Direct Marketing Market Research Reports & Industry Analysis
Direct advertising is a form of direct marketing. It sends a clear message to consumers without the use of commercial communication media. There is also a “call to action” aspect to this style of advertising. The focus is on the consumer response.
Direct marketing is a very attractive form of marketing because the emphasis is on measuring the positive effect. One problem with this type of marketing is the number of people who may be offended by “junk” mail or email “spam” – that is, paper or electronic mail that they did not request or do not want.
Direct mail, or junk mail, as some call it, is the most common form of direct marketing. It is often a low cost form of advertising such as the distribution of circulars, catalogs, pre approved credit applications and free trial CDs. However, the cost of printing and mailing traditional direct mail pieces has placed on damper on marketers’ willingness to use traditional direct mail. Instead, many marketers have turned to email marketing to reach audiences through direct marketing.
The internet has made it easier for marketers to measure the results of a direct marketing campaign. Often times a specific website landing page is used to monitor the results of a campaign. The negative side of direct marketing can be the tendency to generate poor quality leads due to unorganized database files and poor message strategy.
Direct Marketing Industry Research & Market Reports
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Mail Order, Catalogs and Other Direct Marketing, and TV Shopping (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2027, NAIC 454113
... data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Mail Order, Catalogs and Other Direct Marketing, and TV Shopping Industry (U.S.) to reach $211,911,119,437 by ... Read More
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Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2027, NAIC 454100
... industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.) to reach ... Read More
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Direct Mail Advertising in the US - Industry Market Research Report
... over the five years to 2019. However, direct mail advertising's share of overall advertising expenditures has decreased as digital media's share of ad spending has grown. The increasing popularity of smartphones, tablets and other digital ... Read More
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Direct Marketing Services
... Harland Clarke, Harte Hanks, Merkle, and Wunderman Thompson (all based in the US). COMPETITIVE LANDSCAPE Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative ... Read More
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2023 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with COVID-19 & Recession Risk Impact
... growth, and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. The ... Read More
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2023 Direct Marketing Services, Full-Service Global Market Size & Growth Report with COVID-19 & Recession Risk Impact
... growth, and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. The ... Read More
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Direct Mail (UK) - Industry Report
... ABBEY MARKETING COMMUNICATIONS LTD, ADVANCED MAILING SOLUTIONS LTD and ARC MAILING LTD. This report covers activities such as direct mail, mailing, direct marketing, mailing house, marketing and includes a wealth of information on the financial ... Read More
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2023 Direct Mail Advertising Global Market Size & Growth Report with Updated Forecasts
... regions, 22 subregions, and 216 countries. Historical data is from 2011 through 2022, with forecasts for 2023 and the next 5 years. The historical data utilizes in-depth survey results from companies in the Direct Mail ... Read More
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2023 Worldwide Direct Mail Advertising Industry-Industry & Market Report
... proprietary 2023 Worldwide Economic Forecast executive summary. The report features 2023 current and 2024 forecast estimates on the size of the industry (sales, establishments, employment) for the 61 largest world countries, such as Japan, China, ... Read More
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2023 Worldwide Telemarketing Services Industry-Industry & Market Report
... 2023 Worldwide Economic Forecast executive summary. The report features 2023 current and 2024 forecast estimates on the size of the industry (sales, establishments, employment) for the 61 largest world countries, such as Japan, China, India, ... Read More
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Direct Mail Advertising - 2023 U.S. Market Research Report with Updated Recession Forecasts
... the United States with over 100+ data sets covering 2013-2026. This Kentley Insights report includes historical and forecasted market size, product lines, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational breakdown, ... Read More
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Global Direct Mail Advertising Market Research Report 2022 - Market Size, Current Insights and Development Trends
... geography), competitor landscape, recent status, and development trends. Furthermore, the report provides strategies for companies to overcome threats posed by COVID-19. Technological innovation and advancement will further optimize the performance of the product, enabling it ... Read More
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2023 U.S. Direct Mail Advertising Industry-Industry & Market Report
... the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends on ... Read More
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2022 Direct Marketing Services, Full-Service Global Market Size & Growth Report with Updated Forecasts
... 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell direct marketing services, full-service combined with country and regional economic, firmographic, and demographic data. Our analysts develop ... Read More
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2022 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with Updated Forecasts
... 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell direct mail advertising, full-service combined with country and regional economic, firmographic, and demographic data. Our analysts develop ... Read More
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2022 Wholesale Sales of Other Printing and Writing Paper, Including Paper Used In Brochures, Catalogs, and Direct Mail Global Market Size & Growth Report with Updated Forecasts
... 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell wholesale sales of other ... Read More
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Direct Mail Advertising - 2022 U.S. Market Research Report with Updated Forecasts
... includes historical and forecasted market size, product lines, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational breakdown, consolidation analysis, employee productivity, price inflation, pay bands for the top 20 industry jobs, ... Read More
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Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2028, NAIC 454100
... rates and forecasts that will save countless hours of research. Key Findings: Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.) to reach $1,082,692,997,120 million by 2029. Online Sales (B2C Ecommerce), ... Read More
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Direct Mail Advertising Global Market Opportunities And Strategies To 2031
... critical information they need to assess the global direct mail advertising market as it emerges from the COVID-19 shut down. Reasons to Purchase Gain a truly global perspective with the most comprehensive report available on ... Read More
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Consumer Marketing & Advertising 2023
... marketing. Consumer marketingtactics are categorized into 60 topics, each presented in a separate chapter. Currentmarket research and statistics, an analysis of effectiveness, surveys of marketers andconsumers, and discussions of trends are presented for each. The ... Read More
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2022 Direct Marketing Services, Full-Service Global Market Size & Growth Report with COVID-19 Impact
... across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell direct marketing services, ... Read More
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2022 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with COVID-19 Impact
... across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell direct mail advertising, ... Read More
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2022 Wholesale Sales of Other Printing and Writing Paper, Including Paper Used In Brochures, Catalogs, and Direct Mail Global Market Size & Growth Report with COVID-19 Impact
... Printing and Writing Paper, Including Paper Used In Brochures, Catalogs, and Direct Mail Global Market Size & Growth Report covers market size, revenue, growth, and share across 4 global regions, 22 subregions, and 216 countries. ... Read More
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Direct Mail Advertising Global Market Opportunities And Strategies To 2030: COVID-19 Growth And Change
... provides the strategists; marketers and senior management with the critical information they need to assess the global fatty acids market as it emerges from the COVID 19 shut down. Reasons to Purchase Gain a truly ... Read More
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Direct Mail Advertising - 2022 U.S. Market Research Report with Updated COVID-19 Forecasts
... the United States with over 100+ data sets covering 2013-2026. This Kentley Insights report includes historical and forecasted market size, product lines, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational breakdown, ... Read More
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