Air Freshener Market Research Reports & Industry Analysis

Air fresheners are generally designed to eliminate bad odors and add fragrance or freshness to the home environment. They are primarily functional products although many have become more decorative in recent years. Their primary purposes are to mask or eliminate unpleasant odors, fragrance and freshen the air. Product types include room sprays and diffusers.
  • Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
  • Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.

Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:

  • Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
  • Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
  • Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
  • Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
  • Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
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Air Freshener Industry Research & Market Reports

  • Global Air Care Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)

    ... million in 2020 to USD X.X million by 2026, at a CAGR of X.X% during the forecast period. The global Air Care market report is a comprehensive research that focuses on the overall consumption structure, ... Read More

  • Air Freshener Market Trends in China

    ... manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China ... Read More

  • Air Fresheners in Sweden (2021) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Japan (2021) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Fresheners in Netherlands (2021) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Mixing-in-the-Moment: A Smart Technology Disruption Relating to Consumer Systems

    ... be a consistent and predictable disruption, driving new go-to-market routes, and spreading within and between industries. MITM offers incremental value and opportunity to disruptors with commensurate pain, confusion and potentially an existential threat to the ... Read More

  • The World Market for Preparations for Perfuming or Deodorizing Rooms: A 2022 Global Trade Perspective

    ... preparations for perfuming or deodorizing rooms. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after ... Read More

  • Global Car Vent Clip Air Fresheners Market 2021 by Manufacturers, Regions, Type and Application, Forecast to 2026

    ... and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, ... Read More

  • Air Fresheners in US (2021) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Global Air Freshener Market 2021-2025

    ... forecast period. Our report on the air freshener market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an ... Read More

  • Air Care in Dominican Republic

    ... employment, air care did not experience a significant rise in growth for 2020. With price-sensitivity seeing consumers focusing on essentials and disinfecting products, air care was regarded as being nonessential and expensive, with low presence ... Read More

  • Air Fresheners in Germany (2021) – Market Sizes

    ... fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other uses. Market size comprises sales through all retail channels including direct to consumer. Market size for Air ... Read More

  • Air Care in Guatemala

    ... considered a priority compared to cleaning and disinfecting products, and this led to a decline in areas such as candle air fresheners, electric air fresheners and gel air fresheners, with consumers focusing on essential items ... Read More

  • Air Treatment Products in Brazil

    ... average unit price that stands around four times higher than the average for air treatment products, air conditioners are still prohibitively expensive for a large majority of Brazilian households. With the country already struggling to ... Read More

  • Air Care in Costa Rica

    ... However, while increasing price sensitivity as a result of the pandemic forced many consumers to prioritise their expenditure with a specific focus on disinfecting the home, restrictive movement measures introduced by the government in an ... Read More

  • Home Care in Costa Rica

    ... of restrictive measures introduced by the government in an attempt to control the spread of the virus, resulting in rising unemployment and decreasing disposable incomes. This forced many consumers to focus on prioritising their expenditure ... Read More

  • Air Fresheners

    ... a revised size of US$12.1 Billion by 2027, growing at a CAGR of 2.1% over the analysis period 2020-2027. Sprays/Aerosol, one of the segments analyzed in the report, is projected to record a 2% CAGR ... Read More

  • Air Care in Germany

    ... atmosphere in their living environments which included attractive scents to promote freshness, cleanliness (a clean feel) and wellbeing. While air care as a whole is not particularly popular in German households due to the perception ... Read More

  • Home Care in Germany

    ... amidst the preventative health trend. Hygiene has always been an important consideration amongst German consumers even prior to 2020, but during the pandemic, this trend was strengthened. In addition, store closures and lockdowns imposed by ... Read More

  • Home Care Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

    ... billion by 2026, and grow at a CAGR of 8.5% over the forecast period (2021 - 2026). Packaging trends, such as low cost, ease of use, and easy storage, have remained the major consumer trends ... Read More

  • Air Care in Canada

    ... at home consumers showed a willingness to invest in products which could improve the ambience, with this benefiting sales of air care. This trend was also behind the dynamic growth of candle air fresheners. These ... Read More

  • Home Care in Canada

    ... including around the home. Encouraged by public health advice, consumers looked to disinfect all surfaces around the home, including areas that might previously have been neglected, such as light switches and door handles. This provided ... Read More

  • Air Care in Tunisia

    ... closed, with a scaled reopening starting from the end of May until mid-June. Subsequently, the economy saw a downturn with consumer confidence decreasing whilst price sensitivity increased. Consequently, many consumers eschewed non-essential products, with the ... Read More

  • Home Care in Tunisia

    ... lives of Tunisian consumers, with home seclusion and lockdowns throughout 2020 driving consumers to spend more time at home. However, home care was less impacted by the pandemic than other categories, such as packaged food ... Read More

  • Air Care in Pakistan

    ... became more aware of the range of products available to them as well as how to use them. This was supported by the fact that consumers spent more time at home in 2020 as a ... Read More

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