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Sports Nutrition Market Research Reports & Industry Analysis

Sports nutrition drinks are divided into three major categories: Hypotonic, which contain relatively low concentrations of electrolytes (salts) and sugars; Isotonic, which contain mid-level concentrations of electrolytes (salts) and sugars; and Hypertonic: which contain high concentrations of electrolytes (salts) and sugars.

These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.

Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.

The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.

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Sports Nutrition Industry Research & Market Reports

  • Sports Drinks in Japan

    ... the consumer base for sports drinks, and these products continued to struggle to appeal to new consumers. Although demand for hydration to prevent the flu in the winter and the particularly hot summer in 2017 ... Read More

  • Global Sport Bottle Market by Manufacturers, Countries, Type and Application, Forecast to 2023

    ... designed bottles suited for various activities. Among the wide range of bottles, sport bottles market have been witnessing a growing demand among the consumers who are involved in sport activities both indoor and outdoor. The ... Read More

  • Sports Drinks in Chile

    ... Sports Drinks in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors ... Read More

  • Sports Drinks in Kenya

    ... in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. ... Read More

  • Sports Drinks in Bolivia

    ... for example helping to rehydrate the body, with a growing but still small number of consumers drinking such products on a regular basis. Young people are the main consumers of sports drinks in Bolivia, being ... Read More

  • Sports Drinks in Guatemala

    ... and calories contained in traditional Gatorade. The product was launched in blueberry-pomegranate, fruit punch and Glacier Freeze flavours. Whilst this is an innovative product in Guatemala, it caters to a very small niche of sugar-conscious ... Read More

  • Sports Drinks in Dominican Republic

    ... fitness activities into their regular routines, many are drawn to sports drinks for their perceived benefits, especially following a workout or sports activity. Euromonitor International's Sports Drinks in Dominican Republic report offers a comprehensive guide ... Read More

  • Sports Drinks in Costa Rica

    ... usually unconcerned about ingesting added-sugar drinks on a regular basis. Major players such as Coca-Cola FEMSA (Powerade) and Florida Bebidas (Gatorade) kept using sports events and the sponsorship of recognised local athletes as the best ... Read More

  • Sports Drinks in Poland

    ... important factor when engaging in beneficial physical activity is hydration management, which is why this category is growing so rapidly in both value and volume terms. In the forecast period, close attention is expected to ... Read More

  • Sports Drinks in Uruguay

    ... and volume sales of sports drinks. The target audience of sports drinks in Uruguay was historically young men with an interest in sport. However, with more consumers becoming interested in these type of products, the ... Read More

  • Sports Drinks in India

    ... minerals and vitamins needed for the human body. Increased distribution of these products has also helped the category to grow. Initially available in metro and first-tier cities, these products are now available in smaller cities ... Read More

  • Sports Drinks in the United Kingdom

    ... impact on sports drinks during the forecast period. In their current state, sports drinks suffer from two types of pressure coming from opposite directions. The first is the trend towards reduced sugar and more natural ... Read More

  • Sports Drinks in Colombia

    ... wide variety of training programmes. Also, the increasing number of running races, with some 120 marathons organised in Colombia with the participation of 300,000 athletes, both professionals and those who run to challenge themselves, are ... Read More

  • Sports Drinks in Latvia

    ... in leading healthy lifestyles and participation in sports pushed demand for sports drinks, local manufacturers continued to enter the field. In 2017 local brands continued to challenge Isostar, the leading brand. Quick development of new ... Read More

  • Sports Drinks in Lithuania

    ... demonstrated good off-trade value and volume growth during the year. However, in actual off-trade volume terms it remained a small category with sales of 0.4 million litres in 2017. Euromonitor International's Sports Drinks in Lithuania ... Read More

  • Sports Drinks in Romania

    ... player, is the most impressive educational project of Romanian football. The project is meant to embody Gheorghe Hagi's gratitude to all the people who helped and supported him from his first steps in football until ... Read More

  • Sports Drinks in Bulgaria

    ... weight management. The positioning of sports drinks as providing endurance and longevity to maintain good health is encouraging more and more consumers to accompany their sports activity with sports drinks. Euromonitor International's Sports Drinks in ... Read More

  • Sports Drinks in Venezuela

    ... constraints continue to be the main factors behind the adverse performance of sport drinks. In general, Venezuelan households have been reducing their purchases of non-basic consumption goods as high inflation keeps eroding their purchasing power. ... Read More

  • Sports Drinks in Egypt

    ... drinks. This is evident by the limited availability of sports drinks through distribution channels, as they are only found in high-end channels or forecourt retailers with high prices, and the limited supply is not always ... Read More

  • Sports Drinks in Thailand

    ... is expected over the forecast period. The performance of sports drinks is expected to normalise in the forecast period, given that less noise will be created by new entrants compared with the review period. Although ... Read More

  • Sports Drinks in Germany

    ... are expected to continue to only appeal to a limited number of consumers, particularly athletes and regular gym goers. Other consumers who engage in fitness activities less regularly do not tend to purchase sports drinks ... Read More

  • Sports Drinks in Australia

    ... driving brand and product awareness. For example, in April 2017, Coca-Cola Amatil announced its Powerade Powerscore campaign, which featured athletes such as Billy Slater and Mitchell Johnson. Industry sources indicate that a significant portion of ... Read More

  • Sports Drinks in Georgia

    ... Sports Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors ... Read More

  • Sports Drinks in Taiwan

    ... being more interested in exploring new products and brands. To exploit this trend, companies in the category will focus on understanding this group, combined with product development and education to seek expansion in a category ... Read More

  • Sports Drinks in Slovenia

    ... identical positioning and still do not perceive this category as essential. Moreover, consumers have grown accustomed to price discounts and special marketing campaigns in 2017 which remains one of the primary marketing tools of retailers ... Read More

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