Televisions Market Research Reports & Industry Analysis

The television industry is comprised of establishments primarily concerned with the television as an electronic and technological device, and with the transmitting and receiving of signals through the use of a television set. Televisions are devices used for telecommunication, and the images they project have been black and white, monochromatic, or multicolored throughout history. The images displayed on a television are typically accompanied by audio. In modern times, innovations in television have led to flat-screen panels, high-definition TV, three-dimensional capabilities for television, and the emerging technology of interactive television. Televisions, and a variety of television subscriptions and programming, have become common in the home and in places of work. They are used not only for leisure time, but also for marketing strategies and information (such as news reports, weather, etc.).

Competition exists in this industry between television manufacturers, wholesalers, and retailers, and also between television programming companies. Demand in the television industry is dependent upon the continuation of new technological innovations, the necessity to upgrade or replace televisions, and (in the home) the personal income of the consumer. Larger corporations have advantages due to economies of scale in financial arenas as well as marketing. Small companies strive to provide excellent customer service and to offer televisions or related services that cater to the needs and wants of consumers. Individual companies prioritize the effective nature of their marketing strategies.

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Televisions Industry Research & Market Reports

  • Home Video in Mexico

    ... to job losses and pay cuts, which is making some consumers reluctant to purchase expensive new products such as televisions and video players. However, on the other hand some consumers who have the money are ... Read More

  • Consumer Electronics in Mexico

    ... such as computers, home audio and cinema and televisions, as well as the continued strong (although slower) growth of wireless speakers and wearable electronics. The lockdown implemented in the country in the first half of ... Read More

  • Home Video in Poland

    ... retail volume growth. The high quality of the picture offered at relatively affordable prices appeals to consumers. QLED technology is a good example of the trade-off between price and quality – many consumers looking for ... Read More

  • Consumer Electronics in Poland

    ... spiral. Consumers were naturally affected by this, with a rising unemployment rate as well as salaries being cut to help companies fight consequences of COVID-19 and the measures implemented to contain its spread. With the ... Read More

  • Home Video in Colombia

    ... or home audio and cinema as they would rather save their money for when their personal circumstances improve. After the football World Cup of 2018, and American Cup in 2019, households have fewer reasons to ... Read More

  • Consumer Electronics in Colombia

    ... a good year in 2020, with further economic growth. These hopes are, however, set to be dashed in 2020, with a number of factors having an adverse impact on the economy. The ongoing declines in ... Read More

  • Consumer Electronics in Israel

    ... detriment of desktops and tablets. Printers also saw one of the healthier performances in the market, being purchased for home use by those unable to visit the workplace. Almost all categories demonstrated negative growth, exceptions ... Read More

  • Consumer Electronics in Germany

    ... 2020. COVID-19 serves as both as a reason for decline and driver for pockets of growth for certain products. On the negative side, many consumers are prolonging replacement cycles for big-ticket items they already own ... Read More

  • Consumer Electronics in Egypt

    ... in Egypt. Increasing pressure on disposable incomes due to employment concerns resulted in greater discretionary spending, with many Egyptians prioritising essential goods and services including groceries and medicine. The early closure of manufacturing plants in ... Read More

  • Home Video in Egypt

    ... demand remained notable earlier in the year as consumers continued to invest in home entertainment as they were forced to remain at home for several months. The rising trend for streaming content through online platforms ... Read More

  • Consumer Electronics in Greece

    ... has plunged the struggling Greek economy into a steep recession and prompted further belt-tightening among consumers, many of whom were already experiencing financial hardship in the wake of the country’s prolonged sovereign debt crisis. This ... Read More

  • Home Video in the Czech Republic

    ... sales in 2020, supported by the significant discounting of DVB-T2-enabled TVs. Increased volume sales were also boosted somewhat in February and March of 2020 by the increased demand amongst some consumers looking to upgrade their ... Read More

  • Consumer Electronics in the Czech Republic

    ... likely to be little changed from prior year. Although there were store closures early in the year which limited access to various items, this has been offset somewhat by more consumers going online to purchase ... Read More

  • Consumer Electronics in Australia

    ... in the supply chain, affecting stock levels across the country. Mobile phones have been impacted due to the combination of delayed shipments and lengthened replacement cycles, considering the premium price point of products from leading ... Read More

  • Home Video in Australia

    ... and therefore upgrading to either larger or better-performing TVs. Both LCD and OLED TVs experienced a boost to volume sales during the first half of the year, however significantly lower disposable income per household and ... Read More

  • Home Video in the United Arab Emirates

    ... in 2020, compared to 3% in 2019. OLED’s will record half the volume growth of the previous year, with the more expensive price-tag halting sales in a time of increased price-sensitivity. In addition, despite its ... Read More

  • United States Consumer Electronics Q4 2020

    ... value of device spending would still be slightly below 2019 levels because ofthe extent of the economic crisis caused by the Covid-19 pandemic in 2020. The outlook is however subject to elevateduncertainty, with the highest ... Read More

  • Consumer Electronics in Ukraine

    ... consumer electronics. Home audio and cinema was particularly impacted as consumers cut back on big-ticket and discretionary purchases. There was, however, increased demand for laptops with an increasing number of people working and studying remotely ... Read More

  • Appliance Stores - 2020 U.S. Market Research Report with COVID-19 Forecasts

    ... United States with over 100 data sets covering 2011-2024. This report has updated 2020 and 5-year forecasts due to the imact of COVID-19. This Kentley Insights report includes historical and forecasted market size, ecommerce, product ... Read More

  • Chile Consumer Electronics Q4 2020

    ... H120 and the recession in H220. We expect this to be followed by arebound in 2021 once a vaccine is deployed, but the timing of this is uncertain. There is also high-impact downside risk in ... Read More

  • Home Video in Romania

    ... the TV, thereby boosting the demand for televisions. Many consumers have postponed or eschewed purchases as economic concerns rise in the wake of COVID-19. However, others consider the purchase of a new TV or upgrade ... Read More

  • Home Video in Ukraine

    ... to replace their old televisions with new models that have a higher screen resolution. At the same time, lockdown restrictions due to COVID-19 resulted in the slowing down of volume growth in 2020 versus 2019. ... Read More

  • Consumer Electronics in Romania

    ... diminishing purchasing power and price increases have forced many consumers to postpone purchases of consumer electronics, especially perceived non-essential items. However, there are numerous bright spots, with some categories benefiting as consumers look to... Euromonitor ... Read More

  • Consumer Electronics in Taiwan

    ... concerns and increased working from home. The impact of COVID-19 was evident in many product categories in 2020, encompassing both work and leisure activities. Although some categories demonstrated positive performances, the majority remained in negative ... Read More

  • Home Video in Argentina

    ... across the country. Despite home seclusion creating a need for home-entertainment, the high price-points of TVs meant that most consumers put these purchases on hold. In addition, the closure of retailers meant that consumers were ... Read More

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