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Consumer Behavior Market Research Reports & Industry Analysis

Understanding what drives consumer behavior and purchase decisions is at the heart of a successful business plan. The modern day food and beverage industry is alive with buzzwords that are affecting consumer purchase patterns. From the movement toward non-GMOs in food and beverage products to conscientious consumer decisions to combat the obesity epidemic by seeking out sugar alternatives, gluten-free products, and foods fortified with probiotics and antioxidants, all these things must be taken into consideration when targeting American grocery shoppers. offers an extensive collection of consumer behavior related food and beverage reports providing insights into purchasing behavior, shopper tendencies and motivation, consumer attitudes, trends, analysis, opportunities, projections, sales, and marketing strategies. Specifics on market share, segmentation, size, and growth in the US and global markets are also featured.

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Consumer Behavior Industry Research & Market Reports

  • Food Allergy and Intolerance Products

    ... analytics for the US, Canada, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. ... Read More

  • Cooking Enthusiasts - US - October 2018

    ... regularly and enjoy it. However, enthusiasm among other segments is on the decline, as less of the population is defined as Conflicted Cooks, and Unenthusiastic Cooks have overtaken them as the second-largest consumer cooking segment." ... Read More

  • Hispanic Cooking Enthusiasts - US - September 2018

    ... revitalise their skin. However, as the majority of consumers agree that a lot of anti-ageing products oversell their effectiveness, ‘positive ageing’ messaging that emphasises healthy skin rather than turning back the clock will help brands ... Read More

  • The US Plant Based Food and Beverages Market: Size, Trends & Forecasts (2018-2022)

    ... analysis of the US plant based food and beverages market, with detailed analysis of market size and segmentation of the industry. The analysis includes the market by value, and by segmentation on the basis of ... Read More

  • Kids Food Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Sustainable Protein: From Flexitarian to Vegan (Part 2)

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  • Looking Ahead to Gen Z: Demographic Patterns and Spending Trends

    ... Gen Z consumer market and highlights opportunities for marketers reaching out to Gen Z consumers. The report offers demographic and economic profiles of Gen Z and examines the shopping behavior and spending patterns of Gen ... Read More

  • Attitudes towards Cooking in the Home - UK - July 2018

    ... shortcuts to preparing/cooking meals. Home cooks are also looking for more meal inspiration when doing their grocery shopping, and retailers can help here through offering more bundle offers for meals with a short list of ... Read More

  • Attitudes towards Comfort Foods - China - July 2018

    ... by Chinese consumers and there is a wide acknowledge of the impact of food on people’s mood. Businesses, especially snack brands, can communicate on the mental benefits to impress consumers and build high brand awareness.” ... Read More

  • Attitudes to Cooking/Meal Preparation - Ireland - June 2018

    ... consumers despite the ongoing popularity of convenience snacking, ready meals and eating out. Scratch cooking is driven mainly by health benefits, better taste of self-prepared meals, ingredient control and affordability. While actions need to be ... Read More

  • Attitudes towards Sports Nutrition - China - June 2018

    ... Manufacturers can penetrate the market by targeting mainly sports professionals and lovers. With growing knowledge of sports nutrition and professional level of doing sports/exercise, China’s sports nutrition market can keep optimistic in the long term.” ... Read More

  • Attitudes towards Sports Nutrition - UK - June 2018

    ... sports nutrition more accessible. Interest in products supporting gut health and those featuring health-boosting herbs and spices highlights these as areas ripe for innovation.” – Anita Winther, Research Analyst This report examines the following issues: ... Read More

  • Attitudes towards Lunch Out-of-home - UK - June 2018

    ... good long-term growth driver for leisurely eating out occasions, led by Baby Boomers who are more inclined to sit down for a lunchtime meal.” - Trish Caddy, Foodservice Analyst This Report looks at the following ... Read More

  • Global Wheat Protein Market - Growth, Trends, and Forecast (2018 - 2023)

    ... million by 2023 at a CAGR of 5.4% during 2018–2023. The growing consumer preference for meatless diets, is a major factor for wheat protein market growth in the future. High consumption of meat is expected ... Read More

  • 19th Annual Consumer Report - 2018 Health & Wellness Trends In America

    ... A comprehensive consumer research report of consumer attitudes and behaviors related to diet, nutrition, general health and wellness Summary Natural Marketing Institute (NMI) is pleased to present its 2018 Health and Wellness in America Consumer ... Read More

  • UK Easter Retail 2018

    ... and 2017, it examines what consumers did and what they shopped for, with a particular emphasis on home improvement, DIY, gardening, cooking and baking and shopping for the home; all activities which consumers traditionally embrace ... Read More

  • Food Gifting in the U.S.: Consumer and Corporate, 6th Edition

    ... that are packaged in a way that is suitable for gifting. Food gifts must be purchased; a food item prepared at home and given to someone is not included. There are two types of food ... Read More

  • Hot topic: Free From, 2018

    ... the demographic that purchase the greatest proportion of food-on-the-go and fresh produce. With convenience space at a premium, ranges need to be efficiently stocked and carefully curated, giving priority to the most commonly purchased items. ... Read More

  • Brand Overview: Food - UK - March 2018

    ... brands impact upon the way in which other brands that do not match up are viewed. Conversely, brands in treat categories largely avoid being seen as amongst the unhealthiest: people don’t expect them to be ... Read More

  • Purchasing Food and Drinks for Children - China - March 2018

    ... in to children’s requests and occasionally buying unhealthy treats is not always seen as a bad decision because some parents think that raising a happy, independent child and respecting his/her requests is more important.” - ... Read More

  • Attitudes towards Healthy Eating - UK - February 2018

    ... ripe opportunities for retailers to provide more support for shoppers in making choices which are both healthy and price savvy – doing so should promote customer loyalty.” – Emma Clifford, Associate Director – Food and ... Read More

  • Organic and Clean Label Food Consumer in the U.S.

    ... to explore the priorities, preferences, concerns, and attitudes that drive organic and clean label food purchases. The report features: Profiles of specific consumer segments, including adults who shop in the natural food channel; who mainly ... Read More

  • U.S. Food Market Outlook 2018

    ... covered including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order. Market size data ... Read More

  • International Food Trends - US - January 2018

    ... they show high interest in international foods but lack the skills required to actually cook international cuisine at home. While many consumers still prefer Americanized international foods, brands that highlight the authenticity and cultural history ... Read More

  • Children's Eating Habits - UK - December 2017

    ... embracing a healthier proposition. However, parents and kids alike attach a very high importance to having a healthy diet. New or reformulated products, such as those containing less sugar or contributing to a child’s 5-a-day, ... Read More

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