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Feminine Hygiene Market Research Reports & Industry Analysis

The feminine hygiene market has been defined as comprising two categories: feminine protection and intimate care. The feminine protection category includes sanitary napkins/liners and tampons. The intimate care category consists of vaginal treatment, personal lubricants, other feminine hygiene/medicated treatments, and douches.

Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.

Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.

Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.

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Feminine Hygiene Industry Research & Market Reports

  • Sanitary Protection in France

    ... sales is expected to continue over the forecast period. As the population ages in France, the number of menstruating women automatically decreases, and the effect on volume sales of sanitary protection is immediate. Euromonitor International's ... Read More

  • Sanitary Protection in Belgium

    ... girls or young women are entering the category and that a larger number of the eligible population is shifting toward the end of menstruation age. This fact has a negative impact on sanitary protection in ... Read More

  • Beauty and Personal Care in Azerbaijan

    ... central to the national economy, unstable oil prices on the global market brought local currency volatility, threatening local trade, and consumer and manufacturer expectations. Since the local market remains import-dependent, price inflation affects price levels ... Read More

  • Sanitary Protection in the United Kingdom

    ... population in the country. Indeed, the population over 40 years old is expected to grow in the UK over the forecast period. Consequently, the proportion of women of post-menopause age is projected to increase. Women ... Read More

  • Rx/Reimbursement Adult Incontinence in the United Kingdom

    ... healthcare professional, who will then decide which products are available on the NHS. In addition, the local Clinical Commissioning Group (CCG) of the patient may have specific criteria to meet to qualify for adult incontinence ... Read More

  • Indian Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

    ... fluid during menstruation. These napkins play a vital role in the women’s hygiene and overall health. Sanitary pads are currently available in different varieties with varied absorbency level and sizes. Some of the most popular ... Read More

  • Global (North America, Europe and Asia-Pacific, South America, Middle East and Africa) Menstrual Cups Market 2018 Forecast to 2023

    ... silicone, shaped like a bell and is flexible. It is worn inside the vagina during menstruation to catch menstrual fluid (blood), and can be worn during the day and overnight. Full Menstrual Cups are removed ... Read More

  • Sanitary Protection in Japan

    ... Leading player Unicharm Corp has worked to address this shrinking market by launching new product features such as high absorbency and skin care properties, as well as educating younger consumers, their parents and teachers about ... Read More

  • Sanitary Protection in Australia

    ... fairly modest CAGR. The flat growth in sales seen in 2017 and anticipated in the coming years is mainly due to the maturity of sanitary protection in Australia, as well to ongoing decline in unit ... Read More

  • Sanitary Protection in New Zealand

    ... (GST) from sanitary protection products in 2017. Consumer groups and media bloggers continued to argue that products in the category are essential health items. This argument has gained the support of Labour MP Louisa Wall, ... Read More

  • Global Organic Tampons Market 2018-2022

    ... analysts forecast the global organic tampons market to grow at a CAGR of 6.82% during the period 2018-2022. Covered in this report The report covers the present scenario and the growth prospects of the global ... Read More

  • Retail Adult Incontinence in the US

    ... is the most important consumer base for adult incontinence products, the ageing US population has proven to be a boon for manufacturers of such products, and sales growth in the category continued to outpace that ... Read More

  • Sanitary Protection in the US

    ... growing at a much slower rate than in the past. Since women aged 12-54 effectively constitute the consumer base for sanitary protection in the US, the slowing growth of this population means that manufacturers of ... Read More

  • Retail Adult Incontinence in Taiwan

    ... greater awareness awakened by consumer education over the review period. There is no reimbursement incontinence within the domestic healthcare system, and this is unlikely to change. Therefore, retail adult incontinence is accounted for by individual ... Read More

  • Retail Adult Incontinence in the Philippines

    ... heavy. In a 2013 consumer survey by Social Weather Stations, 93% of respondents considered disposable adult diapers to be a product they can live without. This made adult diapers the most dispensable product from a ... Read More

  • Sanitary Protection in the Philippines

    ... as sanitary protection is a basic need among females, the Philippine market still has huge potential for growth in terms of frequency of usage and increased awareness of the types of sanitary protection available beyond ... Read More

  • Sanitary Protection in Taiwan

    ... products with improved features, such as longer sizes or added scent to secure more sales in towels; producers of smaller brands try to gain attention with exclusive herbal scents and antibacterial functions. However, a scandal ... Read More

  • Sanitary Protection in Turkey

    ... increase in the average level of education amongst women and modernisation in the retail landscape, brought about by the rapid spread of discounters in poorer neighbourhoods, also had a remarkable impact on sanitary protection consumption ... Read More

  • Retail Adult Incontinence in Spain

    ... efforts to increase consumers’ awareness of incontinence issues. Over the review period, the population aged 65+ increased by 7% and over the forecast period the trend is set to further gain force with predicted growth ... Read More

  • Sanitary Protection in Spain

    ... the burst of the economic crisis in 2008, the Spanish population has declined with large groups of the younger generation leaving the country. In addition, the more extended usage of contraceptives that reduce the menstrual ... Read More

  • Sanitary Protection in Portugal

    ... manufacturers are driving value through innovation and encouraging consumers to upgrade to compensate for the lack of dynamism in volume terms. Nonetheless, still important promotional activity and the weight of private label hampered the value ... Read More

  • Sanitary Protection in Switzerland

    ... fairly good performance when considering the challenges faced by the category. Two of the main threats to sanitary protection are the ageing population in Switzerland and the use of contraception over a long period of ... Read More

  • Sanitary Protection in Greece

    ... modern grocery retailers in 2016, as many consumers switched to traditional grocery retailers or discounters, although some sales were not absorbed by alternative channels. While there was a slight recovery for the channel in 2017, ... Read More

  • Retail Adult Incontinence in Switzerland

    ... an ageing population and a higher birth rate (with incontinence becoming common after giving birth) but also increasing awareness of the condition among both men and women. In particular, light adult incontinence products are doing ... Read More

  • North America and Europe Menstrual Cups Market by Manufacturers, Regions, Type and Application, Forecast to 2023

    ... a bell and is flexible. It is worn inside the vagina during menstruation to catch menstrual fluid (blood), and can be worn during the day and overnight. Full Menstrual Cups are removed from the vagina, ... Read More

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