Direct Marketing Market Research Reports & Industry Analysis
Direct advertising is a form of direct marketing. It sends a clear message to consumers without the use of commercial communication media. There is also a “call to action” aspect to this style of advertising. The focus is on the consumer response.
Direct marketing is a very attractive form of marketing because the emphasis is on measuring the positive effect. One problem with this type of marketing is the number of people who may be offended by “junk” mail or email “spam” – that is, paper or electronic mail that they did not request or do not want.
Direct mail, or junk mail, as some call it, is the most common form of direct marketing. It is often a low cost form of advertising such as the distribution of circulars, catalogs, pre approved credit applications and free trial CDs. However, the cost of printing and mailing traditional direct mail pieces has placed on damper on marketers’ willingness to use traditional direct mail. Instead, many marketers have turned to email marketing to reach audiences through direct marketing.
The internet has made it easier for marketers to measure the results of a direct marketing campaign. Often times a specific website landing page is used to monitor the results of a campaign. The negative side of direct marketing can be the tendency to generate poor quality leads due to unorganized database files and poor message strategy.
Direct Marketing Industry Research & Market Reports
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Direct Marketing Services
... Harland Clarke, Harte-Hanks, Merkle, and Wunderman (all based in the US). COMPETITIVE LANDSCAPE Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and ... Read More
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Direct Mail (UK) - Industry Report
... including HUNTSWORTH PLC, DEUTSCHE POST GLOBAL MAIL (UK) LTD and MBA GROUP LTD. This report covers activities such as direct mail, mailing, direct marketing, mailing house, marketing and includes a wealth of information on the ... Read More
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Direct Mail (UK) - Industry Report
... HUNTSWORTH PLC, DEUTSCHE POST GLOBAL MAIL (UK) LTD and MBA GROUP LTD. This report covers activities such as direct mail, mailing, direct marketing, mailing house, marketing and includes a wealth of information on the financial ... Read More
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Direct Mail Advertising - US Industry Market Research Report (Covers 2010-2023)
... covering 2010-2023. The Direct Mail Advertising industry includes companies primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, ... Read More
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Direct Mail Advertising in the US - Industry Market Research Report
... of overall advertising expenditures has decreased as digital media's share of ad spending has grown. The increasing popularity of smartphones, tablets and other digital devices has presented a serious challenge to the Direct Mail Advertising ... Read More
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Direct Selling in Latin America
... initiatives from players with both domestic and regional operations. Lastly, it features expectations for the 2018-2023 period, especially regarding beauty and personal care direct selling, which is the leading product category sold via this channel. ... Read More
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2019 Direct Mail Advertising Market Research Report
... Direct Mail Advertising Market Research Report is an in-depth evaluation of the industry in the United States. The Direct Mail Advertising industry includes companies primarily engaged in (1) creating and designing advertising campaigns for the ... Read More
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2019 Global Forecast for Rental Or Sale Of Mailing Lists (2020-2025 Outlook)-Services & Markets Report
... over 140 countries. Estimates on services or function sales (services value) are published historically for 2012 to 2016, projections for 2015 to 2019 and forecasts for 2020 to 2025. Services revenues include the total value ... Read More
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2019 Global Forecast for Direct Marketing Services (2020-2025 Outlook)-Services & Markets Report
... Estimates on services or function sales (services value) are published historically for 2012 to 2016, projections for 2015 to 2019 and forecasts for 2020 to 2025. Services revenues include the total value of all services ... Read More
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Direct Mail Advertising - The 2019 U.S. Market Research Report
... a range of strategic purposes, including benchmarking, due diligence, cost cutting, planning, evaluating opportunities, forecasting, streamlining, and gap analysis. The report includes over 100 insightful data sets, such historical and forecasted industry sales, operating expense ... Read More
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Direct Selling in Pakistan
... is a retail channel which is well-suited for women who have limited access to brands via any other means, either due to mobility issues or lack of awareness of mass brands. In rare circumstances, such ... Read More
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Direct Mail Advertising in Canada - Industry Market Research Report
... for the Direct Mail Advertising industry in Canada is expected to decrease modestly over the five years to 2019. However, much of this loss is a result from technological advancements that have paved the way ... Read More
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Direct Mail Advertising Services in the US - Procurement Research Report
... directly to targeted customers through postal mail. Buyers of these services include public relation, retail, advertising and financial businesses, whereas suppliers are usually multiline or specialized marketing firms. Services typically consist of material concept development, ... Read More
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The 2020-2025 World Outlook for Lithographic Direct Mail Advertising Printing
... for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks ... Read More
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The 2020-2025 World Outlook for Direct Mail Advertising
... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More
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SG&A Benchmarks -Consumer Discretionary Sector
... side comparison of 10%ile, median, and 90%ile values for each industry within the sector. The tables for each individual industry present both last year and this year SG&A as a percentage of sales and the ... Read More
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2019 Worldwide Direct Mail Advertising Industry-Industry & Market Report
... Worldwide Economic Forecast executive summary. The report features 2019 current and 2020 forecast estimates on the size of the industry (sales, establishments, employment) for the 61 largest world countries, such as Japan, China, India, Russia, ... Read More
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2019 Worldwide Telemarketing Services Industry-Industry & Market Report
... Economic Forecast executive summary. The report features 2019 current and 2020 forecast estimates on the size of the industry (sales, establishments, employment) for the 61 largest world countries, such as Japan, China, India, Russia, Canada, ... Read More
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Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2025, NAIC 454100
... rates and forecasts that will save countless hours of research. Key Findings: Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.) to reach $1,263,972 million by 2025. Online Sales (B2C Ecommerce), ... Read More
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Direct Mail Advertising - The 2018 U.S. Market Research Report (Covers 2009-2022 )
... United States. Kentley Insights' Market Research Reports are based on millions of annual comprehensive business surveys. This report is utilized for a range of strategic purposes, including benchmarking, due diligence, cost cutting, planning, evaluating opportunities, ... Read More
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2019 U.S. Direct Mail Advertising Industry-Industry & Market Report
... the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends on ... Read More
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SG&A Benchmarks - Consumer Discretionary Sector
... side by side comparison of 10%ile, median, and 90%ile values for each industry within the sector. The tables for each individual industry present both last year and this year SG&A as a percentage of sales ... Read More
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Global Print Services Category - Procurement Market Intelligence Report
... world. This is driving the demand for commercial printing, which is expected to boost the growth of the global print services market size during the forecast period. Covered in this report The report provides actionable ... Read More
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Success Case Study: Stella & Dot - Remaking direct sales for experiential and social-media-driven generations
... positions itself as a next-generation direct sales (which it describes as social selling) company specializing in jewelry accessories. Its network of stylists sells across the US and has expanded internationally, building a business with revenues ... Read More
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The 2019-2024 Outlook for Sheet-Fed Lithographic Direct Mail Advertising Printing in the United States
... the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the ... Read More
