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Sports Nutrition Market Research Reports & Industry Analysis

Sports nutrition drinks are divided into three major categories: Hypotonic, which contain relatively low concentrations of electrolytes (salts) and sugars; Isotonic, which contain mid-level concentrations of electrolytes (salts) and sugars; and Hypertonic: which contain high concentrations of electrolytes (salts) and sugars.

These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.

Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.

The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.

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Sports Nutrition Industry Research & Market Reports

  • Functional Foods and Drinks

    ... The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic ... Read More

  • Sports Drinks in Austria (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in UK (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in US (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Italy (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Netherlands (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Portugal (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in China (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Canada (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Switzerland (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Ingredient Insights: Energy and Performance - Opportunities to capitalize on demand for sports nutrition products using on-trend and emerging ingredients

    ... products using on-trend and emerging ingredients Summary This research is part of GlobalData's Ingredients Insights series, which explores how brands and manufacturers can address key areas of health through reformulation. This report looks at the ... Read More

  • Sports Nutrition and High Energy Supplements - Global Market Outlook (2017-2026)

    ... to reach $124.85 billion by 2026 growing at a CAGR of 12.1% from 2017 to 2026. Rising demand for protein-based sports nutrition products, surge in promotional activities of sports nutrition products and increasing health awareness ... Read More

  • Sports Drinks in Chile (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Mexico (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Malaysia (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Denmark (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drink Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Sports Drinks in South Korea (2018) – Market Sizes

    ... replace energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks ... Read More

  • Sports Drinks in Spain (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Colombia (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Philippines (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Finland (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Turkey (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Thailand (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Australia (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

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