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Travel & Leisure Market Research Reports & Industry Analysis

Since the dawn of civilization humans have been travelers. Early on travel was a means of survival, but today, travel is more means to business or recreational activities.

Global political and economic events in the 21st century, including the 9/11 terrorist attacks and the Great Recession of 2008, have greatly affected the travel and leisure industry. Those major global events, and ongoing regional and local challenges, have made it difficult for the tourism industry to maintain growth.

But recent data indicate that the industry’s fortunes may have started to recover. For example, a study published by industry event organizer World Travel Mart reported that, in 2012 for the first time, more than 1 billion global trips were made. The airline industry group IATA said airline revenues would increase from $7.4 billion in 2012 to $11.7 billion in 2013, rising to $16.4 billion in 2014.

And, the tourism industry itself is undergoing rapid change. Social media has given a new, free forum for travelers to comment on all aspects of the travel experience, while alternatives to traditional lodging and transportation (such as AirBnB and Uber) offer travelers new options for their traveling experience, while challenging traditional operators.

MarketResearch.com’s collection of market research studies on the tourism industry will help you stay competitive and grow in this rebounding and evolving market. We offer nearly 30,000 studies on subjects ranging from modes of transportation and lodging to travel accessories and forms of entertainment. Also available are a complete collection of country-specific tourism reports.

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Travel & Leisure Industry Research & Market Reports

  • Czech Republic Tourism Q1 2020

    ... and awareness of its attractions is extensive. Outside thecapital, the industry is less well developed. The country successfully attracts visitors from a diverse range of source markets,including North America and Asia Pacific, although it remains ... Read More

  • Thailand Tourism Q1 2020

    ... on its strong global reputation as a major tourist hub and willretain its widespread appeal to a diverse yet growing spectrum of holidaymakers. Drivers underpinning our bullish outlook includerising demand for air travel, rising incomes ... Read More

  • Vietnam Tourism Q1 2020

    ... will help boost the tourism industry. The country is also looking to diversify its offering bydeveloping new locations for tourism and hosting key events such as the Formula 1 Grand Prix in Hanoi in 2020. Read More

  • Norwegian Cruise Line Holdings Ltd (NCLH) - Financial and Strategic SWOT Analysis Review

    ... to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling ... Read More

  • Philippines Tourism Q1 2020

    ... rising demand for regional travel, growing incomeprofiles in key Asia Pacific economies and an increasing range of source markets. Furthermore, government efforts to supportaccommodations and transport infrastructure by means of tax incentives continue to bolster ... Read More

  • Destination Market Insights: North Africa - Analysis of destination markets, infrastructure and attractions, andrisks and opportunities

    ... and opportunities for North Africa as a destination market. Key Highlights In 2018, 31 million people visited the North Africa region, but travel has not yet returned to 2010 levels. In 2011, The Arab Spring ... Read More

  • Case Study: Thomas Cook - Analysis of the travel group’s downfall

    ... to the company’s demise. The downfall of this much-loved brand will have far reaching consequences. This case study explores those consequences and looks at just what went wrong. Key Highlights In September 2019 Thomas Cook ... Read More

  • City Travel Briefing: Cancun

    ... vivid nightlife. Cancún’s offer has now expanded to include top rated water activities, outdoor adventures, professional sporting events and much more. Beyond recreation, Cancun’s hotels and resorts offer an ideal setting for weddings and conventions. ... Read More

  • Hungary Tourism Q1 2020

    ... non-eurozone market Hungary isoften considered a more affordable holiday destination compared with major Western Europe states. The country is also developingsource markets further afield in North America and Asia in order to attract high-value long-haul ... Read More

  • Italy Tourism Q1 2020

    ... & restaurant industry value. Although already aglobally established tourism destination, Italy will need to sustain investment in tourism-related marketing campaigns andsurrounding services in order to ensure that growth is sustained. In particular, the country will ... Read More

  • Oman Tourism Q1 2020

    ... pipeline, the headline economicdiversification agenda and improving transport networks. Industry momentum will be further buoyed by government efforts todevelop the Oman tourism brand in a growing range of source markets in the Middle East and ... Read More

  • Cote d'Ivoire Tourism Q1 2020

    ... and other security-related concerns. Thegovernment is hard at work to strengthen the tourism industry through its strategy Sublime Côte d’Ivoire and numerous otherinitiatives, but unless the unstable political and security environment is addressed, the tourism ... Read More

  • Botswana Tourism Q1 2020

    ... been stymied by chronic poverty, poor transport links and limitedaccommodation offerings. We are of the view that unlocking latent potential will require sustained multidimensional policy efforts toattract investment and build a globally marketable brand. In ... Read More

  • Vacation Rental Market by Management and Geography - Forecast and Analysis 2020-2024

    ... Our report also provides a detailed analysis of the market in APAC, Europe, MEA, North America, and South America. In 2019, the owner’s management segment had a significant market share, and this trend is expected ... Read More

  • Brazil Tourism Q1 2020

    ... :Brazil's tourism industry is entering a period of consolidation as tourism arrivals moderate and domestic hotelinvestment remains static; however, international hotel investment is set to continue rising and higher tourism receipts will ensuremedium-term industry value. Read More

  • Mauritius Tourism Q1 2020

    ... yet modest growth from an established base over themedium term to 2023, bolstered by a series of favourable underlying factors. Drivers underpinning our bright outlook includegrowing international flight networks, rising incomes in emerging Asia Pacific, ... Read More

  • India Tourism Q1 2020

    ... to boost and improve tourism, including organising the nationwideevent Paryatan Parv 2019, which is aimed at showcasing tourism in India. We believe that these initiatives will continue to drive andencourage tourism over the medium term. Read More

  • Saudi Arabia Tourism Q1 2020

    ... benefit from growing levels of religious tourism from the Middle East and North Africa,and Asia Pacific regions. Furthermore, the government's ambitious Vision 2030 strategy has earmarked the industry as a crucialpillar of the economic diversification ... Read More

  • Uganda Tourism Q1 2020

    ... of transport connections. Thegovernment is keen to develop the tourism industry, which is a valuable source of foreign exchange and could draw major foreigninvestor interest to the hotel market and other associated sectors. While the ... Read More

  • Movie Theaters

    ... based outside the US include Canada's Cineplex, the UK's Cineworld, and China's Wanda Cinemas. COMPETITIVE LANDSCAPE Personal income and leisure time drive demand. The profitability of individual companies depends on securing access to popular movies ... Read More

  • Online Gambling Market - Growth, Trends and Forecast (2019 - 2024)

    ... period (2019 - 2024). The online betting is the fastest growing segment during the forecast period. Artificial intelligence, Chabot, and machine learning have taken over the market. The rise in the number of female population ... Read More

  • Tourism Destination Market Insights: Japan (2019) - Analysis of source markets, infrastructure and attractions, and risks and opportunities

    ... risks and opportunities for Japan as a destination market. In being the world’s fastest growing travel destination, Japan has become the world’s 11th most visited country. Japan National Tourism Organisation (JNTO) released a strategy to ... Read More

  • Financial Cards and Payments in Mexico

    ... higher current value growth in 2019 than seen the previous year, along with double-digit growth in transaction volumes. Debit cards saw strong growth, as more people received their salary through debit cards, and retired people ... Read More

  • IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2020 Predictions

    ... organizations, in the new digital era, are responding to a wide range of political, economic, social, cultural, technological, legal, and experiential forces with new business and technology investment strategies. Increasing market pressures, sweeping regulations, and ... Read More

  • City Travel Briefing: Milan

    ... On one side, the rich cultural and art heritage make it the perfect spot for leisure tourism. On the other, Milan is attracting a growing share of business visitors. The quest for continuous innovation and ... Read More

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