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Oral Hygiene/Oral Care Market Research Reports & Industry Analysis


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Oral Hygiene/Oral Care Industry Research & Market Reports

  • Oral Care in Algeria

    ... oral hygiene, rising incidence of dental caries and other periodontal diseases, and technological advancements in oral care products will be driving the category growth. Moreover, the development of modern retailing systems, making products more visible, ... Read More

  • Beauty and Personal Care in Norway

    ... However, manufacturers successfully managed to add value by targeting affluent Norwegians’ rising willingness to pay for quality products when it comes to their appearance. The premiumisation trend manifested itself through a wide range of trends, ... Read More

  • Beauty and Personal Care in Finland

    ... were positioned at the more affordable end of the price spectrum. New types of products such as celebrity-endorsed brands, fashion and clothing label brands, lifestyle and professional brands entered the market. Natural and pharma brands ... Read More

  • Oral Care in Georgia

    ... the rising sales of denture care. The category is growing from a low base and its predicted growth for the forecast period is expected to outpace all other types of oral care. An increasing number ... Read More

  • Oral Care in Estonia

    ... are considerably more expensive. Nevertheless, volume sales of electric toothbrushes saw strong growth in 2017, demonstrating that this category has growth potential, and power toothbrushes as well as electric toothbrushes are set to post strong ... Read More

  • Oral Care in Slovakia

    ... teeth whitening and paradontosis, with repair or protection features. Dentists’ recommendations and consumers’ own experiences with brands were used to shape the decision-making process. Price promotions and discounts played an important role thanks to a ... Read More

  • Oral Care in Malaysia

    ... available in the variants Pure Fresh Lemon and Aloe Vera, Real White Seaweed and Crystalline and Gum Comfort Tea Tree Oil and Aloe Vera to target consumers who favour oral care products containing natural ingredients. ... Read More

  • Oral Care in Romania

    ... relieve symptoms such as bleeding gums or tooth sensitivity. In addition, children’s oral hygiene products is a growing area, with more and more parents considering purchasing products according to the age and specific needs of ... Read More

  • Oral Care in Chile

    ... in second place. Nevertheless, whitening toothpaste saw a strong performance in value terms over the review period. Other alternatives, such as sensitive or children’s toothpaste, remain far behind. The good performance of whitening toothpaste in ... Read More

  • Beauty and Personal Care in Slovakia

    ... summer with more hot days than in 2016. Colour cosmetics and skin care products also recorded solid growth in current retail value sales terms in 2017 – the categories benefited from product innovation, premiumisation and ... Read More

  • Beauty and Personal Care in Kazakhstan

    ... in 2014-15, consumers in 2017 still looked to save money, giving preference to essential beauty and personal care products. However, since 2016, the standard of living in Kazakhstan has improved slightly. In 2017, disposable incomes ... Read More

  • Oral Care in Kazakhstan

    ... all ages, gender and income levels continues to help boost sales. Considering the popularity of different toothpaste types, total care/complete care toothpaste led sales in 2017, followed by toothpaste with whitening and fresh breath properties. ... Read More

  • Oral Care in Latvia

    ... become better educated about the benefits of various products, including dental floss and mouthwashes/dental rinses. Many will add such items to their shopping baskets, not only thanks to their rising disposable incomes but also advice ... Read More

  • Oral Care in Japan

    ... wanted to buy toothpaste with 1,500ppm or more of flouride, they needed to order it online, personally importing the product, or buy products when travelling overseas. With this change, many manufacturers launched or renewed products ... Read More

  • Beauty and Personal Care in Costa Rica

    ... targeted at a broader base of mid- and high-income consumers across Costa Rica. While new products tried to meet demand for high quality yet still be affordable for target consumer groups (with a particular focus ... Read More

  • Oral Care in Belarus

    ... less necessary products such as dental floss and rinses. In addition, a growing number of consumers switched to less expensive options, such as manual rather than power toothbrushes. Euromonitor International's Oral Care in Belarus report ... Read More

  • Oral Care in Hong Kong, China

    ... dentists being drawn to the higher-paying private sector, results in limited access to professional dental care among consumers. This trend has positively impacted retail oral care value sales, as consumers replace professional care with retail ... Read More

  • Oral Care in Sweden

    ... toothbrush models have apps that guide users regarding optimal usage. The increased user-friendliness of electric toothbrushes and cheaper electric brushes for kids are two factors that will attract consumers. Also, the reduced cost of children’s ... Read More

  • Beauty and Personal Care in Sweden

    ... premium beauty care, skin care, sun care, and colour cosmetics were the main growth drivers. The Swedish economy is improving, with disposable incomes rising, unemployment declining and interest rates remaining low, thus enabling consumers to ... Read More

  • Beauty and Personal Care in Ecuador

    ... purchases after the economic recession and uncertainty around 2017’s presidential elections. Mass categories recovered in volume sales but were impacted by the entrance of low costs – good-quality perceived brands. Mass categories enjoyed increasing demand, ... Read More

  • Oral Care in Costa Rica

    ... as the Bulgarian toothpaste and mouthwash brand Bilka) continued finding room to target more-specific groups of consumers interested in such added-value lines. Besides finding room for such types of high-end products, major brands such as ... Read More

  • Oral Care in Ecuador

    ... category highly dynamic. Whitening power and fresh breath are the leading attributes that younger groups search for, while healthy gums among adults and remedy-based among older segments are the main requirements. Euromonitor International's Oral Care ... Read More

  • Oral Care in Venezuela

    ... review period due to a limited allocation of foreign exchange for imports, which caused shortages of raw materials and inputs. In addition, price regulations imposed since 2012 limited the availability of priority products like toothpaste. ... Read More

  • Oral Care in Indonesia

    ... that are available, such as Rexona, Nivea and Oriflame offer deodorant roll-ons. Furthermore, most deodorant types available in Indonesia are the roll-on format, so consumers are the most familiar with it. During the review period, ... Read More

  • Beauty and Personal Care in Poland

    ... partner’s opinion. Nevertheless, there is a visible trend that men who care about their image are no longer perceived as “unmanly”. In young, metropolitan circles, Polish men can dedicate more time and effort into taking ... Read More

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