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Travel & Leisure Market Research Reports & Industry Analysis

Since the dawn of civilization humans have been travelers. Early on travel was a means of survival, but today, travel is more means to business or recreational activities.

Global political and economic events in the 21st century, including the 9/11 terrorist attacks and the Great Recession of 2008, have greatly affected the travel and leisure industry. Those major global events, and ongoing regional and local challenges, have made it difficult for the tourism industry to maintain growth.

But recent data indicate that the industry’s fortunes may have started to recover. For example, a study published by industry event organizer World Travel Mart reported that, in 2012 for the first time, more than 1 billion global trips were made. The airline industry group IATA said airline revenues would increase from $7.4 billion in 2012 to $11.7 billion in 2013, rising to $16.4 billion in 2014.

And, the tourism industry itself is undergoing rapid change. Social media has given a new, free forum for travelers to comment on all aspects of the travel experience, while alternatives to traditional lodging and transportation (such as AirBnB and Uber) offer travelers new options for their traveling experience, while challenging traditional operators.’s collection of market research studies on the tourism industry will help you stay competitive and grow in this rebounding and evolving market. We offer nearly 30,000 studies on subjects ranging from modes of transportation and lodging to travel accessories and forms of entertainment. Also available are a complete collection of country-specific tourism reports.

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Travel & Leisure Industry Research & Market Reports

  • Zimbabwe Tourism Q4 2018

    ... which was not derailed by the coup in November whichresulted in Emmerson Mnangagwa assuming the presidency. Mnangagwa's openness to economic reforms offers the tourismsector the opportunity for recovery from the mismanagement of the last two ... Read More

  • Kenya Tourism Q4 2018

    ... pristine beaches, a reputation for wildlife viewing and adeveloped safari network. The market had been hard hit by a series of terror attacks and domestic political unrest in recent years.Nevertheless, the future is brighter with ... Read More

  • Turkey Tourism Q4 2018

    ... the fall in value of the lira which has made the country one of themost attractive and affordable summer holiday destinations in the region. International visitor numbers are rising rapidly, driving uptourism related spending and ... Read More

  • United Kingdom Tourism Q4 2018

    ... to watch for the tourism industry include border controls, which could causeextra expense and delays for visitors from key source markets, and freedom of service arrangements, which are vital for the air travelindustry. The economic ... Read More

  • Germany Tourism Q4 2018

    ... both in the short-termand beyond. The tourism industry is supported by the country's well developed transport infrastructure, including a multitude ofcross-border connections, and competitive hotel and accommodation sector, which is home to numerous popular domestic ... Read More

  • Taiwan Tourism Q4 2018

    ... organic growth potential that will be unlocked over the coming years. Drivers underpinningindustry growth will include supportive government policies to cultivate new source markets, improved bilateral relations coveringtourism promotion and innovative online marketing techniques. Additionally, ... Read More

  • Mexico Tourism Q4 2018

    ... 2018, we expect the number of arrivals to increased by 6.7% year-on-year (y-o-y) and the industry value growth tostrengthen. However, we note that visitors could be deterred by any worsening of violence in tourist areas. Read More

  • Amusement Parks & Arcades

    ... based in the US), as well as Fanta Wild (China), Merlin Entertainments (UK), OCT Park (China), and Parques Reunidos (Spain). Major arcade operators include US-based Dave & Buster's and CEC Entertainment (Chuck E Cheese's). COMPETITIVE ... Read More

  • Lodging

    ... companies include Hilton, Las Vegas Sands, Marriott, and MGM Resorts (all based in the US), as well as Accor (France), InterContinental (UK), and SJM Holdings (Hong Kong). COMPETITIVE LANDSCAPE Business and leisure travel drive demand. ... Read More

  • Music Production & Distribution

    ... Universal Music Group, and Warner Music Group (all based in the US), as well as Avex Group (Japan); Edel (Germany); and GMM Grammy (Thailand). COMPETITIVE LANDSCAPE Demand is driven by consumer spending. The profitability of ... Read More

  • Travel in Qatar

    ... visitors used to come from neighbouring countries, the border closures and travel bans has led to a large decline in arrivals from GCC countries. In response, policy changes were implemented in 2017 and 2018 by ... Read More

  • Travel in Serbia

    ... the review period. In addition to neighbouring Bosnia-Herzegovina, Montenegro and Croatia, countries in which many Serbians have friends and family, it is particularly important to mention Bulgaria, Turkey and Israel in this context. Euromonitor International's ... Read More

  • Travel in Costa Rica

    ... demand, some of which include adventure, eco-tourism, leisure, sports fishing, golf, gastronomy and medical or business tourism. Creative promotional efforts as well as ensuring air connectivity have allowed for growth in the tourism industry in ... Read More

  • Travel in Fiji

    ... the country has focused on developing new products to diversify its tourism offerings such as health tourism, sports tourism and adventure tourism. This is in line with its efforts to appeal to consumers who are ... Read More

  • Travel in Georgia

    ... increased strongly, with an even more impressive increase in tourism receipts. Same-day visitors also actively increased the number of trips to the country. The country is actively improving its travel infrastructure, and has attracted major ... Read More

  • Travel in Iceland

    ... review period, increased connectivity in terms of direct fights acted as a virtuous circle and stimulated growth. Iceland itself is a key attraction, as visitors are increasingly looking to explore the country’s unusual landscapes or ... Read More

  • Travel in Jordan

    ... inbound arrivals and outbound departures achieved growth, in a turnaround from the overall performances during the review period. Inbound arrivals rebounded due to improved safety in the country and heavy marketing and promotion of Jordan ... Read More

  • Travel in Lithuania

    ... 136 countries. On the one hand, the Lithuanian government made efforts to diversify tourism flows by reducing dependence on Russian and Belarusian tourists. On the other hand, the lack of transport connections with other countries ... Read More

  • Travel in Myanmar

    ... refugees in 2017. Hence, European tourists’ impression of Myanmar was negatively affected, which also continued to effect on the performance of tourism in Myanmar in 2018. Although the number of travellers from Asian countries increased ... Read More

  • Travel in Oman

    ... is improving and this is mainly due to the increasing knowledge of the country’s unique tourism offer. Oman’s travel and tourism stakeholders have been able to distinguish the country from rival destinations across the Middle ... Read More

  • Travel in Laos

    ... of Laos marked 2018 as a year of recovery. The industry was also boosted by completion of Wattay International Airport’s expansion and the launch of several major international hotel chains, including Avani+ and Rosewood, which ... Read More

  • Global Ticket Market 2018-2022

    ... to grow at a CAGR of 6.58% during the period 2018-2022. Covered in this report The report covers the present scenario and the growth prospects of the global ticket market. To calculate the market size, ... Read More

  • Qatar Tourism Q4 2018

    ... has significantly hurt the industry in H217/H118 but the market is showingpromising signs of recovery aided by new source market expansion and aggressive promotional efforts. Looking ahead, ourmedium-term outlook is positive with steady growth anticipated ... Read More

  • Malaysia Tourism Q4 2018

    ... holiday destinations to ecologicalreserves and major cultural centres. Transport links to key regional markets are extensive, including a multitude of budget airlineconnections to cities in China and overland/ferry connections to Singapore and Indonesia, and the ... Read More

  • Spain Tourism Q4 2018

    ... and cultural sites, eco-tourism sites and a multitude ofbeach holiday destinations mean Spain is able to cater to a broad cross-section of regional and global travellers. Extensive transportinfrastructure and an active hotel market are already ... Read More

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