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Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Disposable Nappies in Austria (2018) – Market Sizes

    ... comprises sales through all retail channels including direct to consumer. Market size for Disposable Nappies in Austria is given in EUR with a minimum of five years' historical data. Market Forecast is provided for five ... Read More

  • Disposable Nappies in Italy (2018) – Market Sizes

    ... comprises sales through all retail channels including direct to consumer. Market size for Disposable Nappies in Italy is given in EUR with a minimum of five years' historical data. Market Forecast is provided for five ... Read More

  • Disposable Nappies in South Korea (2018) – Market Sizes

    ... size comprises sales through all retail channels including direct to consumer. Market size for Disposable Nappies in South Korea is given in KRW with a minimum of five years' historical data. Market Forecast is provided ... Read More

  • Baby and Child-Specific Products in Indonesia

    ... tend to invest more in the buying experience, rather than actual products. For instance, purchasing a return flight ticket instead of buying premium skin care. This trend resulted in slower current value growth for premium ... Read More

  • Baby and Child-Specific Products in Serbia

    ... be very protective in regard to their children and it is not at all surprising that baby and child-specific sun care benefited from this trend in 2017 and was the highest-growing category within baby and ... Read More

  • Baby and Child-Specific Products in Venezuela

    ... volume trend began in 2014, driven by lower product availability caused by price ceilings on hair products and some toiletries. In 2017, access to foreign currency was not an issue, but it had to be ... Read More

  • Baby and Child-Specific Products in Ukraine

    ... economise on. One exception is babies and toddlers for whom Ukrainians try to buy the best products possible, whether it be toiletries, skin or hair care etc. For older children, parents may consider buying less ... Read More

  • Baby and Child-Specific Products in the Czech Republic

    ... such as armpits, arms are increasingly the subject of depilation. This marginally aids the category’s performance despite a strengthening position of electric epilators, which benefit from strengthening advertising, product innovation and most give consumers more ... Read More

  • Baby and Child-Specific Products in Poland

    ... with one. Additionally, the positive economic situation and overall positive sentiment enco... Euromonitor International's Baby and Child-specific Products in Poland report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Baby and Child-Specific Products in Uzbekistan

    ... of sales growth, while the gradually increasing use of baby and child-specific products in less developed regions of the country is also set to contribute to rising demand. In addition, economic development is set to ... Read More

  • Beauty and Personal Care in Ukraine

    ... confidence. While economising trends continued in a number of categories where no sophisticated products are expected (eg liquid soap, nail products), others benefited from the rising consumer interest in more expensive products and premium brands. ... Read More

  • Baby and Child-Specific Products in the Netherlands

    ... choosing professional hair removal services offered in spas, salons and beauty clinics. Depilatories also face a threat from electronic alternatives, such as epilators. Euromonitor International's Depilatories in Thailand report offers a comprehensive guide to the ... Read More

  • Baby and Child-Specific Products in Denmark

    ... are open to external influences, mainly through social media networks. Young people are more attentive to caring for their body and its appearance, open to experiencing new products and desire to take care of themselves; ... Read More

  • Baby and Child-Specific Products in Dominican Republic

    ... hair removal solutions. Demand for longer-lasting hair removal has led to an increase in the number of businesses offering services such as waxing, intense pulsed light (IPL) and laser treatments. The review period also saw ... Read More

  • Baby and Child-Specific Products in Bolivia

    ... example, some parents prefer to use cotton wool balls soaked in camomile water to clean a baby's skin instead of baby wipes or corn starch instead of nappy (diaper) rash treatments. These practices are not ... Read More

  • Baby and Child-Specific Products in Thailand

    ... chemicals. There is an expanding variety of products launched from big and small brands. Protex Thai Therapy soap has a new collection offering a formula containing vitamins C and E, a tamarind, turmeric and tanaka ... Read More

  • Nappies/Diapers/Pants in France

    ... births is expected to decline by 3% over the forecast period, according to Euromonitor International data. As a consequence, demand will mechanically decrease. Meanwhile, retail value sales at constant 2017 prices are projected to see ... Read More

  • Baby and Child-Specific Products in Ireland

    ... about the harmful effects of unprotected sun exposure. Manufacturers will respond with more promotion of higher UV products, including SPF50 and higher. Sun protection products containing skin-nourishing ingredients and more introductions featuring natural ingredients will ... Read More

  • Baby and Child-Specific Products in Uruguay

    ... has been increasing interest from consumers in new products. Uruguayan consumers, especially younger ones, are starting to try such products, including for daily routines. Moreover, with the area expanding, increasing competition is forcing companies to ... Read More

  • Baby and Child-Specific Products in the United Arab Emirates

    ... or for prevention; as in the case of sun care, with products containing skin-nourishing ingredients. In skin care, there is higher demand for formats that offer clean dispensing, absorb faster and provide a pleasant fragrance. ... Read More

  • Wipes in France

    ... predicted to continue to drive growth, although many types of wipes will be hampered by the ongoing controversy over potentially undesirable and toxic substances present in wipes. In response, manufacturers are expected to pay stronger ... Read More

  • Beauty and Personal Care in Bolivia

    ... a slowdown, with the middle class susceptible to inflationary growth and their purchasing behaviour becoming more cautious, looking for products that fit their budgets and eschewing those deemed non-essential. During 2017, consumers sought mainly to ... Read More

  • Baby and Child-Specific Products in Guatemala

    ... products such as baby shampoo, shower gel, body cream, talcum powder and cologne. Both brands are distributed through modern retail channels, and target the middle- to high-income consumer base. Competition from other well-established brands, such ... Read More

  • Baby and Child-Specific Products in Croatia

    ... mainly the younger working population that is leaving the country. However, even with the number of babies declining, the category has seen healthy value sales growth thanks to rising per capita spend. Parents who remained ... Read More

  • Baby and Child-Specific Products in Saudi Arabia

    ... countries. Moreover, the declining birth rate in Saudi Arabia, due to the Saudisation programme, continues to encourage more women to join the workforce, affecting baby and child-specific products in volume terms in Saudi Arabia. Euromonitor ... Read More

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