College Market Market Research Reports & Industry Analysis

These comprehensive reports will help marketers and businesses understand these specific age groups and the opportunities they present for marketing. Reports address the demographic profile of current and future college students, overviews of marketing and promotional strategies for this population, including pros and cons for specific strategies, and reviews of consumer behavior. Reports are available that discuss the distinctive characteristics, purchasing power, and consumer behavior for specific groups, such as teenagers, the Internet Generation, millennials/Generation Y, and even Generation X. Reports include data on market segmentation, size and growth in US, UK, Europe, Asia and global markets, and many have tables and charts that are easy to extract and use for presentations or reports.