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Travel & Leisure Market Research Reports & Industry Analysis

Since the dawn of civilization humans have been travelers. Early on travel was a means of survival, but today, travel is more means to business or recreational activities.

Global political and economic events in the 21st century, including the 9/11 terrorist attacks and the Great Recession of 2008, have greatly affected the travel and leisure industry. Those major global events, and ongoing regional and local challenges, have made it difficult for the tourism industry to maintain growth.

But recent data indicate that the industry’s fortunes may have started to recover. For example, a study published by industry event organizer World Travel Mart reported that, in 2012 for the first time, more than 1 billion global trips were made. The airline industry group IATA said airline revenues would increase from $7.4 billion in 2012 to $11.7 billion in 2013, rising to $16.4 billion in 2014.

And, the tourism industry itself is undergoing rapid change. Social media has given a new, free forum for travelers to comment on all aspects of the travel experience, while alternatives to traditional lodging and transportation (such as AirBnB and Uber) offer travelers new options for their traveling experience, while challenging traditional operators.

MarketResearch.com’s collection of market research studies on the tourism industry will help you stay competitive and grow in this rebounding and evolving market. We offer nearly 30,000 studies on subjects ranging from modes of transportation and lodging to travel accessories and forms of entertainment. Also available are a complete collection of country-specific tourism reports.

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Travel & Leisure Industry Research & Market Reports

  • Sweden Tourism Q4 2018

    ... transport infrastructure. Though acomparatively small market in terms of international arrivals, the complementing strength of the domestic tourism sector combinedwith an active business travel market and the country's open and transparent investment environment mean that ... Read More

  • Thailand Tourism Q4 2018

    ... pristine beaches and a multitude of entertainment optionsattract a diverse set of holidaymakers from all parts of the globe. We envisage a robust and positive growth outlook for 2018 andover the medium-term to 2022 powered ... Read More

  • Caribbean Tourism Q4 2018

    ... the hurricanes inSeptember 2017 struggle to reopen ahead of the high season in Q418. While many islands will be able to attract returning tourists,infrastructure damage and hotel closures will continue to undermine arrivals into 2019. Read More

  • Cote d'Ivoire Tourism Q4 2018

    ... market offers a multitude of attractions, including cultural and historical sites,beaches and wildlife – all factors that have strong monetisation potential – the short- to medium-term outlook is negative. Overrecent years, the country has been ... Read More

  • Singapore Tourism Q4 2018

    ... not be as strong for the forecast period 2018-2022 due to Singapore's geographical limitations and more importantlydue to geographical competition. Despite this, we still see potential for the tourism market as Singapore diversifies its offerings Read More

  • Russia Tourism Q4 2018

    ... of attractions, not only in popular cities such as Moscowand St Petersburg but also in lesser known towns and rural areas means Russia can cater to a major cross-section of travellers andawareness of the country ... Read More

  • Ukraine Tourism Q4 2018

    ... making the country a more viableprospect for investors. Several new hotels are under development in the country and flight routes are expanding, making Ukraineboth more attractive and more accessible to high spend visitors. Downside risks ... Read More

  • Bed & Breakfast Inns

    ... No major companies operate in the industry. COMPETITIVE LANDSCAPE Demand is driven by personal disposable income. The profitability of individual establishments depends on occupancy rate and operational efficiency. Larger B&Bs may have advantages in providing ... Read More

  • Talent & Modeling Agencies

    ... Artists Agency (CAA), International Creative Management (ICM), United Talent Agency (UTA), and William Morris Endeavor Entertainment (WME). Outside the US, major companies include Voyez Mon Agent (VMA) and Artmedia (both based in France), and Bling! ... Read More

  • Recreational & Vacation Camps

    ... of international tourists, an indicator of demand for recreational and vacation camps, rose 3.9% in 2016 to reach 1.24 billion, marking the seventh consecutive year of above-average growth. Top countries for international arrivals include France, ... Read More

  • Film & Video

    ... NBCUniversal (owned by Comcast), Time Warner (owned by AT&T), Disney, and Viacom. Major companies outside the US include Germany's Bertelsmann and ProSiebenSat.1 Media, as well as France's Vivendi. COMPETITIVE LANDSCAPE Demand is driven by consumer ... Read More

  • Lodging in Norway

    ... limitation at NOK20,000 per year on short-term rentals income for private individuals is set to prevent unfair competition, whilst letting Norwegians embrace the sharing economy. The rapid increase in outlet numbers and the value sales ... Read More

  • Travel in India

    ... build strong loyalty and run businesses efficiently. These include mobile applications, social media, “big data” analytics, artificial intelligence (AI) and machine learning, virtual reality (VR) and augmented reality (AR). Also, driven by global digital players ... Read More

  • Travel in Norway

    ... kind of exoticism into the traditional image of Norway. The travel industry performed well in 2018, and both locals and international visitors enjoyed authentic and exotic escapes in more areas of the countryside and coast. ... Read More

  • Travel in Finland

    ... tourism has benefited from double-digit growth rates from key Asian source markets, boosted by push factors such as a travel-hungry Chinese middle class and pull factors such as constantly increasing direct seat capacity on flights ... Read More

  • Travel in Ecuador

    ... Cotopaxi Volcano, and a zika outbreak. An increase in arrivals of Venezuelan citizens also helped to boost arrival statistics, although some of these arrivals only use Ecuador as transit to other countries or as a ... Read More

  • Lodging in South Korea

    ... the origin of travellers by attracting more tourists from Southeast Asia and the Middle East, many lodging players actively carried out promotions by offering discounts and packages with various products. Paradise City hotel near Incheon ... Read More

  • Lodging in Switzerland

    ... better due to increasing overnight stays as the Swiss franc has depreciated considerably against the euro since the second half of 2017. Luxury and upscale hotels registered above-average growth in 2017 and 2018 thanks to ... Read More

  • Airlines in Israel

    ... expanded their routes. For example, EasyJet has new routes from Tel Aviv to Bordeaux, Nice and Lyon. Hainan Airlines added three routes from China to Tel Aviv, Transavia added a new route from Amsterdam to ... Read More

  • Lodging in Bulgaria

    ... is an expected slowdown in the growth of inbound arrivals to the country, which is not predicted to be fully offset by domestic tourism. Growth in inbound arrivals is likely to be particularly weak from ... Read More

  • Airlines in China

    ... and schedule airlines focused on their own areas and being strongly competitive. Even though the growth of the Chinese economy is slowing down, increased per capita incomes, upgraded consumption and the rise of the middle-classes, ... Read More

  • Airlines in Morocco

    ... Transport adopted a proactive strategy for airlines in the country. This strategy aims to strengthen the status of the airport in Casablanca, Mohammed V, as an international air hub to and from Central and West ... Read More

  • Lodging in Ecuador

    ... have plans to open up over the forecast period mainly in the luxury and upscale segment. Examples of this include BlueBay Hotels & Resorts which plans to expand in Ecuador and which has already started ... Read More

  • Lodging in Finland

    ... high inbound arrivals, more fashionable hotels, and an improved local economy, which also benefits local business and leisure stays in paid accommodation. However, at a brand and company level, the biggest change was Scandic’s acquisition ... Read More

  • Travel in South Korea

    ... consumers keen to spend time with family and friends. In addition, arrivals slowly recovered from the strong decline in Chinese travellers in 2017, as political tensions between neighbouring China and North Korea eased. Euromonitor International's ... Read More

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