Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • Ready to Drink (RTD) Tea And Coffee Global Market Briefing 2023

    ... in 2012 to $48.15 billion in 2022 at a compound annual growth rate (CAGR) of 3.95%. The global ready to drink (rtd) tea and coffee market is expected to grow from $48.15 billion in 2022 ... Read More

  • RTD Coffee in the Czech Republic

    ... on impulse or on the go from retailers. However, on-trade volume sales of RTD coffee decreased. This was partly due to stabilisation after strong rebounds in foodservice volume sales in 2021 and 2022, following the ... Read More

  • RTD Coffee in Saudi Arabia

    ... growth in 2023 in off- and on-trade volume terms. Starbucks Iced Coffee has played a key role in the rapid rise in demand for RTD coffee with it continuing to dominate sales in Saudi Arabia. ... Read More

  • RTD Tea in Saudi Arabia

    ... to post strong growth both through the off- and on-trade channels. The performance of the category is closely tied to the performance of the Lipton brand which accounts for most sales of RTD tea in ... Read More

  • RTD Coffee in Belgium

    ... quick energy boost, contributes significantly to its popularity. Players in this category are responding to evolving health trends by enhancing their recipes and striving to offer products with better nutri-scores. For instance, Emmi brand's offerings ... Read More

  • RTD Tea in the Czech Republic

    ... (COVID-19) restrictions on on-trade operations. As a result, total volume sales are projected to see a strong increment over 2023. RTD tea’s strong performance towards the end of the review period was driven by the ... Read More

  • RTD Tea in France

    ... of materials – imported tea, sugar and even water (with a growing risk of shortage during the summers in France). In total volume terms, RTD tea has almost always posted strong growth over the last ... Read More

  • RTD Coffee in France

    ... one of the soft drinks categories hit hardest by the pandemic. With forecourt retailers being a key distribution channel for the category, limitations on travel led to a significant drop in on-the-go consumption. These products ... Read More

  • RTD Tea in Azerbaijan

    ... per capita consumption of RTD Tea lags behind that of other post-Soviet countries in the Asia Pacific region, such as Uzbekistan and Kazakhstan. The performance of this category is largely influenced by Baku Coca-Cola Bottlers ... Read More

  • RTD Tea in Belgium

    ... one of the fastest declining ones in soft drinks, exacerbated by the challenges posed by inflation on sales. Euromonitor International's RTD Tea in Belgium report offers a comprehensive guide to the size and shape of ... Read More

  • RTD Tea in Brazil

    ... Pink Lemonade, which offers a sweeter and less acidic flavour to appeal to a wider range of consumers. This mirrors the rising demand for beverages that are more affordable and pleasing to the palate, especially ... Read More

  • RTD Coffee in Brazil

    ... mandates, and the prevalent apprehension about virus transmission through social contact. Notably, small local grocers emerged as the primary beneficiary of this trend, witnessing increased foot traffic, which also spilled over to benefit some convenience ... Read More

  • RTD Tea in Japan

    ... growth, the impact of the price increases, which began in 2022, was fully felt in 2023, and put a dent in volume sales. Many beverage manufacturers increased the shipment prices of their PET bottled products ... Read More

  • RTD Tea in Norway

    ... result, sales have benefitted from the return of busy lifestyles in the post-pandemic period. The impulse nature of many purchases also means that the category has only been moderately affected by the resumption of cross-border ... Read More

  • RTD Coffee in the United Arab Emirates

    ... by the premium nature of the product, a relatively small bottle size and the domination of international brand, Starbucks. Despite its premium price, it is one of the fastest growing categories. Following a post-pandemic recovery, ... Read More

  • RTD Coffee in Norway

    ... by the economic pressures facing the country. With high inflation and a sharp rise in the cost of living many people have been forced to look for savings. This has had a particularly detrimental effect ... Read More

  • Kombucha Production in the US - Industry Market Research Report

    ... kombucha has emerged as a popular choice for health-conscious individuals. The industry has witnessed significant market expansion, with a wide range of flavors and varieties now available to consumers. Kombucha producers have tapped into consumer ... Read More

  • RTD Tea in the United Kingdom

    ... on-trade in 2023. Due to a longer and warmer summer in 2022, RTD tea experienced an increase in sales, also benefiting from greater product variety and availability, with these factors also contributing to growth in ... Read More

  • RTD Tea in Dominican Republic

    ... Sales of RTD tea experienced a dramatic decline in these two years due to the withdrawal of the leading Lipton brand at the end of 2021. The growth seen in 2023 has been due to ... Read More

  • Rtds in Switzerland

    ... cater to various prevailing consumer demand trends in the country, including the growing call for convenience (pre-mixed products), as well as “lighter” alcoholic drinks (lower alcohol content, more refreshing, fewer calories, etc). This was especially ... Read More

  • Probiotic Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

    ... US$ 21.9 Billion by 2028, exhibiting a growth rate (CAGR) of 5.6% during 2022-2028. Probiotic drinks refer to a functional beverage consisting of specific microorganisms, which are beneficial for human health. They are manufactured by ... Read More

  • Rtds in India

    ... changing lifestyles post-COVID-19. Furthermore, India boasts a young, urban population which is keen to reduce its alcohol consumption and explore beyond traditional beverage categories. To cater to this demand, brands introduced a diverse array of ... Read More

  • Ready-To-Drink Tea Market - Global Outlook & Forecast 2023-2028

    ... to the growing consumer preference for high-quality, premium, and upscale offerings within the RTD tea category. Premium RTD tea brands focus on providing a diverse range of flavors and taste profiles, appealing to consumers with ... Read More

  • Global Food Amino Acids Market - 2023-2030

    ... 7.2% during the forecast period 2023-2030. The increasing awareness regarding the health benefits of amino acids is boosting the global food amino acids market. Amino acids are used in protein synthesis and overall well-being. Consumers ... Read More

  • RTD Mixed Spirit Production in Australia - Industry Market Research Report

    ... the five years through 2023-24, to $1.2 billion. Consumption of RTD beverages has risen over the past five years, with new product development driving growth at the expense of other alcohol products, such as cider. ... Read More

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