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Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • Rtds/High-Strength Premixes in Canada

    ... which has helped to generate interest in RTDs that project a “craft” image. In particular, this has helped smaller brands such as Gin Smash and SoCIAL LITE vodka, which have the explicit craft and health ... Read More

  • Rtds/High-Strength Premixes in Costa Rica

    ... launches and packaging updates. In this context, further consolidation of top-of-mind brands under the control of Florida Bebidas continued to be seen in 2017, particularly Smirnoff Ice, which continued to take advantage of new flavour ... Read More

  • Rtds/High-Strength Premixes in Guatemala

    ... drinking beer. RTDs has become a way for spirits to compete with beer, since they have similar affordable unit prices and offer the convenience that they are ready to drink. Constant innovation in new flavours ... Read More

  • Rtds/High-Strength Premixes in Dominican Republic

    ... to impact consumption, with growth being slightly slower than that seen the previous year. Overall category growth was driven by spirit-based RTDs, with high-strength premixes recording only a modest increase and wine-based RTDs remaining flat. ... Read More

  • Rtds/High-Strength Premixes in Chile

    ... and the sharp increase in whiskies and gin, the door has opened to the entry of new participants and flavours in this category. The first example of this materialised with the entry of Jack Daniel’s, ... Read More

  • Rtds/High-Strength Premixes in Japan

    ... RTDs fit busy modern lifestyles and preferences for cocooning – RTDs are mostly consumed with meals as shokuchu-shu. Therefore, the popular flavours amongst RTDs are citrus-based, including lemon and grapefruit, which go well with meals ... Read More

  • Rtds/High-Strength Premixes in Brazil

    ... the area has seen a number of new entrants with different product positioning. However, sales are expected to grow over the forecast period as long as brands continue to invest in new products and innovation. ... Read More

  • Rtds/High-Strength Premixes in the US

    ... ready-to drink cocktails with an ABV of less than 15%. Similar to the manner in which hard sodas have tapped into consumers’ taste for nostalgia, ready-to-drink cocktails based on classic cocktail recipes attract consumers who ... Read More

  • Rtds/High-Strength Premixes in Thailand

    ... the forecast period is likely to see the category’s leading manufacturers remain similarly proactive in terms of new product launches as they seek to widen the consumer base for these products. In particular, new launches ... Read More

  • Soft Drinks Packaging in Singapore

    ... be looking to tap into the growing internet retailing industry in Singapore, while ensuring that their beverages are still being sold equally as well in brick-and-mortar channels such as supermarkets and hypermarkets. Coca-Cola Singapore Beverages ... Read More

  • The 2019-2024 Outlook for Ready-to-Drink Alcoholic Beverages in the United States

    ... millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and ... Read More

  • The 2019-2024 Outlook for Ready-to-Drink Malibu Cocktails and Spice Alcoholic Beverages in the United States

    ... cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent ... Read More

  • The 2019-2024 Outlook for Ready-to-Drink Tea and Coffee in the United States

    ... demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its ... Read More

  • Rtds/High-Strength Premixes in Kenya

    ... by massive promotion and marketing in bars and restaurants and via electronic media; a trend which has boosted awareness amongst consumers. In addition, higher household disposable income boosted growth in the category in 2017. Euromonitor ... Read More

  • The 2019-2024 Outlook for Ready to Drink (RTD) Teas and Coffee in the United States

    ... cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent ... Read More

  • Rtds/High-Strength Premixes in South Africa

    ... changes, as millennials are expected to show more interest in trends like gin and vodka. The situation will be exacerbated by older generations trading up to whiskies and other distilled beverages as the economy recovers ... Read More

  • The 2019-2024 Outlook for Ready-to-Drink (RTD) Tea in the United States

    ... millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and ... Read More

  • Rtds/High-Strength Premixes in Poland

    ... At the end of the review period, there was a limited number of brands that could be found in drinks specialists such as Bacardi Breezer and Sobieski Impress. Discounters tend to only offer private label ... Read More

  • Rtds/High-Strength Premixes in the Czech Republic

    ... the ingredients and relaunched Frisco as a cider in spring 2017. The company reduced the flavours and Frisco Cider was introduced in variants of Pineapple and Lemongrass, Cranberry, Apple and Lemon and extended with Forest ... Read More

  • Rtds/High-Strength Premixes in New Zealand

    ... has seen rapid turnaround times from internal conception to a product being put on sale. With the category attracting significant adverse attention from the media and consumers due to a high alcohol and sugar content, ... Read More

  • Rtds/High-Strength Premixes in Norway

    ... trade with Sweden limited growth, not unique to RTDs/high-strength premixes but having an overall effect on alcoholic drinks in Norway. Lastly, more competition from a new wave of liqueur products that have a similar target ... Read More

  • Rtds/High-Strength Premixes in Slovenia

    ... can mainly be attributed to the fact that it is easy to substitute products in this area with cheaper self-made mixers whether at home, off-trade or in on-trade establishments. Prices in the area remain relatively ... Read More

  • Rtds/High-Strength Premixes in Bolivia

    ... time. RTDs are in demand in the initial stages of alcohol consumption, driven by low prices and easy access to the products in places with no drinking age controls like small convenience stores or informal ... Read More

  • Rtds/High-Strength Premixes in Cameroon

    ... the long run, the positive trend is expected to continue over the forecast period. As RTDs/high-strength premixes moves from its infancy phase to more mature stages, it is anticipated that the category will experience both ... Read More

  • Rtds/High-Strength Premixes in Latvia

    ... set of drinks that were present over the review period. Thus, in order not to face stagnation, producers are expected to develop new products and packaging to attract more of the younger consumers. Wide availability ... Read More

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