Air Freshener Market Research Reports & Industry Analysis

Air fresheners are generally designed to eliminate bad odors and add fragrance or freshness to the home environment. They are primarily functional products although many have become more decorative in recent years. Their primary purposes are to mask or eliminate unpleasant odors, fragrance and freshen the air. Product types include room sprays and diffusers.
  • Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
  • Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.

Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:

  • Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
  • Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
  • Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
  • Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
  • Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
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Air Freshener Industry Research & Market Reports

  • Air Fresheners in US (2020) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • The World Market for Preparations for Perfuming or Deodorizing Rooms: A 2021 Global Trade Perspective

    ... business or who might be threatened by foreign trade competition. The estimates given in this report were created using a methodology developed by and under the direct supervision of Professor Philip M. Parker, the Chair ... Read More

  • Air Fresheners

    ... a revised size of US$12.1 Billion by 2027, growing at a CAGR of 2.1% over the analysis period 2020-2027. Sprays/Aerosol, one of the segments analyzed in the report, is projected to record a 2% CAGR ... Read More

  • Air Fresheners in South Korea (2020) – Market Sizes

    ... air fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for ... Read More

  • Air Fresheners in Finland (2020) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in India (2020) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Japan (2020) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Care in India

    ... As incomes rise and consumer tastes become more sophisticated however, there is growing demand for products with additional claims. For example, brands such as Ambi-Pur have been promoting the ability of their products to remove ... Read More

  • Air Care in the US

    ... consumers with more scent variety and design customisation, generating the most excitement within air care in 2019. The continued sentiment of associating pleasant smell with cleanliness also drove consumers to want more scents in their ... Read More

  • Home Care in the US

    ... eyes of the consumer, a product must be either environmentally-friendly, healthy/safe, transparent, or some or all the above. Different consumers are looking for different attributes when shopping for green products, and the market has noticed ... Read More

  • Home Care in Costa Rica

    ... value appealing to economically advantaged consumers seeking more task-specific and/or sustainable, environmentally friendly products as well as more attractive value-for-money proposals for middle- to low-income consumers seeking the same thing. In all, the market continued ... Read More

  • Air Care in Costa Rica

    ... with botanical extracts and scents growing in popularity. Middle- and lower-income consumers do not see air care products as a necessity, and when they buy them, they generally purchase cheaper formats such as gels, candles, ... Read More

  • Air Care in Chile

    ... of car air fresheners. Gels and cones are also growing in the Chilean market, specifically for smaller places. They benefit from low prices, and their appeal to consumers who are looking for a longer lasting ... Read More

  • Air Fresheners in Saudi Arabia (2020) – Market Sizes

    ... air fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for ... Read More

  • Air Care in Peru

    ... The preference for sprays lies in tradition since this format has been present for years and also because it has the cheapest unit price. Also, for some consumers, it has the benefit that it is ... Read More

  • Home Care in Peru

    ... that improve the efficiency of the cleaning or laundry process and save time, such as laundry aids, bathroom cleaners, toilet care liquids and kitchen cleaners. The traditional channel continues to lead in terms of the ... Read More

  • Home Care in Taiwan

    ... by environmental concerns aroused among Taiwanese consumers, innovation with product formulation being improved and rising demand awakened in personal hygiene especially under subtropical weather. Manufacturers have thus invested in rounds of product development and marketing ... Read More

  • Air Care in Taiwan

    ... do not need plug-ins or batteries, consumers are more inclined to purchase those that can replace electric products. Moreover, limited product offerings and unnatural aromas limited the latter’s further development. This also explains why electric ... Read More

  • Home Care in Canada

    ... lowering in 2018, however, the Canadian economy grew in 2019, and this is set to expand further into 2020. Solid levels of growth in 2019 were recorded by air care, particularly candle air fresheners, and ... Read More

  • Air Care in Canada

    ... number of odours emanating from kitchens, living rooms, and bathrooms coupled with odours from pets, leaving them to search for the most effective way to eliminate smells and continue to cover them up. Rising disposable ... Read More

  • Global Air Freshener Market 2020-2024

    ... the forecast period. Our reports on global air freshener market 2020-2024 provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report ... Read More

  • 2020 Global Forecast for Other Air/Room Fresheners, Industrial/Institutional (2021-2026 Outlook)-Manufacturing & Markets Report

    ... on equipment or material sales (product shipments value) are published historically for 2013 to 2017, projections for 2016 to 2020 and forecasts for 2021 to 2026. Product shipments include the total value of all products ... Read More

  • 2020 Global Forecast for Air And Room Fresheners, Aerosol-Type, Household (Excluding Potpourri) (2021-2026 Outlook)-Manufacturing & Markets Report

    ... over 140 countries. Estimates on equipment or material sales (product shipments value) are published historically for 2013 to 2017, projections for 2016 to 2020 and forecasts for 2021 to 2026. Product shipments include the total ... Read More

  • 2020 Global Forecast for Air & Room Fresheners, Aerosol-Type, Industrial & Institutional (2021-2026 Outlook)-Manufacturing & Markets Report

    ... over 140 countries. Estimates on equipment or material sales (product shipments value) are published historically for 2013 to 2017, projections for 2016 to 2020 and forecasts for 2021 to 2026. Product shipments include the total ... Read More

  • Top Trends in Household Care and Laundry Products 2020

    ... shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities. This report outlines the key consumer and innovation trends currently impacting the core categories in the household care and ... Read More

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