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The Rise of the Homebody: Leveraging Key Pandemic Trends to Drive Business Growth


In an article for Forbes, MarketResearch.com CEO Robert Granader describes the rise of the “homebody economy” and the growing demand for baking, gardening, home improvement, outdoor living, and pets.

DIY closet and home organization projects saw increase during pandemic


According to The Freedonia Group, home organization products and modular units saw a boost during the pandemic as DIY projects increased.

Pandemic Trends in the USA That Will Roil Next Year’s Market


MarketResearch.com Founder and CEO Robert Granader discusses which consumer behaviors were permanently changed by COVID-19 and how key industry sectors are evolving.

The Cutthroat World of $10 Ice Cream


Small scoop shops fueled the innovation that made frozen treats a hot market. What happens to indie favorites in the golden age of the freezer aisle?

In Battle For The Barbecue, Grill Makers Weber, Traeger, BBQGuys And Solo Stove Plan IPOs


That heady pace is expected to continue in 2021. The Freedonia Group predicts the outdoor living market will grow from $29.3 billion 2019 to $33.4 billion this year, including spending on plants, landscaping and gardening equipment, outdoor furniture and outdoor cooking and heating products.

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On the Blog

3 Smart Ways to Capitalize on Your Year-End Budget

3 Smart Ways to Capitalize on Your Year-End Budget

October, 12 2021
Many organizations have cautiously held their breath during these uncertain times. For conglomerates with many different lines of business, choosing which way to leap or where to invest can be challenging.
5 Key Trends to Watch in the Beauty Market in 2021

5 Key Trends to Watch in the Beauty Market in 2021

October, 12 2021
The global cosmetics and personal care industry took a hit during the COVID-19 pandemic, but industry professionals remain optimistic about the future.
The Increasing Adoption of Augmented Reality (AR) in Agriculture

The Increasing Adoption of Augmented Reality (AR) in Agriculture

October, 7 2021
Augmented reality (AR) is one of the technologies that could be utilized to increase overall efficiency in the agriculture industry.
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