Sports Nutrition Market Research Reports & Industry Analysis

Sports nutrition drinks are divided into three major categories: Hypotonic, which contain relatively low concentrations of electrolytes (salts) and sugars; Isotonic, which contain mid-level concentrations of electrolytes (salts) and sugars; and Hypertonic: which contain high concentrations of electrolytes (salts) and sugars.

These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.

Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.

The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.

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Sports Nutrition Industry Research & Market Reports

  • Sports Nutrition in Nigeria

    ... increasingly interested in keeping fit, with a growing number engaging in physical exercise and being concern about what nutrition. Euromonitor International's Sports Nutrition in Nigeria report offers a comprehensive guide to the size and shape ... Read More

  • Sports Nutrition in Pakistan

    ... Nutrition in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving ... Read More

  • Sports Nutrition in Kenya

    ... fitness regimens and the status of their health. Value sales of sports nutrition products are expected to post steady growth in 2020. Popular sports protein products—primarily sports protein RTD products that offer consumers a convenient ... Read More

  • Sports Nutrition in Tunisia

    ... and fitness clubs, with consumers typically attending a sessions a couple of times a week. Therefore, the number of consumers seeking sports nutrition products to help build muscles also increased, with the most notable sub-category ... Read More

  • Sports Nutrition in Morocco

    ... sports and exercise as gyms and fitness centres were closed and group activities and events were no longer possible. This is expected to result in suppressed growth in sports nutrition in 2020 as consumers did ... Read More

  • Sports Nutrition in Peru

    ... to pick up medicine and food. There are a range of people who participate in sport and physical activity in Peru, with the serious athletes making up over a third of this group. For these ... Read More

  • Sports Nutrition in Latvia

    ... virus. Many facilities were closed for long periods, and when gyms were allowed to reopen again it was with extreme caution and subject to strict rules, making a trip to the gym quite unattractive to ... Read More

  • Sports Nutrition in Costa Rica

    ... COVID-19. The lockdown restrictions had a significant effect on sports nutrition, as most gyms were forced to remain closed for at least half of the year, meaning that less people are working out at the ... Read More

  • Sports Nutrition in Egypt

    ... product area is tiny in Egypt in terms of value share and with gyms closed for much of 2020, there is expected to be a drop in value growth compared with 2019. Sports nutrition is ... Read More

  • Sports Nutrition in Estonia

    ... closure of gyms that were part of the COVID-19 prevention measures. Historically, there has been a great deal of scepticism among the general public towards sports nutrition products, as they were commonly perceived as unhealthy ... Read More

  • Sports Nutrition in South Korea

    ... sports nutrition impacted by the outbreak of COVID-19. With consumers avoiding gyms, this stifled sales, as consumers adapted their workouts and no longer needed sports nutrition products. In addition, declining demand for on-the-go products, due ... Read More

  • Consumer Health in Romania

    ... are likely to be sports nutrition and weight management. The demand for these products was significantly dampened due to the introduction of lockdown restrictions, which saw the closure of sports facilities and gyms. Equally, the ... Read More

  • Sports Nutrition in Ukraine

    ... culture of having a fit body, which is much covered in the media and via online resources such as Instagram, also motivates people to become sports enthusiasts. However, sports nutrition was heavily affected in 2020 ... Read More

  • Sports Nutrition in Cameroon

    ... present are not widely distributed. This situation is unlikely to change significantly over the forecast period. Most consumers who use sports nutrition will continue to source them from abroad, either through foreign websites or by ... Read More

  • Sports Drink Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Sports Nutrition in Turkey

    ... a steep drop in demand for sport nutrition on account of COVID-19, which forced gyms to close in Turkey from the middle of March until the summer, negating the need for products typically consumed prior ... Read More

  • Sports Nutrition in Hungary

    ... free time to do more exercise, and many have purchased new sports equipment such as treadmills or free weights. This means that some consumers will be more interested in sports nutrition, supporting demand for products ... Read More

  • Sports Nutrition in Poland

    ... activities to cope with the pandemic, led to a reduction in physical activity among the population. Especially in the early stages of the pandemic, people followed governmental recommendations closely and avoided not only organised physical ... Read More

  • Sports Nutrition in Romania

    ... other sports facilities during March and May 2020 significantly dampened demand for sports nutrition products, with these facilities facing particularly long lockdown restrictions. This steep reduction of physical activity and sports in Romania, due to ... Read More

  • Sports Nutrition in Norway

    ... share in sports nutrition sales, this led to a significant decline in purchases, with sports nutrition set to record a drop of 1% in 2020, compared to growth of 10% in 2019. In addition, the ... Read More

  • Sports Nutrition in Slovenia

    ... out of doors or at home, so demand for sports nutrition remained buoyant. Euromonitor International's Sports Nutrition in Slovenia report offers a comprehensive guide to the size and shape of the market at a national ... Read More

  • Sports Nutrition in Ecuador

    ... were included on this list, negatively impacting sales of sports nutrition in Ecuador, particularly sales of sports protein powder, the biggest category in sports nutrition. Although the correlation between sales of sport nutrition and the ... Read More

  • Sports Nutrition in Guatemala

    ... be due to the restricted purchasing power of many consumers as a consequence of the pandemic. Furthermore, as all gyms and sports facilities were closed in March, demand for sports nutrition has dropped significantly as ... Read More

  • Sports Nutrition in Russia

    ... E-commerce sales grew significantly during the pandemic in 2020 with the strong growth of delivery services like Sbermarket.ru and Yandex Lavka. Sport nutrition and vitamins and dietary supplements from sports nutrition brands are now available ... Read More

  • Sports Nutrition in North Macedonia

    ... has not had a negative impact on current value sales, which are expected to grow noticeably. Gym-enthusiasts have likely been working out from home via YouTube and various sports apps that offer a range of ... Read More

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