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The category is no longer a niche offering just for people with celiac disease who struggle to digest the gluten found in grains like wheat. In fact, “gluten-free” has gone so mainstream thanks to its inclusion in the healthy living movement that nearly a quarter of Americans who bake frequently bought gluten-free bread or muffin mix last year, according to researcher Freedonia Group.

According to the Freedonia Group, a division of MarketResearch.com, the battery-powered lawn equipment sector is growing at a rate three times faster than gas.

Between November and December last year, 455 of respondents in the U.S. said they had ordered a meal kit at some point over the previous 12 months, according to a national online consumer survey by Packaged Facts.

Whether due to financial difficulties or strict lockdown orders across the country, more than one fourth of American consumers said they planted a food garden because of the pandemic, according to a 2021 survey by market research outfit Packaged Facts.

About 36% of Americans identify as a flexitarian, compared to 3% who follow a vegan diet, according to a national consumer survey published by Packaged Facts.