Financial Market Research Reports & Industry Analysis

The three most important variables in real estate are location, location and location. For business, demographics tells you where your customers are, who they are, and what they want, making it the ‘location’ of business. Demographics is a way to describe the characteristics of human population. Widely used in public policy, marketing and sociology, demographics data is the life’s blood of a wide variety of users: from presidential campaigns looking to get out the vote to a mom and pop ice cream store hoping to target advertising to an area with a large number of children.

Detailed demographics data is invaluable, but can be difficult to come by. It allows an organization or business to specifically target segments of the population with advertising or messaging tailored to elicit a response based on age, gender, hobbies, socio-economic status, race, ethnicity, and past purchasing habits. Accurate demographic data will allow for higher return on investment and avoid wasted resources by focusing attention to where it will be most effective, but polling is costly and time consuming, placing it outside of the realm of possibility for most businesses.

The reports in the Demographics Category represent powerful tools, available to assist organizations in better understanding their current and prospective customer base. They break down marketing trends, purchasing habits, and future trends based on the many factors listed above, as well as region, country and religion. Combining these factors, you will be able to gain invaluable insight into who your customers are, as well as who they could be in the future.

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Financial Industry Research & Market Reports

  • Country Economic Forecasts > Egypt

    ... open economy to support demand conditions in coming months, the vaccination rollout seems to have lost steam. This increases the risk of a fourth wave of infections as Covid-19 restrictions are eased and the tourism ... Read More

  • Country Economic Forecasts - United States

    ... and peak inflation. Factoring modestly slower consumer spending activity and cooler residential investment, we have revised down our GDP forecast to 7% in 2021 (-0.7ppts), still the strongest since 1984, and 4.3% in 2022 (-0.2ppts). ... Read More

  • Consumer Behavior 2022

    ... Consumer Behavior 2022 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. W hile ... Read More

  • Country Economic Forecasts - South Africa

    ... it increased steadily, reaching a recent peak of just over 15,000 cases on June 27. On the same day, President Cyril Ramaphosa announced that the country has been moved to an adjusted level 4 lockdown ... Read More

  • Country Economic Forecasts - Romania

    ... was the key driver, followed by investment. However, net exports remain a drag on growth, and supply side reforms are required to address the negative net export contribution. We maintain our 2021 GDP growth forecast ... Read More

  • Country Economic Forecasts - Egypt

    ... said, is the improvement in market conditions as the country emerges from the pandemic. We have revised our real GDP growth figure for 2021 upwards slightly from 3.9% to 4.1% on better-than-expected industrial production figures, ... Read More

  • India Tech - Thematic Research

    ... 1.3 billion people, more than half of whom are under 25, and it is witnessing a rise in its middle-class population and rapid urbanization. These factors make it an increasingly important market for technology, media, ... Read More

  • Country Economic Forecasts - Martinique

    ... as lockdown measures ease further and global demand recovers. However, slow vaccination progress or a renewed wave of coronavirus infections poses a significant downside risk to this outlook, especially given the island’s reliance on tourism. Read More

  • Country Economic Forecasts - Congo Rep

    ... the public sector, which will hinder a meaningful recovery in the non-oil sector. The main drivers that should support the economic expansion include a surge in global oil prices, an uptick in domestic oil production, ... Read More

  • The World Beyond the Pandemic

    ... and play. Understanding what changes will stick after the pandemic recedes can help economies, companies, and even individuals effectively plan for the long term and better prepare themselves for any future shocks. Strategy Briefings offer ... Read More

  • Cameroon in 2040: The Future Demographic

    ... moderate as Cameroon remains one of the youngest countries globally over this timeframe. Cameroon’s surging population and rising income levels should make it more attractive as a consumer market, however poverty and inequality will continue ... Read More

  • Country Economic Forecasts - Virgin Islands Us

    ... recovery since the Islands’ economy is highly dependent on tourism. However, because of Covid travel protocols, tourist numbers are still much lower than pre-pandemic and aren’t set to recover to the record 2019 levels until ... Read More

  • Country Economic Forecasts - St. Vincent And The Grenadines

    ... volcano in early-April. As a result, we have slashed our 2021 GDP forecast to -1.6% from 13.2% growth seen previously (and after an estimated contraction of almost 11% in 2020). But promising vaccine progress will ... Read More

  • Country Economic Forecasts - Egypt

    ... threshold towards the end of last year. We expect the economy to expand by just under 4% in 2021, with a softening in consumer demand following a remarkable, policy-induced performance over the past two years. Read More

  • Teva Pharmaceutical Industries Ltd (TEVA) - Financial and Strategic SWOT Analysis Review

    ... bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you ... Read More

  • Hong Kong in 2040: The Future Demographic

    ... to accelerate due to high and climbing longevity and low fertility, changing the population composition and impacting consumer trends. Hong Kong should remain an attractive consumer market due to its high levels of prosperity, despite ... Read More

  • How Customers Purchased Private Medical Insurance in 2020

    ... the different product features they sought. Providers need to understand the needs and interests of consumers and the factors that are essential to them in order to effectively define common buying channels, model attractive private ... Read More

  • Bolivia in 2040: The Future Demographic

    ... birth rates maintain Bolivia’s status as one of the younger regional countries. Urban population will soar, creating more infrastructure and housing issues. Bolivia should become an increasingly attractive consumer market once post-pandemic recovery is established, ... Read More

  • United Arab Emirates in 2040: The Future Demographic

    ... to 2040, though reliance on foreign labour means foreign citizens will continue to account for over 86% of the population. Ageing and a fall in working age population will alter population structure impacting consumer trends ... Read More

  • Country Economic Forecasts - Mexico

    ... 2020. However, there are downside risks to the 2021 outlook if vaccination delays increase the likelihood of an extension of restrictions to March. We expect the currently soft restrictions to be phased out in Q2. Read More

  • Country Economic Forecasts - Eurozone

    ... But with the health situation still posing a great risk in several countries and a slow start of the vaccination roll-out, restrictions are being extended, probably leading to a double-dip recession in Q1. We now ... Read More

  • Country Economic Forecasts - Germany

    ... restrictions is unlikely in the near term, despite falling infection rates, given the latest risks from more infectious virus variants and slow vaccination progress. So GDP may fall moderately in Q1 this year. Overall, we ... Read More

  • Country Economic Forecasts - Australia

    ... has now largely passed, and so we expect momentum to slow over 2021. Domestic border closures during the holiday period pose a further headwind to growth in Q1. We expect that GDP fell by 2.8% ... Read More

  • Country Economic Forecasts - Japan

    ... to early March. This will hit activity, but we expect the overall impact to be mild as the vaccine rollout and stronger growth in the US and China will lift activity from mid-year onward. We ... Read More

  • Targeting Generation Z in Financial Services

    ... during some of the key innovations and fintech launches around the world. In the current market, it is essential that FS providers try to better understand who Generation Z are, what they want, and how ... Read More

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