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Travel & Leisure Market Research Reports & Industry Analysis

Since the dawn of civilization humans have been travelers. Early on travel was a means of survival, but today, travel is more means to business or recreational activities.

Global political and economic events in the 21st century, including the 9/11 terrorist attacks and the Great Recession of 2008, have greatly affected the travel and leisure industry. Those major global events, and ongoing regional and local challenges, have made it difficult for the tourism industry to maintain growth.

But recent data indicate that the industry’s fortunes may have started to recover. For example, a study published by industry event organizer World Travel Mart reported that, in 2012 for the first time, more than 1 billion global trips were made. The airline industry group IATA said airline revenues would increase from $7.4 billion in 2012 to $11.7 billion in 2013, rising to $16.4 billion in 2014.

And, the tourism industry itself is undergoing rapid change. Social media has given a new, free forum for travelers to comment on all aspects of the travel experience, while alternatives to traditional lodging and transportation (such as AirBnB and Uber) offer travelers new options for their traveling experience, while challenging traditional operators.

MarketResearch.com’s collection of market research studies on the tourism industry will help you stay competitive and grow in this rebounding and evolving market. We offer nearly 30,000 studies on subjects ranging from modes of transportation and lodging to travel accessories and forms of entertainment. Also available are a complete collection of country-specific tourism reports.
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Travel & Leisure Industry Research & Market Reports

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