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Feminine Hygiene Market Research Reports & Industry Analysis

The feminine hygiene market has been defined as comprising two categories: feminine protection and intimate care. The feminine protection category includes sanitary napkins/liners and tampons. The intimate care category consists of vaginal treatment, personal lubricants, other feminine hygiene/medicated treatments, and douches.

Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.

Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.

Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.

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Feminine Hygiene Industry Research & Market Reports

  • Feminine Hygiene and Sanitary Protection Products in UK (2018) – Market Sizes

    ... (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based on sales through all retail channels including direct to consumers. It excludes products supplied on prescription. Market size for Feminine ... Read More

  • Feminine Hygiene and Sanitary Protection Products in France (2018) – Market Sizes

    ... (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based on sales through all retail channels including direct to consumers. It excludes products supplied on prescription. Market size for Feminine ... Read More

  • Feminine Hygiene and Sanitary Protection Products in South Korea (2018) – Market Sizes

    ... hygiene (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based on sales through all retail channels including direct to consumers. It excludes products supplied on prescription. Market size for ... Read More

  • Feminine Hygiene and Sanitary Protection Products in South Africa (2018) – Market Sizes

    ... hygiene (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based on sales through all retail channels including direct to consumers. It excludes products supplied on prescription. Market size for ... Read More

  • Feminine Hygiene in South Africa

    ... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the South Africa feminine hygiene market. Includes market ... Read More

  • Feminine Hygiene in Mexico

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Mexico feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in the United States

    ... 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the United States feminine hygiene market. ... Read More

  • Feminine Hygiene in Brazil

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Brazil feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in China

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the China feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in Indonesia

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Indonesia feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in South Korea

    ... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the South Korea feminine hygiene market. Includes market ... Read More

  • Feminine Hygiene in Australia

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Australia feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in France

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the France feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in Germany

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Germany feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in Italy

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Italy feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in the Netherlands

    ... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Netherlands feminine hygiene market. Includes market size ... Read More

  • Feminine Hygiene in Asia-Pacific

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Asia-Pacific feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in Europe

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Europe feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in North America

    ... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the North America feminine hygiene market. Includes market ... Read More

  • Feminine Hygiene in Turkey

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Turkey feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in Canada

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Canada feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in India

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the India feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in Japan

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Japan feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in Singapore

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Singapore feminine hygiene market. Includes market size and segmentation ... Read More

  • Feminine Hygiene in Russia

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Russia feminine hygiene market. Includes market size and segmentation ... Read More

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