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Air Freshener Market Research Reports & Industry Analysis

Air fresheners are generally designed to eliminate bad odors and add fragrance or freshness to the home environment. They are primarily functional products although many have become more decorative in recent years. Their primary purposes are to mask or eliminate unpleasant odors, fragrance and freshen the air. Product types include room sprays and diffusers.
  • Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
  • Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.

Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:

  • Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
  • Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
  • Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
  • Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
  • Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
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Air Freshener Industry Research & Market Reports

  • The 2019-2024 World Outlook for Auto Air Fresheners

    ... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More

  • The 2019-2024 World Outlook for Air and Room Fresheners

    ... latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the ... Read More

  • The 2019-2024 World Outlook for Aerosol Air and Room Fresheners

    ... for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks ... Read More

  • Air Fresheners in Belgium (2017) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Spain (2017) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Netherlands (2017) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Brazil (2017) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Mexico (2017) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Portugal (2017) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Chile (2017) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Colombia (2017) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Poland (2017) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Australia (2017) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in France (2017) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Treatment Products in Chile

    ... especially as the average Chilean household neither has nor considers acquiring an air conditioner for reasons of both space and associated costs. Desk and standing fans are favoured as they are portable and because there ... Read More

  • Global Pressurized Air-Freshener Market Research Report 2017

    ... conditions, focusing on the main regions (North America, Europe and Asia-Pacific) and the main countries (United States, Germany, United Kingdom, Japan, South Korea and China). The report firstly introduced the Pressurized Air-Freshener basics: definitions, classifications, ... Read More

  • Air Freshener Market: Global Industry Analysis, Trends, Market Size and Forecasts up to 2023

    ... report predicts the global air freshener market to grow with a CAGR of 3.5% over the period of 2017 - 2023. The study on air freshener market covers the analysis of the leading geographies such ... Read More

  • Air Treatment Products in the United Kingdom

    ... about air pollution in cities benefited air purifiers. According to the Royal College of Physicians and the Royal College of Paediatrics and Child Health, 40,000 early deaths every year in the UK are related to ... Read More

  • Air Treatment Products in Thailand

    ... any room would have one cooling fan, while air conditioners are installed mostly in bedrooms and the living room. There are various models of cooling fans but the most popular types are desk and standing ... Read More

  • Air Treatment Products in Italy

    ... only a marginal positive rate in 2017, and likewise cooling fans only registered single-digit volume growth. Meanwhile, air purifiers continued to decline. Energy-efficiency rates and noise control features were strong sales drivers in 2017. However, ... Read More

  • Air Treatment Products in the Philippines

    ... a greater willingness to spend. In addition, consumers' access to these products is improving thanks to widening credit access, with players such as Home Credit specifically focused on offering easy-access credit for appliance purchases via ... Read More

  • Air Treatment Products in Portugal

    ... volume sales in 2017, despite a rise in the average unit price. However, the impact of consumer confidence in the forecast period is expect to be moderate, since consumer savings are at an all-time low ... Read More

  • Air Treatment Products in Singapore

    ... was reflected in the volume growth of air conditioners, air coolers and cooling fans. However, window air conditioners experienced a strong decline, due to the lack of innovation in Singapore. With the expected increase in ... Read More

  • Air Treatment Products in Vietnam

    ... is also increasing. Thus, cutting electricity bills is of primary concern for Vietnamese consumers. Consequently, sales of products equipped with inverter technology enjoyed healthy growth in 2017. Moreover, the price for these products became more ... Read More

  • Air Treatment Products in the US

    ... new machines. However, these rebates may be at risk given President Trump’s actions regarding environmental policy. Higher sales of more expensive machines can be attributed to stronger consumer spending. Over the forecast period sales may ... Read More

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