Sports Nutritionals Market Research Reports & Industry Analysis

Sports nutrition products can be loosely grouped into six functional categories. Strength and body-building supplements are primarily muscle/mass-building substances such as amino acids and protein mixes, used mostly by bodybuilders and participants in other sports focused on strength and weight gain, such as football. These are usually supplements or protein bars.

Fat burners/lean mass products are mostly muscle and central nervous system stimulants like caffeine or supplements that help to convert dietary fat into energy instead of fat tissue, such as l-carnitine and chromium. These products overlap somewhat with general weight-loss products, but are marketed directly to bodybuilders and athletes or contain additional ingredients meant to enhance sports performance and build lean muscle mass without adding fat.

Short-term energy products often contain caffeine, or other natural substances like Siberian ginseng and simple sugars such as glucose and fructose. They are often combined with a variety of other substances, including creatine monohydrate, phosphate, and vitamin B2.

Long-term endurance products are designed to increase endurance for events such as distance runs, long cycling events, and triathlons. Substances used in these products include complex sugars such as branching glucose polymers, medium chain triglycerides, and various complex carbohydrates. These substances are often combined with several minerals and vitamins such as vitamin E, an antioxidant, and phosphate, a lactic acid modulator.

Recovery and treatment products are targeted to the various side effects that often result from exercise, and include anti-inflammatories, electrolyte replacements, homeopathic and natural pain relievers, and antioxidants.

General wellness or energy sports nutritionals offer many of the benefits above, but are designed for use by casual athletes or even ordinary consumers. These products generally have lower concentrations of active ingredients, and are thus intended to provide much milder effects—usually a slight energy boost and low doses of essential vitamins and minerals, perhaps with additional herbs and natural additives.

Sports nutrition products are typically divided into three product categories: beverages, bars & gels, and supplements. Each category offers a unique delivery system, and is distinctive in marketing methods and distribution channels.

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Sports Nutritionals Industry Research & Market Reports

  • Sports Nutrition in Bosnia and Herzegovina

    ... physically active lifestyles and, importantly, the closure of non-essential stores, gyms and fitness centres, which significantly limited distribution of sports nutrition products, as well as undermining demand. In 2021, the category’s performance continued to be ... Read More

  • Sports Nutrition in Estonia

    ... the COVID-19 prevention measures. However, sports nutrition remains a developing category in Estonia as historically there has been a great deal of scepticism among the general public towards sports nutrition products as they were commonly ... Read More

  • Sports Nutrition in Argentina

    ... such as protein, labels and packaging as many of the sports nutrition factories were partially closed during the first and second quarters of 2020. Furthermore, the value of protein increased worldwide during 2020. However, as ... Read More

  • Sports Nutrition in Georgia

    ... specific types of workouts (predominantly weightlifting). Furthermore, restrictions on outdoor exercise also reduced the demand for sports nutrition products in the previous year. Euromonitor International's Sports Nutrition in Georgia report offers a comprehensive guide to ... Read More

  • Sports Nutrition in Ecuador

    ... were included on this list, negatively impacting sales of sports nutrition in Ecuador, particularly sales of sports protein powder, the biggest category in sports nutrition. With gyms closed, consumers either opted to exercise at home ... Read More

  • World Market for Consumer Health

    ... individual categories. Immunity-positioned supplements have slid slightly, while sports nutrition and weight management have returned to prominence. On the other hand, cough and cold remedies continue to suffer, reflecting further limitations on social engagement and ... Read More

  • Sports Nutrition in Australia

    ... likely to see a return to growth for sports protein RTD following 2020’s declines, with Australians permitted in some states to take part in outdoor sports training. Euromonitor International's Sports Nutrition in Australia report offers ... Read More

  • Sports Nutrition in South Korea

    ... is set to continue in 2021. As understanding of the importance of protein intake has increased, sports nutrition has been able to enjoy growth. In addition, body image is becoming more important to Koreans, especially ... Read More

  • Sports Nutrition in Singapore

    ... more high-intensity workouts such as cardio and strength training, there was a surge in demand for sports nutrition from regular gym-goers and fitness enthusiasts. Furthermore, the result of home seclusion and increased time spent indoors ... Read More

  • Consumer Health in Romania

    ... proactive approach and buying products that will boost their immune system, improve their overall wellbeing and help them lose weight. As a result, categories such as vitamins and dietary supplements have consolidated further in 2021 ... Read More

  • Sports Nutrition in Romania

    ... now in place, consumers have been able to engage in various activities of this nature. The deprivation from 2020 has made numerous Romanians anxious to take up sport again in 2021, thus leading to recovery ... Read More

  • Sports Nutrition in the United Kingdom

    ... non-protein products across the country as consumers were unable to exercise in the same way they had been doing previously. Despite closures continuing to affect the performance at the beginning of 2021, from mid-April outlets ... Read More

  • Sports Nutrition in Croatia

    ... contracting COVID-19 at the gym was widely publicised by the press. When gyms were allowed to reopen again it was with extreme caution and subject to strict rules. For many consumers, social distancing and other ... Read More

  • Sports Nutrition in Greece

    ... as regular gym goers are among the main consumers of these products, and such establishments also play an important role in distribution. Demand has been further subdued by the fact that many people have been ... Read More

  • Sports Nutrition in Norway

    ... due to COVID-19 restrictions. Retail current value sales of sports protein powder were particularly weak, as this product tends to be particularly popular with those seeking to build muscle, and their training schedules were badly ... Read More

  • Sports Nutrition in Vietnam

    ... maturity prior to the pandemic, the slower increases in 2021 stemmed from the ongoing presence of the virus in the country. The Ministry of Health ordered several cities and provinces such as Hanoi, Ho Chi ... Read More

  • Sports Nutrition in Russia

    ... become increasingly blurred. This is being partially driven by a greater focus on the use of sports nutrition as part of a healthy lifestyle. Following this trend, sports nutrition brands have been gradually shifting towards ... Read More

  • Sports Nutrition in Chile

    ... the government to ease restrictions, the category is expected to recover during 2021. One of the main drivers of growth has been the “Sports Stripe” programme implemented by the Chilean government as part of its ... Read More

  • Sports Nutrition in Taiwan

    ... more so than in 2020, with gyms being closed from May until July, due a surge of the Delta variant. All the same, value growth is healthy, as with the pandemic running into its second ... Read More

  • Sports Nutrition in Bolivia

    ... in sales as consumers saw little need to buy them. In addition, sales of these products are heavily dominated by direct sellers, who struggled with their model during lockdown. The remaining sales of sports nutrition ... Read More

  • Sports Nutrition in Malaysia

    ... indoor sports facilities such as gyms and fitness centres. The result was a contraction in demand for sports protein products. The protein/energy bars category was particularly affected, dropping into negative growth territory, as consumers use ... Read More

  • Sports Nutrition in the Philippines

    ... protocols, has been the increased interest in physical exercise. For much of 2020 and during early 2021 however, all gymnasiums, sports clubs and fitness centres in the Philippines were required to remain closed due to ... Read More

  • Sports Nutrition in Slovakia

    ... Moreover, consumers have been less afraid of spreading the illness due to vaccination and have visited these establishments more often, leading to growing sales of sports nutrition. Weider Global Nutrition has innovated its product portfolio ... Read More

  • Consumer Health in the United Arab Emirates

    ... the pandemic continues to disrupt consumer health. For example, continued mask-wearing and residents’ reluctance to resume normal indoor activities are contributing to waning demand for OTC categories such as cough, cold and allergy (hay fever) ... Read More

  • Sports Nutrition in Canada

    ... to contain the third wave of COVID-19. Many gyms also closed voluntarily at this time, such as in the province of Ontario, while British Colombia saw only partial closures. This led to regional disparities for ... Read More

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