Gluten-Free Market Research Reports & Industry Analysis

The U.S. market for gluten-free foods and beverages has continued to grow even faster than anticipated, reaching $4.2 billion in 2012, for a compound annual growth rate of 28% over the 2008-2012 period. Within this diverse market, snacks and granola bars are the leading category, at 15% of mass-market sales.

A consumer survey shows that 18% of adults are buying or consuming foods products tagged as gluten-free, up from 15% in October 2010. Moreover, the share of gluten-free consumers who are buying more of these foods has skyrocketed, and the share of total shoppers who are buying more gluten-free foods has doubled. The conviction that gluten-free products are generally healthier is the top motivation for consumers of these products. Increasing diagnoses of celiac disease and food allergies; growing awareness of these ailments among patients, healthcare practitioners, and the general public; the availability of more products, and better ones, across a range of product categories; and a trend that has friends and family members eating gluten-free to support loved ones are among the factors stimulating continuing expansion in this market.’s catalog of reports covering the gluten-free market covers not only the U.S. but examines the market from an international perspective. Markets such as Canada are of importance to food and beverage marketers for a variety of reasons. Notably, whereas the term “gluten-free” still carries connotations of being an unnecessary and overhyped media-driven fad in the minds of a select group of Americans, a higher percentage of gluten-free product users in Canada claim they purchase gluten-free products specifically because someone in their household has celiac disease or a gluten or wheat allergy or intolerance.

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Gluten-Free Industry Research & Market Reports

  • Global Banana Flour Market 2020-2024

    ... period. Our reports on banana flour market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More

  • Gluten-Free Products (UK) - Industry Report

    ... WARBURTONS LTD, GENIUS FOODS LTD and THE HANDMADE CAKE COMPANY LTD. This report covers activities such as gluten, food, cake, biscuit, pie and includes a wealth of information on the financial trends over the past ... Read More

  • Europe Gluten-free Soups and Sauces Market - Growth, Trends, and Forecasts (2020 - 2025)

    ... growing prevalence of gluten-intolerance and celiac allergies is the primary reason for boosting the demand for gluten-free food products in the region. Many regional and country-level associations and organizations, such as the Association of European ... Read More

  • Pea Starch Market by Grade (Food, Feed, and Industrial), Application (Food & Beverages, Feed, Pet Food, and Industrial), Function (Binding & Thickening, Gelling, and Texturizing), Source (Organic and Inorganic), and Region - Global Forecast to 2025

    ... to 2025 “Growth in demand for gluten-free food products to drive the market growth for pea starch.” The global pea starch market size is projected to grow from USD136million in 2020 to USD 192million by ... Read More

  • Global Food Intolerance Products Market - Growth, Trends, and Forecasts (2020 - 2025)

    ... popularity of vegan diet, increasing incidences of lactose intolerance, and coeliac disease have continually driven the market for food intolerance products and continue to do so. The food intolerance products market is thriving in the ... Read More

  • Free-From Food Market - Growth, Trends and Forecast (2020 - 2025)

    ... The free-from-food market is also thriving in the light of medical advancements that have analyzed and provided solid understanding of different responses from the immune system, enabling consumers to make conscious decisions in purchasing their ... Read More

  • Free From in Hong Kong, China

    ... years more retailers and foodservice outlets have been introducing new meat substitute products. One notable example is Green Common, a plant-based retail and foodservice chain in Hong Kong. Through collaborating with its partners, it manages ... Read More

  • Free From in Japan

    ... seen in Japanese supermarkets or food specialists, despite the fact that soy-based products have a well-established place in the traditional Japanese diet. Tofu remains popular, but is not widely seen specifically as a meat substitute. ... Read More

  • Free From in Portugal

    ... in Portugal, we are seeing an increased sophistication in offerings available. Plant-based products are also appearing in new sub-categories, such as baby food and ice cream. Euromonitor International's Free From in Portugal report tracks the ... Read More

  • Free From in the US

    ... and manufacturers alike than any other segment of the industry. While rates of veganism and vegetarianism have grown, it is the recent uptick in efforts towards meat reduction - so-called “flexitarianism” - that has particularly ... Read More

  • Free From in Thailand

    ... soy milk. Although sales remain negligible, free from lactose products also continue to become more prominent in dairy categories, with mMilk (Mary Anne Dairy Products), a free from lactose cow’s milk launched in the latter ... Read More

  • Free From in Singapore

    ... their distribution, the retail segment is receiving a strong boost. In addition, the common strategy of penetrating foodservice outlets has resonated with consumers, driving up awareness and interest to try these products in retail after ... Read More

  • Free From in Brazil

    ... put under the spotlight environmental problems caused by deforestation, which is one of the consequences of livestock production. On top of environmental and ethical concerns, along with increasing health awareness, a new group of consumers ... Read More

  • Free From in Israel

    ... cater to celiac consumers alone, with increasing health awareness promoting low carbohydrate consumption, encouraging many consumers to buy gluten-free options when possible. Although gluten-free products used to be difficult to find and more expensive than ... Read More

  • Free From in Norway

    ... with plant-based and vegan alternatives gaining in popularity. Free from meat experienced somewhat of a revitalisation in 2016 and 2017 when all three of the major retailers introduced private label ranges within free from meat ... Read More

  • Free From in Hungary

    ... perceived health benefits of removing gluten from the diet. In 2019, this free from gluten trend mainly drove sales of free from cakes, sweet biscuits and ready meals, which coincidentally are all indulgence products. While ... Read More

  • Free From in the Netherlands

    ... how this can be achieved in text and images by mirroring a vegetable choice for each animal product or recipe. The Dutch are thus challenged to consciously think about choosing between an animal or vegetable ... Read More

  • Free From in Turkey

    ... growth in the forecast period. Around 10% of the Turkish population is lactose intolerant, and in the last couple of years companies increasingly invested in these products. However, the consumption of free from lactose products ... Read More

  • Free From in Vietnam

    ... even since before it was mass produced in packaged form, Vietnamese consumers are showing more interest in other free from dairy milk products, such as those made from rice and nuts. Sales growth for these ... Read More

  • Free From in the Philippines

    ... population. Indeed, free from dairy milk was the most dynamic free from category in 2019, as well as over the forecast period. Among brands that have made a significant contribution to growth are Vitasoy and ... Read More

  • Free From in Canada

    ... influential trend in many packaged food categories, notably baked goods and breakfast cereals. Frank DeMichino, Chief Operating Officer of Italpasta, which offers a gluten-free line including oven-ready lasagne, has observed the slowdown in growth of ... Read More

  • Free From in India

    ... are lactose intolerant are unaware that they suffer from this condition and so attribute associated symptoms to other causes. The same is true of many of those who suffer from an intolerance or sensitivity to ... Read More

  • Free From in Indonesia

    ... of these two categories is that they tend to be very familiar to Indonesian people. In particular, products such as soy drinks and mung bean drinks have long been popular among the Indonesian population. Significant ... Read More

  • Free From in Saudi Arabia

    ... – especially amount those consumers who have dietary intolerances. Euromonitor International's Free From in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. ... Read More

  • Free From in Malaysia

    ... are also gaining ground, with meat chilled meat substitutes proving particularly popular among consumers given the widespread acceptance of chilled tofu, which is now widely distributed via most channels at affordable prices. In addition, chilled ... Read More

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