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Functional Foods & Beverages Market Research Reports & Industry Analysis

Functional food and beverages are first and foremost healthy foods, but it’s differentiated from your average fare by claims of specific health-promoting or disease-preventing properties.

A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.

Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.

The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.

The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.

Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.

Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.

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Functional Foods & Beverages Industry Research & Market Reports

  • World Commodity Forecasts Food Feedstuffs and Beverages December 2018

    ... industry experts with the Economist Intelligence Unit’s world view of macroeconomic and political trends under a standard framework. It is a powerful mix, producing forecasts you can really rely on when planning and making decisions. Read More

  • Global Probiotic Drinks Market 2018-2022

    ... invest more in the development of probiotic drinks products. Technavio’s analysts have predicted that the global probiotic drinks market will register a CAGR of almost 7% by 2022. Market Overview Launching different varieties and flavors ... Read More

  • Food, Beverages and Tobacco in Turkey

    ... goat production. After several stagnant years and the adverse impact of the avian influenza outbreak in 2016, Turkish poultry meat output in volume terms rose by 13.7% in 2017, amounting to nearly 2.2 million tonnes. ... Read More

  • Global Functional Drinks

    ... of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Global functional drinks market. Includes market size and segmentation data, textual ... Read More

  • Functional Drinks in Spain

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Spain functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in Asia-Pacific

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Asia-Pacific functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in Turkey

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Turkey functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in Russia

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Russia functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in France

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the France functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in Germany

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Germany functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in the Netherlands

    ... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Netherlands functional drinks market. Includes market size ... Read More

  • Functional Drinks in South Africa

    ... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the South Africa functional drinks market. Includes market ... Read More

  • Functional Drinks in Canada

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Canada functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in Mexico

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Mexico functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in the United States

    ... 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the United States functional drinks market. ... Read More

  • Functional Drinks in China

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the China functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in Indonesia

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Indonesia functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in Japan

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Japan functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in Scandinavia

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Scandinavia functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in the United Kingdom

    ... 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the United Kingdom functional drinks market. ... Read More

  • Functional Drinks in North America

    ... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the North America functional drinks market. Includes market ... Read More

  • Functional Drinks in Europe

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Europe functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in Singapore

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Singapore functional drinks market. Includes market size and segmentation ... Read More

  • Functional Drinks in South Korea

    ... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the South Korea functional drinks market. Includes market ... Read More

  • Functional Drinks in Australia

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Essential resource for top-line data and analysis covering the Australia functional drinks market. Includes market size and segmentation ... Read More

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