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Market research firm Packaged Facts estimates that e-commerce could become the top pet products retail channel as soon as 2024, accounting for 35% of the overall market.

About 35% of 1,519 people surveyed nationwide in August said they are undertaking new home projects, said Jennifer Mapes-Christ, an analyst at the Freedonia Group, a market research company in Cleveland.

Even before the pandemic, sales of pet tech products had been growing as technologies developed for people, like GPS and cameras, have been adapted for animals, and they’re expected to rise 13% this year, to $555 million, reports Packaged Facts.

Rising interest in security and privacy have played a factor in increased fencing demand, says Nick Cunningham, an analyst with market-research firm the Freedonia Group. Growth in home equity has enabled homeowners to pay for their projects, he adds.

General demand for plant-based meat appears strong. Research firm Packaged Facts conducted an online survey in August, and reported that just under a quarter (23%) of U.S. consumers eat plant-based meat products.
Even more encouraging: Those who aren't eating the products today are open to doing so. As many as 37% of non-consumers indicated that they'd be willing to try the products.