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Deodorant Market Research Reports & Industry Analysis

Sweat is essentially odorless until bacteria ferment it, which is when people reach for deodorant or antiperspirants. These are more than scented sticks or sprays and serve different purposes depending on the consumer’s needs. The deodorant retail category includes both simple deodorants, which neutralize or mask the odor of underarm perspiration – or sweat; and antiperspirants, which actually cause pores to close. Deodorants are often alcohol-based to fight order and may use hops as antimicrobials. These may come in the form of wax-based push-up sticks, liquid roll-ons, body sprays and even natural/organic preparations in solid, irregular rock shapes. Antiperspirants, on the other hand, are classified as drugs by the U.S. Food and Drug Administration (FDA) because they typically use aluminum salts that combine with the body’s own electrolytes to form gel plugs in one’s pores, thus stopping the flow of sweat. In spite of their efficiency, aluminum salts are linked with damage to the blood-brain barrier, various cancers, and renal (kidney) difficulties. Because of this, antiperspirants cannot be considered natural/organic.
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Deodorant Industry Research & Market Reports

  • Deodorants in Netherlands (2019) – Market Sizes

    ... women. Market value is based on sales through all retail channels including direct to consumer and selective outlets. Market size for Deodorants in Netherlands is given in EUR with a minimum of five years' historical ... Read More

  • Deodorants in Austria (2019) – Market Sizes

    ... women. Market value is based on sales through all retail channels including direct to consumer and selective outlets. Market size for Deodorants in Austria is given in EUR with a minimum of five years' historical ... Read More

  • Deodorants in Germany (2019) – Market Sizes

    ... women. Market value is based on sales through all retail channels including direct to consumer and selective outlets. Market size for Deodorants in Germany is given in EUR with a minimum of five years' historical ... Read More

  • Bodycare and Deodorant - Hispanics - US - August 2019

    ... overall and overindex for using specialized products. Top purchase drivers indicate the need for brands to be readily available with supporting materials at stores with calls to action to learn and ask questions through digital ... Read More

  • Deodorants in the Philippines

    ... deodorants are becoming more accessible to these consumers. Furthermore, the country’s strong economy is lifting ever increasing numbers of consumers out of poverty while also supporting an increase in the number of mid-income consumers, which ... Read More

  • Deodorants in Finland (2019) – Market Sizes

    ... women. Market value is based on sales through all retail channels including direct to consumer and selective outlets. Market size for Deodorants in Finland is given in EUR with a minimum of five years' historical ... Read More

  • Deodorants in UK (2019) – Market Sizes

    ... women. Market value is based on sales through all retail channels including direct to consumer and selective outlets. Market size for Deodorants in UK is given in GBP with a minimum of five years' historical ... Read More

  • Deodorants in Sweden (2019) – Market Sizes

    ... women. Market value is based on sales through all retail channels including direct to consumer and selective outlets. Market size for Deodorants in Sweden is given in SEK with a minimum of five years' historical ... Read More

  • Deodorants in Norway (2019) – Market Sizes

    ... women. Market value is based on sales through all retail channels including direct to consumer and selective outlets. Market size for Deodorants in Norway is given in NOK with a minimum of five years' historical ... Read More

  • Bodycare and Deodorant - US - July 2019

    ... 2018. Incorporating added benefits or unique formats typically found in facial skincare into bodycare can help brands boost engagement and sales. Deodorant brands that focus on scent, convenience and natural ingredients will continue to see ... Read More

  • Deodorants in Germany

    ... the highest current value growth rate. Deodorant creams saw negligible growth in 2018. However, growth rates are expected to rise over the forecast period. Germans are increasingly looking for “healthy”, very often vegan-friendly products. Also, ... Read More

  • Deodorants in Switzerland

    ... relative maturity. Although manufacturers of deodorants will continue to invest in research and development, new product launches, advertising and promotion, the category is likely to be unable to sustain strong consumer interest. Deodorants are expected ... Read More

  • Deodorants in Egypt

    ... psychologically adapt to the new prices. Deodorants are considered among the essential products for personal hygiene; therefore, demand is inelastic, especially for popular brands. Deodorant roll-ons and sprays are the unit drivers for growth as ... Read More

  • Deodorants in Austria

    ... to their health, as this issue was widely discussed in the media over the review period. As a result, a number of manufacturers of deodorants launched aluminium-free products. Bolton Austria launched aluminium-free deodorants under its ... Read More

  • Deodorants in Uzbekistan

    ... to more consumers, but also encourages the adoption of higher personal hygiene standards among Uzbekistanis in general. Population growth will also support the expansion of the category, as will marketing activities and improvements in distribution. ... Read More

  • Beauty and Personal Care in Austria

    ... interest and strong demand in colour cosmetics, skin care, oral care and sun care. Colour cosmetics and skin care benefited from the vast choice of products and brands, a number of new product launches and ... Read More

  • Deodorants in Hungary

    ... to generally increasing awareness of personal hygiene and higher incomes, spending on essential beauty and personal care products such as deodorants is expected to grow further over the forecast period. Manufacturers are supporting this continued ... Read More

  • Deodorants in Slovenia

    ... declined once again due to saturation, driven by consumer trends that negatively impacted the category. Moreover, public concern over these products stemmed from bad publicity around specific substances in deodorants and associations with health problems. ... Read More

  • Deodorants in the United Arab Emirates

    ... lifestyles and the very hot weather in the country, spray deodorants are regarded as the most convenient way to apply and reapply deodorant throughout the day. Some consumers use deodorant all over their bodies, and ... Read More

  • Deodorants in Kenya

    ... glycol, which is a petroleum-based substance that is used to create a soft and sleek consistency, and phthalates, which are also commonly listed as fragrance. Recent findings about the potential dangers of these ingredients and ... Read More

  • Deodorants in Morocco

    ... even home-made alternatives. However, due to continuous urbanisation, consumers’ lifestyles are changing, becoming trendier and more dynamic. Therefore, most consumers are looking for practical and efficient manufactured products, rather than making home-made alternatives. This explains ... Read More

  • Beauty and Personal Care in Norway

    ... quality products and display a strong willingness to experiment with new products and brands. Under the premiumisation trend, the demand for niche brands, products with natural ingredients and clean and exclusive packaging design has been ... Read More

  • Deodorants in Norway

    ... review period. This was a result of manufacturers adding value by focusing on more natural alternatives. However, as most deodorants now incorporate and build on free from qualities, players are finding it difficult to add ... Read More

  • Deodorants in Pakistan

    ... that makes up 57% of the consumer market. A massively growing middle income group with rural-urban migration has brought more people into the consumption net and the rapid expansion of the modern retail landscape in ... Read More

  • Deodorants in Costa Rica

    ... in 2018. Major manufacturers continued targeting the younger population segments, particularly the millennial and centennial buyers, by offering appealing but still affordable deodorant brands. Brand recognition and massive marketing campaigns can help explain the preference ... Read More

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