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The Rise of the Homebody: Leveraging Key Pandemic Trends to Drive Business Growth


In an article for Forbes, MarketResearch.com CEO Robert Granader describes the rise of the “homebody economy” and the growing demand for baking, gardening, home improvement, outdoor living, and pets.

DIY closet and home organization projects saw increase during pandemic


According to The Freedonia Group, home organization products and modular units saw a boost during the pandemic as DIY projects increased.

Pandemic Trends in the USA That Will Roil Next Year’s Market


MarketResearch.com Founder and CEO Robert Granader discusses which consumer behaviors were permanently changed by COVID-19 and how key industry sectors are evolving.

The Cutthroat World of $10 Ice Cream


Small scoop shops fueled the innovation that made frozen treats a hot market. What happens to indie favorites in the golden age of the freezer aisle?

In Battle For The Barbecue, Grill Makers Weber, Traeger, BBQGuys And Solo Stove Plan IPOs


That heady pace is expected to continue in 2021. The Freedonia Group predicts the outdoor living market will grow from $29.3 billion 2019 to $33.4 billion this year, including spending on plants, landscaping and gardening equipment, outdoor furniture and outdoor cooking and heating products.

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On the Blog

Understand Your Brand’s Movable Middle—a Key to Growth

Understand Your Brand’s Movable Middle—a Key to Growth

September, 23 2021
Your Movable Middles is the most important segment of category buyers for your brand you might not have heard of yet.
U.S. Nail Salons Industry Hurt by Pandemic, but Demand Is Still There

U.S. Nail Salons Industry Hurt by Pandemic, but Demand Is Still There

September, 22 2021
The $8+ billion U.S. nail salons industry, like many other personal services, took a hit last year. The Covid-19 pandemic shuttered many of the nation’s nail salons and revenues plunged.
Companies Face Mounting Concerns Over Climate Change Amid the Pandemic

Companies Face Mounting Concerns Over Climate Change Amid the Pandemic

September, 14 2021
Countries around the world have had their hands full battling the spread of COVID-19, but another looming existential crisis—the threat of climate change—hasn’t been forgotten either.
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