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Gluten-Free Market Research Reports & Industry Analysis

The U.S. market for gluten-free foods and beverages has continued to grow even faster than anticipated, reaching $4.2 billion in 2012, for a compound annual growth rate of 28% over the 2008-2012 period. Within this diverse market, snacks and granola bars are the leading category, at 15% of mass-market sales.

A consumer survey shows that 18% of adults are buying or consuming foods products tagged as gluten-free, up from 15% in October 2010. Moreover, the share of gluten-free consumers who are buying more of these foods has skyrocketed, and the share of total shoppers who are buying more gluten-free foods has doubled. The conviction that gluten-free products are generally healthier is the top motivation for consumers of these products. Increasing diagnoses of celiac disease and food allergies; growing awareness of these ailments among patients, healthcare practitioners, and the general public; the availability of more products, and better ones, across a range of product categories; and a trend that has friends and family members eating gluten-free to support loved ones are among the factors stimulating continuing expansion in this market.’s catalog of reports covering the gluten-free market covers not only the U.S. but examines the market from an international perspective. Markets such as Canada are of importance to food and beverage marketers for a variety of reasons. Notably, whereas the term “gluten-free” still carries connotations of being an unnecessary and overhyped media-driven fad in the minds of a select group of Americans, a higher percentage of gluten-free product users in Canada claim they purchase gluten-free products specifically because someone in their household has celiac disease or a gluten or wheat allergy or intolerance.

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Gluten-Free Industry Research & Market Reports

  • Gluten-free Foods - US - October 2018

    ... healthy and beneficial to all, not solely those who have celiac disease or a gluten intolerance. The challenge for the category is in overcoming an established reputation of being both expensive and an often poor ... Read More

  • Global Banana Flour Market 2018-2022

    ... benefits owing to which it is gaining popularity on a global level. Technavio’s analysts forecast the Global Banana Flour Market to grow at a CAGR of 3.72% during the period 2018-2022. Covered in this report ... Read More

  • Gluten-free Products Market by Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings), Distribution Channel (Conventional Stores, Specialty Stores, Drugstores & Pharmacies), and Region - Global Forecast to 2023

    ... gluten-free products market is projected to grow at a CAGR of 7.6%.” The gluten-free products market is estimated to be valued at USD 4.48 billion in 2018 and is projected to reach USD 6.47 billion ... Read More

  • Global Gluten Free Food Market - Analysis By Type of Food (Bakery and Confectionery, Cereal and Baby Food, Ready Meals, Pasta and Pizza, Others), By Sales Channel, By Region, By Country (2018 Edition): Forecast to 2023 - By Sales Channel (Conventional Ch

    ... to 2023 - By Sales Channel (Conventional Channel, Hospitals and Drug Stores, Specialty Stores, Hotels & Restaurants), By Region (N. America, Europe, APAC, ROW), By Country (U.S., Canada, UK, Germany, Italy, China, Japan, Australia) Executive ... Read More

  • Global Gluten-free Food Market 2018-2022

    ... prevent intestinal swelling and gastric problems. Technavio’s analysts forecast the Global Gluten-Free Food Market to grow at a CAGR of 11.82% during the period 2018-2022. Covered in this report The report covers the present scenario ... Read More

  • Reinventing Ancient Grains: From Traditional Staple Food to Modern Superfoods

    ... analyses the nutritional value of ancient grains, and delves into their availability and growth opportunities in key markets. It also assesses recent innovation and categories to watch out for future developments with these ingredients. Euromonitor ... Read More

  • Agriculture and Nutrition Opportunity Engine Series—Freedom Foods and Personalised Nutrition: Market Overview, Challenges, and Opportunities

    ... also identifies and profiles companies that are active in the markets, taking advantage of the trends through innovation, and consequently highlights opportunities that still exist in the market. The freedom food category is made up ... Read More

  • Free From in Canada

    ... allergies or intolerance. While various sources have estimated that consumers with certain medical conditions or serious allergies and thus who must follow strict diets may account for a relatively small percentage of the population, the ... Read More

  • Free From in Brazil

    ... 2022, free form lactose dairy is expected to dominate free from during the forecast period. This category will benefit from increasing concerns about lactose intolerance amongst consumers. New products are also likely to be launched ... Read More

  • Free From in Austria

    ... health benefits, if any. With more information and greater knowledge about the food they consume, consumers in Austria more frequently demanded alternatives to conventional packaged food. There was a greater propensity to shop for free ... Read More

  • Free From in Belgium

    ... Belgians is relatively stable, free from packaged food sales increased rapidly in 2017 as many consumers sought to limit the negative impact of consuming unhealthy packaged food on their health and on the environment. Wider ... Read More

  • Free From in the United Kingdom

    ... free from packaged food has a bright future in the country. Euromonitor International's Free From in United Kingdom report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different ... Read More

  • Free From in Bulgaria

    ... ingredients from their everyday diets for wellness benefits is growing. Euromonitor International's Free From in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. ... Read More

  • The 2019-2024 Outlook for Gluten-Free, Lactose-Free, Egg-Free, and Sugar-Free Foods in the United States

    ... the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the ... Read More

  • Free From in Slovakia

    ... power. Free from products typically meet all requirements for premium positioning, offering quality and added value, thus positively impacting sales growth in 2017. In terms of new product launches, for instance, Zott Milk Tiger (by ... Read More

  • Free From in Peru

    ... commonly they prefer to consult pharmacists, delaying the right diagnosis of conditions such as lactose intolerance. However, while there is more information available and availability of lactose free products increases, consumers will continue to gain ... Read More

  • Free From in Turkey

    ... food intolerance and rising awareness of product availability. In line with growing consumer demand, manufacturers are investing in new product launches and distribution. Increasing urbanisation and rising education also play important roles, since consumers diagnosed ... Read More

  • Free From in Vietnam

    ... example, Vinasoy’s Soymen (Vietnam Soy Milk) launched in December 2015 is claimed to be developed with the formula BCAAs 2:1:1 to help maintain and build muscle, especially for men. Its packaging promotes benefits “for men’s ... Read More

  • Free From in Saudi Arabia

    ... particularly among babies. This trend helped to bolster the development of free from packaged food in 2017, and should continue to do so over the forecast period. Euromonitor International's Free From in Saudi Arabia report ... Read More

  • Free From in Denmark

    ... in continued strong value growth in 2017, and a rising degree of media attention with various articles and blog posts suggesting that a free from gluten diet can help reduce bloating and other conditions. Euromonitor ... Read More

  • Free From in Chile

    ... the increase in common food allergies and intolerances diagnosed by specialists. Nevertheless, non-diagnosed consumers began to consume free from products, believing that they may have some degree of a food allergy. Moreover, several other types ... Read More

  • Free From in Colombia

    ... Consumers are adopting free from products with a preventive rather than corrective approach. This is what is driving growth in these categories to the point that free from lactose milk is becoming mainstream. Aware of ... Read More

  • Free From in Finland

    ... products being lactose-free. Plant-based protein innovations in free from meat meat substitutes and ice cream vegan options have stormed the market in line with the vegan boom. Neither free from lactose nor vegan options are ... Read More

  • Free From in South Africa

    ... Free from products are likely to appear in a wider range of packaged food categories during the forecast period. For example, soy milk is the main type of free from dairy milk alternative present in ... Read More

  • Free From in Israel

    ... are becoming more aware of lactose sensitivity and intolerance, which drives many to avoid dairy products altogether. This, alongside the growing variety of dairy-free products, is accelerating category growth – especially milk alternatives, as milk ... Read More

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