Teens (13-19) Market Research Reports & Industry Analysis

The teen market includes youth ages 13-19. The market addresses the preferences and spending habits of this particular population, as well as family spending on youth in this age group.

According to the most recent Census data, there are 25.6 million youth in the 12- to 17-year-old age group. Those in the 15- to 17-year-old age group represent 51% of the teen population. Males account for 51% of those in the 14- to 17-year-old age group. Non-White youth ages 12- to 17 years account for approximately 40% of the teen population.

Families spend around $110 billion in key consumer-product categories of food, clothing, personal-care items, entertainment, and reading materials. Based upon data compiled by the U.S. Department of Agriculture (USDA), it is estimated that families spend approximately $4000 - $4500 per youth age 12- to 17 in these areas. Older teens account for a slightly disproportionate share of overall family spending on teens. Reports in this category review and present market research on children and teens technology, social media, mobile video, television, gaming, and mobile phone use, as well as mental health, brand attraction and spending habits, and communication strategies.

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Teens (13-19) Industry Research & Market Reports

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