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Travel & Leisure Market Research Reports & Industry Analysis

Since the dawn of civilization humans have been travelers. Early on travel was a means of survival, but today, travel is more means to business or recreational activities.

Global political and economic events in the 21st century, including the 9/11 terrorist attacks and the Great Recession of 2008, have greatly affected the travel and leisure industry. Those major global events, and ongoing regional and local challenges, have made it difficult for the tourism industry to maintain growth.

But recent data indicate that the industry’s fortunes may have started to recover. For example, a study published by industry event organizer World Travel Mart reported that, in 2012 for the first time, more than 1 billion global trips were made. The airline industry group IATA said airline revenues would increase from $7.4 billion in 2012 to $11.7 billion in 2013, rising to $16.4 billion in 2014.

And, the tourism industry itself is undergoing rapid change. Social media has given a new, free forum for travelers to comment on all aspects of the travel experience, while alternatives to traditional lodging and transportation (such as AirBnB and Uber) offer travelers new options for their traveling experience, while challenging traditional operators.

MarketResearch.com’s collection of market research studies on the tourism industry will help you stay competitive and grow in this rebounding and evolving market. We offer nearly 30,000 studies on subjects ranging from modes of transportation and lodging to travel accessories and forms of entertainment. Also available are a complete collection of country-specific tourism reports.

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Travel & Leisure Industry Research & Market Reports

  • Caribbean Tourism Q4 2018

    ... the hurricanes inSeptember 2017 struggle to reopen ahead of the high season in Q418. While many islands will be able to attract returning tourists,infrastructure damage and hotel closures will continue to undermine arrivals into 2019. Read More

  • Cote d'Ivoire Tourism Q4 2018

    ... market offers a multitude of attractions, including cultural and historical sites,beaches and wildlife – all factors that have strong monetisation potential – the short- to medium-term outlook is negative. Overrecent years, the country has been ... Read More

  • Sweden Tourism Q4 2018

    ... transport infrastructure. Though acomparatively small market in terms of international arrivals, the complementing strength of the domestic tourism sector combinedwith an active business travel market and the country's open and transparent investment environment mean that ... Read More

  • Thailand Tourism Q4 2018

    ... pristine beaches and a multitude of entertainment optionsattract a diverse set of holidaymakers from all parts of the globe. We envisage a robust and positive growth outlook for 2018 andover the medium-term to 2022 powered ... Read More

  • Ukraine Tourism Q4 2018

    ... making the country a more viableprospect for investors. Several new hotels are under development in the country and flight routes are expanding, making Ukraineboth more attractive and more accessible to high spend visitors. Downside risks ... Read More

  • Russia Tourism Q4 2018

    ... of attractions, not only in popular cities such as Moscowand St Petersburg but also in lesser known towns and rural areas means Russia can cater to a major cross-section of travellers andawareness of the country ... Read More

  • Singapore Tourism Q4 2018

    ... not be as strong for the forecast period 2018-2022 due to Singapore's geographical limitations and more importantlydue to geographical competition. Despite this, we still see potential for the tourism market as Singapore diversifies its offerings Read More

  • Bed & Breakfast Inns

    ... No major companies operate in the industry. COMPETITIVE LANDSCAPE Demand is driven by personal disposable income. The profitability of individual establishments depends on occupancy rate and operational efficiency. Larger B&Bs may have advantages in providing ... Read More

  • Film & Video

    ... NBCUniversal (owned by Comcast), Time Warner (owned by AT&T), Disney, and Viacom. Major companies outside the US include Germany's Bertelsmann and ProSiebenSat.1 Media, as well as France's Vivendi. COMPETITIVE LANDSCAPE Demand is driven by consumer ... Read More

  • Recreational & Vacation Camps

    ... of international tourists, an indicator of demand for recreational and vacation camps, rose 3.9% in 2016 to reach 1.24 billion, marking the seventh consecutive year of above-average growth. Top countries for international arrivals include France, ... Read More

  • Talent & Modeling Agencies

    ... Artists Agency (CAA), International Creative Management (ICM), United Talent Agency (UTA), and William Morris Endeavor Entertainment (WME). Outside the US, major companies include Voyez Mon Agent (VMA) and Artmedia (both based in France), and Bling! ... Read More

  • Lodging in Belgium

    ... on independent hotel operators, category value sales showed healthy growth. In 2018, the return of tourists from Asian countries had a beneficial effect especially on luxury and upscale hotels, which had dynamic value growth. In ... Read More

  • Travel in India

    ... build strong loyalty and run businesses efficiently. These include mobile applications, social media, “big data” analytics, artificial intelligence (AI) and machine learning, virtual reality (VR) and augmented reality (AR). Also, driven by global digital players ... Read More

  • Travel in France

    ... and the favourable euro/US dollar exchange rate boosted inbound arrivals, as did a decrease in terrorism threats since the attacks of 2015-2016. However, growth in the numbers of domestic trips by air and rail was ... Read More

  • Lodging in Switzerland

    ... better due to increasing overnight stays as the Swiss franc has depreciated considerably against the euro since the second half of 2017. Luxury and upscale hotels registered above-average growth in 2017 and 2018 thanks to ... Read More

  • Airlines in China

    ... and schedule airlines focused on their own areas and being strongly competitive. Even though the growth of the Chinese economy is slowing down, increased per capita incomes, upgraded consumption and the rise of the middle-classes, ... Read More

  • Travel in Argentina

    ... to go on holiday several times during the year and for a shorter duration, instead of going only once for a longer period. On the other hand, the use of technology in relation to the ... Read More

  • Travel in South Korea

    ... consumers keen to spend time with family and friends. In addition, arrivals slowly recovered from the strong decline in Chinese travellers in 2017, as political tensions between neighbouring China and North Korea eased. Euromonitor International's ... Read More

  • Lodging in Bulgaria

    ... is an expected slowdown in the growth of inbound arrivals to the country, which is not predicted to be fully offset by domestic tourism. Growth in inbound arrivals is likely to be particularly weak from ... Read More

  • Lodging in Ecuador

    ... have plans to open up over the forecast period mainly in the luxury and upscale segment. Examples of this include BlueBay Hotels & Resorts which plans to expand in Ecuador and which has already started ... Read More

  • Lodging in Finland

    ... high inbound arrivals, more fashionable hotels, and an improved local economy, which also benefits local business and leisure stays in paid accommodation. However, at a brand and company level, the biggest change was Scandic’s acquisition ... Read More

  • Airlines in Egypt

    ... market and in terms of regional trips to Saudi Arabia. Egypt sees strong outflows to Saudi Arabia for religious trips, with there also being a large expat base in Saudi Arabia and the United Arab ... Read More

  • Travel in Norway

    ... kind of exoticism into the traditional image of Norway. The travel industry performed well in 2018, and both locals and international visitors enjoyed authentic and exotic escapes in more areas of the countryside and coast. ... Read More

  • Airlines in India

    ... on price than the quality of service. Scheduled airlines continue to be preferred for business and by the affluent consumer base, as these airlines, while generally priced higher have better quality of service in terms ... Read More

  • Lodging in Germany

    ... This can be largely attributed to a higher number of travellers in the context of growing domestic and inbound flows, both in terms of business and leisure trips. Mid-market hotels remained the best performing hotel ... Read More

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