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Sports Nutritionals Market Research Reports & Industry Analysis

Sports nutrition products can be loosely grouped into six functional categories. Strength and body-building supplements are primarily muscle/mass-building substances such as amino acids and protein mixes, used mostly by bodybuilders and participants in other sports focused on strength and weight gain, such as football. These are usually supplements or protein bars.

Fat burners/lean mass products are mostly muscle and central nervous system stimulants like caffeine or supplements that help to convert dietary fat into energy instead of fat tissue, such as l-carnitine and chromium. These products overlap somewhat with general weight-loss products, but are marketed directly to bodybuilders and athletes or contain additional ingredients meant to enhance sports performance and build lean muscle mass without adding fat.

Short-term energy products often contain caffeine, or other natural substances like Siberian ginseng and simple sugars such as glucose and fructose. They are often combined with a variety of other substances, including creatine monohydrate, phosphate, and vitamin B2.

Long-term endurance products are designed to increase endurance for events such as distance runs, long cycling events, and triathlons. Substances used in these products include complex sugars such as branching glucose polymers, medium chain triglycerides, and various complex carbohydrates. These substances are often combined with several minerals and vitamins such as vitamin E, an antioxidant, and phosphate, a lactic acid modulator.

Recovery and treatment products are targeted to the various side effects that often result from exercise, and include anti-inflammatories, electrolyte replacements, homeopathic and natural pain relievers, and antioxidants.

General wellness or energy sports nutritionals offer many of the benefits above, but are designed for use by casual athletes or even ordinary consumers. These products generally have lower concentrations of active ingredients, and are thus intended to provide much milder effects—usually a slight energy boost and low doses of essential vitamins and minerals, perhaps with additional herbs and natural additives.

Sports nutrition products are typically divided into three product categories: beverages, bars & gels, and supplements. Each category offers a unique delivery system, and is distinctive in marketing methods and distribution channels.

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Sports Nutritionals Industry Research & Market Reports

  • Sports Drinks in Belgium (2018) – Market Sizes

    ... energy and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • North America Energy Bar Market - Segmented by Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)

    ... 2023 at a CAGR of 4.1%, during the forecast period. The North America energy bar volume sale is expected to witness a CAGR of 2.6%, during the forecast period. North America surpassed a volume consumption ... Read More

  • Global Energy Bar Market - Segmented by Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)

    ... of 4.9%, during the forecast period, 2018-2023. The global energy bar volume sale is expected to witness a CAGR of 2.7%, during the forecast period. North America surpassed a volume consumption of 180 million Kg ... Read More

  • Europe Energy Bar Market - Segmented by Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)

    ... a CAGR of 4.7%, during the forecast period, 2018-2023. The Europe energy bar volume sale is expected to witness a fastest CAGR of 3.1%, during the forecast period. Energy bar is still a niche category ... Read More

  • Sports Drinks in Japan

    ... the consumer base for sports drinks, and these products continued to struggle to appeal to new consumers. Although demand for hydration to prevent the flu in the winter and the particularly hot summer in 2017 ... Read More

  • Sports Drinks in Chile

    ... Sports Drinks in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors ... Read More

  • Sports Drinks in Bolivia

    ... for example helping to rehydrate the body, with a growing but still small number of consumers drinking such products on a regular basis. Young people are the main consumers of sports drinks in Bolivia, being ... Read More

  • Sports Drinks in Guatemala

    ... and calories contained in traditional Gatorade. The product was launched in blueberry-pomegranate, fruit punch and Glacier Freeze flavours. Whilst this is an innovative product in Guatemala, it caters to a very small niche of sugar-conscious ... Read More

  • Sports Drinks in Costa Rica

    ... usually unconcerned about ingesting added-sugar drinks on a regular basis. Major players such as Coca-Cola FEMSA (Powerade) and Florida Bebidas (Gatorade) kept using sports events and the sponsorship of recognised local athletes as the best ... Read More

  • Sports Drinks in Poland

    ... important factor when engaging in beneficial physical activity is hydration management, which is why this category is growing so rapidly in both value and volume terms. In the forecast period, close attention is expected to ... Read More

  • Sports Drinks in Colombia

    ... wide variety of training programmes. Also, the increasing number of running races, with some 120 marathons organised in Colombia with the participation of 300,000 athletes, both professionals and those who run to challenge themselves, are ... Read More

  • Sports Drinks in Latvia

    ... in leading healthy lifestyles and participation in sports pushed demand for sports drinks, local manufacturers continued to enter the field. In 2017 local brands continued to challenge Isostar, the leading brand. Quick development of new ... Read More

  • Sports Drinks in Lithuania

    ... demonstrated good off-trade value and volume growth during the year. However, in actual off-trade volume terms it remained a small category with sales of 0.4 million litres in 2017. Euromonitor International's Sports Drinks in Lithuania ... Read More

  • Sports Drinks in Romania

    ... player, is the most impressive educational project of Romanian football. The project is meant to embody Gheorghe Hagi's gratitude to all the people who helped and supported him from his first steps in football until ... Read More

  • Sports Drinks in Uruguay

    ... and volume sales of sports drinks. The target audience of sports drinks in Uruguay was historically young men with an interest in sport. However, with more consumers becoming interested in these type of products, the ... Read More

  • Sports Drinks in India

    ... minerals and vitamins needed for the human body. Increased distribution of these products has also helped the category to grow. Initially available in metro and first-tier cities, these products are now available in smaller cities ... Read More

  • Sports Drinks in the United Kingdom

    ... impact on sports drinks during the forecast period. In their current state, sports drinks suffer from two types of pressure coming from opposite directions. The first is the trend towards reduced sugar and more natural ... Read More

  • Sports Drinks in Bulgaria

    ... weight management. The positioning of sports drinks as providing endurance and longevity to maintain good health is encouraging more and more consumers to accompany their sports activity with sports drinks. Euromonitor International's Sports Drinks in ... Read More

  • Sports Drinks in Venezuela

    ... constraints continue to be the main factors behind the adverse performance of sport drinks. In general, Venezuelan households have been reducing their purchases of non-basic consumption goods as high inflation keeps eroding their purchasing power. ... Read More

  • Sports Drinks in Australia

    ... driving brand and product awareness. For example, in April 2017, Coca-Cola Amatil announced its Powerade Powerscore campaign, which featured athletes such as Billy Slater and Mitchell Johnson. Industry sources indicate that a significant portion of ... Read More

  • Sports Drinks in Thailand

    ... is expected over the forecast period. The performance of sports drinks is expected to normalise in the forecast period, given that less noise will be created by new entrants compared with the review period. Although ... Read More

  • Sports Drinks in Germany

    ... are expected to continue to only appeal to a limited number of consumers, particularly athletes and regular gym goers. Other consumers who engage in fitness activities less regularly do not tend to purchase sports drinks ... Read More

  • Sports Drinks in Slovenia

    ... identical positioning and still do not perceive this category as essential. Moreover, consumers have grown accustomed to price discounts and special marketing campaigns in 2017 which remains one of the primary marketing tools of retailers ... Read More

  • Sports Drinks in Taiwan

    ... being more interested in exploring new products and brands. To exploit this trend, companies in the category will focus on understanding this group, combined with product development and education to seek expansion in a category ... Read More

  • Sports Drinks in Norway

    ... little innovation over the review period, which constrained category growth. Players sought to generate revenue through new products in categories other than sports drinks, such as energy drinks, functional bottled water and RTD tea. Euromonitor ... Read More

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