Direct Marketing Market Research Reports & Industry Analysis
Direct advertising is a form of direct marketing. It sends a clear message to consumers without the use of commercial communication media. There is also a “call to action” aspect to this style of advertising. The focus is on the consumer response.
Direct marketing is a very attractive form of marketing because the emphasis is on measuring the positive effect. One problem with this type of marketing is the number of people who may be offended by “junk” mail or email “spam” – that is, paper or electronic mail that they did not request or do not want.
Direct mail, or junk mail, as some call it, is the most common form of direct marketing. It is often a low cost form of advertising such as the distribution of circulars, catalogs, pre approved credit applications and free trial CDs. However, the cost of printing and mailing traditional direct mail pieces has placed on damper on marketers’ willingness to use traditional direct mail. Instead, many marketers have turned to email marketing to reach audiences through direct marketing.
The internet has made it easier for marketers to measure the results of a direct marketing campaign. Often times a specific website landing page is used to monitor the results of a campaign. The negative side of direct marketing can be the tendency to generate poor quality leads due to unorganized database files and poor message strategy.
Direct Marketing Industry Research & Market Reports
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Direct Mail Advertising - 2021 U.S. Market Research Report with Updated COVID-19 Forecasts
... the United States with over 100+ data sets covering 2012-2025. This Kentley Insights report includes historical and forecasted market size, product lines, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational breakdown, ... Read More
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Direct Mail (UK) - Industry Report
... ABBEY MARKETING COMMUNICATIONS LTD, ADVANCED MAILING SOLUTIONS LTD and ARC MAILING LTD. This report covers activities such as direct mail, mailing, direct marketing, mailing house, marketing and includes a wealth of information on the financial ... Read More
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2021 Direct Mail Advertising Global Market Size & Growth Report with COVID-19 Impact
... regions, 22 subregions, and 216 countries. Historical data is from 2009 through 2020, with forecasts for 2021 and 2026. The historical data utilizes in-depth survey results from Direct Mail Advertising combined with country and regional ... Read More
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2021 Worldwide Direct Mail Advertising Industry-Industry & Market Report
... Worldwide Economic Forecast executive summary. The report features 2021 current and 2022 forecast estimates on the size of the industry (sales, establishments, employment) for the 61 largest world countries, such as Japan, China, India, Russia, ... Read More
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2021 Worldwide Telemarketing Services Industry-Industry & Market Report
... Economic Forecast executive summary. The report features 2021 current and 2022 forecast estimates on the size of the industry (sales, establishments, employment) for the 61 largest world countries, such as Japan, China, India, Russia, Canada, ... Read More
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Direct Marketing Services
... Harland Clarke, Harte-Hanks, Merkle, and Wunderman (all based in the US). COMPETITIVE LANDSCAPE Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and ... Read More
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Global Direct Marketing Services Market 2020 by Company, Regions, Type and Application, Forecast to 2025
... market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace ... Read More
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2021 U.S. Direct Mail Advertising Industry-Industry & Market Report
... the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends on ... Read More
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Global Direct Mail Automation Software Market Size, Status and Forecast 2020-2026
... Direct Mail Automation Software market size will reach US$ 1,693 million in 2026, from US$ 300 million in 2019, with a CAGR of 33.4% during the forecast period. Global Direct Mail Automation Software Scope and ... Read More
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Global Direct Marketing Services Market Growth (Status and Outlook) 2020-2025
... global market size will reach $ 5924.1 million by 2025, from $ 5369.1 million in 2019. In particular, this report presents the global revenue market share of key companies in Direct Marketing Services business, shared ... Read More
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Global Direct Marketing Tools Market 2020 by Company, Regions, Type and Application, Forecast to 2025
... of 2020 to 2025, with a CAGR of xx% in the forecast period of 2020 to 2025 and will expected to reach USD xx million by 2025, from USD xx million in 2019. The Direct ... Read More
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Global Direct Marketing Solutions Market 2020 by Company, Regions, Type and Application, Forecast to 2025
... of 2020 to 2025, with a CAGR of xx% in the forecast period of 2020 to 2025 and will expected to reach USD xx million by 2025, from USD xx million in 2019. The Direct ... Read More
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Global Direct Marketing Strategies Market 2020 by Company, Regions, Type and Application, Forecast to 2025
... of 2020 to 2025, with a CAGR of xx% in the forecast period of 2020 to 2025 and will expected to reach USD xx million by 2025, from USD xx million in 2019. The Direct ... Read More
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Global Direct Marketing Tactics Market 2020 by Company, Regions, Type and Application, Forecast to 2025
... of 2020 to 2025, with a CAGR of xx% in the forecast period of 2020 to 2025 and will expected to reach USD xx million by 2025, from USD xx million in 2019. The Direct ... Read More
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Direct Mail Advertising in the US - Industry Market Research Report
... of overall advertising expenditures has decreased as digital media's share of ad spending has grown. The increasing popularity of smartphones, tablets and other digital devices has presented a serious challenge to the Direct Mail Advertising ... Read More
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Direct Mail Advertising Services in the US - Procurement Research Report
... directly to targeted customers through postal mail. Buyers of these services include public relation, retail, advertising and financial businesses, whereas suppliers are usually multiline or specialized marketing firms. Services typically consist of material concept development, ... Read More
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Global Direct Marketing Market 2020 by Company, Regions, Type and Application, Forecast to 2025
... to 2025, with a CAGR of xx% in the forecast period of 2020 to 2025 and will expected to reach USD xx million by 2025, from USD xx million in 2019. The Direct Marketing market ... Read More
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Direct Mail Advertising - 2020 U.S. Market Research Report
... over 100+ data sets covering 2011-2024.The report includes updated 2020 and 5-year forecasts due to the impact of COVID-19. This Kentley Insights report includes historical and forecasted market size, product lines, profitability, financial ratios, BCG ... Read More
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Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2026, NAIC 454100
... rates and forecasts that will save countless hours of research. Key Findings: Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.) to reach $1,311,605 million by 2026. Online Sales (B2C Ecommerce), ... Read More
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The 2021-2026 World Outlook for Lithographic Direct Mail Advertising Printing
... for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks ... Read More
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The 2021-2026 World Outlook for Letterpress Printing of Direct Mail Advertising Circulars, Letters, Pamphlets, Cards, and Printed Envelopes
... cards, and printed envelopes across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), ... Read More
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The 2021-2026 World Outlook for Web-Fed Lithographic Direct Mail Advertising Printing
... are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These ... Read More
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The 2021-2026 World Outlook for Sheet-Fed Lithographic Direct Mail Advertising Printing
... are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These ... Read More
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The 2021-2026 World Outlook for Gravure Printing of Direct Mail Advertising Circulars, Letters, Pamphlets, Cards, and Printed Envelopes
... cards, and printed envelopes across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), ... Read More
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The 2021-2026 World Outlook for Direct Mail Advertising
... or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to ... Read More
