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Sports Nutrition Market Research Reports & Industry Analysis

Sports nutrition drinks are divided into three major categories: Hypotonic, which contain relatively low concentrations of electrolytes (salts) and sugars; Isotonic, which contain mid-level concentrations of electrolytes (salts) and sugars; and Hypertonic: which contain high concentrations of electrolytes (salts) and sugars.

These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.

Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.

The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.

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Sports Nutrition Industry Research & Market Reports

  • U.S. New Age Beverages through 2021

    ... and consumer loyalty. It examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve-fruit beverages, kombucha and all the various New Age segments. The study also provides data on volume and sales plus discusses leading ... Read More

  • Sports Nutrition in the Netherlands

    ... the growing health and wellness trend in the country and burgeoning sports and fitness culture. The strong interest of Dutch people in fitness and exercise is expected to increase further over the course of the ... Read More

  • Sports Nutrition in Singapore

    ... As an increasing number of Singaporeans take care of their wellbeing, they are exercising more frequently and becoming increasingly aware of supplementation benefits. The presence of gym operators also plays an essential part in fuelling ... Read More

  • Sports Nutrition in Ukraine

    ... images of well-groomed celebrities in the media. Many Ukrainians, especially young ones, are increasing their fitness levels, especially as opportunities to have a remote professional coach for free are growing. For example, in 2017, Gofit ... Read More

  • Sports Nutrition in Hong Kong, China

    ... exercise in order to remain (or get) fit and healthy. Running and hiking are becoming popular sports in Hong Kong, as consumers can embark on them at any time at their convenience. Increased education and ... Read More

  • Global Sports Nutrition Market 2017-2021

    ... were consumed by only traditional users such as athletes, sports people, and bodybuilders. However, owing to the growing consciousness about health and fitness, consumers of all categories are increasingly consuming sports nutrition products. The global ... Read More

  • 2017 Wellness & Functional Beverages in the U.S.

    ... specific functional benefit to consumers. In this study, we examine marketing activities, trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. The report also distinguishes ... Read More

  • Sports Nutrition in Bosnia-Herzegovina

    ... can help improve the quality of their nutrition and generally fit their healthy lifestyle. An increasing number of individuals are specialising in coaching or nutritional concepts which promote a healthy and active lifestyle. Euromonitor International's ... Read More

  • Sports Nutrition in Bolivia

    ... number of young people in the country, with according to national statistics 60% of the Bolivian population being aged under 30 years, with this rate projected to increase further. Euromonitor International's Sports Nutrition in Bolivia ... Read More

  • Sports Nutrition in the Philippines

    ... gym-goers across genders and age groups, even in less urban areas. One of the factors which pushed this trend to continue in 2017 was the promotion by local celebrities of top gyms in the cities, ... Read More

  • Sports Nutrition in Guatemala

    ... imported and expensive. The most common users of sports nutrition products are young urban men, who are more interested in body building. Women are slowly entering sports nutrition, but mainly with products like sports nutrition ... Read More

  • Sports Nutrition in Uzbekistan

    ... of new, modern fitness centres. In other words, the evolving sports culture is increasing interest amongst Uzbekistanis in consuming sports nutrition. Even five years ago, there were only old-fashioned gyms, usually on ground floors, and ... Read More

  • Sports Nutrition in Turkey

    ... Sports nutrition benefits from the fast-growing trend of taking regular exercise among the Turkish population. However, retail current value sales growth in 2017 was much slower than the review period CAGR. One reason was the ... Read More

  • Sports Nutrition in Uruguay

    ... understanding about the benefits that sports nutrition products offer in terms of increasing muscle mass, burning fat, aiding the recuperation of the body and promoting higher energy levels continues to boost demand for this category. ... Read More

  • Sports Nutrition in Venezuela

    ... weakening of the domestic currency, companies are facing the increasing risks of lower turnover rates. High prices are dampening the demand for products in this category even from individuals strongly committed to training, while many ... Read More

  • Sports Nutrition in Germany

    ... well as in other outlets, consumers can find a large range of products, which they increasingly use to maximise their results after working out. Social media has been a strong catalyst for this development, since ... Read More

  • Sports Nutrition in Sweden

    ... consumers now becoming curious about other products within sports nutrition, such as supplementary goods outside the scope of the category. Sports protein powder did however display strong growth in grocery retailers, although this only accounts ... Read More

  • Sports Nutrition in Tunisia

    ... consumers’ interest in these products. One of the main reasons for the consumption of sports nutrition is to build muscle, followed by endurance and then recovery. Sales of sports nutrition products will be supported by ... Read More

  • Sports Nutrition in the United Kingdom

    ... role in raising awareness of the role of sports nutrition, and particularly protein products, in achieving optimal health and fitness. As consumers become more educated and their health concerns grow, the switch towards plant-based proteins ... Read More

  • Sports Nutrition in India

    ... are taking up sporting activities. Demand for yoga classes is on the rise and people of all ages are joining these to achieve a balanced lifestyle and fitness. Over the review period, the country witnessed ... Read More

  • Sports Nutrition in Indonesia

    ... sports nutrition products, which are priced relatively high. As such, these consumers dominate purchases of sports nutrition. Furthermore, the rising number of gyms and fitness centres all over Indonesia indicates that consumers are now increasingly ... Read More

  • Consumer Health in Saudi Arabia

    ... cold waves, heavy rain, flash floods and humidity especially in the cities of Jeddah, Riyadh, Dammam and Jazan, as well as air pollution and growing urbanisation. Additionally, the spreading of diseases and viruses, due to ... Read More

  • Sports Nutrition in Saudi Arabia

    ... and promotional campaigns relating to sports nutrition packages, especially annual packages, which stimulated the growth of sports nutrition in 2017. Additionally, the General Authority of Sports started to grant licences for female gyms by the ... Read More

  • Sports Nutrition in Slovakia

    ... result in serious health problems, such as chronic non-infectious diseases. According to the European Commission survey “Eurobarometer on sport and physical activity”, 41% of Slovaks do not participate in sport, whilst 21% only do so ... Read More

  • Sports Nutrition in Switzerland

    ... a wide distribution network, including grocery outlets. The competition in the marketplace lowers prices and makes these products affordable to a large spectrum of the population. Consequently, sports nutrition registered healthy value growth in 2017. ... Read More

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