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In an article for Forbes, MarketResearch.com CEO Robert Granader describes the rise of the “homebody economy” and the growing demand for baking, gardening, home improvement, outdoor living, and pets.

According to The Freedonia Group, home organization products and modular units saw a boost during the pandemic as DIY projects increased.

MarketResearch.com Founder and CEO Robert Granader discusses which consumer behaviors were permanently changed by COVID-19 and how key industry sectors are evolving.

Small scoop shops fueled the innovation that made frozen treats a hot market. What happens to indie favorites in the golden age of the freezer aisle?

That heady pace is expected to continue in 2021. The Freedonia Group predicts the outdoor living market will grow from $29.3 billion 2019 to $33.4 billion this year, including spending on plants, landscaping and gardening equipment, outdoor furniture and outdoor cooking and heating products.