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The Rise of the Homebody: Leveraging Key Pandemic Trends to Drive Business Growth


In an article for Forbes, MarketResearch.com CEO Robert Granader describes the rise of the “homebody economy” and the growing demand for baking, gardening, home improvement, outdoor living, and pets.

DIY closet and home organization projects saw increase during pandemic


According to The Freedonia Group, home organization products and modular units saw a boost during the pandemic as DIY projects increased.

Pandemic Trends in the USA That Will Roil Next Year’s Market


MarketResearch.com Founder and CEO Robert Granader discusses which consumer behaviors were permanently changed by COVID-19 and how key industry sectors are evolving.

The Cutthroat World of $10 Ice Cream


Small scoop shops fueled the innovation that made frozen treats a hot market. What happens to indie favorites in the golden age of the freezer aisle?

In Battle For The Barbecue, Grill Makers Weber, Traeger, BBQGuys And Solo Stove Plan IPOs


That heady pace is expected to continue in 2021. The Freedonia Group predicts the outdoor living market will grow from $29.3 billion 2019 to $33.4 billion this year, including spending on plants, landscaping and gardening equipment, outdoor furniture and outdoor cooking and heating products.

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On the Blog

Key Factors Driving the Rise of Electric Equipment and Heavy Machinery

Key Factors Driving the Rise of Electric Equipment and Heavy Machinery

January, 19 2022
You may see an increasing number of electric vehicles on the roadways, but did you know that more and more equipment and heavy machinery used in mining, construction, and agriculture is also going electric?
4 Ways the Food Industry Is Embracing Sustainability

4 Ways the Food Industry Is Embracing Sustainability

January, 13 2022
Sustainability is huge trend in the food and beverage industry right now. In a recent video interview, The Freedonia Group's Research Analyst Peter Kusnic sat down with Industry Studies Manager Jennifer Mapes Christ to discuss how the food industry is working to reduce its environmental impact.
5 Industries Benefiting from Going Green

5 Industries Benefiting from Going Green

January, 11 2022
The COVID-19 pandemic has served as a backdrop for a number of major climate actions around the country, including a raft of historic clean energy mandates in California.
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