General Cosmetics & Personal Care Market Research Reports & Industry Analysis

In 2025, Rx/reimbursement adult incontinence in Denmark continued its trajectory of steady expansion, reaching sales of 111 million units, up 1% from 2024. This growth rate, while lower than the 2% growth seen in the previous year, still outpaced much of the broader Western European context, where c ...

Tissue and hygiene in Israel demonstrated robust resilience in 2025, advancing in value by 6% to ILS4.5 billion, reflecting continued demand for essentials even as inflation moderated and GDP growth stabilised at 2%. Performance aligned with broader regional patterns of essential goods’ stability bu ...

In 2025, away-from-home tissue and hygiene in Denmark achieved steady value growth, with current value reaching DKK1.1 billion, up 2% from the previous year. This growth was positive but subdued compared to the significant double-digit increases seen in the immediate post-pandemic period, reflecting ...

Affordability was the defining force behind away-from-home tissue and hygiene in 2025, as ongoing economic and budgetary pressures shaped purchasing decisions among institutional buyers. Value growth continued, with msp sales reaching ILS534 million, supported by a 6% increase in the average manufac ...

In 2025, wipes in Israel delivered strong current value growth, with retail sales reaching ILS754 million, up 7% from the previous year. This performance outpaced the broader consumer expenditure trend, and stood out within the context of persistent inflation, which reached 3% in 2025. Israeli consu ...

Retail adult incontinence in Norway delivered positive growth in both value and volume in 2025, driven by demographic shifts and evolving consumer behaviour. Retail volume reached 57 million units in 2025, representing a growth of 3%. Retail current value grew by 6% year-on-year to NOK301 million, ...

Retail tissue in Norway experienced both value and volume growth in 2025, continuing the upward trajectory established over the review period. Retail volume reached 51,300 tonnes, representing a 2% increase over the previous year, while retail value rose to NOK3 billion, marking a 5% increase. The c ...

Tissue and hygiene in Denmark demonstrated stronger value growth in 2025 than most Western European peers, expanding by 3% in current value terms to DKK2.9 billion. This was supported by moderate economic growth, an expanding and ageing population, and a pronounced shift towards pragmatic, efficacy- ...

Retail tissue in Israel delivered modest value growth of 6% in 2025 to reach ILS1.8 billion, while volume sales grew by 2% to 77,308 tonnes, a notable improvement on 2024’s softer growth, but still below pre-pandemic momentum. This performance was shaped by ongoing inflationary pressures and elevate ...

Rx/reimbursement adult incontinence in Norway demonstrated steady volume growth in 2025, reaching 13 million units, with an annual growth rate of 2%. In value terms, the category reached NOK33 million in 2025, rising by 4% compared to the previous year, which signals not only robust demand but also ...

Retail adult incontinence in Israel in 2025 experienced steady growth in both volume and value terms, with retail volumes reaching 65 million units and value sales totalling ILS304 million. This growth reflects the resilience of demand, which is underpinned by structural demographic factors such as ...

Retail adult incontinence in Denmark delivered strong growth in both value and volume in 2025, standing out in the Western European context. The total volume reached 29 million units in 2025, up 16% on 2024, while value sales grew by 17% to DKK106 million. This upturn is underpinned by the expanding ...

In 2025, away-from-home tissue and hygiene in Norway achieved NOK1,746 million in value sales, registering 3% growth compared to the previous year. This expansion occurred despite an uneasy economic backdrop, as Norway’s real GDP growth stood at 1% and inflation remained elevated at 3%, both factors ...

Retail tissue in Denmark continued its expansion in 2025, with both volume and value recording positive growth. Retail volume reached 42,000 tonnes, representing a year-on-year increase of 2%, while value sales rose by 4% to DKK1.5 billion. This pattern reflects a persistent upward trajectory, drive ...

In 2025, rx/reimbursement adult incontinence in Israel demonstrated a steady performance, with growth shaped almost exclusively by structural and macroeconomic pressures rather than by innovation or expansion in product offerings. Volume reached 36 million units, up 3% from the previous year, while ...

Wipes recorded value growth in 2025, with retail sales reaching NOK565 million, an increase of 3% compared to the previous year. This performance was shaped by several converging trends, with Norwegian consumers showing heightened demand for convenient and easy-to-use solutions. However, the overall ...

Tissue and hygiene in Norway demonstrated resilient value growth in 2025, a performance underpinned by a willingness among Norwegian consumers to invest in added value despite ongoing economic pressures. This environment, driven by population growth to 5.6 million and a rising cohort of older adults ...

Rx/reimbursement adult incontinence in Brazil delivered a notable performance in 2025, with volumes reaching 122 million units, representing a year-on-year increase of 6%. This outpaced the previous year’s 2% growth and was stronger than the average trend observed in Latin America, reflecting the di ...

The key drivers behind the growth are Italy’s rapidly ageing population—reaching 14.6 million people aged 65 and over in 2025—and shifting consumer attitudes. Increased awareness and reduced stigma around incontinence mean more consumers proactively seek out products to maintain their quality of lif ...

Retail adult incontinence in France in 2025 demonstrated continued value and volume growth, with the year recording a retail volume of 829 million units and retail value sales of EUR466 million. The 2025 retail volume increased by 3% over the previous year, while value grew by 2%, both indicating st ...

Tissue and hygiene in Italy faced a period of transition in 2025, with overall retail value sales reflecting stagnation after years of robust expansion and signalling a moderation compared to recent strong value growth in the region. Intense promotional activity and increased competition from discou ...

Retail tissue in the United Kingdom experienced a small decline in retail current value sales in 2025, following a similar pattern to 2024, as a result of falling unit prices. This decline is directly linked to lower raw material and production costs compared to peak levels seen in 2022 and 2023, wh ...

Retail adult incontinence in Australia in 2025 demonstrated resilient growth despite ongoing economic constraint, with retail value reaching AUD293 million, reflecting 6% growth. Demand reflects a balance between consumers’ essential needs and heightened cost sensitivity, as persistent cost-of-livi ...

Sales of tissue and hygiene in France faced a challenging environment in 2025, with current value sales declining by 2% to EUR5,128 million. This deceleration outpaced regional contraction due to economic pressures, subdued GDP growth, and low inflation. The landscape is marked by a pronounced shift ...

In 2025, rx/reimbursement adult incontinence in Italy experienced another year of decline, with volume reaching 162 million units, down from 171 million units in 2024, a decrease of 6%. The value of the category also declined to EUR79 million in 2025, compared to EUR80 million in 2024, reflecting a ...