Direct Marketing Market Research Reports & Industry Analysis
Direct advertising is a form of direct marketing. It sends a clear message to consumers without the use of commercial communication media. There is also a “call to action” aspect to this style of advertising. The focus is on the consumer response.
Direct marketing is a very attractive form of marketing because the emphasis is on measuring the positive effect. One problem with this type of marketing is the number of people who may be offended by “junk” mail or email “spam” – that is, paper or electronic mail that they did not request or do not want.
Direct mail, or junk mail, as some call it, is the most common form of direct marketing. It is often a low cost form of advertising such as the distribution of circulars, catalogs, pre approved credit applications and free trial CDs. However, the cost of printing and mailing traditional direct mail pieces has placed on damper on marketers’ willingness to use traditional direct mail. Instead, many marketers have turned to email marketing to reach audiences through direct marketing.
The internet has made it easier for marketers to measure the results of a direct marketing campaign. Often times a specific website landing page is used to monitor the results of a campaign. The negative side of direct marketing can be the tendency to generate poor quality leads due to unorganized database files and poor message strategy.
Direct Marketing Industry Research & Market Reports
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2025 Direct Marketing Services, Full-Service Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling direct marketing services, full-service. The survey ... Read More
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2025 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling direct mail advertising, full-service. The survey ... Read More
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Direct Mail Advertising - US Industry Market Research Report with Recession Risk Analysis & Forecasts
... report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of company, concentration segmentation, business structure, customer type, state and MSA, profitability, financial ratios, balance ... Read More
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2025 Direct Mail Advertising Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... forecasts for 2025 and 2029. The historical data utilizes in-depth survey results from companies in the Direct Mail Advertising industry combined with country and regional economic, firmographic, and demographic data. Our analysts develop the forecasts ... Read More
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Direct Mail Advertising in the US - Industry Market Research Report
... doorsteps via post. Even so, increasing competition from digital advertising threatens the industry. Recent declines in advertising expenditure caused by the 2020 pandemic darkened the industry's prospects. These factors caused revenue to fall at a ... Read More
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Direct Mail (UK) - Industry Report
... the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Direct Mail (UK) report will tell you the companies that have ... Read More
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Direct Mail Advertising Global Market Report 2025
... market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective ... Read More
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USPS Looks to Drive Direct Mail Value and ROI with 2025 Promotions
... programs are designed to help mailers increase the effectiveness of direct mail marketing and lower the costs of postage."Direct mail is becoming more interactive and engaging, incorporating personalization and elements that appeal to the senses," ... Read More
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2025 Direct Mail Advertising Global Market Size & Growth Report with Updated Analysis & Forecasts
... forecasts for 2025 and 2029. The historical data utilizes in-depth survey results from companies in the Direct Mail Advertising industry combined with country and regional economic, firmographic, and demographic data. Our analysts develop the forecasts ... Read More
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2025 Direct Marketing Services, Full-Service Global Market Size & Growth Report with Updated Analysis & Forecasts
... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling direct marketing services, full-service. The survey ... Read More
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2025 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with Updated Analysis & Forecasts
... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling direct mail advertising, full-service. The survey ... Read More
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2025 Worldwide Direct Mail Advertising Industry-Industry & Market Report
... estimates on the size of the industry (sales, establishments, employment) for the largest 40 world countries. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends on industry sales, establishments and ... Read More
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Direct Mail Advertising in the US - Industry Market Research Report
... magazines, by delivering customized marketing materials and coupons straight to consumers' doorsteps via post. Even so, increasing competition from digital advertising threatens the industry. Recent declines in advertising expenditure caused by the 2020 pandemic darkened ... Read More
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Direct Marketing Services
... Clarke, Harte Hanks, Merkle, and VML (all based in the US). COMPETITIVE LANDSCAPE Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and ... Read More
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2025 U.S. Direct Mail Advertising Industry-Industry & Market Report
... The report features 2025 current and 2026 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. Written analysis is included on ... Read More
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2024 Letter Shop Services Global Market Size & Growth Report with Updated Analysis & Forecasts
... 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2012 through 2023, with forecasts for 2024 and 2028. The historical data utilizes in-depth ... Read More
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2024 Direct Mail Advertising Global Market Size & Growth Report with Updated Recession Risk Forecasts
... global regions, 22 subregions, and 195 countries. Historical data is from 2012 through 2023, with forecasts for 2024 and 2028. The historical data utilizes in-depth survey results from companies in the Direct Mail Advertising industry ... Read More
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Insurance Advertising Global Market Opportunities And Strategies To 2033
... Advertising Inc.; WebFX Inc.; Agency Marketing Machine; Cardinal Digital Marketing; Stratosphere Insurance Advertising Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical ... Read More
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Direct Mail Advertising - 2024 U.S. Market Research Report with Updated Analysis & Forecasts
... in the United States with over 100+ data sets covering 2015-2028. This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of ... Read More
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Direct Mail Advertising in Canada - Industry Market Research Report
... advertisers have benefited from technological advancements, which have given way to integrated marketing campaigns. Lacklustre response rates to digital marketing campaigns have also highlighted the effectiveness of direct mail advertising, which garners much more frequent ... Read More
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Direct Mail Advertising - 2024 U.S. Market Research Report with Updated Recession Risk Forecasts
... industry in the United States with over 100+ data sets covering 2015-2028. This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size ... Read More
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Direct Mail Advertising Global Market Opportunities And Strategies To 2033
... Enterprise Size: Large Enterprise; Small And Medium EnterpriseCovering: Harte Hanks; Quad/Graphics; RR Donnelley; Valassis Communications Inc.; IWCO Direct (Steel Connect, Inc.) Direct Mail Advertising Global Market Opportunities And Strategies To 2033 from The Business Research ... Read More
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2024 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with Updated Recession Risk Impact
... share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2012 through 2023, with forecasts for 2024 and 2028. The historical data ... Read More
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2024 Direct Marketing Services, Full-Service Global Market Size & Growth Report with Updated Recession Risk Impact
... share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2012 through 2023, with forecasts for 2024 and 2028. The historical data ... Read More
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Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 454100
... Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 454100 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that ... Read More
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