Financial Market Research Reports & Industry Analysis

The three most important variables in real estate are location, location and location. For business, demographics tells you where your customers are, who they are, and what they want, making it the ‘location’ of business. Demographics is a way to describe the characteristics of human population. Widely used in public policy, marketing and sociology, demographics data is the life’s blood of a wide variety of users: from presidential campaigns looking to get out the vote to a mom and pop ice cream store hoping to target advertising to an area with a large number of children.

Detailed demographics data is invaluable, but can be difficult to come by. It allows an organization or business to specifically target segments of the population with advertising or messaging tailored to elicit a response based on age, gender, hobbies, socio-economic status, race, ethnicity, and past purchasing habits. Accurate demographic data will allow for higher return on investment and avoid wasted resources by focusing attention to where it will be most effective, but polling is costly and time consuming, placing it outside of the realm of possibility for most businesses.

The reports in the MarketResearch.com Demographics Category represent powerful tools, available to assist organizations in better understanding their current and prospective customer base. They break down marketing trends, purchasing habits, and future trends based on the many factors listed above, as well as region, country and religion. Combining these factors, you will be able to gain invaluable insight into who your customers are, as well as who they could be in the future.

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Financial Industry Research & Market Reports

  • Megatrends in Saudi Arabia

    ... has manifested in Saudi Arabia Euromonitor's Megatrends in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family ... Read More

  • Megatrends in Mexico

    ... manifested in Mexico. Euromonitor's Megatrends in Mexico report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, ... Read More

  • Rapidly Aging Demographics and Opportunities from the Global Silver Economy-2050

    ... 2050. Aside from Western economies, which have traditionally been associated with aging populations, emerging market economies will see fast-growing aging populations between 2030 and 2050. In the light of these tectonic demographic shifts, it becomes ... Read More

  • World Market for Consumer Finance

    ... the forecast period is expected to be driven by credit card functions while the Asia Pacific region generates the majority of card payment value. Investment in fintech is bringing a range of new players into ... Read More

  • Megatrends in Nigeria

    ... each trend has manifested in Nigeria. Euromonitor's Megatrends in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family ... Read More

  • Egypt Cities Review

    ... connectivity, attracting digital businesses, while Asyut is poised for the most significant growth in internet connectivity. Meanwhile, Alexandria anticipates rising incomes, and Suez leads in consumer spending. Egypt’s cities are adapting to evolving consumer and ... Read More

  • Taiwan Cities Review

    ... these include a global economic slowdown, rising inflation and stricter financial conditions. Looking ahead, urban infrastructure will be strained by the presence of large and growing populations. Euromonitor International’s City Review reports analyse key trends ... Read More

  • Germany Cities Review

    ... In the short term, these include a global economic slowdown, rising inflation and stricter financial conditions. In the long term, an ageing population will present a sustained concern. Euromonitor International’s City Review reports analyse key ... Read More

  • Mexico Cities Review

    ... short term, these include a global economic slowdown, inflationary pressures and stricter financial conditions. In the long term, the strain on urban infrastructure due to large and growing populations will pose an enduring concern. Euromonitor ... Read More

  • Italy Cities Review

    ... term, these include a global economic slowdown, inflationary pressures and stricter financial conditions. Looking ahead, an ageing population will present a sustained concern. Euromonitor International’s City Review reports analyse key trends and developments in 126 ... Read More

  • Algeria Cities Review

    ... cities will face ongoing challenges, including near-term concerns such as global economic slowdown, inflation and financial tightening, as well as long-term infrastructure strains resulting from rapidly growing populations. Euromonitor International’s City Review reports analyse key ... Read More

  • Argentina Cities Review

    ... hurdles. In the short term, these include a global economic deceleration, inflationary strains and stricter financial conditions. In the long run, cities will grapple with mounting pressures on their infrastructure due to rapidly growing and ... Read More

  • Chile Cities Review

    ... these encompass a global economic slowdown, inflationary pressures and stricter financial conditions. In the long term, the strain on urban infrastructure due to large and growing populations will pose a lasting concern. Euromonitor International’s City ... Read More

  • Thailand Cities Review

    ... the short term, these encompass a global economic slowdown, inflationary pressures and stricter financial conditions. In the long term, the strain on urban infrastructure due to large and growing populations will pose a persistent concern. ... Read More

  • Vietnam Cities Review

    ... anticipated rapid economic development is expected to place increased pressure on urban infrastructure and resources. As a result, prioritising sustainable urban development will become crucial to ensure a higher quality of life for city residents. ... Read More

  • Morocco Cities Review

    ... the most significant internet penetration growth. Yet, the country’s cities are set to face challenges. In the near term, concerns include a global economic slowdown, high inflation and financial tightening, while the long-term issues revolve ... Read More

  • Global Income and Expenditure Trends

    ... Income and expenditure insights are crucial in identifying the prospects and tailoring the approach. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast ... Read More

  • United Arab Emirates Cities Review

    ... city’s population. Going forward, cities in the United Arab Emirates are expected to witness ageing populations and increasing demand for infrastructure development to support large and concentrated populations. Nevertheless, cities are set to retain youthfulness ... Read More

  • Ghana Cities Review

    ... In the short term, these include a global economic downturn, surging inflation, and more stringent financial circumstances. In the long term, challenges include the strain on urban infrastructure due to the continued growth of the ... Read More

  • Portugal Cities Review

    ... short term, these include a global economic slowdown, inflationary pressures, and tighter financial conditions. In the long term, the ageing population will pose a significant concern. Euromonitor International’s City Review reports analyse key trends and ... Read More

  • The Czech Republic Cities Review

    ... – in the near term, global economic uncertainties, geopolitical tensions, inflationary pressures and tightening financial conditions, and in the longer run, the consequences of ageing populations. Euromonitor International’s City Review reports analyse key trends and ... Read More

  • Bulgaria Cities Review

    ... challenges for the country’s cities will persist. In the near term, these include global economic slowdown, inflationary pressures and tightening financial conditions. In the long term, Bulgaria's cities will grapple with the persistent issue of ... Read More

  • Brazil Cities Review

    ... term, these include a global economic slowdown, rising inflation, and stricter financial conditions. In the long term, the strain on urban infrastructure due to growing and sizable populations will pose ongoing difficulties. Euromonitor International’s City ... Read More

  • Bangladesh Cities Review

    ... term, global economic slowdown, inflationary pressures and tightening financial conditions, and in the longer run, burdens on cities’ infrastructure, due to large and increasing populations. Euromonitor International’s City Review reports analyse key trends and developments ... Read More

  • Canada Cities Review

    ... the highest inflation in 2022, while Calgary had the highest per capita income. Windsor faced higher unemployment. Toronto had the strongest labour market, and Regina led in productivity. Regina, Saskatoon and Edmonton were the top ... Read More

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