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Sports Nutritionals Market Research Reports & Industry Analysis

Sports nutrition products can be loosely grouped into six functional categories. Strength and body-building supplements are primarily muscle/mass-building substances such as amino acids and protein mixes, used mostly by bodybuilders and participants in other sports focused on strength and weight gain, such as football. These are usually supplements or protein bars.

Fat burners/lean mass products are mostly muscle and central nervous system stimulants like caffeine or supplements that help to convert dietary fat into energy instead of fat tissue, such as l-carnitine and chromium. These products overlap somewhat with general weight-loss products, but are marketed directly to bodybuilders and athletes or contain additional ingredients meant to enhance sports performance and build lean muscle mass without adding fat.

Short-term energy products often contain caffeine, or other natural substances like Siberian ginseng and simple sugars such as glucose and fructose. They are often combined with a variety of other substances, including creatine monohydrate, phosphate, and vitamin B2.

Long-term endurance products are designed to increase endurance for events such as distance runs, long cycling events, and triathlons. Substances used in these products include complex sugars such as branching glucose polymers, medium chain triglycerides, and various complex carbohydrates. These substances are often combined with several minerals and vitamins such as vitamin E, an antioxidant, and phosphate, a lactic acid modulator.

Recovery and treatment products are targeted to the various side effects that often result from exercise, and include anti-inflammatories, electrolyte replacements, homeopathic and natural pain relievers, and antioxidants.

General wellness or energy sports nutritionals offer many of the benefits above, but are designed for use by casual athletes or even ordinary consumers. These products generally have lower concentrations of active ingredients, and are thus intended to provide much milder effects—usually a slight energy boost and low doses of essential vitamins and minerals, perhaps with additional herbs and natural additives.

Sports nutrition products are typically divided into three product categories: beverages, bars & gels, and supplements. Each category offers a unique delivery system, and is distinctive in marketing methods and distribution channels.

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Sports Nutritionals Industry Research & Market Reports

  • Sports Nutrition in Germany

    ... available RTD protein products labelled as vegan. The trend has long existed in Germany in food and nutrition industry, but arrived late to the sports nutrition category. MyProtein, Foodspring, Weider and IronMaxx are some of ... Read More

  • Sports Nutrition in Ireland

    ... current value growth and volume growth as an increasing number of Irish consumers became more confident in its use, supported by the health and fitness trend and the desire to support muscle gain through increasing ... Read More

  • Sports Nutrition in North Macedonia

    ... This resulted in a general fitness craze and rising participation in various sports activities over the review period. Millennials accounted for a small but significant part of the sports nutrition consumer base in 2019. Younger ... Read More

  • Sports Nutrition in the United Kingdom

    ... consumers are swapping sweet snacks for protein bars, as they want indulgent snacks that bring health benefits. Protein/Energy bar manufacturers launch products that can readily compete with chocolate bars. Location of the products in stores ... Read More

  • Sports Drinks in Chile (2019) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Switzerland (2019) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Nutrition in Brazil

    ... and more companies have started offering items that already contain two or more ingredients in one single dose, such as BCAA plus caffeine or a mix of different types of amino acids. Such a change ... Read More

  • Sports Nutrition in Guatemala

    ... exercise and health regimes. During the review period more women participated in running, including marathons and triathlons, which are highly intensive and encourage runners to use special nutrition to endure training and races and improve ... Read More

  • Sports Nutrition in Poland

    ... consume protein preparations and meals based on a specially prepared diet using products once reserved for professional athletes. Meanwhile, sports nutrition products are no longer just a niche designed exclusively for runners or bodybuilders, they ... Read More

  • Sports Nutrition in the US

    ... supplemental protein for active lifestyles. For consumers that are new to the sports protein supplementation, RTDs are popular as a means for trying out products, while large quantities of protein powder can be excessive for ... Read More

  • Sports Nutrition in Algeria

    ... growth over the forecast period, albeit with a similarly lacklustre performance. Demand for sports nutrition products is likely to remain restricted to bodybuilders and serious athletes, due to the general perception that these products are ... Read More

  • Sports Nutrition in Estonia

    ... expensive products, due to improving purchasing power. Moreover, more people took up sports which encouraged sales growth, as did the general health and wellness trend in Estonia. However, over the forecast period the category is ... Read More

  • Sports Nutrition in Serbia

    ... This is visible in the growing number of consumers visiting the rising number of gyms across the country. Both men and women are exercising more regularly, although the most important target audience for sports nutrition ... Read More

  • Sports Nutrition in Croatia

    ... steroid and doping scandals from the past. This is one of the main hurdles and reasons for the ongoing relatively humble performances of sports nutrition, while raising awareness of these products is unfortunately limited to ... Read More

  • Sports Nutrition in Tunisia

    ... traditionally members of gyms or health clubs, and the number of people with fitness club membership is set to grow – positive news for future growth and value sales. Furthermore, improved living conditions and increased ... Read More

  • Sports Nutrition in Lithuania

    ... at government level, products targeted to enhance the effects of sporting activity gained popularity, with a continued strong performance in 2019. In addition, body image has become important amongst many Lithuanians, especially urban dwellers leading ... Read More

  • Sports Nutrition in Bolivia

    ... economy over the last decade, there has been an improvement in the quality of life and available disposable incomes for recreational and sports activities, with the middle class continuing to expand steadily. Private companies frequently ... Read More

  • Sports Nutrition in Slovenia

    ... from the increase of options available in the country. In addition, there was a noticeable expansion of sports nutrition products into new retail channels, which further contributed to growth. Euromonitor International's Sports Nutrition in Slovenia ... Read More

  • Sports Nutrition in Bosnia and Herzegovina

    ... or maintaining fitness and a good appearance, but also leading a healthy lifestyle. This of course benefits sports nutrition sales and is at least partly responsible for the good performance of the category in 2019. ... Read More

  • Sports Nutrition in Latvia

    ... classes and other sports activities to improve their wellbeing. Sports nutrition benefited from this fast-growing trend of regular sports activities amongst Latvians in 2019, seeing continued although slower current value growth. Furthermore, consumers were more ... Read More

  • Sports Nutrition in Belarus

    ... social media in particular, consumers better understand the difference among sports nutrition products (eg gainers, L-carnitine and branched chain amino acids), with this leading to growth in sales of sports non-protein products. In addition, sport ... Read More

  • Sports Drinks in Germany (2019) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Drinks in Turkey (2019) – Market Sizes

    ... powdered sports drinks. Sports drinks are designed to replace energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at ... Read More

  • Sports Drinks in Finland (2019) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Nutrition Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

    ... to the practice of maintaining a healthy diet and consuming nutrient-rich food products. Sports drinks, protein powders, dietary supplements and protein bars are some of the common examples of sports nutrition products. Athletes and active ... Read More

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