Direct Marketing Market Research Reports & Industry Analysis
Direct advertising is a form of direct marketing. It sends a clear message to consumers without the use of commercial communication media. There is also a “call to action” aspect to this style of advertising. The focus is on the consumer response.
Direct marketing is a very attractive form of marketing because the emphasis is on measuring the positive effect. One problem with this type of marketing is the number of people who may be offended by “junk” mail or email “spam” – that is, paper or electronic mail that they did not request or do not want.
Direct mail, or junk mail, as some call it, is the most common form of direct marketing. It is often a low cost form of advertising such as the distribution of circulars, catalogs, pre approved credit applications and free trial CDs. However, the cost of printing and mailing traditional direct mail pieces has placed on damper on marketers’ willingness to use traditional direct mail. Instead, many marketers have turned to email marketing to reach audiences through direct marketing.
The internet has made it easier for marketers to measure the results of a direct marketing campaign. Often times a specific website landing page is used to monitor the results of a campaign. The negative side of direct marketing can be the tendency to generate poor quality leads due to unorganized database files and poor message strategy.
Direct Marketing Industry Research & Market Reports
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Direct Marketing Services
... Harland Clarke, Harte-Hanks, Merkle, and Wunderman (all based in the US). COMPETITIVE LANDSCAPE Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and ... Read More
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The 2019-2024 Outlook for Direct Mail Advertising in the United States
... millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and ... Read More
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Direct Mail (UK) - Industry Report
... and P2P MAILING LTD. This report covers activities such as direct mail, mailing, direct marketing, mailing house, marketing and includes a wealth of information on the financial trends over the past four years. Plimsoll Publishing’s ... Read More
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Direct Mail Advertising in the US - Industry Market Research Report
... has historically provided a less expensive alternative to traditional advertising outlets like television, radio and magazines. However, for decades, increased competition from digital advertising has threatened the industry. Direct mail advertisers are expected to consolidate ... Read More
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2018 U.S. All other receipts sold through Direct mail advertising-Product & Services Report
... features 2018 current and 2019 forecast estimates on the sales of Meals and non-alcoholic beverages sold through Fitness and recreational sports centers nationally and for all 50 U.S. States and up to 900 metro areas. Read More
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Direct Mail Advertising - The 2018 U.S. Market Research Report (Covers 2009-2022)
... Market Research Reports are based on millions of annual comprehensive business surveys. This report is utilized for a range of strategic purposes, including benchmarking, due diligence, cost cutting, planning, evaluating opportunities, forecasting, streamlining, and gap ... Read More
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The 2019-2024 World Outlook for Sheet-Fed Lithographic Direct Mail Advertising Printing
... are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These ... Read More
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The 2019-2024 World Outlook for Lithographic Advertising Printing Excluding Direct Mail Advertising
... reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the ... Read More
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Advertising, Public Relations, And Related Services Global Market Report 2018 Including: Advertising Agencies; Promotional Products; Public Relations; Direct Mail Advertising; Billboard & Outdoor Advertising; Media Buying Agencies; Media Representative Fi
... PLC, Omnicom Group, Publicis Groupe SA, Dentsu Inc, Interpublic Group of Companies Inc Advertising, Public Relations, And Related Services Market Global Report 2018 from The Business Research Company provides the strategists, marketers and senior management ... Read More
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The 2019-2024 World Outlook for Direct Mail Advertising
... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More
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The 2019-2024 World Outlook for Web-Fed Lithographic Direct Mail Advertising Printing
... are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These ... Read More
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The 2019-2024 World Outlook for Letterpress Printing of Direct Mail Advertising Circulars, Letters, Pamphlets, Cards, and Printed Envelopes
... cards, and printed envelopes across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), ... Read More
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The 2019-2024 World Outlook for Lithographic Direct Mail Advertising Printing
... for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks ... Read More
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The 2019-2024 World Outlook for Gravure Printing of Direct Mail Advertising Circulars, Letters, Pamphlets, Cards, and Printed Envelopes
... cards, and printed envelopes across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), ... Read More
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Advertising, Public Relations, And Related Services Market Global Briefing 2018Including: Advertising Agencies, Public Relations Agencies, Media Buying Agencies, Media Representatives, Outdoor Advertising, Direct Mail Advertising, Advertising Material Dis
... Covering: Omnicom Group, WPP, Publicis Groupe, Interpublic and Dentsu. The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities. The Advertising, Public relations, ... Read More
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Global Direct Mail Category - Procurement Market Intelligence Report
... predominantly involves mass or bulk mailing. Direct mail buyers are increasingly adopting automated mailing systems wherein they have access to a secure and user-friendly desktop interface, which is connected to the suppliers' print facility. Moreover, ... Read More
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2018 Worldwide Direct Mail Advertising Industry-Industry & Market Report
... Worldwide Economic Forecast executive summary. The report features 2018 current and 2019 forecast estimates on the size of the industry (sales, establishments, employment) for the 61 largest world countries, such as Japan, China, India, Russia, ... Read More
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SG&A Benchmarks -Consumer Discretionary Sector
... side comparison of 10%ile, median, and 90%ile values for each industry within the sector. The tables for each individual industry present both last year and this year SG&A as a percentage of sales and the ... Read More
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Direct Mail Advertising in Canada - Industry Market Research Report
... Direct Mail Advertising industry is expected to increase modestly, especially due to shifting ad preferences and a projected downturn in Canadian corporate profit margins. Additionally, technological advancements have paved the way for other cost-effective methods ... Read More
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2018 U.S. Direct Mail Advertising Industry-Industry & Market Report
... the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends on ... Read More
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Advertising, Public Relations, And Related Services Global Market Briefing 2017 Q4Including: Advertising Agencies, Public Relations Agencies, Media Buying Agencies, Media Representatives, Outdoor Advertising, Direct Mail Advertising, Advertising Material
... Advertising. Covering: Omnicom Group, WPP, Publicis Groupe, Interpublic and Dentsu. The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities. The Advertising, Public ... Read More
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Consumer Marketing 2018-2019
... into 52 topics,each presented in a separate chapter. Current market research and statistics, ananalysis of effectiveness, surveys of marketers and consumers, and discussions oftrends are presented for each. The handbook also examines overall marketingstrategies including ... Read More
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Direct Mail Advertising Market Global Report 2017 Including: Full Direct Mail Services, Letter Shop Services, Printing And Fulfillment Services, Mailing List Support Services, Other ServicesCovering: modern postcard, PrintingForLess.com, Print Label and M
... Mailing, Next Day Flyers, InfoUSA, PostcardBuilder, Mudlick Mail, PostcardMania Direct mail advertising companies are integrating new technologies to increase their reach and success rate. They are implementing these technologies to reach relevant people with the ... Read More
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2017 U.S. Direct mail advertising services sold through Advertising agencies-Product & Services Report
... demographics. The report features 2017 current and 2018 forecast estimates on the sales of Direct mail advertising services sold through Advertising agencies nationally and for all 50 U.S. States and up to 900 metro areas. Read More
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2017 U.S. Print services for direct mail advertising materials sold through Advertising agencies-Product & Services Report
... features 2017 current and 2018 forecast estimates on the sales of Print services for direct mail advertising materials sold through Advertising agencies nationally and for all 50 U.S. States and up to 900 metro areas. Read More
