Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • Global RTD Soy Milk Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025

    ... of 2020 to 2025, with a CAGR of xx% in the forecast period of 2020 to 2025 and will expected to reach USD xx million by 2025, from USD xx million in 2019. The RTD ... Read More

  • Immune Support after the Coronavirus: Drinks and Tonics

    ... liquid tonics can be a natural, convenient format for necessary micronutrients and adjacent areas of immune-support, such as digestive health and sleep aids. This briefing explores possible areas of development in functional beverages, tonics and ... Read More

  • Global RTD Tea Drinks Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025

    ... market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace ... Read More

  • Rtds in Ireland

    ... consumers adapting their drinking habits in line with healthier living guidance. As such, non/low alcohol RTDs, such as Loki, emphasise their low alcohol credentials, which has helped them win share. Zero sugar with low alcohol ... Read More

  • Rtds in Ukraine

    ... data in 2015. Sales in RTDs are mostly driven by social occasions and warm summer months, offering a novelty drink which lends itself to meeting with friends in beer gardens and at parties, or to ... Read More

  • Rtds in South Africa

    ... Bernini to address the millennial trend for a natural grape taste profile, delivered strong volume growth in RTDs. The relaunch of Esprit with multiple flavours, lower alcohol and sugar content, and at a lower price ... Read More

  • Rtds in Israel

    ... how RTDs are out-of-step with many of the most important trends currently being seen in alcoholic drinks. Unfortunately, consumers are losing interest in RTD’s as they increase in prefer cocktails and mixed drinks that are ... Read More

  • Rtds in Lithuania

    ... less steep than in previous years, in general RTDs are losing consumers’ interest, especially younger adult consumers’ interest. Historically, RTDs, and especially spirit-based RTDs, targeted younger adult demographics with their colourful and vibrant packaging and ... Read More

  • Rtds in Saudi Arabia

    ... to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More

  • Rtds in Australia

    ... offering convenience and health and wellness attributes. Prominent among new launches in 2019 were zero sugar variants of the incumbent category leaders such as the whisky-based Canadian Club Zero and the revamped Vodka Cruiser Zero ... Read More

  • Rtds in Chile

    ... adults’ parties and other social occasions. The burgeoning cocktail culture also added impetus to the category. Some major wine players offered wine-based RTDs to take advantage of their high volume production. While wine-based RTDs tended ... Read More

  • Rtds in Hong Kong, China

    ... been negatively impacted by rising consumer price sensitivity and a consequent shift away from non-essential products. RTDs sales are expected to rebound in the second half of 2020, following the impact of protests and the ... Read More

  • Rtds in the United Arab Emirates

    ... consumer base. The category was also impacted by the shrinkage of the UAE’s non-Muslim workforce, arising from lower energy prices, and a drop in real estate prices caused a softening of economic conditions. Euromonitor International's ... Read More

  • Rtds in Costa Rica

    ... channel accounting for a very small share of total volume sales. Flavour, pricing and availability, along with top-of-mind brand awareness, remained the main drivers of sales of RTDs in Costa Rica in 2019. These products ... Read More

  • Changing Drinking Culture in Northeast Asia: In the Eyes of Millennial Consumers

    ... options such as low-alcohol RTDs are gaining ground. Millennial consumers, who value healthy and balanced life have been largely shifting to retail channels already. Especially cases in Asia suggest that low ABV beverages or easy-to-drink ... Read More

  • Rtds in South Korea

    ... base of younger adults. Moreover, the category is slated for further total volume sales decreases over the forecast period as consumers continue to switch to other types of alcoholic drinks. Classic RTD brands such as ... Read More

  • Rtds in Kazakhstan

    ... category that is present in the country is unattractive to many younger adult consumers who are looking for lighter options than spirits. Moreover, drinkers older than 30 years consider RTDs as harmful to one’s health ... Read More

  • Rtds in Nigeria

    ... income-sensitive products. In periods of low disposable incomes, consumers seek cheaper options such as red wine or mixing inexpensive spirits with soft drinks. Product variety also increased in 2019 with Chelsea Teezers relaunched in 2019 ... Read More

  • Rtds in Slovenia

    ... limited by lack of interest from manufacturers and distributors, as well as by increased competition from rapidly rising cider/perry. Cider/perry presents particular challenges to RTDs, int that both categories’ products appeal to the same consumer ... Read More

  • Rtds in Egypt

    ... off-trade volume growth in 2019, with RTDs continuing to be popular among younger adult consumers of legal drinking age. Despite Egypt’s high rate of inflation, volume growth was maintained during the review period due to ... Read More

  • Rtds in Switzerland

    ... been further strengthened by the ongoing health and wellness trend, where young consumers in particular, and to whom the category traditionally appealed to due to their sweeter flavour and convenience of being premixed, are becoming ... Read More

  • Rtds in Uzbekistan

    ... comes from beer, which is considered a cheaper alternative to RTDs/high-strength premixes. Domestic companies are not ready to produce RTDs/high-strength premixes due to limited awareness of such products among consumers in Uzbekistan. Euromonitor International's RTDs ... Read More

  • Rtds in Finland

    ... 4.7% to 5.5%. This allowed stronger RTDs to be sold through more retailers in 2019, met with enthusiasm as players focused on new product developments. In 2019, RTDs recorded low-level growth, being the only areas ... Read More

  • Rtds in Russia

    ... popular than rival categories of alcohol drinks such as still light grape wine and sparkling wine, with demand confined to a relatively narrow niche of well-informed and sophisticated urban consumers. Nevertheless, there is growing interest ... Read More

  • Rtds in Poland

    ... category increasingly faces competition from flavoured/mixed lager, a category which has a fresher image and which is more in line with prevailing consumer trends. Moreover, Poles are becoming less interested in pre-mixed drinks, with freshly ... Read More

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