Deodorant Market Research Reports & Industry Analysis

Sweat is essentially odorless until bacteria ferment it, which is when people reach for deodorant or antiperspirants. These are more than scented sticks or sprays and serve different purposes depending on the consumer’s needs. The deodorant retail category includes both simple deodorants, which neutralize or mask the odor of underarm perspiration – or sweat; and antiperspirants, which actually cause pores to close. Deodorants are often alcohol-based to fight order and may use hops as antimicrobials. These may come in the form of wax-based push-up sticks, liquid roll-ons, body sprays and even natural/organic preparations in solid, irregular rock shapes. Antiperspirants, on the other hand, are classified as drugs by the U.S. Food and Drug Administration (FDA) because they typically use aluminum salts that combine with the body’s own electrolytes to form gel plugs in one’s pores, thus stopping the flow of sweat. In spite of their efficiency, aluminum salts are linked with damage to the blood-brain barrier, various cancers, and renal (kidney) difficulties. Because of this, antiperspirants cannot be considered natural/organic.
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Deodorant Industry Research & Market Reports

  • Deodorants in the US

    ... work capacities and allowed face-to-face interactions to regain normality, contributing to greater deodorant usage and sales in 2022 than had been seen in 2021. The need and desire for odour and sweat control may have ... Read More

  • Deodorants in Singapore

    ... 2021 and immediately accounted for a notable share of sales, and its sales and share increased in 2022. M&S is not a brand name that many would associate with being a leading player in beauty ... Read More

  • Deodorants in Switzerland

    ... prompted them to use more deodorants and/or anti-perspirants. A clean, well-kept appearance is important to many Swiss consumers, including a fresh scent or at least a lack of offensive body odours. This continued to support ... Read More

  • Deodorants in South Korea

    ... unappealing to consumers. Although consumers’ greater participation in sports, fitness, and working out may have created higher volume demand for deodorants in 2022, this was not significant, and the penetration of deodorants remained low. Due ... Read More

  • Deodorants in Japan

    ... Other factors driving sales following several years of home seclusion as a result of the pandemic, included the government introducing a discount campaign for leisure and travel, which led to greater opportunities to spend time ... Read More

  • Deodorants in North Macedonia

    ... reveals a decline in deodorants sales across all product ranges. This decline can be attributed to moderately decreasing consumer demand, as individuals either reduce their purchases of deodorants or shift their preferences towards fragrances. As ... Read More

  • Deodorants in Uzbekistan

    ... the slump, as are the supply chain disruptions seen over this time. Indeed, following the pandemic, in 2022, a number of international companies continued to face challenges with transport and logistics, due to ongoing geopolitical ... Read More

  • Deodorants in Pakistan

    ... inflation, partly caused by the energy crisis stemming from the war in Ukraine, led to a dismal economic picture. In addition, catastrophic floods left hundreds of thousands in need of emergency aid. However, despite the ... Read More

  • Deodorants in Slovenia

    ... wide range of offerings. However, roll-ons are increasingly winning shelf space in stores, as consumers consider them to be more discrete and also better for the environment. Roll-ons that claim not to leave stains on ... Read More

  • Deodorants in Saudi Arabia

    ... spending more time out the home again there was greater incentive to wear deodorants with this helping to fuel demand. Furthermore, backed by government campaigns to promote active lifestyles, more consumers were seen to be ... Read More

  • Deodorants in Lithuania

    ... demand for deodorants as consumers worried less about their body odour due to spending extended time at home in isolation. In 2021, the lockdown was in the first months of the year, but then social ... Read More

  • Deodorants in Serbia

    ... sales growth in 2022. Serbians generally prefer deodorants that offer a longer-lasting effect. Furthermore, producers are introducing innovation in antiperspirants more frequently than in deodorants. Euromonitor International's Deodorants in Serbia report offers a comprehensive guide ... Read More

  • Deodorants in Tunisia

    ... the case for deodorant sprays, which are often selected as less expensive alternatives to purchasing a fragrance. Euromonitor International's Deodorants in Tunisia report offers a comprehensive guide to the size and shape of the market ... Read More

  • Deodorants in Turkey

    ... in line with the gradual easing of pandemic-related restrictions, as consumers returned to workplaces and began spending more time outdoors exercising and socialising. Euromonitor International's Deodorants in Turkey report offers a comprehensive guide to the ... Read More

  • Deodorants in Uruguay

    ... deodorants at cheaper prices in Argentina. In fact, the price differential between the two countries is 253% in deodorants, based on data from the Border Price Indicator (IPF) prepared by the Economic Observatory of the ... Read More

  • Deodorants in South Africa

    ... therefore they prioritised spending on essentials, including food, electricity, rent or mortgage payments, as well as transport. Everything else could be deemed as non-essential. Those who did continue to purchase sought out discounts and promotions ... Read More

  • Deodorants in Egypt

    ... not like to change it. However, in 2022, lower-income consumers who were facing financial difficulties were strongly motivated to look for a less expensive alternative. Moreover, consumers looking to economise can also replace deodorants with ... Read More

  • Deodorants in Guatemala

    ... Deodorants in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving ... Read More

  • Deodorants in Sweden

    ... demand being further boosted by the strong exercise trend. Additionally, deodorants are to a large extent sold through modern grocery retailers like hypermarkets and supermarkets, which were not as impacted by the pandemic as other ... Read More

  • France: Deodorants and Anti-Perspirants Market and the Impact of COVID-19 on It in the Medium Term

    ... development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth ... Read More

  • Germany: Deodorants and Anti-Perspirants Market and the Impact of COVID-19 on It in the Medium Term

    ... development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth ... Read More

  • Canada: Deodorants and Anti-Perspirants Market and the Impact of COVID-19 on It in the Medium Term

    ... development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth ... Read More

  • China: Deodorants and Anti-Perspirants Market and the Impact of COVID-19 on It in the Medium Term

    ... development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth ... Read More

  • Mexico: Deodorants and Anti-Perspirants Market and the Impact of COVID-19 on It in the Medium Term

    ... development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth ... Read More

  • South Africa: Deodorants and Anti-Perspirants Market and the Impact of COVID-19 on It in the Medium Term

    ... a comprehensive overview of the market value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the South ... Read More

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