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Diet Food & Weight Loss Market Research Reports & Industry Analysis

In the retail market, various types of “diet food” products are available to make it more convenient and less painful for consumers to lose weight and to make healthier, more responsible eating choices. A steady influx of new product introductions means that the diet market has expanded across a wide range of food and beverage categories, including many not traditionally associated with weight loss. Traditionally, the core diet food categories included meal replacement liquids and powders, as well as diet- or weight-loss positioned versions of frozen dinners or food bars. Special medical diet products (such as those for diabetics) also form part of the diet food arena.

Leading diet and weight loss plans have boosted their success and market presence with enormous commercial enterprises that include retail establishments, websites, and book and software products, along with branded diet food products. The food products available from such leading weight loss plans include food bars, drink mixes, breakfast cereals, shelf-stable or frozen lunch or dinner ready meals, as well as nutrition, calorie, and portion-control snack and dessert products of all types. Diet food products may be further tagged with claims such as “light” or “lean,” as well as more specific descriptors such as “low-fat” or “fat-free” (as with milk or cottage cheese), “low-sugar” or “sugar-free” (as with diet sodas or chewing gum), or both low-fat and low-sugar (as with yogurt products). For consumers interested in diet foods and beverages, the notion of convenience is key. In addition to portable and quick-serve products, convenience means a wider range of diet food and beverage options more widely available at retail—and options that stand up against general-market fare in both taste and convenience.

Within the U.S. market, the marketing and consumption of diet foods takes place in the context of a national obesity crisis. Obesity in the United States has risen steadily for half a century, and at epidemic rates during the most recent decades. Hundreds of thousands of U.S. adult deaths each year are attributable to unhealthy dietary habits, as well as health problems caused by physical inactivity and sedentary behavior, such that obesity ranks as a leading cause of preventable death in United States. Obesity is found worldwide, of course, but the prevalence of these conditions in the United States ranks at the highest levels among developed nations.

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Diet Food & Weight Loss Industry Research & Market Reports

  • Global Ketogenic Diet Food Market - Growth, Trends and Forecast (2019 - 2024)

    ... of 5.3% during the forecast period. A ketogenic diet is a low-carbohydrate, fat-rich eating plan, which is trending in the market due to its popularity for treating medical conditions and aiding in weight-loss. It is ... Read More

  • Weight Management and Wellbeing in Brazil

    ... now the main segment within the entire category. Euromonitor International's Weight Management and Wellbeing in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More

  • Weight Management and Wellbeing in Germany

    ... in 2019, and further in the coming years. Flexible working places that allow employees to exercise either in the morning, during lunch breaks or in the evening after work and different options available from shared ... Read More

  • Weight Management and Wellbeing in the US

    ... been targeted towards consumers aiming to limit caloric intake or lose weight, which ultimately limited the scope of audience for these types of products. Over the past few years, the trend of wellness and faster-paced ... Read More

  • Consumer Health in Germany

    ... remedies, sleep aids, herbal/traditional products, vitamins and dietary supplements and paediatric consumer health also posted solid value growth. When it comes to the biggest category represented by cough, cold and allergy (hay fever) remedies, the ... Read More

  • Weight Management and Wellbeing in Guatemala

    ... well-balanced diet and exercise to lose weight. This trend is strongest among upper-income consumers, who tend to have higher education levels and be more influenced by international trends. This trend is also causing a shift ... Read More

  • Weight Management and Wellbeing in Ireland

    ... issue, there remains an overall reliance on convenience foods such as ready meals and snacks that are high in sugar. However, many Irish consumers are beginning to turn away from the quick fix solutions of ... Read More

  • Weight Management and Wellbeing in North Macedonia

    ... and be fit. Slimming teas saw the fastest current value growth in 2019, as this is seen as an easy swap, and such products became more visible on shelves and via social media. Meanwhile, OTC ... Read More

  • Weight Management and Wellbeing in Poland

    ... in significant stress. The problem of obesity and too much weight is the cause of many health problems that after years can significantly reduce the quality of life and even threaten it. Fortunately, more and ... Read More

  • Weight Management and Wellbeing in the United Kingdom

    ... weight loss. Influencers promoting OTC obesity and weight loss supplements have been accused of promoting unhealthy lifestyles and suggesting products that might harm rather than promote healthy weight loss. Healthy diets, and presence of functional ... Read More

  • Weight Management and Wellbeing in Algeria

    ... to continue increasing in value terms over the forecast period. This is set to result from the anticipated expansion of imported brands, and the dominant position of premium products in the category. An increasing number ... Read More

  • Weight Management and Wellbeing in Estonia

    ... level. These efforts have generated some positive results as the number of people taking up sports and general public-awareness about eating habits and nutrition has risen. However, this is not expected to stop obesity levels ... Read More

  • Weight Management and Wellbeing in Serbia

    ... the fastest current value growth, this is derived from a much smaller base. Meal replacement is the larger and fastest-growing of the two main categories. Serbian consumers are more familiar with and trusting of meal ... Read More

  • Consumer Health in Algeria

    ... volumes being insufficient to address local demand. Moreover, taxes on imports of OTC products have been increased. Consequently, higher unit prices, reduced product availability and increased volumes of generics, resulted in an overall slowdown in ... Read More

  • Weight Loss Management (UK) - Industry Report

    ... 50 companies, including NUTRICIA LTD, CAMBRIDGE NUTRITIONAL FOODS LTD and DR SCHAR LTD. This report covers activities such as healthy diet, losing weight, group, healthy recipes, joomla and includes a wealth of information on the ... Read More

  • Weight Loss Management (UK) - Industry Report

    ... top 50 companies, including NUTRICIA LTD, CAMBRIDGE NUTRITIONAL FOODS LTD and DR SCHAR UK LTD. This report covers activities such as healthy diet, losing weight, group, healthy recipes, joomla and includes a wealth of information ... Read More

  • Consumer Health in Serbia

    ... situation, including rising consumer disposable incomes, and the developing self-medication and health trends. In particular, consumers are leading increasingly hectic and stressful lifestyles. Longer work hours significantly reduce the time and energy available to visit ... Read More

  • Consumer Health in Croatia

    ... are set up so that most medication can only be purchased via prescription. The percentage of OTC in total consumer health is on a par with the European average, although self-medication is higher, given the ... Read More

  • Weight Management and Wellbeing in Croatia

    ... Certain aspects of the Croatian diet, especially in areas away from the coast, are high in fat and carbohydrates, which does not help in maintaining a healthy weight. In spite of these issues, weight management ... Read More

  • Weight Management and Wellbeing in Lithuania

    ... not benefited significantly from this due to the health and wellness trend, with only slow growth seen in 2019. More Lithuanians are interested in sporting activities, resulting in the growth in popularity of various other ... Read More

  • Weight Management and Wellbeing in Tunisia

    ... offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 ... Read More

  • Consumer Health in Lithuania

    ... and products to prevent rather than cure health problems, such as vitamins and dietary supplements. Meanwhile, OTC continued to see an above-average performance, following a very good result in 2018. Consumers in Lithuania are well-aware ... Read More

  • Weight Management and Wellbeing in Bolivia

    ... products that support weight control and wellbeing in general. With the Bolivian trend reflecting global patterns, most weight management and wellbeing categories are expected to continue growing over the forecast period. Euromonitor International's Weight Management ... Read More

  • Global Meal Replacement Market - Analysis By Type (Ready to Drink, Edible Bars, Powdered Products, Others), By Distribution Channel: Trends, Opportunities and Forecast (2019-2024)

    ... research (inputs from industry experts, companies, stakeholders) and secondary research, the report aims to present the analysis of Global Meal Replacement Market. The report analyses the Meal Replacement Market by Region (North America, Europe, APAC, ... Read More

  • Consumer Health in Slovenia

    ... was much worse than previous years. As the economy strengthened and Slovenians had more disposable income, value sales for consumer health reaped the benefits. Once seen as additional wellbeing items, the increase in disposable income ... Read More

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