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Packaged Facts analyst David Lummis notes that Chewy, with its subscription-based offering and strong reputation for customer service, is well positioned in the marketplace.

Mirroring the human dietary supplement category, sales of pet supplements also skyrocketed in 2020, with Packaged Facts reporting that growth rates quadrupled in 2020 from 2019.

According to market research firm Packaged Facts, smart technology pet products—which it classifies as using WiFi, Bluetooth, GPS or RFID (radio frequency identification)—was a $555 million category in 2020, up 13 percent from the year before.

Ben & Jerry’s has launched two frozen desserts designed just for dogs. The market for dog treats is significant. A Packaged Facts market research report estimated the U.S. pet food and treats market at $39 billion in 2020. Another Packaged Facts report indicated that 49 million U.S. households have pet dogs.

The pandemic pet boom has some bark left in it. Locked-down humans adopted four-legged friends at a rapid pace during the lockdowns. This pushed global pet product sales up to $125 billion, according to Packaged Facts.