure trade balances. Deteriorating government revenue and pressing social issues burden state budgets. ... Read More

  • Economy, Finance and Trade in Asia Pacific

    ... economic reforms and transformation, strong manufacturing, exports and foreign investments, improving intraregional cooperation, as well as growing consumer bases and incomes. However, the near-term outlook is dimmed by weakening global demand, surging inflation, monetary tightening ... Read More

  • Consumer Lifestyles in Thailand

    ... trends in Thailand. Euromonitor's Consumer Lifestyles in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, ... Read More

  • Consumer Lifestyles in New Zealand

    ... broader trends in New Zealand. Euromonitor's Consumer Lifestyles in New Zealand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and ... Read More

  • Consumer Values and Behaviour in Mexico

    ... Behaviour in Mexico report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, ... Read More

  • Megatrends in Mexico

    ... each trend has manifested in Mexico. Euromonitor's Megatrends in Mexico report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family ... Read More

  • Consumer values and behaviour in Denmark

    ... behaviour in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, ... Read More

  • Consumer Types in Denmark

    ... grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This report includes in-depth profiles of the five key consumer types in Denmark. Euromonitor's ... Read More

  • Megatrends in Denmark

    ... each trend has manifested in Denmark. Euromonitor's Megatrends in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family ... Read More

  • Global Income and Expenditure Trends

    ... crucial in identifying how to maintain consumer loyalty and reach increasingly frugal consumers. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information ... Read More

  • Consumer Values and Behaviour in Nigeria

    ... Behaviour in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, ... Read More

  • Consumer Lifestyles in Nigeria

    ... trends in Nigeria. Euromonitor's Consumer Lifestyles in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, ... Read More

  • Megatrends in Nigeria

    ... each trend has manifested in Nigeria. Euromonitor's Megatrends in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family ... Read More

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