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Air Freshener Market Research Reports & Industry Analysis

Air fresheners are generally designed to eliminate bad odors and add fragrance or freshness to the home environment. They are primarily functional products although many have become more decorative in recent years. Their primary purposes are to mask or eliminate unpleasant odors, fragrance and freshen the air. Product types include room sprays and diffusers.
  • Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
  • Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.

Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:

  • Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
  • Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
  • Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
  • Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
  • Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
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Air Freshener Industry Research & Market Reports

  • Air Fresheners in Turkey (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in France (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in India (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Belgium (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • 2019 Global Forecast for Other air & room fresheners (excluding potpourri), household (2020-2025 Outlook)-Manufacturing & Markets Report

    ... the market for over 140 countries. Estimates on equipment or material sales (product shipments value) are published historically for 2012 to 2016, projections for 2015 to 2019 and forecasts for 2020 to 2025. Product shipments ... Read More

  • Air Fresheners in US (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Canada (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Chile (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in UK (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Japan (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Denmark (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Portugal (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Mexico (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Poland (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Care in Asia Pacific

    ... resulted in consumers aspiring to a better lifestyle and thus, purchasing air care products for fresh and hygienic environments. In response to this growing demand, manufacturers have introduced multi-tier pricing to cater to consumers in ... Read More

  • Air Fresheners in Colombia (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Norway (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Brazil (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in South Korea (2018) – Market Sizes

    ... air fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for ... Read More

  • Air Fresheners in Thailand (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Finland (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Italy (2018) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Care in the Philippines

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  • Home Care in the Philippines

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  • Air Care - UK - July 2018

    ... fresheners look to have encouraged some consumers to re-evaluate their product choices. Innovation is continuing to rise, ensuring the category remains fresh and appealing. The success of the escalating activity from Yankee Candle in particular ... Read More

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