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Sports Nutrition Market Research Reports & Industry Analysis

Sports nutrition drinks are divided into three major categories: Hypotonic, which contain relatively low concentrations of electrolytes (salts) and sugars; Isotonic, which contain mid-level concentrations of electrolytes (salts) and sugars; and Hypertonic: which contain high concentrations of electrolytes (salts) and sugars.

These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.

Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.

The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.

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Sports Nutrition Industry Research & Market Reports

  • Sports Nutrition in Saudi Arabia

    ... promoted with the aim of increasing the percentage of individuals exercising at least once a week from 13% of the population to 40% as per Vision 2030. Among these efforts are holding the first football ... Read More

  • Consumer Health in Saudi Arabia

    ... 2017-2018. As a result, many categories such as: cough, cold and allergy (hay fever) remedies, eye care, wound care, digestive remedies, sleep aids and paediatric consumer health saw negative or no current value growth over ... Read More

  • Sports Nutrition in Uzbekistan

    ... sports nutrition amongst many people keen to improve their fitness. Much of this development only took place over the review period. Poor-quality, old-fashioned gyms and fitness clubs in the country were the norm. However, at ... Read More

  • Sports Nutrition in Cameroon

    ... present were not widely distributed. This situation is unlikely to change significantly over the forecast period. Most consumers who use sports nutrition will continue to source them from abroad, either through foreign websites or by ... Read More

  • Sports Nutrition in Singapore

    ... most popular format. Many core users of this product, including the target audience of athletes and gym members, prefer to purchase powder in large tubs as they offer greater value for money. This trend continues ... Read More

  • Sports Nutrition in Morocco

    ... and, according to Euromonitor International data, more than 20% of Moroccans take a group fitness class once or twice a week. This trend is expected to intensify in the forecast period. With many working adults ... Read More

  • Sports Nutrition in Dominican Republic

    ... review period and the variety of formats available in other countries. However, at present consumers are most familiar with the sports protein powder format and, while other presentations are seen on occasion, this is in ... Read More

  • Sports Nutrition in Kazakhstan

    ... important for young men in particular to have a strong, muscled and toned physique and this has led to huge numbers of young people joining gymnasiums and health clubs, with working out, training for sport ... Read More

  • Sports Nutrition in Kenya

    ... rising incidence of obesity in the country. This trend is gradually expanding the consumer base of sports nutrition as Kenyans increasingly follow high-protein diets; this is particularly evident with the emergence of plant-based diets in ... Read More

  • Sports Nutrition in Mexico

    ... such products is gradually expanding as the health and wellness trend encourages more Mexicans to regularly play sports and partake in other forms of physical exercise. Over the forecast period, manufacturers will continue working to ... Read More

  • Sports Nutrition in Denmark

    ... increasingly hectic lifestyles. This was seen in sports nutrition in 2019 as demand shifted somewhat towards sports protein products that are ready to eat or drink without having to be measured out, mixed and blended ... Read More

  • Sports Nutrition in Ecuador

    ... thus strongly impacting this area, with consumers looking to improve their nutrition with special products in order to boost performance. Sports as a daily activity is gaining popularity among these groups as there is greater ... Read More

  • Sports Nutrition in France

    ... nutrition is benefiting from a growing consumer base, a widening of distribution and an improvement in the offering in terms of ingredients and flavours. The products are becoming ever healthier, increasingly sold with a “clean ... Read More

  • Sports Nutrition in Greece

    ... in health and fitness, which is part of the health and wellness megatrend. This is creating growth opportunities for sports nutrition with gym users keen to maximise their results. As a result, sports nutrition saw ... Read More

  • Sports Nutrition in Nigeria

    ... workouts and also different exercises has increased and this is because of the knowledge they now have concerning the health benefits of sports and exercise, and they also want to keep fit. Sports nutrition will ... Read More

  • Sports Nutrition in Peru

    ... of people engaging in running, going to gyms or playing football is increasing. Gyms are also increasingly appearing in Peru. Smart Fit, a large gym brand from Brazil, has entered Peru and is buying gyms ... Read More

  • Sports Nutrition in Romania

    ... health-awareness coupled with ongoing increases in the numbers of health clubs and fitness centres are also set to boost sales. Rapid urbanisation and increasing disposable incomes are likely to underpin rising spending on sports nutrition, ... Read More

  • Sports Nutrition in the United Arab Emirates

    ... fit and healthy while ageing. Sports nutrition has benefited from this with these products helping consumers to reach their fitness goals. Both men and women want to lose fat while gaining muscle for strength and ... Read More

  • Sports Nutrition in Uruguay

    ... value growth by far among all other consumer health care categories. The category is gaining traction among sports participants and gym goers, despite the fact that Uruguay has very strict regulatory measures, and several sports ... Read More

  • Consumer Health in Romania

    ... The greater number of people pursuing a healthy lifestyle, especially in Bucharest and other large cities, contributed to the rising penetration of consumer health products across households of all incomes and professions. Purchasing habits in ... Read More

  • Sports Nutrition in the Philippines

    ... more attention to their overall health and appearance. This is reflected in the increased number of gyms and sports facilities in key cities and Filipinos’ greater participation in running, water activities and other sports. As ... Read More

  • Sports Nutrition in Costa Rica

    ... Costa Rica, being incentivised by global beauty patterns and their wish to feel better and stronger despite ageing. Both males and females aged 40 to 50 years continue to boost the demand of sports nutrition ... Read More

  • Sports Nutrition in India

    ... urban areas. Apart from MuscleBlaze and Big Muscles Nutrition, no brands have invested significantly in advertising campaigns. Most of the promotion in support of sports nutrition brands, therefore, occurs at bodybuilding events or through athletes’ ... Read More

  • Sports Nutrition in Argentina

    ... users. This is helped by sports nutrition continuing to become more mainstream. The health and wellness trend is expected to remain important as consumers seek to mitigate health issues such as being overweight or even ... Read More

  • Sports Nutrition in Bulgaria

    ... Bulgarian population, with younger consumers, notably millennials, increasingly intent on making plans sport, fitness training and other intense physical activity an integral part of their busy urban lifestyles. Maintaining good shape is increasingly important for ... Read More

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