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Deodorant Market Research Reports & Industry Analysis

Sweat is essentially odorless until bacteria ferment it, which is when people reach for deodorant or antiperspirants. These are more than scented sticks or sprays and serve different purposes depending on the consumer’s needs. The deodorant retail category includes both simple deodorants, which neutralize or mask the odor of underarm perspiration – or sweat; and antiperspirants, which actually cause pores to close. Deodorants are often alcohol-based to fight order and may use hops as antimicrobials. These may come in the form of wax-based push-up sticks, liquid roll-ons, body sprays and even natural/organic preparations in solid, irregular rock shapes. Antiperspirants, on the other hand, are classified as drugs by the U.S. Food and Drug Administration (FDA) because they typically use aluminum salts that combine with the body’s own electrolytes to form gel plugs in one’s pores, thus stopping the flow of sweat. In spite of their efficiency, aluminum salts are linked with damage to the blood-brain barrier, various cancers, and renal (kidney) difficulties. Because of this, antiperspirants cannot be considered natural/organic.
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Deodorant Industry Research & Market Reports

  • Deodorants in Algeria

    ... predicted decline in consumer spending power. Deodorant sales should also see positive growth because of an increasing population and because more consumers will consider deodorants an essential part of acceptable personal hygiene. In addition, deodorants ... Read More

  • Beauty and Personal Care in Norway

    ... However, manufacturers successfully managed to add value by targeting affluent Norwegians’ rising willingness to pay for quality products when it comes to their appearance. The premiumisation trend manifested itself through a wide range of trends, ... Read More

  • Deodorants in Chile

    ... it came to deodorants. Consequently, players relied more heavily on in-store promotions compared with previous years, which explains why deodorants increased so slowly in current value terms, after stronger increases in every other year of ... Read More

  • Deodorants in Georgia

    ... especially in rural areas. In a situation when the assortment within grocery retailers can still expand, deodorants will also gain a wider presence in remote areas of Georgia. It remains a matter of changing habits ... Read More

  • Deodorants in Malaysia

    ... deodorant sticks. During the review period, Nike also entered Malaysia with the launch of deodorant sprays. The popularity of and marketing events created by fashion brands were able to raise brand awareness, which made it ... Read More

  • Deodorants in Romania

    ... developments as well as consumer interest in products with specific ingredients and scents. Romanians tend to choose a particular deodorant format according to their personal preferences and personal care routines. Deodorant sprays accounted for by ... Read More

  • Beauty and Personal Care in Slovakia

    ... summer with more hot days than in 2016. Colour cosmetics and skin care products also recorded solid growth in current retail value sales terms in 2017 – the categories benefited from product innovation, premiumisation and ... Read More

  • Deodorants in Slovakia

    ... to gain popularity thanks to the growing share of premium brands. However, this is more associated with perceived status and fragrances are typically used for special occasions as these do not mask the smell of ... Read More

  • Deodorants in Estonia

    ... managed to build a solid consumer base. Cream format remains the smallest category, with limited distribution and penetration. Sprays and roll-ons are expected to remain the most popular formats over the forecast period. Euromonitor International's ... Read More

  • Deodorants in Kazakhstan

    ... a positive impact on demand for deodorants. Over the coming five years, it is expected that the population in Kazakhstan will increase by 6%, while the number of urban households will rise by 11%, thus ... Read More

  • Deodorants in Latvia

    ... small categories in 2017, largely due to a limited number of products. Deodorant creams, however, is expected to be the only category to register positive, albeit marginal, value growth at constant 2017 prices over the ... Read More

  • Deodorants in Japan

    ... or applying too much fragrance may cause distress or discomfort for certain people. Public transport and office workplaces tend to be the locations where this term is often used. The term has existed for several ... Read More

  • Deodorants in Ecuador

    ... value-for-money options. As normal purchasing behaviour, they are constantly spending time searching for discounts at retailers, which constantly offer aggressive product promotions and discounts to maintain and increase volume sales. Euromonitor International's Deodorants in Ecuador ... Read More

  • Deodorants in Hong Kong, China

    ... less influenced by the impact of mainland Chinese shoppers. Consumers’ awareness of body odour and its positive/negative impact in social situations make deodorants daily essentials for personal hygiene. Euromonitor International's Deodorants in Hong Kong, China ... Read More

  • Deodorants in Sweden

    ... with the area also being negatively impacted by the use of “home-made” alternative deodorants. However, sales were also slightly boosted by growing demand for more premium brands such as pharmacy ranges and ecological and natural ... Read More

  • Deodorants in Belarus

    ... strongest performer in current retail value terms in 2017. While the product range expanded the category remained the smallest in deodorants. Euromonitor International's Deodorants in Belarus report offers a comprehensive guide to the size and ... Read More

  • Deodorants in Costa Rica

    ... to grow in 2017 through specialisation. There was a vast assortment of products that focused on providing added value to local consumers, including longer-lasting protection, anti-stain alternatives and clinical-strength results. Other types of relevant selling ... Read More

  • Deodorants in Indonesia

    ... for their daily personal care. The leading brands of mass women’s fragrances are Eskulin, Fres & Natural and Pucelle, while fashion-related brands such as Bvlgari BLV Absolute and Emporio Armani White for Her lead premium ... Read More

  • Deodorants in Poland

    ... of respondents declare daily body washing) some consumers treat antiperspirants as a fast and convenient replacement for showering. Therefore, they tend to prioritise maximum efficiency and long-lasting effects, which meet consumers’ approval (Rexona Men 48h ... Read More

  • Deodorants in Serbia

    ... One could, for example, see many messages on product packs and in commercials about deodorants that stated the absence of alcohol and aluminium content. Euromonitor International's Deodorants in Serbia report offers a comprehensive guide to ... Read More

  • Deodorants in Uzbekistan

    ... category is also set to benefit from consistent population growth and anticipated further growth in the economy. In addition, the proliferation of products and brands means strengthening competition in the category and this is likely ... Read More

  • Deodorants in Venezuela

    ... but the government failed to give its approval for any price rises for more than two years, thus rendering unprofitable the production of deodorant creams, roll-ons and sticks. Manufacturers decreased production levels and chronic product ... Read More

  • Deodorants in the Czech Republic

    ... treatment, which positively impacted dermocosmetics in 2017. Furthermore, self-diagnostics were increasingly popular due to relevant information found online on discussion boards, where consumers could obtain opinions from a specialist as well as from other users ... Read More

  • Deodorants in Ukraine

    ... in addition to overall consumer confidence recovering. While women’s and unisex deodorants generated the bulk of deodorants sales at the end of the review period, with time men’s deodorants is forecast to grow in share, ... Read More

  • Deodorants in Lithuania

    ... vast majority of consumers considering deodorants as a must-have part of their daily hygiene routine. As a result of constant price wars and heavy promotional activity, value sales dynamism for mass deodorants had reached its ... Read More

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