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Teens (13-19) Market Research Reports & Industry Analysis

The teen market includes youth ages 13-19. The market addresses the preferences and spending habits of this particular population, as well as family spending on youth in this age group.

According to the most recent Census data, there are 25.6 million youth in the 12- to 17-year-old age group. Those in the 15- to 17-year-old age group represent 51% of the teen population. Males account for 51% of those in the 14- to 17-year-old age group. Non-White youth ages 12- to 17 years account for approximately 40% of the teen population.

Families spend around $110 billion in key consumer-product categories of food, clothing, personal-care items, entertainment, and reading materials. Based upon data compiled by the U.S. Department of Agriculture (USDA), it is estimated that families spend approximately $4000 - $4500 per youth age 12- to 17 in these areas. Older teens account for a slightly disproportionate share of overall family spending on teens. Reports in this category review and present market research on children and teens technology, social media, mobile video, television, gaming, and mobile phone use, as well as mental health, brand attraction and spending habits, and communication strategies.

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Teens (13-19) Industry Research & Market Reports

  • Co-morbid substance use and mental health - focus on the needs of young people

    ... all lifetime mental disorders develop prior to the age of 14 years, and three-quarters by age 24, making them the leading cause of disability in young people worldwide. Young people are also at high risk ... Read More

  • The Leisure Outlook - UK - August 2017

    ... takeaway. As the pay squeeze intensifies, more people are turning to free activities such as museums and galleries. Meanwhile, people are continuing to focus on active lives and exercise which is driving the gym industry. ... Read More

  • Lifestyles of Children and Teens - UK - July 2017

    ... that certain career paths are more suited to a specific gender. As gender equality becomes an increasingly pressing issue for businesses, there is scope for brands to create campaigns that challenge these stereotypes at a ... Read More

  • Teen and Tween Gaming - US - June 2017

    ... to any one gaming device or genre of video game. While girls are significantly more likely to enjoy games typically found on mobile devices, boys tend to be engaged in aspects of gaming that require ... Read More

  • Teens' and Tweens' Technology Usage - UK - June 2017

    ... them, with tablets edging out laptops for second place. Along with this has come a high degree of engagement, with mobile-focused social media networks Instagram and Snapchat adding to the extensive influence social media personalities ... Read More

  • The 2018-2023 World Outlook for Teen Magazines

    ... industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • The 2018-2023 World Outlook for Teen Entertainment Magazines

    ... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More

  • The 2018-2023 World Outlook for Teen Fashion and Lifestyle Magazines

    ... for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks ... Read More

  • Youth literacies and social justice

    ... what ways do we as educators and researchers view and theorize literacies in today’s digital era? In what ways are youth engaging different forms of literacies in and beyond classrooms? How are literacies conceived as ... Read More

  • Beauty for Teens and Tweens - UK - November 2016

    ... and too young for boys in the beauty market. However, with the focus heavily on improving appearance with make-up, there exists an issue of low self-esteem amongst girls that brands have some responsibility to help ... Read More

  • Marketing to Teens - China - September 2016

    ... exposes them to many distractions from school work and places them under a high level of competitive pressure. Coupled with an inability to handle stress, some lack the motivation to achieve autonomy and independence. Having ... Read More

  • Teens' and Tweens' Technology Usage - UK - July 2016

    ... ways that is at the heart of their interest in social media. New social media features, from livestreaming to creating short music videos, are being introduced in the hope of similarly capturing the attention and ... Read More

  • Teen and Tween Beauty and Personal Care Consumer - US - May 2016

    ... personal care) advertising and communication. Teens are also tech-savvy and engage with BPC products and trends online while ultimately making purchases in-store, stressing the need for a seamless omnichannel experience. This report examines the following ... Read More

  • Teen Fashion - US - May 2016

    ... competition for their money from other categories, namely electronics, and particularly tech devices. Retailers interested in garnering a share of the teen fashion market need to become digital leaders and social media experts as well ... Read More

  • The CHILDWISE Monitor Report 2016

    ... United Kingdom were interviewed in depth on a range of topics. The 2016 Monitor Survey covers: Computers and the Internet: computer ownership and usage, internet access, time spent online, reasons for going online Websites and ... Read More

  • CHILDWISE Monitor Report 2016 - Websites and Applications

    ... 22nd year. This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's awareness and use of websites and apps. Read More

  • CHILDWISE Monitor Report 2016 - Mobile Phones

    ... behaviour, now in its 22nd year. This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's mobile phone habits. Read More

  • CHILDWISE Monitor Report 2016 - Television Viewing

    ... key behaviour, now in its 22nd year. This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's television viewing. Read More

  • CHILDWISE Monitor Report 2016 - Music

    ... key behaviour, now in its 22nd year. This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's music preferences. Read More

  • CHILDWISE Monitor Report 2016 - Reading

    ... key behaviour, now in its 22nd year. This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's reading habits. Read More

  • CHILDWISE Monitor Report 2016 - Cinema

    ... behaviour, now in its 22nd year. This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's cinema going habits. Read More

  • CHILDWISE Monitor Report 2016 - Children's Equipment

    ... now in its 22nd year. This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on the equipment that children own. Read More

  • CHILDWISE Monitor Report 2016 - Money

    ... now in its 22nd year. This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on the money that children get. Read More

  • CHILDWISE Monitor Report 2016 - Children's Purchasing

    ... key behaviour, now in its 22nd year. This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's spending habits. Read More

  • CHILDWISE Monitor Report 2016 - Computers and the Internet

    ... more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's ownership and use of computers, and their use of the Internet. Read More

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