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Depilatories Market Research Reports & Industry Analysis

The depilatories industry is comprised of companies primarily concerned with the manufacturing, distribution, and retailing of hair removal products. Depilatories are considered cosmetic products used to remove unwanted hair on the surface of the skin, and typically come in cream, gel, aerosol, lotion, or powdered form. Depilatories are often considered more convenient and less expensive than having removal treatments at a salon or spa facility. The chemical properties in depilatories aide in the hair removal process by breaking down bonds in keratin that given hair its strength. When the hair is weakened in this manner, it either disintegrates or is distressed enough that it can be scraped or wiped away.

Depilatories have both positive and negative effects, even when used in the exact manner as directed. Typically, chemically depilatories are heralded as pain-free hair removal methods (versus, for example, waxing). Depilatories can also be utilized in the home by anyone as they do not require any advance training before application. They usually work quickly, and are easily available at various retail locations. Depilatory products also generally give different levels of strength as it applies to the hair removal process. Negative connotations of depilatory usage include an unpleasant odor, as well as messy applications of the depilatory substance. Though billed as “painless”, depilatories may irritate the skin, and their effectiveness is short-lived. The unwanted hair typically begins to grow again within two to five days time. Users with dark hair may also noticed “shadows” under the skin where they have use the depilatory, as depilatories only help in removing the part of the hair follicle that is above the epidermis.

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Depilatories Industry Research & Market Reports

  • Depilatories in Taiwan

    ... rarely required. In addition, the few women who do require depilation often make use of professional depilation services, which are not particularly common in the country, but which do represent good value for money. Value ... Read More

  • Depilatories in Macedonia

    ... due to the growing significance of the convenience trend and the need for easy-to-use products. However, women’s razors and blades accounted for the highest sales in 2017, thanks to the abundance of products and their ... Read More

  • Depilatories in Egypt

    ... teenagers and high-income consumers consider these products as a necessity due to the lack of time and better results. On the other hand, many women consider these products as a luxury simply because they can ... Read More

  • Depilatories in Australia

    ... alternatives. As most women consider hair removal an integral part of their grooming routine, products which are easy to use and offer longer-lasting effects are often preferred. This is leading to a shift away from ... Read More

  • Depilatories in Singapore

    ... include interchangeable heads that allow users to remove unwanted hair for different body parts such as face, bikini line and underarms. With a strong consumer focus on convenience, given their busy lifestyles, these devices are ... Read More

  • Depilatories in Bulgaria

    ... interest in technology like Philips Lumea turning it into a hot topic. In 2017 increased promotional activity in modern groceries including Metro and Technolis offering consumers the technology at half price contributed to its increased ... Read More

  • Depilatories in the United Kingdom

    ... in the form of wax strips or hot waxing. Shaving and hair removal is often considered inconvenient, time consuming and expensive, while seasonality is not strong enough to provide the category with a significant boost. ... Read More

  • Depilatories in the US

    ... means of hair removal. One factor is the growing demand for professional hair removal services in the form of laser hair removal and waxing. A second driver is the small but notable growth in the ... Read More

  • Depilatories in Algeria

    ... with expected rising incomes amongst women, who are increasingly involved in more formal employment in urban areas, as well as exposure to Western culture through the media, demand is projected to continue growing steadily. Furthermore, ... Read More

  • Beauty and Personal Care in Norway

    ... However, manufacturers successfully managed to add value by targeting affluent Norwegians’ rising willingness to pay for quality products when it comes to their appearance. The premiumisation trend manifested itself through a wide range of trends, ... Read More

  • Depilatories in Finland

    ... example. This type of development took place during the review period in Finland, but by 2017 with the improving economy consumers started to upgrade their razor and blade purchases again. It is expected that sales ... Read More

  • Depilatories in Malaysia

    ... Demand for hair removers/bleaches and women’s razors and blades also continued to rise due to the launch of more new products in 2017. The availability of new women’s razors and blades ranges, such as Gillette ... Read More

  • Depilatories in Romania

    ... women paying more attention to their health, hygiene and appearance, particularly those going to the gym or participating in sport regardless of the season. Moreover, the category is witnessing strong growth in Romania thanks to ... Read More

  • Depilatories in Chile

    ... often seen as a reflection of a lack of high grooming standards. Hair removers/bleaches was the main category in 2017, accounting for more than half of overall value sales of depilatories. Although laser technology and ... Read More

  • Depilatories in Estonia

    ... time consuming and have a shorter effect compared to hair removal done at beauty salons. For example, laser treatments are costly, but they do not require any additional costs or time later on. Euromonitor International's ... Read More

  • Depilatories in Georgia

    ... strong, explosive growth is expected. Local consumers are also gaining awareness of hair removers/bleaches and even some users of women’s razors and blades are expected to switch to this method. Value growth will be also ... Read More

  • Beauty and Personal Care in Slovakia

    ... summer with more hot days than in 2016. Colour cosmetics and skin care products also recorded solid growth in current retail value sales terms in 2017 – the categories benefited from product innovation, premiumisation and ... Read More

  • Depilatories in Slovakia

    ... increasing demand for higher-quality brands that offered extra protection, soothing and better skin regeneration after shaving. Products offering good value for money or benefits in terms of natural ingredients are expected to record success over ... Read More

  • Depilatories in Kazakhstan

    ... 2% in 2017. The rise in the number of people in cities, which have higher living and hygiene standards, has positively impacted demand for depilatories also. Therefore, a growing number of consumers, especially women, are ... Read More

  • Depilatories in Japan

    ... maintenance, older women, who could potentially become the majority of depilatories consumers, continue to show little interest in removing body hair. Euromonitor International's Depilatories in Japan report offers a comprehensive guide to the size and ... Read More

  • Depilatories in Latvia

    ... of waxing, although these products are also being challenged by alternative sugar-based depilatories. Products with organic and natural ingredients were also highly sought after, with manufacturers responding by enriching their new products with green tea, ... Read More

  • Beauty and Personal Care in Costa Rica

    ... targeted at a broader base of mid- and high-income consumers across Costa Rica. While new products tried to meet demand for high quality yet still be affordable for target consumer groups (with a particular focus ... Read More

  • Depilatories in Costa Rica

    ... included the rising development of multiple-blade razor systems (with up to five blades), along with increased availability of specialised hair removers and bleaches for specific body areas (including facial strips) and even men-specific brand extensions ... Read More

  • Depilatories in Belarus

    ... low disposable incomes, many women tend to economise on pre-shave products, but choose the most convenient and affordable razors. Hair removers/bleaches recorded the slowest current retail value growth mostly because consumers become increasingly aware of ... Read More

  • Depilatories in Ecuador

    ... that men’s products are more widely available at most retailers, especially among independent small grocers, which cover all cities throughout the country. In addition, men’s products are priced lower than women’s. Consumption of women’s depilatories ... Read More

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