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The three most important variables in real estate are location, location and location. For business, demographics tells you where your customers are, who they are, and what they want, making it the ‘location’ of business. Demographics is a way to describe the characteristics of human population. Widely used in public policy, marketing and sociology, demographics data is the life’s blood of a wide variety of users: from presidential campaigns looking to get out the vote to a mom and pop ice cream store hoping to target advertising to an area with a large number of children.

Detailed demographics data is invaluable, but can be difficult to come by. It allows an organization or business to specifically target segments of the population with advertising or messaging tailored to elicit a response based on age, gender, hobbies, socio-economic status, race, ethnicity, and past purchasing habits. Accurate demographic data will allow for higher return on investment and avoid wasted resources by focusing attention to where it will be most effective, but polling is costly and time consuming, placing it outside of the realm of possibility for most businesses.

The reports in the MarketResearch.com Demographics Category represent powerful tools, available to assist organizations in better understanding their current and prospective customer base. They break down marketing trends, purchasing habits, and future trends based on the many factors listed above, as well as region, country and religion. Combining these factors, you will be able to gain invaluable insight into who your customers are, as well as who they could be in the future.

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Financial Industry Research & Market Reports

  • Country Report Ireland June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Country Report Belgium June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Country Report Austria June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Country Risk Service Bolivia June 2018 Updater

    ... service measures political, economic policy, economic structure and liquidity risks as well as currency, sovereign debt and banking sector risks. In-depth forecasts are provided for up to 180 macroeconomic variables for each country. Benefits of ... Read More

  • Country Report Serbia June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Country Report Croatia June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Country Report Ukraine June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Country Report Russia June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Country Report Nicaragua June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Teva Pharmaceutical Industries Ltd (TEVA) - Financial and Strategic SWOT Analysis Review

    ... bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you ... Read More

  • American Lifestyles - US - April 2018

    ... year. The headlines may be highlighting the Russia investigation, potential tariffs, and talks with North Korea, but most Americans will be focused on the low unemployment rates and rising wages that have kept their finances ... Read More

  • Consumer Lifestyles in Thailand

    ... modern retail and consumers continue to purchase the latest products, ranging from food to durables. Although it is still in a nascent stage, internet retailing is growing. The increasing number of single-person households has had ... Read More

  • Consumer Lifestyles in the United Arab Emirates

    ... in coming years. On the other hand, high income inequality means that not all consumers will see benefits. High internet penetration has resulted in increasing popularity of online shopping and this is expected to continue. ... Read More

  • Protecting the Financial Needs of Today’s Households

    ... key to this has changed from analyzing customers on an individual basis to assessing them based on their life stage and household. Individuals are rarely financially independent:often they will have a partner, children, or parents ... Read More

  • Senior Lifestyles - US - December 2017

    ... making them an important segment for marketers to consider. Since their career concerns are largely in the rearview mirror, seniors today are focused on their health, as well as the health of their personal relationships. ... Read More

  • Consumer Types: Mexico

    ... Results are based on responses to Euromonitor’s flagship Global Consumer Trends survey 2016, which includes 28,000 online consumers in 20 countries. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and ... Read More

  • Consumer Lifestyles in Pakistan

    ... grow and change consumers’ shopping habits in coming years, including growth of online shopping. This very young country is projected to remain young and this segment will be the main driver for all kinds of ... Read More

  • Consumer Lifestyles in Spain

    ... still cautious when it comes to spending, embracing their price sensitivity and avoiding long-term debt. Young consumers, in particular, are still trying to find their financial footing. Despite the economic crisis, the popularity of internet ... Read More

  • Single Lifestyles - UK - September 2017

    ... to shoulder financial burdens alone. This has very real commercial implications as the group’s consequently reduced spending power makes them a more challenging audience for brands.” – Jack Duckett, Senior Consumer Lifestyles Analyst This report ... Read More

  • The Over-65s and Financial Services - UK - August 2017

    ... providers, or marketed to via patronising representations of how life should be at this age. Recognising the diversity of financial needs among this age group is important if providers are to meet their needs effectively.” ... Read More

  • Consumer Attitudes towards Debt - UK - July 2017

    ... are already feeling the squeeze of a combination of rising prices and slow wage growth. As a result, more consumers are likely to turn to revolving credit for day-to-day spending. However, consumers will also take ... Read More

  • Millennials and Finance - US - April 2017

    ... are between the ages of 22 and 39 (turning 40 in 2017) and, as such, represent a mixed group of consumers, experiencing a number of different major life milestones." - Jennifer White Boehm Associate Director ... Read More

  • Household Spending: Who Spends How Much on What

    ... The all-new 21st edition of Household Spending: Who Spends How Much on What reveals who spends and the products and services they buy. Included in the 21st edition is a look at the spending recovery ... Read More

  • Consumer Attitudes towards Financial Services Innovation - UK - February 2017

    ... and messaging. Customisation and security are the main two areas for banks to address. Consumers will demand control over their data and additional security measures in order to convince them to opt in.” – Paul ... Read More

  • Consumer Lifestyles in Saudi Arabia

    ... rising inflation but also of recent reductions in government subsidies and the impact of those cuts on household budgets. Consumers’ wariness has been reflected in several ways, including the postponement of big-ticket purchase and the ... Read More

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