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Air Freshener Market Research Reports & Industry Analysis

Air fresheners are generally designed to eliminate bad odors and add fragrance or freshness to the home environment. They are primarily functional products although many have become more decorative in recent years. Their primary purposes are to mask or eliminate unpleasant odors, fragrance and freshen the air. Product types include room sprays and diffusers.
  • Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
  • Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.

Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:

  • Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
  • Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
  • Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
  • Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
  • Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
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Air Freshener Industry Research & Market Reports

  • Air Fresheners in Colombia (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Norway (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Brazil (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in South Korea (2018) – Market Sizes

    ... air fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for ... Read More

  • Air Fresheners in Thailand (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Finland (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Italy (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Care in the Philippines

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  • Home Care in the Philippines

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  • Air Care - UK - July 2018

    ... fresheners look to have encouraged some consumers to re-evaluate their product choices. Innovation is continuing to rise, ensuring the category remains fresh and appealing. The success of the escalating activity from Yankee Candle in particular ... Read More

  • The 2019-2024 Outlook for Electrical Air Fresheners in the United States

    ... millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and ... Read More

  • The 2019-2024 Outlook for Air Care Products in the United States

    ... millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and ... Read More

  • Top Trends in Household Care & Laundry Products 2018: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories

    ... criteria for household care and laundry products tend to be conservative. The familiar/trustworthy/risk-free aspect is the most influential factor on their choices. This means established brands are likely to have an advantage. In addition to ... Read More

  • Air Freshener Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Air Care in Western Europe

    ... back post-crisis, boosted by the success of candle air fresheners in key countries. While the market remains dominated by a handful of brands, private label keeps gaining momentum. The growing rejection of chemically-loaded products due ... Read More

  • Air Fresheners in Spain (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • U.S. Air Fresheners Market Analysis by Product Type (Aerosol/Spray, Electric Air Fresheners, Gels, Candles, Others) by Application (Residential, Commercial, Cars, Others), Competitive Analysis And Segment Forecasts, 2018 - 2025

    ... is projected to reach USD 2.18 billion by 2025, according to a new report by Grand View Research, Inc. Rising disposable income coupled with consumer’s preference of aesthetic fragrance associated with their residence is one ... Read More

  • Air Care in the United Arab Emirates

    ... as luxury items which are not essential. As a result, with all the headwinds the country has been facing, growth of air care products declined in 2017, although this is expected to recover over the ... Read More

  • Home Care Packaging in Singapore

    ... cleaners that are commonly found with trigger closures. This reflected demand for more functional packaging in home care – trigger and lotion pump closures offer the greatest convenience and ease of use during cleaning. On ... Read More

  • Air Care in Australia

    ... complaint. A correlation between health problems and air fresheners seems also to be demotivating consumers from purchasing some air fresheners as symptoms such as headaches, migraines and nausea are common side effects among some consumers. ... Read More

  • Home Care in Australia

    ... content being improved and branded accordingly. Companies’ efforts to compete on price and quality has also stimulated growth in the industry as consumers become more willing to try new products and buy in bigger quantities. ... Read More

  • Air Care in Kenya

    ... promoters of growth for air care, especially with the government’s devolution process which involves the establishment of government offices in county areas. Households are also using smaller versions of these products which are increasingly available ... Read More

  • Home Care in Japan

    ... is partly because many consumers bought home care products in bulk towards the end of 2016 to stockpile them in anticipation of the increase in consumption tax. Japan’s ageing and declining population presents a challenge ... Read More

  • Air Care in Turkey

    ... urban areas, not only prioritise the strength and the price of a product when purchasing home care in general, but also its health aspects and impact on the environment. Air care has been negatively affected ... Read More

  • Home Care in Turkey

    ... sharp downward trend, especially from 2014 onwards, when developed economies recovered and global liquidity returned. Therefore, production and import costs in various markets, including home care, rapidly grew and companies were forced to pass at ... Read More

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