Direct Marketing Market Research Reports & Industry Analysis
Direct advertising is a form of direct marketing. It sends a clear message to consumers without the use of commercial communication media. There is also a “call to action” aspect to this style of advertising. The focus is on the consumer response.
Direct marketing is a very attractive form of marketing because the emphasis is on measuring the positive effect. One problem with this type of marketing is the number of people who may be offended by “junk” mail or email “spam” – that is, paper or electronic mail that they did not request or do not want.
Direct mail, or junk mail, as some call it, is the most common form of direct marketing. It is often a low cost form of advertising such as the distribution of circulars, catalogs, pre approved credit applications and free trial CDs. However, the cost of printing and mailing traditional direct mail pieces has placed on damper on marketers’ willingness to use traditional direct mail. Instead, many marketers have turned to email marketing to reach audiences through direct marketing.
The internet has made it easier for marketers to measure the results of a direct marketing campaign. Often times a specific website landing page is used to monitor the results of a campaign. The negative side of direct marketing can be the tendency to generate poor quality leads due to unorganized database files and poor message strategy.
Direct Marketing Industry Research & Market Reports
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SG&A Benchmarks - Consumer Discretionary Sector
... side by side comparison of 10%ile, median, and 90%ile values for each industry within the sector. The tables for each individual industry present both last year and this year SG&A as a percentage of sales ... Read More
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Direct Marketing Services
... Harland Clarke, Harte-Hanks, Merkle, and Wunderman (all based in the US). COMPETITIVE LANDSCAPE Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and ... Read More
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Direct Mail Advertising in the US - Industry Market Research Report
... has historically provided a less-expensive alternative to traditional advertising outlets like television, radio and magazines. However, for decades, increased competition from digital advertising has threatened the industry. Direct mail advertisers are expected to consolidate over ... Read More
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Direct Mail (UK) - Industry Report
... including COMMUNISIS PLC, ADARE INTERNATIONAL LTD and PARAGON CUSTOMER COMMUNICATIONS (NOTTINGHAM) LTD. This report covers activities such as direct mail, mailing, direct marketing, mailing house, marketing and includes a wealth of information on the financial ... Read More
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The 2019-2024 Outlook for Web-Fed Lithographic Direct Mail Advertising Printing in the United States
... the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the ... Read More
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The 2019-2024 Outlook for Sheet-Fed Lithographic Direct Mail Advertising Printing in the United States
... the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the ... Read More
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The 2019-2024 Outlook for Lithographic Advertising Printing Excluding Direct Mail Advertising in the United States
... cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent ... Read More
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The 2019-2024 Outlook for Lithographic Direct Mail Advertising Printing in the United States
... States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is ... Read More
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The 2019-2024 Outlook for Letterpress Printing of Direct Mail Advertising Circulars, Letters, Pamphlets, Cards, and Printed Envelopes in the United States
... advertising circulars, letters, pamphlets, cards, and printed envelopes across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 ... Read More
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The 2019-2024 Outlook for Direct Mail Advertising in the United States
... millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and ... Read More
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The 2019-2024 Outlook for Gravure Printing of Direct Mail Advertising Circulars, Letters, Pamphlets, Cards, and Printed Envelopes in the United States
... advertising circulars, letters, pamphlets, cards, and printed envelopes across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 ... Read More
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2018-2023 Global Direct Marketing Services Market Report (Status and Outlook)
... direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media. Direct marketing services is mainly classified into four types: Direct Mail, Telemarketing, ... Read More
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2018 U.S. Direct marketing services sold through Public relations agencies-Product & Services Report
... demographics. The report features 2018 current and 2019 forecast estimates on the sales of Membership services sold through Agents and managers for artists, athletes, entertainers, and other public figures nationally and for all 50 U.S. ... Read More
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2018 U.S. Direct mail advertising services sold through Public relations agencies-Product & Services Report
... features 2018 current and 2019 forecast estimates on the sales of Corporate and party event services sold through Golf courses and country clubs nationally and for all 50 U.S. States and up to 900 metro ... Read More
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2018 U.S. Full direct mail services sold through Public relations agencies-Product & Services Report
... The report features 2018 current and 2019 forecast estimates on the sales of Spa services sold through Golf courses and country clubs nationally and for all 50 U.S. States and up to 900 metro areas. Read More
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2018 U.S. Advertising placement services (Include bundled placement and creative services.) sold through Direct mail advertising-Product & Services Report
... The report features 2018 current and 2019 forecast estimates on the sales of Rental or lease of goods and/or equipment sold through Golf courses and country clubs nationally and for all 50 U.S. States and ... Read More
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2018 U.S. Advertising creative services billed separately (Include graphic design services.) sold through Direct mail advertising-Product & Services Report
... report features 2018 current and 2019 forecast estimates on the sales of Rental of sports and recreational equipment sold through Golf courses and country clubs nationally and for all 50 U.S. States and up to ... Read More
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2018 U.S. Sales promotion services sold through Direct mail advertising-Product & Services Report
... and demographics. The report features 2018 current and 2019 forecast estimates on the sales of Rental of non-residential space in buildings or other facilities sold through Golf courses and country clubs nationally and for all ... Read More
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2018 U.S. Direct marketing services sold through Direct mail advertising-Product & Services Report
... report features 2018 current and 2019 forecast estimates on the sales of Resale of merchandise sold through Golf courses and country clubs nationally and for all 50 U.S. States and up to 900 metro areas. Read More
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2018 U.S. Public relations services sold through Direct mail advertising-Product & Services Report
... demographics. The report features 2018 current and 2019 forecast estimates on the sales of Resale of equipment for sports and recreational activities sold through Golf courses and country clubs nationally and for all 50 U.S. ... Read More
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2018 U.S. Full public relations services sold through Direct mail advertising-Product & Services Report
... features 2018 current and 2019 forecast estimates on the sales of Resale of other merchandise sold through Golf courses and country clubs nationally and for all 50 U.S. States and up to 900 metro areas. Read More
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2018 U.S. Media planning and/or buying services sold through Direct mail advertising-Product & Services Report
... report features 2018 current and 2019 forecast estimates on the sales of Contributions, gifts, and grants - Private sold through Golf courses and country clubs nationally and for all 50 U.S. States and up to ... Read More
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2018 U.S. Full media planning and buying services sold through Direct mail advertising-Product & Services Report
... report features 2018 current and 2019 forecast estimates on the sales of All other revenue sold through Golf courses and country clubs nationally and for all 50 U.S. States and up to 900 metro areas. Read More
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2018 U.S. Media representation services sold through Direct mail advertising-Product & Services Report
... features 2018 current and 2019 forecast estimates on the sales of Child day care services sold through Fitness and recreational sports centers nationally and for all 50 U.S. States and up to 900 metro areas. Read More
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2018 U.S. Display advertising services sold through Direct mail advertising-Product & Services Report
... features 2018 current and 2019 forecast estimates on the sales of Roller skating rink services sold through Fitness and recreational sports centers nationally and for all 50 U.S. States and up to 900 metro areas. Read More
