Deodorant Market Research Reports & Industry Analysis

Sweat is essentially odorless until bacteria ferment it, which is when people reach for deodorant or antiperspirants. These are more than scented sticks or sprays and serve different purposes depending on the consumer’s needs. The deodorant retail category includes both simple deodorants, which neutralize or mask the odor of underarm perspiration – or sweat; and antiperspirants, which actually cause pores to close. Deodorants are often alcohol-based to fight order and may use hops as antimicrobials. These may come in the form of wax-based push-up sticks, liquid roll-ons, body sprays and even natural/organic preparations in solid, irregular rock shapes. Antiperspirants, on the other hand, are classified as drugs by the U.S. Food and Drug Administration (FDA) because they typically use aluminum salts that combine with the body’s own electrolytes to form gel plugs in one’s pores, thus stopping the flow of sweat. In spite of their efficiency, aluminum salts are linked with damage to the blood-brain barrier, various cancers, and renal (kidney) difficulties. Because of this, antiperspirants cannot be considered natural/organic.
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Deodorant Industry Research & Market Reports

  • Deodorants in US (2020) – Market Sizes

    ... women. Market value is based on sales through all retail channels including direct to consumer and selective outlets. Market size for Deodorants in US is given in USD with a minimum of five years' historical ... Read More

  • Deodorants in Azerbaijan

    ... is slowly making inroads within communities living in rural areas. These consumers represent an important opportunity for the future of the category. Busy lifestyles and increased physical activity have also increased consumer interest in deodorants. ... Read More

  • The World Market for Personal Deodorants and Antiperspirants: A 2021 Global Trade Perspective

    ... who might be threatened by foreign trade competition. The estimates given in this report were created using a methodology developed by and under the direct supervision of Professor Philip M. Parker, the Chair Professor of ... Read More

  • Deodorants in Cameroon

    ... Most consumers within the low- and middle-income brackets remain price sensitive. Usage of deodorants remains low in Cameroon, with many still regarding these products as a luxury. Those who do purchase them opt for popular ... Read More

  • Deodorants in Switzerland

    ... terms of scent are in strong demand. Sprays is expected to remain one of the two most popular formats within deodorants in Switzerland over the forecast period, thanks to the effectiveness and convenience these products ... Read More

  • Deodorants in Denmark (2020) – Market Sizes

    ... women. Market value is based on sales through all retail channels including direct to consumer and selective outlets. Market size for Deodorants in Denmark is given in DKK with a minimum of five years' historical ... Read More

  • Deodorants in Kenya

    ... consistency, and phthalates, which are also commonly listed as fragrance. Recent findings about the potential dangers of these ingredients and their link to breast and brain cancer have driven consumers to search for alternatives, such ... Read More

  • Deodorants in South Africa

    ... continued to drive sales, with such products also doubling up as fragrance for many consumers. These products are used by consumers across all income groups, but the category continued to be strongly dominated by mass ... Read More

  • Deodorants in Nigeria

    ... over the coming years will contribute to significant growth as urban consumers increasingly see deodorants as essential in order to cope with hectic lifestyles in hot and humid conditions. The strong growth of the young ... Read More

  • UAE Cosmetics Market, By Type (Fragrances & Deodorants, Bath & Shower Products, Skincare, Hair Care, Makeup & Colour Cosmetics), By Demography (Men, Women), By Distribution Channel (Supermarkets/Hypermarkets, Multi Branded Retail Stores, Exclusive Retail

    ... Online, Specialised shops & Beauty Parlours/Salon), By Region, Competition Forecast & Opportunities, 2025 UAE cosmetics market is forecast to cross $ 3 billion by 2025 on account of increasing demand from the youth population, growing ... Read More

  • Deodorants in Pakistan

    ... makes up 57% of the consumer market. A massively growing middle income group and rural-urban migration, however, widened the consumer base while the rapid expansion of the modern grocery retailing added to the variety of ... Read More

  • Deodorants in Portugal

    ... in the summer. 2019 saw a cool summer, following on from a similar weather pattern in 2018, which led to weakened sales in both years. However, 2019 saw some recovery in growth compared to 2018. ... Read More

  • Deodorants in Germany

    ... is felt that, with already frequent purchases of the products in the category, it would be hard to boost growth rates by much more due to the relative maturity of deodorants. Although manufacturers of deodorants ... Read More

  • Deodorants in Algeria

    ... customs duties and the depreciation of the Algerian dinar. The same factors eroded purchasing power among consumers, however, with the result that all deodorants categories saw volume growth rates slow. Euromonitor International's Deodorants in Algeria ... Read More

  • Global Additives Market for Deodorants and Antiperspirants Application Market Size, By Product (Deo Actives {Ethylhexylglycerin, Farnesol, Sodium Bicarbonate, Triclosan, Triethyl Citrate}, Antiperspirant {Aluminium Chlorohydrate, Aluminium Sesquichlorohyd

    ... Share & Forecast, 2020 - 2025 The global additives market for deodorants and antiperspirants application is anticipated to witness significant growth over the coming time period due to the increasing adoption of high-quality ingredients, new ... Read More

  • Deodorants in Uruguay

    ... of the local currency, the price of deodorants increased below inflation during 2019. Due to the strong sales contraction and price gap between Argentina and Brazil, companies in Uruguay increased prices as little as possible. ... Read More

  • Deodorants in Uzbekistan

    ... and the urban population remaining the primary consumers. Sales are hindered by the low purchasing power of those living in rural areas however, and a lack of consumer education about personal hygiene standards amongst Uzbekistanis ... Read More

  • Deodorants in Bolivia

    ... and people are becoming increasingly aware of bad odour prevention. The most important consumer group for this category was young people in 2019: this group is increasing rapidly in number. Also, the country’s middle class ... Read More

  • Deodorants in Dominican Republic

    ... benefits and new technological advances, such as longer-lasting efficacy. Notable innovations seen towards the end of the review period included the introduction of deodorants that claimed to lighten and soften the skin of the armpits. ... Read More

  • Cosmetic Isoparaffins Market, by Product Type (Isododecane, Isohexadecane, Isoeicosane, and Others), by End Use (Hair Care, Skin Care, Lip Care, Antiperspirants & Deodorants, Sun Care, Color Cosmetics, and Others), and by Region (North America, Latin Amer

    ... Latin America, Asia Pacific, Europe, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027 Cosmetic isoparaffins market is expected to witness significant growth during the forecast period, owing to ... Read More

  • Deodorants in Serbia

    ... convenient by the majority of Serbian consumers, and are also less prone to leaving marks on clothing compared to alternatives such as roll-ons or sticks. In 2019 consumers were also starting to pay more attention ... Read More

  • Deodorants in the Netherlands

    ... of the latest product developments promise benefits such as helping to prevent dry skin. The Nivea Deo Beauty Elixir range (launched September 2019) is an example of this emphasis on skin care; it is an ... Read More

  • Deodorants in Sweden

    ... consumption patterns. As a result, mass products dominate the market, and most fragrance styles are fairly bland and standardised. Although many brands, such as Rexona, are marketed specifically at either gender, packaging style remains the ... Read More

  • Deodorants in Lithuania

    ... to the effects of aerosol chemicals on the skin. Because deodorants are widely regarded as essential products for daily use, mass brands continue to heavily dominate sales in the category. Basic, low-cost options are preferred ... Read More

  • Deodorants in Kazakhstan

    ... increasingly competitive pricing and deep discounting. Nevertheless, deodorants overall continued to post double-digit growth in 2019, driven by the strong performances of deodorant sprays and deodorant sticks. Deodorant sprays continued to be, by far, the ... Read More

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