Interactive TV Market Research Reports & Industry Analysis

The interactive television industry has seen a significant spike in recent years due to constant emerging innovations in technology. Interactive television is frequently called “iTV”, and refers to numerous techniques that give the viewer or user control over how they interact with their television systems and the content to which they have subscribed. Interactive television operates on a spectrum from low interaction (changing channels, adjusting volume, powering on and off televisions) to moderate (example: on-demand movies and shows) and then high interaction between viewer and device (the viewer having the capability to affect what is occurring on the television during a program).

Aside from the differing levels of interactivity, the forms of interaction used with interactive television are imperative to the complete interactive experience. In order to truly have interactive television capabilities in the optimum regard, there needs to be interaction with the physical television set, interaction with the program content being shown on the TV set, and interaction with television-related content. Interactivity with the physical TV set is commonplace, as is typically involves the practice of using a remote control to “channel surf”, and then progresses to the manipulation of VCRs, DVD players, DVRs, On-Demand, and being able to skip of commercials, amongst other capabilities. Interacting with program content is not yet mainstream, but refers to the ability of the viewer to directly affect what is occurring in a program they are watching. For example, viewers would be able to vote on plot lines while watching, and the program storyline would be altered based on this immediate view feedback. Interaction with television-related content is currently the vaguest portion of this technology, and is still being developed for optimum performance and user-ability. This form of interactivity involves using the television as an instantaneous information source, in addition to leisure activity.

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Interactive TV Industry Research & Market Reports

  • COVID-19 Impact on Global Smart Connected TV Market Insights, Forecast to 2026

    ... 2019 and is projected to reach 112958.66 million USD by 2026, growing at a CAGR (Compounded Annual Growth Rate) of 1.22% between 2020 and 2026. The market is driven by consumer end-user industry. As the ... Read More

  • TV Shopping (UK) - Industry Report

    ... QVC, HIGH STREET TV (GROUP) LTD and THE JEWELLERY CHANNEL LTD. This report covers activities such as tv shopping, qvc, internet, online, broadcasting and includes a wealth of information on the financial trends over the ... Read More

  • U.S. Smart TV Market Shares, 2019: TCL Overtakes Samsung to Become Market Leader

    ... to an end for many consumers, and the intense downward pressure on prices, smart TVs are starting to gain some serious traction in the U.S. market," says Adam Wright, senior research analyst for IDC's Smart ... Read More

  • U.S. Digital Media Adapter Market Shares, 2019: Roku Leads by a Slim Margin; Amazon Is at a Close Second

    ... remain popular as competition forces prices down, services are expanding and maturing, and they provide an economical alternative to upgrading legacy TVs to smart TVs," says Adam Wright, senior research analyst for IDC's Smart Home ... Read More

  • Worldwide Digital Media Adapter Market Shares, 2019: Amazon and Google Dominate; Roku Continues to Grow

    Worldwide Digital Media Adapter Market Shares, 2019: Amazon and Google Dominate; Roku Continues to Grow Please Note: Extended description available upon request. Read More

  • Global Remotes Market 2020-2024

    ... reports on remotes market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current ... Read More

  • Homeshopping in Saudi Arabia

    ... as Netflix grow year-on-year, consumer access to homeshopping channels declined in turn. Digital entertainment has surpassed traditional television, with more than half of young Saudis consuming more video online than they do via television, and ... Read More

  • Homeshopping in Portugal

    ... e-commerce. However, some homeshopping players are adapting to these changes and have successfully transitioned to e-commerce and mobile e-commerce. The predicted trend for the forecast period is for companies to strengthen their investment in e-commerce ... Read More

  • Homeshopping in Canada

    ... losing its charm and losing sales to e-commerce, which continues to post rapid value growth. Globally, consumers spend much more time on online activities than on television. The transition from television to internet for entertainment ... Read More

  • Homeshopping in Egypt

    ... players and an increased number of TV advertisements, causing consumers to switch channels. Women still represent the major consumer base for this channel due to their enthusiasm for purchasing kitchenware and other kitchen appliances, accessories, ... Read More

  • Homeshopping in Romania

    ... as Top Shops channel. The purchasing habits for homeshopping sees consumers either using the TV set or a catalogue to purchase their items. The comfort of using the television and learning about the qualities and ... Read More

  • Homeshopping in Russia

    ... development of retail chains such as Magnit, Pyaterochka, Eldorado M-Video and DNS, with their ever increasing numbers of outlets offering a wide choice of products in small and medium-sized cities. If the main advantage of ... Read More

  • Global Smart TV Market 2020-2024

    ... the forecast period. Our reports on global smart tv market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers ... Read More

  • Mexico Smart TVs Market Insights, Forecast to 2026

    ... is projected to reach 6090.57 million USD by 2026, growing at a CAGR (Compounded Annual Growth Rate) of 14.93% between 2020 and 2026. The market is driven by consumer end-user industry. Mexico Smart TVs Scope ... Read More

  • Global Television Market 2020-2024

    ... Our reports on global television market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More

  • Global Smart TVs Market, Forecast to 2025

    ... of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at the lower spectrum ... Read More

  • Global Android TV Market Professional Survey Report 2020

    ... and region. This report focuses on the top manufacturers in North America, Europe, Japan, China, Southeast Asia, India etc. This report focuses on Android TV volume and value at the global level, regional level and ... Read More

  • Wireless Display Market by Technology Protocol and Geography - Forecast and Analysis 2020-2024

    ... Our study also finds the sales of wireless display in APAC, Europe, MEA, North America, and South America. In 2019, the Miracast segment had a significant market share, and this trend is expected to continue ... Read More

  • The 2021-2026 World Outlook for Television Receivers

    ... industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • The 2021-2026 World Outlook for Social TV Technologies

    ... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More

  • The 2021-2026 World Outlook for Smart Television (TV) Gestural Control Sensors and Related Devices

    ... countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the ... Read More

  • The 2021-2026 World Outlook for Smart TV

    ... industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • The 2021-2026 World Outlook for Social TV Hardware and Smart TV Technologies

    ... reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the ... Read More

  • The 2021-2026 World Outlook for Smart TV Gesture Recognition

    ... latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the ... Read More

  • Smart TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

    ... to the internet and offers a wide array of online features, this includes on-demand content from various apps, access to streaming services such as Netflix, and the capability to connect with numerous other wireless devices ... Read More

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