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Cara Rasch, an analyst with the market research company Packaged Facts, said oat milk’s mild and pleasant flavor—which blends well with coffee—is one reason for its success. Rasch said many consumers also see it as a healthier alternative to dairy milk.

Between November and December last year, 455 of respondents in the U.S. said they had ordered a meal kit at some point over the previous 12 months, according to a national online consumer survey by Packaged Facts.

Whether due to financial difficulties or strict lockdown orders across the country, more than one fourth of American consumers said they planted a food garden because of the pandemic, according to a 2021 survey by market research outfit Packaged Facts.

About 36% of Americans identify as a flexitarian, compared to 3% who follow a vegan diet, according to a national consumer survey published by Packaged Facts.

Cara Rasch, an analyst with the market research company Packaged Facts, said oat milk’s mild and pleasant flavor—which blends well with coffee—is one reason for its success. Rasch said many consumers also see it as a healthier alternative to dairy milk.