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Toys and Games Market Research Reports & Industry Analysis

Children’s toys and games constantly evolve. Intertwined with technology, most toys are more advanced then computers were two decades ago. Video games are also being used by younger children.

Global chain Toys “R” Us has suffered declining sales as markets experience an aging population and declining birth rate.

Global video game sales, including mobile games for smartphones and tablets, totaled $66 billion last year. Continuous use of devices, as well as a growing global population with access to these devices, is expected to push sales to $78 billion by 2017.

MarketResearch.com’s collection of market research studies on toys and games in the consumer goods and retailing industry will help you stay competitive and grow in this market. We offer a full array of studies on subjects ranging from video games and toys to specific segments of the market, including gaming consoles, toy stores and toy manufacturers. Also available is a full library of country-specific studies for traditional toys and games.

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Toys and Games Industry Research & Market Reports

  • Toys Market - Global Outlook and Forecast 2018-2023

    ... growing dual-income households and improving the purchasing sentiments are two of the major factors propelling the growth of the global market. The development of economics in regions such as APAC, Latin America, and the Middle ... Read More

  • Electronic Toys & Games Manufacturing

    ... Nintendo (Japan), and Sony (Japan), as well as peripheral providers such as Bigben (France), Nyko (US), and Logitech (Switzerland). COMPETITIVE LANDSCAPE Demand is driven by personal income and product innovation. The profitability of individual companies ... Read More

  • Entertainment & Games Software

    ... US); Tencent (China); Konami, Nintendo, Sega, and Bandai Namco (Japan); and Ubisoft (France). COMPETITIVE LANDSCAPE Demand is driven primarily by personal income and gamer demographics. The profitability of individual companies depends on an understanding of ... Read More

  • Consumer Goods & Retailing: Global Toys and Games Retailers

    ... Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ... Read More

  • Toy & Hobby Stores

    ... companies include GameStop, Michaels, Hobby Lobby, and AC Moore Arts & Crafts (all based in the US), as well as Citta del Sole (Italy), Hamleys (UK), LEGO Group (Denmark), and Toyworld (Australia). COMPETITIVE LANDSCAPE Consumer ... Read More

  • LEGO Group in Toys and Games (World)

    9/24/2018 12:00:00 AM Read More

  • Traditional Toys and Games in Western Europe

    ... many licences. Declining birth rates in the region also put pressure on sales. Categories incorporating educational or social elements still have potential, however, such as scientific/educational or games and puzzles. Toys manufacturers and retailers are ... Read More

  • Global Infant Electric Rocker and Swing Market 2018-2022

    ... seat to swing or vibrate fully. This helps put infants to sleep. Technavio’s analysts forecast the Global Infant Electric Rocker and Swing Market to grow at a CAGR of 4.62% during the period 2018-2022. Covered ... Read More

  • Electronic Toys Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Games Software Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Hobby & Toy Stores in the US - Industry Market Research Report

    ... well over the five years to 2018, expanding in line with improved household finances. However, competition from discount department stores and e-commerce channels has absorbed much of the increased demand for industry products, as these ... Read More

  • China Toys Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

    ... 22.5 Billion by 2023, exhibiting a CAGR of 11% during 2017-2023. China is one of the leading toy markets in the world and its potential growth has created a huge opportunity for domestic and international ... Read More

  • Outdoor Inflated Leisure Products Market - Global Outlook and Forecast 2018-2023

    ... more than 12% during 2017-2023. Water inflatable products constitute around 3/4th of the total share and increasing construction of new swimming pools across emerging markets will have a positive impact on the global market. The ... Read More

  • Toy, Doll & Game Manufacturing in the US - Industry Market Research Report

    ... growth. Consumers across various age ranges continuously play staple games such as Monopoly and Connect Four, cementing steady sales for these products. Furthermore, export's share of revenue grew over the past five years to an ... Read More

  • Traditional Toys and Games Licensing in Emerging Asia Pacific

    ... reach new parts of the region due to the rapid proliferation of smartphones. At the same time, however, local licenses continue to see higher investment and toy demand, creating a greater atmosphere of competition that ... Read More

  • Traditional Toys and Games Licensing in Western Europe

    ... sales in the year, declining by 1% overall. The declines come as various countries within the region have started to see sharply lower toy sales and major global brands begin to see consumer interest wane. ... Read More

  • Traditional Toys and Games Licensing in Turkey, Eastern Europe, and MEA

    ... 11% growth. Rapid smartphone penetration has been a major factor in growth, expanding the access children have to media. While there are some local licences that have grown in popularity in the region they are ... Read More

  • Global Volleyball Equipment Market 2018-2022

    ... nets and courts, bags, and posts, and cables. Technavio’s analysts forecast the Global Volleyball Equipment Market to grow at a CAGR of 7.61% during the period 2018-2022. Covered in this report The report covers the ... Read More

  • Traditional Toys in Latin America

    ... were less pronounced in 2017, although certain habits, such as buying cheaper local products, continued within most markets, hurting the position of larger global players with imports. As economies continue to recover, premium products may ... Read More

  • Collectables: A Toys and Games Core Growth Driver

    ... major impact on sales. The growth of collectables is being spurred by various factors, such as social media and a growing adult market for toys. Like any toy trend collectables will likely see its influence ... Read More

  • Children's Indoor Activity Centres (UK) - Industry Report

    ... analysis on the top 110 companies, including ROBINWOOD ACTIVITY CENTRE LTD, RAINFOREST ADVENTURE LTD and HIJ LEISURE LTD. This report covers activities such as children, play, fun, soft play, kids and includes a wealth of ... Read More

  • Radio Control Toys & Models (UK) - Industry Report

    ... a comprehensive individual analysis on the top 50 companies, including THUMBS UP (UK) LTD, LONDON EUROPE GROUP LTD and CONRAD ELECTRONIC UK LTD. This report includes a wealth of information on the financial trends over ... Read More

  • Adult Toy Manufacturers (GLOBAL) - Industry Report

    ... top 20 companies, including PURE ROMANCE LLC, DARKER ENTERPRISES LIMITED and LOVECRAFT LTD. This report includes a wealth of information on the financial trends over the past four years. Plimsoll Publishing's latest Adult Toy Manufacturers ... Read More

  • Toys & Games Manufacturers (GLOBAL) - Industry Report

    ... analysis on the top 230 companies, including LEGO SYSTEM A/S, SONY INTERACTIVE ENTERTAINMENT DEUTSCHLAND GMBH and COMBI CORPORATION. This report includes a wealth of information on the financial trends over the past four years. Plimsoll ... Read More

  • Toys & Games Manufacturers (EUROPEAN) - Industry Report

    ... analysis on the top 130 companies, including JUMBO S.A., MATTEL GMBH and EURO GAMES TECHNOLOGY OOD. This report includes a wealth of information on the financial trends over the past four years. Plimsoll Publishing's latest ... Read More

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