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Travel & Leisure Market Research Reports & Industry Analysis

Since the dawn of civilization humans have been travelers. Early on travel was a means of survival, but today, travel is more means to business or recreational activities.

Global political and economic events in the 21st century, including the 9/11 terrorist attacks and the Great Recession of 2008, have greatly affected the travel and leisure industry. Those major global events, and ongoing regional and local challenges, have made it difficult for the tourism industry to maintain growth.

But recent data indicate that the industry’s fortunes may have started to recover. For example, a study published by industry event organizer World Travel Mart reported that, in 2012 for the first time, more than 1 billion global trips were made. The airline industry group IATA said airline revenues would increase from $7.4 billion in 2012 to $11.7 billion in 2013, rising to $16.4 billion in 2014.

And, the tourism industry itself is undergoing rapid change. Social media has given a new, free forum for travelers to comment on all aspects of the travel experience, while alternatives to traditional lodging and transportation (such as AirBnB and Uber) offer travelers new options for their traveling experience, while challenging traditional operators.

MarketResearch.com’s collection of market research studies on the tourism industry will help you stay competitive and grow in this rebounding and evolving market. We offer nearly 30,000 studies on subjects ranging from modes of transportation and lodging to travel accessories and forms of entertainment. Also available are a complete collection of country-specific tourism reports.

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Travel & Leisure Industry Research & Market Reports

  • Thailand Tourism Q4 2018

    ... pristine beaches and a multitude of entertainment optionsattract a diverse set of holidaymakers from all parts of the globe. We envisage a robust and positive growth outlook for 2018 andover the medium-term to 2022 powered ... Read More

  • Caribbean Tourism Q4 2018

    ... the hurricanes inSeptember 2017 struggle to reopen ahead of the high season in Q418. While many islands will be able to attract returning tourists,infrastructure damage and hotel closures will continue to undermine arrivals into 2019. Read More

  • Cote d'Ivoire Tourism Q4 2018

    ... market offers a multitude of attractions, including cultural and historical sites,beaches and wildlife – all factors that have strong monetisation potential – the short- to medium-term outlook is negative. Overrecent years, the country has been ... Read More

  • Sweden Tourism Q4 2018

    ... transport infrastructure. Though acomparatively small market in terms of international arrivals, the complementing strength of the domestic tourism sector combinedwith an active business travel market and the country's open and transparent investment environment mean that ... Read More

  • Singapore Tourism Q4 2018

    ... not be as strong for the forecast period 2018-2022 due to Singapore's geographical limitations and more importantlydue to geographical competition. Despite this, we still see potential for the tourism market as Singapore diversifies its offerings Read More

  • Ukraine Tourism Q4 2018

    ... making the country a more viableprospect for investors. Several new hotels are under development in the country and flight routes are expanding, making Ukraineboth more attractive and more accessible to high spend visitors. Downside risks ... Read More

  • Russia Tourism Q4 2018

    ... of attractions, not only in popular cities such as Moscowand St Petersburg but also in lesser known towns and rural areas means Russia can cater to a major cross-section of travellers andawareness of the country ... Read More

  • Bed & Breakfast Inns

    ... No major companies operate in the industry. COMPETITIVE LANDSCAPE Demand is driven by personal disposable income. The profitability of individual establishments depends on occupancy rate and operational efficiency. Larger B&Bs may have advantages in providing ... Read More

  • Film & Video

    ... NBCUniversal (owned by Comcast), Time Warner (owned by AT&T), Disney, and Viacom. Major companies outside the US include Germany's Bertelsmann and ProSiebenSat.1 Media, as well as France's Vivendi. COMPETITIVE LANDSCAPE Demand is driven by consumer ... Read More

  • Recreational & Vacation Camps

    ... of international tourists, an indicator of demand for recreational and vacation camps, rose 3.9% in 2016 to reach 1.24 billion, marking the seventh consecutive year of above-average growth. Top countries for international arrivals include France, ... Read More

  • Talent & Modeling Agencies

    ... Artists Agency (CAA), International Creative Management (ICM), United Talent Agency (UTA), and William Morris Endeavor Entertainment (WME). Outside the US, major companies include Voyez Mon Agent (VMA) and Artmedia (both based in France), and Bling! ... Read More

  • Lodging in Morocco

    ... which offer a wide range of accommodation to tourists across the country, depending on the purchasing power and budgets of different consumers. Moreover, many people prefer short-term rentals as they can browse the many choices ... Read More

  • Travel in Argentina

    ... to go on holiday several times during the year and for a shorter duration, instead of going only once for a longer period. On the other hand, the use of technology in relation to the ... Read More

  • Travel in Austria

    ... and great popularity with neighbouring countries, whilst growth was recently particularly strong in tourists from emerging markets such as China, India and Arab countries. Austria has just experienced a record year in winter tourism and ... Read More

  • Airlines in Morocco

    ... Transport adopted a proactive strategy for airlines in the country. This strategy aims to strengthen the status of the airport in Casablanca, Mohammed V, as an international air hub to and from Central and West ... Read More

  • Travel in Ecuador

    ... Cotopaxi Volcano, and a zika outbreak. An increase in arrivals of Venezuelan citizens also helped to boost arrival statistics, although some of these arrivals only use Ecuador as transit to other countries or as a ... Read More

  • Travel in Germany

    ... further, in some cases even quite substantial, growth rates. Consequently, all other indicators with Germany as a destination as well as a source country also performed quite well. The main factor which positively impacted the ... Read More

  • Lodging in Norway

    ... limitation at NOK20,000 per year on short-term rentals income for private individuals is set to prevent unfair competition, whilst letting Norwegians embrace the sharing economy. The rapid increase in outlet numbers and the value sales ... Read More

  • Travel in Norway

    ... kind of exoticism into the traditional image of Norway. The travel industry performed well in 2018, and both locals and international visitors enjoyed authentic and exotic escapes in more areas of the countryside and coast. ... Read More

  • Lodging in Switzerland

    ... better due to increasing overnight stays as the Swiss franc has depreciated considerably against the euro since the second half of 2017. Luxury and upscale hotels registered above-average growth in 2017 and 2018 thanks to ... Read More

  • Lodging in South Korea

    ... the origin of travellers by attracting more tourists from Southeast Asia and the Middle East, many lodging players actively carried out promotions by offering discounts and packages with various products. Paradise City hotel near Incheon ... Read More

  • Lodging in Argentina

    ... in smaller cities in the interior of the country. What stands out with regard to Airbnb is that it offers very comfortable accommodation, cheaper than a hotel, located in central areas of cities, with the ... Read More

  • Lodging in Belgium

    ... on independent hotel operators, category value sales showed healthy growth. In 2018, the return of tourists from Asian countries had a beneficial effect especially on luxury and upscale hotels, which had dynamic value growth. In ... Read More

  • Airlines in Bulgaria

    ... represent a sharp slowdown compared to the review period, when passenger numbers and spending saw double-digit growth. The current pessimistic projections are based on the expectation that the activity of low cost carriers in the ... Read More

  • Lodging in Bulgaria

    ... is an expected slowdown in the growth of inbound arrivals to the country, which is not predicted to be fully offset by domestic tourism. Growth in inbound arrivals is likely to be particularly weak from ... Read More

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