Lawn & Garden Market Research Reports & Industry Analysis’s collection of market research studies on the lawn and garden market includes everything from focus reports on single market segments in specific countries to industry analysis that spans global regions or the worldwide market. The industry is also analyzed across manufacturing, wholesale, and consumer retailing or services perspectives. Consumer needs divide the lawn and garden market into equipment, supply and service categories: • Equipment consists of engine-powered, hand-powered, and pressure-powered devices designed for outdoor lawn and garden use and can be subdivided into three product segments: outdoor power equipment, tools and implements, and watering/spraying equipment. • Supplies consist of plants and products that promote and control plant growth. Like equipment, it can also be divided into three product segments: plants, fertilizers/growth media and pesticides. Plants include seeds, bulbs, plants, shrubs, and trees. The fertilizer and growth media also include mulch and compost. Pesticides include insecticides, herbicides, and fungicides. • Services include professional lawn care services that specialize in maintenance and/or treatment, such as applying fertilizers, pesticides or other supplies to lawns and gardens. These needs demonstrate that demand in the lawn and garden industry can be driven by lawn concerns in both new construction and sales of existing homes and can include landscaping needs and enhanced environmental awareness. According to the National Gardening Association, consumers in the United States spent about $30 billion annually on their lawns and gardens last year, with average household spending among consumers with a lawn or garden at about $350 annually. Home improvement centers like Home Depot and Lowe’s corner the largest retail channel share (27%) of that spending.
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Lawn & Garden Industry Research & Market Reports

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