Diet Food & Weight Loss Market Research Reports & Industry Analysis

In the retail market, various types of “diet food” products are available to make it more convenient and less painful for consumers to lose weight and to make healthier, more responsible eating choices. A steady influx of new product introductions means that the diet market has expanded across a wide range of food and beverage categories, including many not traditionally associated with weight loss. Traditionally, the core diet food categories included meal replacement liquids and powders, as well as diet- or weight-loss positioned versions of frozen dinners or food bars. Special medical diet products (such as those for diabetics) also form part of the diet food arena.

Leading diet and weight loss plans have boosted their success and market presence with enormous commercial enterprises that include retail establishments, websites, and book and software products, along with branded diet food products. The food products available from such leading weight loss plans include food bars, drink mixes, breakfast cereals, shelf-stable or frozen lunch or dinner ready meals, as well as nutrition, calorie, and portion-control snack and dessert products of all types. Diet food products may be further tagged with claims such as “light” or “lean,” as well as more specific descriptors such as “low-fat” or “fat-free” (as with milk or cottage cheese), “low-sugar” or “sugar-free” (as with diet sodas or chewing gum), or both low-fat and low-sugar (as with yogurt products). For consumers interested in diet foods and beverages, the notion of convenience is key. In addition to portable and quick-serve products, convenience means a wider range of diet food and beverage options more widely available at retail—and options that stand up against general-market fare in both taste and convenience.

Within the U.S. market, the marketing and consumption of diet foods takes place in the context of a national obesity crisis. Obesity in the United States has risen steadily for half a century, and at epidemic rates during the most recent decades. Hundreds of thousands of U.S. adult deaths each year are attributable to unhealthy dietary habits, as well as health problems caused by physical inactivity and sedentary behavior, such that obesity ranks as a leading cause of preventable death in United States. Obesity is found worldwide, of course, but the prevalence of these conditions in the United States ranks at the highest levels among developed nations.

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Diet Food & Weight Loss Industry Research & Market Reports

  • Weight Management and Wellbeing in Hong Kong, China

    ... flavour Light Meal Shake, tailored to suit the preferences of Hong Kong consumers. Korean beauty, fashion and weight-loss brands are well-received by local consumers due to the perception that Korea is the foremost country in ... Read More

  • 2024 Non-Medical Weight Loss Programs Global Market Size & Growth Report with Updated Recession Risk Impact

    ... and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2012 through 2023, with forecasts for 2024 and 2028. The historical ... Read More

  • 2024 Weight Loss Centers Global Market Size & Growth Report with Updated Recession Risk Forecasts

    ... 4 global regions, 22 subregions, and 195 countries. Historical data is from 2012 through 2023, with forecasts for 2024 and 2027. The historical data utilizes in-depth survey results from companies in the Weight Loss Centers ... Read More

  • Weight Loss Services Global Market Report 2024

    ... Herbalife Nutrition Ltd.; Kellogg Company; NutriSystem Inc.; Nu Skin Enterprises Inc.; Atkins Nutritionals Inc. Weight Loss Services Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical ... Read More

  • New Frontiers in Healthy Food and Beverages

    ... drinks. Innovation will be key to answering growing expectations for more away-from-animal food alternatives as well as gut health products. In snacks and beverages, better-for-you positionings will have to be combined with functionality. But the ... Read More

  • Protein Hydrolysates Market by Product Type (Milk, Meats, Marine, Plant, Egg, Yeast), Application (Infant, Sports, Clinical Nutrition, Weight Management, Dietary Supplements, Animal Feed, FnB), Source, Process, Form and Region - Global Forecast to 2028

    ... The protein hydrolysates market is projected to grow from USD 3.3 Billion in 2023 to USD 4.3 Billion by 2028, at a CAGR of 5.6% during the forecast period. The increasing demand for protein hydrolysates ... Read More

  • Weight Management and Wellbeing in Thailand

    ... they had gained during the pandemic. This helped to drive strong growth in weight management and wellbeing in current value terms, as products such as weight loss supplements and meal replacement shakes are seen by ... Read More

  • Weight Management and Wellbeing in Cameroon

    ... Also, culturally, curvier women were traditionally perceived as more attractive, but there is a gradual shift among the younger generation favouring a slimmer physique. Consequently, more women are actively participating in weight loss activities and ... Read More

  • Consumer Health in Cameroon

    ... the economy. However, ongoing civil conflict, as well as widespread poverty, restrained growth somewhat. With this background, consumer health registered a moderate increase in current values sales, supported by a continuing growing population and the ... Read More

  • Weight Management Market by Diet (Beverages, Meals, Supplements), Equipment (Fitness Equipment, Surgical Equipment), Services - Global Forecast 2024-2030

    ... reach USD 129.96 billion in 2024, at a CAGR 10.73% to reach USD 240.66 billion by 2030. Global Weight Management Market FPNV Positioning Matrix The FPNV Positioning Matrix is pivotal in evaluating the Weight Management ... Read More

  • Weight Management and Wellbeing in Kenya

    ... With the rising cost of living, consumers are shifting their expenditure to essential goods and this has led to weaker demand and a slowdown in retail volume sales. Currency fluctuations also contributed to rising prices ... Read More

  • Weight Management and Wellbeing in Nigeria

    ... there has been an increased demand for OTC medications to address obesity and weight management issues. To counter this trend, government initiatives promoting healthier lifestyles and raising awareness about the risks associated with obesity have ... Read More

  • Meal Replacement Product Manufacturing in the US - Industry Market Research Report

    ... many consumers have reduced discretionary expenditures in response to the unfavorable economic environment during COVID-19, industry revenue still increased in 2020 as consumers sought convenient and nutritious foods to manage weight and supplement diets. So, ... Read More

  • Global Smart Weight, Body Composition, and BMI Scales Market 2024-2028

    ... 5.22% during the forecast period. The report on the smart weight, body composition, and BMI scales market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis ... Read More

  • Weight Loss Management (UK) - Industry Report

    ... 50 companies, including CAMBRIDGE NUTRITIONAL FOODS LTD, HOWARD FOUNDATION RESEARCH LTD and PURE NATURAL PRODUCTS LTD. This report covers activities such as healthy diet, losing weight, group, healthy recipes, joomla and includes a wealth of ... Read More

  • Europe Ketogenic Diet Market: Market Size, Forecast, Insights, and Competitive Landscape

    ... market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the Europe ketogenic diet market by segmenting the market based ... Read More

  • Weight Reduction Services

    ... monitoring. Major companies include Jenny Craig, Nutrisystem, and Weight Watchers (all based in the US), as well as Dukan Diet (France), Nutrition & Diet Center (Saudi Arabia), and Rosemary Conley (UK). COMPETITIVE LANDSCAPE Consumers' excess ... Read More

  • Sugar Reduction and Soft Drinks in 2023

    ... made in reducing sugar in soft drinks, examining Euromonitor International’s Reduced Sugar market sizes, Health and Wellness claims and Nutrition data. Euromonitor International's Sugar Reduction and Soft Drinks in 2023 global briefing offers an insight ... Read More

  • Consumer Health in Germany

    ... sports nutrition and weight management and wellbeing. Euromonitor International's Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More

  • Weight Management and Wellbeing in Germany

    ... during lockdown and home seclusion, but also due to increased health consciousness. Although having a slim figure for aesthetic reasons is the main driver of demand, increasing awareness of the links between being overweight or ... Read More

  • Weight Loss Drugs and the Future of Weight Management and Wellbeing

    ... during the year. Demand will continue to be strong in 2024, driven by the efficacy of these approaches, with double-digit percentage weight loss results, as well as buzz via social media. This briefing discusses the ... Read More

  • Weight Management and Wellbeing in Switzerland

    ... in weight gains. These trends have created a somewhat positive backdrop for weight management and wellbeing products. However, as consumers returned to normal life outside of the home and became more physically active, many people ... Read More

  • 2024 Global: Manufacture Of Homogenised Food Preparations And Dietetic Food Industry-Industry Forecast (2030) report

    ... growth/decline and regional data for the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the industry size nationally and by regions ... Read More

  • Weight Management and Wellbeing in India

    ... and the prevalence of junk food and less nutritious options in restaurants. Many individuals lack the time to prepare wholesome, low-calorie meals, making it difficult to manage or shed excess weight. According to Euromonitor International’s ... Read More

  • Consumer Health in India

    ... a transformative shift in their priorities, emphasising health and wellness. This shift in mindset has led to a notable upsurge in the adoption of health-related products, with a particular focus on vitamins and dietary supplements. ... Read More

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