Toys and Games Market Research Reports & Industry Analysis

Children’s toys and games constantly evolve. Intertwined with technology, most toys are more advanced then computers were two decades ago. Video games are also being used by younger children.

Global chain Toys “R” Us has suffered declining sales as markets experience an aging population and declining birth rate.

Global video game sales, including mobile games for smartphones and tablets, totaled $66 billion last year. Continuous use of devices, as well as a growing global population with access to these devices, is expected to push sales to $78 billion by 2017.’s collection of market research studies on toys and games in the consumer goods and retailing industry will help you stay competitive and grow in this market. We offer a full array of studies on subjects ranging from video games and toys to specific segments of the market, including gaming consoles, toy stores and toy manufacturers. Also available is a full library of country-specific studies for traditional toys and games.

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Toys and Games Industry Research & Market Reports

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