Direct Marketing Market Research Reports & Industry Analysis
Direct advertising is a form of direct marketing. It sends a clear message to consumers without the use of commercial communication media. There is also a “call to action” aspect to this style of advertising. The focus is on the consumer response.
Direct marketing is a very attractive form of marketing because the emphasis is on measuring the positive effect. One problem with this type of marketing is the number of people who may be offended by “junk” mail or email “spam” – that is, paper or electronic mail that they did not request or do not want.
Direct mail, or junk mail, as some call it, is the most common form of direct marketing. It is often a low cost form of advertising such as the distribution of circulars, catalogs, pre approved credit applications and free trial CDs. However, the cost of printing and mailing traditional direct mail pieces has placed on damper on marketers’ willingness to use traditional direct mail. Instead, many marketers have turned to email marketing to reach audiences through direct marketing.
The internet has made it easier for marketers to measure the results of a direct marketing campaign. Often times a specific website landing page is used to monitor the results of a campaign. The negative side of direct marketing can be the tendency to generate poor quality leads due to unorganized database files and poor message strategy.
Direct Marketing Industry Research & Market Reports
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Direct Mail (UK) - Industry Report
... including COMMUNISIS PLC, ADARE INTERNATIONAL LTD and PARAGON CUSTOMER COMMUNICATIONS (NOTTINGHAM) LTD. This report covers activities such as direct mail, mailing, direct marketing, mailing house, marketing and includes a wealth of information on the financial ... Read More
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Direct Marketing Services
... Harland Clarke, Harte-Hanks, Merkle, and Wunderman (all based in the US). COMPETITIVE LANDSCAPE Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and ... Read More
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SG&A Benchmarks -Consumer Discretionary Sector
... side comparison of 10%ile, median, and 90%ile values for each industry within the sector. The tables for each individual industry present both last year and this year SG&A as a percentage of sales and the ... Read More
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Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2025, NAIC 454100
... rates and forecasts that will save countless hours of research. Key Findings: Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.) to reach $1,263,972 million by 2025. Online Sales (B2C Ecommerce), ... Read More
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Direct Mail Advertising - The 2018 U.S. Market Research Report (Covers 2009-2022 )
... United States. Kentley Insights' Market Research Reports are based on millions of annual comprehensive business surveys. This report is utilized for a range of strategic purposes, including benchmarking, due diligence, cost cutting, planning, evaluating opportunities, ... Read More
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2019 U.S. Direct Mail Advertising Industry-Industry & Market Report
... the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends on ... Read More
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SG&A Benchmarks - Consumer Discretionary Sector
... side by side comparison of 10%ile, median, and 90%ile values for each industry within the sector. The tables for each individual industry present both last year and this year SG&A as a percentage of sales ... Read More
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Direct Mail Advertising in the US - Industry Market Research Report
... has historically provided a less-expensive alternative to traditional advertising outlets like television, radio and magazines. However, for decades, increased competition from digital advertising has threatened the industry. Direct mail advertisers are expected to consolidate over ... Read More
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Success Case Study: Stella & Dot - Remaking direct sales for experiential and social-media-driven generations
... positions itself as a next-generation direct sales (which it describes as social selling) company specializing in jewelry accessories. Its network of stylists sells across the US and has expanded internationally, building a business with revenues ... Read More
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Direct Mail Advertising Services in the US - Procurement Research Report
... directly to targeted customers through postal mail. Buyers of these services include public relation, retail, advertising and financial businesses whereas suppliers are usually multiline or specialized. Services typically consist of material concept development, art design, ... Read More
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The 2019-2024 Outlook for Sheet-Fed Lithographic Direct Mail Advertising Printing in the United States
... the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the ... Read More
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The 2019-2024 Outlook for Web-Fed Lithographic Direct Mail Advertising Printing in the United States
... the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the ... Read More
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The 2019-2024 Outlook for Lithographic Advertising Printing Excluding Direct Mail Advertising in the United States
... cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent ... Read More
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The 2019-2024 Outlook for Lithographic Direct Mail Advertising Printing in the United States
... States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is ... Read More
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The 2019-2024 Outlook for Letterpress Printing of Direct Mail Advertising Circulars, Letters, Pamphlets, Cards, and Printed Envelopes in the United States
... advertising circulars, letters, pamphlets, cards, and printed envelopes across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 ... Read More
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The 2019-2024 Outlook for Direct Mail Advertising in the United States
... millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and ... Read More
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The 2019-2024 Outlook for Gravure Printing of Direct Mail Advertising Circulars, Letters, Pamphlets, Cards, and Printed Envelopes in the United States
... advertising circulars, letters, pamphlets, cards, and printed envelopes across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 ... Read More
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2018-2023 Global Direct Marketing Services Market Report (Status and Outlook)
... direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media. Direct marketing services is mainly classified into four types: Direct Mail, Telemarketing, ... Read More
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2018 U.S. Licensing of rights to use intellectual property sold through Direct mail advertising-Product & Services Report
... report features 2018 current and 2019 forecast estimates on the sales of Other personal services sold through Fitness and recreational sports centers nationally and for all 50 U.S. States and up to 900 metro areas. Read More
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2018 U.S. Licensing of rights to use intellectual property protected as industrial property sold through Direct mail advertising-Product & Services Report
... report features 2018 current and 2019 forecast estimates on the sales of Personal training services sold through Fitness and recreational sports centers nationally and for all 50 U.S. States and up to 900 metro areas. Read More
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2018 U.S. Direct marketing services sold through Public relations agencies-Product & Services Report
... demographics. The report features 2018 current and 2019 forecast estimates on the sales of Membership services sold through Agents and managers for artists, athletes, entertainers, and other public figures nationally and for all 50 U.S. ... Read More
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2018 U.S. Direct mail advertising services sold through Public relations agencies-Product & Services Report
... features 2018 current and 2019 forecast estimates on the sales of Corporate and party event services sold through Golf courses and country clubs nationally and for all 50 U.S. States and up to 900 metro ... Read More
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2018 U.S. Full direct mail services sold through Public relations agencies-Product & Services Report
... The report features 2018 current and 2019 forecast estimates on the sales of Spa services sold through Golf courses and country clubs nationally and for all 50 U.S. States and up to 900 metro areas. Read More
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2018 U.S. Advertising placement services (Include bundled placement and creative services.) sold through Direct mail advertising-Product & Services Report
... The report features 2018 current and 2019 forecast estimates on the sales of Rental or lease of goods and/or equipment sold through Golf courses and country clubs nationally and for all 50 U.S. States and ... Read More
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2018 U.S. Advertising creative services billed separately (Include graphic design services.) sold through Direct mail advertising-Product & Services Report
... report features 2018 current and 2019 forecast estimates on the sales of Rental of sports and recreational equipment sold through Golf courses and country clubs nationally and for all 50 U.S. States and up to ... Read More
