Online Travel Market Research Reports & Industry Analysis

The online travel industry encompasses the various online reservation and booking services available to consumers to plan their trips via the internet, rather than using an agency or middle man. The online travel industry is composed of a variety of companies that offer differing rates, costs, and locations for accommodations, transportation, and even tour packages. The online travel industry offers general consumers a convenient, quick and easy way to book their traveling needs and wants. Often, the online travel industry is also able to locate deals for consumers if they “bundle” a trip; for example, reserving their hotel accommodations and their airfare from the same online source at the same time.

Those planning a trip need resources that give them access to information about where they are going, what they need or want to do on the trip, where they can stay, and how they will travel, amongst various other factors. The online travel industry provides travelers with this access. Traveling is increasingly viewed as an investment (of mind and money), and is not something that can be replaced if plans go awry. As travel is intangible and cannot be tested or inspected before it is embarked upon, travelers rely upon the information they can find via online travel services to give them the certainty and peace of mind they need to make their travel purchases.

Demand in the online travel industry is driven by the general consumer’s income, which is often reliant upon the state of the economy. Competition exists between the various online travel services; each service must market their services effectively to garner usage and consumers, and thus overturn revenue.

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Online Travel Industry Research & Market Reports

  • Online Travel (GLOBAL) - Industry Report

    ... AIRBNB INC, OPODO LIMITED and ON THE BEACH LIMITED. This report covers activities such as Travel, industry, includes, train, and includes a wealth of information on the financial trends over the past four years. Plimsoll ... Read More

  • Online Travel Bookings in Australia - Industry Market Research Report

    ... also have a physical retail presence. The industry also excludes metasearch websites that do not allow travel bookings. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and ... Read More

  • The impact of COVID-19 on Booking Holdings - Coronavirus (COVID-19) Case Study

    ... press are just some of the issues booking platforms are having to contend with. As one of the world's leading online travel agents, Booking Holdings has been severely impacted. Key Highlights The various travel restrictions ... Read More

  • Online Travel Agencies in the UK - Industry Market Research Report

    ... booked through their websites to generate revenue. The industry excludes firms that also have a physical retail presence, and metasearch websites that do not allow travel bookings. This report covers the scope, size, disposition and ... Read More

  • Global Self-service Kiosk Market 2020-2024

    ... forecast period. Our reports on global self-service kiosk market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an ... Read More

  • City Travel Briefing: Vienna

    ... linger, Vienna remains a cultural and conference centre and is laying the foundation for further growth in tourism with strategic visions and significant infrastructure projects including the expansion of its main airport which is expected ... Read More

  • OPPORTUNITIES IN SOUTH EAST ASIA TRAVEL AND TOURISM INDUSTRY - GROWTH, TRENDS, AND FORECAST (2020 - 2025)

    ... Travel and by Mode of travel. The market is expected to observe growth due to the increasing outbound travel by young population within the region as well as growing inbound travel to the region. The ... Read More

  • Global Online Travel Payment 2020

    ... online. In the past several years, however, alternatives such as digital wallets and local payment schemes have gained popularity. A recent survey cited in the yStats.com report revealed that close to one in three consumers ... Read More

  • Global Online Accommodation Booking Market 2019

    ... +10% on a global average, reveals the new report by yStats.com. This growth is driven in part by the world’s three largest online travel agencies (OTAs), namely, Expedia, Booking.com and Trip.com. In addition, peer-to-peer accommodation ... Read More

  • Travel Services Market in India by Service and Mode of Booking - Forecast and Analysis 2020-2024

    ... both online and offline mode of booking. In 2019, the online segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as secured transactions and easy ... Read More

  • The 2021-2026 World Outlook for Online Leisure Travel Services

    ... latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the ... Read More

  • The 2021-2026 World Outlook for Online Travel

    ... industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • Global Online Travel Market 2019

    ... 2019 and 2022, outpacing the overall travel market. As a result, the online share of global travel sales nears 50% and is projected to increase further over the next several years. Leading digital travel markets ... Read More

  • Impact of Online Travel - Thematic Research

    ... is forecast to reach US$372bn by 2023 in comparison to US$258bn in 2018. Evolving consumer attitudes are driving the increasing power behind the online travel industry. All destinations, whether identified as technologically advanced or still ... Read More

  • Key Trends in Online Travel

    ... rise of aggregator sites which present direct suppliers with strategic challenges, and emerging players that are often exclusively online meaning their significant capital is less likely to be tied up, allowing them to be more ... Read More

  • Online Travel Sales and Intermediaries in Italy

    ... and travel companies are shifting their communication strategies accordingly; investing in tech to recognise, target and nurture their target consumers. Accordingly, more consumers are booking their trips via digital channels. Mobile apps continue to gain ... Read More

  • Online Travel Sales and Intermediaries in the United Kingdom

    ... experiences sought also change. Millennials, who are driving the revolution in travel, want to live experiences that could be useful to improve their lifestyles, and that are sustainable for both the environment and local communities. ... Read More

  • Online Travel Sales and Intermediaries in Slovenia

    ... with Ljubljana, coupled with growing interest in travel among consumers, who increasingly rely on the services of local and international intermediaries to arrange travel. Significant activities by leading airlines and the Ljubljana Airport Authority have ... Read More

  • Online Travel Sales and Intermediaries in Australia

    ... for bricks and mortar travel agencies in the online world. It is considered an old-fashioned retail structure in a market that is shifting online. Profitability is not dependent solely on fare prices. Lower commissions, growing ... Read More

  • Online Travel Sales and Intermediaries in Peru

    ... Safety Pay, Pago Efectivo and Mercado Pago contributed to this expansion. Although there is still room for improvement, by developing consumers’ trust in online payments and implementing new ways of working that allow them to ... Read More

  • Online Travel Sales and Intermediaries in Taiwan

    ... as Japan, but also for venturing further afield. Greater independent travel has led many people to use these channels to research and book trips. Increased usage has helped grow the confidence and acceptance of Taiwanese ... Read More

  • Online Travel Sales and Intermediaries in Thailand

    ... Tourists often now prefer to travel by themselves and to book hotels or air tickets through OTAs, which has become more convenient and reliable. It is not easy for some tourists to trust new or ... Read More

  • Online Travel Sales and Intermediaries in Japan

    ... travel agencies. Travellers can now turn to a wide range of global online travel providers, the websites of airlines and hotels, meta-search websites and even search engines such as Google as they look to prepare ... Read More

  • Online Travel Sales and Intermediaries in Chile

    ... intermediaries provide the same prices and offers that they had seen while researching online. Metasearch websites were a popular way for tourists to look up prices, before they approached intermediaries. Low-cost booking formats, which attracted ... Read More

  • Online Travel Sales and Intermediaries in the Philippines

    ... customers, but traditional travel agencies still maintain a strong presence among leisure travellers due to the popularity of package holidays. Social media platforms are heavily utilised to reach out to potential customers and also partly ... Read More

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