Air Freshener Market Research Reports & Industry Analysis

Air fresheners are generally designed to eliminate bad odors and add fragrance or freshness to the home environment. They are primarily functional products although many have become more decorative in recent years. Their primary purposes are to mask or eliminate unpleasant odors, fragrance and freshen the air. Product types include room sprays and diffusers.
  • Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
  • Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.

Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:

  • Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
  • Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
  • Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
  • Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
  • Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
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Air Freshener Industry Research & Market Reports

  • Home Care in Australia

    ... the number of products in their shopping baskets. This trend contributed to limited volume growth, whilst current value growth remained high in Australia in 2023. Price-consciousness became a dominant factor, with consumers strategically timing their ... Read More

  • Air Care in Australia

    ... candles and other alternative scented items that cater to consumers’ preferences, such as laundry scent booster. On the other hand, due to the sluggish economy, some consumers cut their spending on non-essential products, impacting the ... Read More

  • Air Care in India

    ... trend towards self-care and wellness also supported growth for the category. Consumers are increasingly investing in air care products such as diffusers and spray/aerosol fresheners, which aid in creating a relaxing and pleasant home environment. ... Read More

  • Global Home Care Packaging Market Size Study & Forecast, by Material (Plastic, Paper, Metal, Glass), by Type (Bottles Containers, Metal Cans, Cartons & Corrugated Boards, Pouches & Bags), by Products (Dishwashing, Insecticides, Laundry Care, Toiletries, Polishes, Air Care), and Regional Analysis, 2023-2030

    ... Toiletries, Polishes, Air Care), and Regional Analysis, 2023-2030 Global Home Care Packaging Market is valued at approximately USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than ... Read More

  • Air Care in Hong Kong, China

    ... for air care products to create a pleasant home environment, and by 2023 this habit had become entrenched amongst many consumers. Growth in demand was seen for the leading format, liquid air fresheners, as well ... Read More

  • Home Care in South Africa

    ... low-income individuals in South Africa, the impact of elevated inflation changed overall consumer behaviour. Rather than shopping for premium goods, even some affluent consumers sought more competitive prices or bulk purchases to save money. The ... Read More

  • Air Care in South Africa

    ... surge in inflation. This contributed to higher company revenues and profits as value sales growth outperformed that of volume. Euromonitor International's Air Care in South Africa market report offers a comprehensive guide to the size ... Read More

  • Air Care in Morocco

    ... used product type, as well as posting the strongest overall performance. Growth was supported by the rapid expansion of modern retailers in both urban and rural areas, which led to wider product availability. Such products ... Read More

  • Air Care in Kenya

    ... in the category was stimulated as manufacturers continued to launch innovative products featuring unique scents and attractive packaging designs. Such investments captured consumer interest, propelled demand and raised value sales. Importantly, the rising middle-class population ... Read More

  • Home Care in Cameroon

    ... affecting categories such as bar detergents and shoe polish. However, the industry has, to some extent, achieved a semblance of stability through 2023. Euromonitor International's Home Care in Cameroon market report offers a comprehensive guide ... Read More

  • Air Care in Cameroon

    ... level of consumer familiarity. The utilisation of spray/aerosol air fresheners has been a traditional practice in Cameroonian households for generations and remains the prevailing norm today. The accessibility of aerosol air fresheners is so widespread ... Read More

  • The 2025-2030 World Outlook for Gel Air Fresheners

    ... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More

  • The 2025-2030 World Outlook for Continuous Air Fresheners

    ... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More

  • The 2025-2030 World Outlook for Car Air Fresheners

    ... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More

  • The 2025-2030 World Outlook for Car Fresheners

    ... industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • The 2025-2030 World Outlook for Electrical Air Fresheners

    ... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More

  • The 2025-2030 World Outlook for Auto Air Fresheners

    ... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More

  • Air Fresheners

    ... growing at a CAGR of 6.7% over the period 2022-2030. Air Freshener Sprays/Aerosols, one of the segments analyzed in the report, is expected to record 7.2% CAGR and reach US$12.3 Billion by the end of ... Read More

  • Air Care in Argentina

    ... the COVID-19 crisis. However, in the last two years of the review period, sales of such products plummeted in line with people's reduced fear of infection and because people were spending less time at home. ... Read More

  • Home Care in Argentina

    ... Home Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to ... Read More

  • Home Care in Spain

    ... by impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. Another factor that contributed to the decline in volume was a change in washing and cleaning habits, as consumers looked ... Read More

  • Air Care in Slovakia

    ... who are keen to try new formats and scents and move from the more traditional spray/aerosol formats to more modern liquid, electric, and candle formats of air care. In this sense, liquid air fresheners is ... Read More

  • Home Care in Slovakia

    ... the price increases, volume sales are in a negative slump – albeit with ongoing improvements expected in 2024. The products which are suffering in sales are those which are deemed to be less essential, as ... Read More

  • Air Care in Slovenia

    ... spending habits, leading to a decline in volume sales. Although consumers still appreciate the wellness benefits and pleasant fragrances of air care products, they are now making purchases more judiciously. The decline in volume sales ... Read More

  • Home Care in Ukraine

    ... fleeing the war and military action. This mass migration has led to a decrease in the population, resulting in reduced home care purchases. In addition, lower incomes among the remaining population, coupled with the suspension ... Read More

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