Deodorant Market Research Reports & Industry Analysis

Sweat is essentially odorless until bacteria ferment it, which is when people reach for deodorant or antiperspirants. These are more than scented sticks or sprays and serve different purposes depending on the consumer’s needs. The deodorant retail category includes both simple deodorants, which neutralize or mask the odor of underarm perspiration – or sweat; and antiperspirants, which actually cause pores to close. Deodorants are often alcohol-based to fight order and may use hops as antimicrobials. These may come in the form of wax-based push-up sticks, liquid roll-ons, body sprays and even natural/organic preparations in solid, irregular rock shapes. Antiperspirants, on the other hand, are classified as drugs by the U.S. Food and Drug Administration (FDA) because they typically use aluminum salts that combine with the body’s own electrolytes to form gel plugs in one’s pores, thus stopping the flow of sweat. In spite of their efficiency, aluminum salts are linked with damage to the blood-brain barrier, various cancers, and renal (kidney) difficulties. Because of this, antiperspirants cannot be considered natural/organic.
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Deodorant Industry Research & Market Reports

  • Deodorants in New Zealand

    ... However, sales experienced a rebound in 2021. The upward trend was reflected in an increase in consumer demand for deodorants as outdoor activities increased. Nevertheless, in August 2021, New Zealand experienced its longest lockdown in ... Read More

  • Deodorants in Indonesia

    ... population. Working from home, studying from home, gym closures and social gathering bans meant that people were perspiring less, being indoors and sedentary most of the time, with usage also weakened due to the lack ... Read More

  • Deodorants in China

    ... 2021, as businesses gradually returned to normal, consumers started to spend more time outside of their homes, exercising, socialising and travelling, which drove the usage of deodorants. This led to a current value rebound in ... Read More

  • Deodorants in Colombia

    ... The demand for deodorants with a clinical positioning continued to grow in importance among consumers as these products are generally considered more effective at controlling bad odours. Responding to this demand, Colgate-Palmolive & Cia launched ... Read More

  • Global Aluminium Free Deodorant Market Size study, by Product Type (Roll-On, Powder, Spray, Other), by Packaging Type (Plastic Spray Bottles, Pump Bottles, Metal Spray Bottles, Roll-on sticks), by End-User (Men, Women) and Regional Forecasts 2022-2028

    ... 2022-2028 Global Aluminium Free Deodorant Market is valued at approximately USD xx billion in 2021 and is anticipated to grow with a healthy growth rate of more than xx % over the forecast period 2022-2028. ... Read More

  • Deodorants in Denmark

    ... as consumers again spent more time at home and less time socialising, going to work and going to the gym warranting a less urgent need for deodorant. However, the decline in retail value sales was ... Read More

  • Deodorants in Malaysia

    ... gym, and spent longer periods of time outside of their homes socialising, which improved demand for deodorants. Sales of the most popular format of deodorant roll-ons and sprays and increased in both retail volume and ... Read More

  • The 2023-2028 World Outlook for Antiperspirants and Deodorants

    ... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More

  • The 2023-2028 World Outlook for Antiperspirants, Deodorants, and Body Sprays

    ... for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks ... Read More

  • The 2023-2028 World Outlook for Aerosol and Spray-Type Underarm Deodorants

    ... for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks ... Read More

  • The 2023-2028 World Outlook for Body Spray Deodorants

    ... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More

  • Deodorants in Chile

    ... this improved demand was insufficient to offset the substantial losses experienced the previous year, and therefore, both volume and value sales remained below pre-pandemic levels. This was despite the fact that local consumers had access ... Read More

  • Deodorants in France

    ... body odour. Throughout the year, social restrictions persisted as nightclubs/bars/ restaurants were closed, social gatherings were limited and working from home was encouraged wherever possible. As such, consumers continued to have fewer interactions with other ... Read More

  • Deodorants in Morocco

    ... 2020, the fact that local consumers were spending more time at home (with many working or studying from home) had a significant negative effect on demand for deodorants. Deodorant sprays dominate retail value sales of ... Read More

  • Deodorants in Taiwan

    ... accompanied by an embarrassing odour. Many men and women in Taiwan who are concerned about their appearance tend to purchase deodorants to address this problem, with a greater focus on usage from March until the ... Read More

  • Deodorants in Singapore

    ... if an individual is heading out to socialise or exercise, it is unlikely that anyone would stop using deodorant altogether due to home seclusion. Deodorants therefore did not decline as drastically as some other beauty ... Read More

  • Deodorants in Spain

    ... that local consumers were spending much more time at home, with many working or studying there. As a result, they tended to use deodorant less frequently. The closure of sporting facilities, such as gyms, also ... Read More

  • Deodorants in Hong Kong, China

    ... outdoor sports including wake surf and hiking. Yoga and pole dancing saw rising popularity especially amongst working women, due to their slow pace, that helps relieve stress and tone the body, on top of their ... Read More

  • Deodorants in Thailand

    ... many Thais were forced to work and study from home, their usage of deodorants declined, whilst the more sedentary lifestyles, with lower exposure to the sun, less travel and lower exercise levels at home, meant ... Read More

  • Deodorants in the United Kingdom

    ... terms in 2021. Little, if any, volume growth had been seen in the years preceding the pandemic, and the continuation of COVID-19 restrictions negatively impacted volume sales. More relaxed personal hygiene routines as a result ... Read More

  • Deodorants in Ireland

    ... shower rather than apply deodorant. This has had an impact on a category that is heavily reliant on socialising for usage occasions and therefore a strong driver of demand. As a result, both retail volume ... Read More

  • Deodorants in Italy

    ... social lives due to the slowdown of the pandemic, as well as consumers returning to the workplace in the second half of the year. However, sales continued to suffer early on in the year, with ... Read More

  • Global Antibacterial Deodorant Market Growth 2022-2028

    ... Deodorant market size is USD million in 2022 from USD million in 2021, with a change of % between 2021 and 2022. The global Antibacterial Deodorant market size will reach USD million in 2028, growing ... Read More

  • Global Roll-On Deodorant Market Research Report 2022-2026

    ... odour. In the context of China-US trade war and global economic volatility and uncertainty, it will have a big influence on this market. Roll-On Deodorant Report by Material, Application, and Geography – Global Forecast to ... Read More

  • Global Natural Deodorants Market 2022 by Manufacturers, Regions, Type and Application, Forecast to 2028

    ... growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations. ... Read More

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