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Ready to Drink Market Research Reports & Industry Analysis

“Ready to drink” (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and alcopops (ready-made alcohol cocktails) are all examples of RTD beverages. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. Despite a sales slump during the recession in the years 2008 and 2009, most RTD products began to surge in sales by 2010. As with energy drinks/shots, sports drinks and nutrient-enhanced waters, RTD teas and coffees consume a significant portion of this market. In 2013, these specialty beverages accounted for $565 million in USD retail sales in the United States, up from $451 million in 2011. Data showed in 2011 that ready-to-drink cans and pouches are popular with consumers because of the convenience they offer. Specifically, RTD alcoholic drinks allow consumers to emulate the out-of-home experience at a cheaper price. MarketResearch.com offers a collection of market research studies that closely examine ready-to-drink beverages to provide you with extensive knowledge of the market. You can explore comprehensive consumer reports, category profiles and industry developments analyzing RTD beverages, including teas and coffees, for countries across the globe.
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Ready to Drink Industry Research & Market Reports

  • Tea and RTD Teas - US - August 2019

    ... from other beverages, and RTDs are under scrutiny due to their sugar content, tea is well suited to address the needs of today’s consumers. Brands can complement tea’s natural health halo by developing products with ... Read More

  • Rtds in Taiwan

    ... promotions to help attract interest and drive sales. For example, two of the leading chains of convenience stores – 7-Eleven and Family Mart – run special promotions on RTDs, including seasonal and festival promotions. Nevertheless, ... Read More

  • Rtds in Argentina

    ... RTDs were more seasonal than expected, as the colder weather undermined demand. Besides macroeconomic hurdles, the recent expansion of imported white spirits negatively affected sales of RTDs. Demand was also hampered by inflation-driven unit price ... Read More

  • Rtds in Vietnam

    ... to be insignificant in the country due to the low local consumer awareness of these products, as well as low demand from foreign consumers. The popularity and ubiquity of beer in the country tends to ... Read More

  • Rtds in Indonesia

    ... stores. At the same time, RTDs face stiff competition within on-trade channels. This is because of the rising cocktail trend, where local consumers prefer to consume spirits such as gin and whiskies, due to their ... Read More

  • Rtds in Malaysia

    ... a growing threat from spirits due to the rising cocktail trend. When frequenting on-trade outlets like restaurants and bars, consumers are opting for cocktail drinks, which often feature exotic and creative recipes that are made ... Read More

  • Rtds in Hungary

    ... the previously largest area, spirit-based RTDs, which is losing consumers to other alcoholic beverages categories, especially cider. Euromonitor International's RTDs in Hungary report offers a comprehensive guide to the size and shape of the market ... Read More

  • Rtds in Kazakhstan

    ... RTDS in the country. The category faces strong competition from beer and spirits which are more familiar to local consumers, and preferable due to the broad offer of well-known brands. Euromonitor International's RTDs in Kazakhstan ... Read More

  • Rtds in Kenya

    ... the expanding consumer base, growing urbanisation and heightened consumer awareness due to below-the-line marketing strategies, especially in bars/pubs. Moreover, the deep-rooted culture of selling RTDs in packs of two as an indication of high class ... Read More

  • Rtds in Pakistan

    ... regulations on the sale and consumption of alcoholic drinks will continue to discourage domestic production, while the ban on imports looks set to continue indefinitely. Euromonitor International's RTDs in Pakistan report offers a comprehensive guide ... Read More

  • Rtds in Uzbekistan

    ... not likely to happen in the near future. Euromonitor International's RTDs in Uzbekistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More

  • Rtds in Slovenia

    ... there is pressure on sales from the increasing popularity of cider/perry in the country. RTDs and cider/perry are very similar in terms of packaging and appeal to the same target audience of young adult consumers, ... Read More

  • Rtds in Ukraine

    ... tandem with modest overall economic growth, RTDs is expected to follow other categories and global trends. Average unit prices within RTDs tend to grow smoothly, without any spikes, in line with the overall development of ... Read More

  • Rtds in Chile

    ... Pisco Sour (a drink based on pisco, lemon and sugar), and its variants of Mango and Maracuya Sour, both also based on pisco. However, during the last few years, sales of RTDs based on non-Pisco ... Read More

  • Rtds in Costa Rica

    ... strong loyalty associated with top-of-mind brands such as Smirnoff Ice and the popular rum-based local brand Bamboo (both part of Florida Bebidas’s portfolio), which continued to increase in terms of brand extensions and new flavour ... Read More

  • Rtds in Switzerland

    ... used to respond particularly well to these often rather sweet premixed alcoholic drinks have started to become more aware of their possible effects on health and wellbeing due to their high calorie and alcohol content ... Read More

  • Rtds in Bulgaria

    ... types of drinks that are preferred for home consumption, often supported by major marketing campaigns and in-store promotional offers. RTDs therefore generate less revenue and profits and are not so strongly supported through the mass ... Read More

  • Rtds in Germany

    ... from well-known and leading brands with high recognition value, such as Bombay Dry & Tonic, Absolut Mixt Guarana, Malibu Pineapple or Gorbatschow Moscow Mule, all contributed to the category’s dynamic development in 2018. Furthermore, smaller ... Read More

  • Rtds in Guatemala

    ... content, for the following reasons: they have still not acquired a taste for spirits; they consider beverages containing less alcohol to be better for them; they have affordable unit prices; and they are convenient, allowing ... Read More

  • Rtds in Canada

    ... reviving, and experienced particularly strong growth in 2018 thanks to strong new product development activity and favourable weather in the summer for large parts of Canada. Behind the revival are changing demographics, consumer demand for ... Read More

  • Rtds in France

    ... level of innovation with recipes and packaging formats such as mojito, spritz cocktails, Diageo’s metal beverage cans, plastic/aluminium bags or granita cocktail packaged in a plastic pouch. However, sales have not posted positive total volume ... Read More

  • Drinkable Yogurt (Dairy & Soy Food) Market in South Africa - Outlook to 2023: Market Size, Growth and Forecast Analytics

    ... 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Drinkable Yogurt market in South Africa. Drinkable Yogurt - Yogurt thinned by homogenization and/or dilution; normally flavored. May contain coloring, sweeteners, ... Read More

  • Drinkable Yogurt (Dairy & Soy Food) Market in the United Arab Emirates - Outlook to 2023: Market Size, Growth and Forecast Analytics

    ... Emirates - Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Drinkable Yogurt Market in the United Arab Emirates. Drinkable Yogurt - Yogurt thinned by homogenization and/or dilution; ... Read More

  • Drinkable Yogurt (Dairy & Soy Food) Market in Saudi Arabia - Outlook to 2023: Market Size, Growth and Forecast Analytics

    ... 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Drinkable Yogurt market in Saudi Arabia. Drinkable Yogurt - Yogurt thinned by homogenization and/or dilution; normally flavored. May contain coloring, sweeteners, ... Read More

  • Drinkable Yogurt (Dairy & Soy Food) Market in Australia - Outlook to 2023: Market Size, Growth and Forecast Analytics

    ... Size, Growth and Forecast Analytics is a broad level market review of Drinkable Yogurt market in Australia. Drinkable Yogurt - Yogurt thinned by homogenization and/or dilution; normally flavored. May contain coloring, sweeteners, and stabilize. Includes ... Read More

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