Category: Toys and Games
Asia Toys and Games
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Toys and Games in China
... disrupted by the nationwide lockdown, with shopping malls, non-grocery specialists and mixed retailers being forced to close during the quarantine period. Even as stores begin to reopen many consumers remain concerned about making non-essential shopping ... Read More
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Traditional Toys and Games in China
... purchasing decision. This was reflected in the strong development of traditional toys and games which encompass the STEAM (science, technology, engineering, art and maths) trend. This continued to support the dynamic double-digit growth being seen ... Read More
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Traditional Toys and Games in Hong Kong, China
... number of shops selling toys and collectables are located, was where most of the protests and riots took place, and both consumers and businesses in that area were significantly affected. Despite this, 2019 saw several ... Read More
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Traditional Toys and Games in Indonesia
... other video games, traditional toys and games are no longer the main entertainment options for children and teenagers, and over the year sales to these consumer groups continued to decline. Smartphones are also more affordable ... Read More
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Video Games in Indonesia
... and a Nintendo Switch or PlayStation 4 console costs more than that. Only middle- to upper-income consumers can purchase the products while most people prefer to go to internet cafés to rent PlayStations. Some people ... Read More
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Toys and Games in Indonesia
... of time. During Q2 of 2020, people were working from home, and schools were expected to be closed for nearly three months to minimise the spread of the virus. Talks about further lockdown were also ... Read More
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Toys and Games in Hong Kong, China
... well as retail outlets in affected areas. As a result the virus outbreak only served to compound consumers’ desire to stay at home, and added significant disruption to the already turbulent political environment. While the ... Read More
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Traditional Toys and Games in Malaysia
... living standards. There is particular growth in demand amongst young parents for toys with an emphasis on educational/scientific elements. They are willing to spend on toys with an educational element to assist their children’s learning. ... Read More
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Traditional Toys and Games in Singapore
... Mathematics (STEM) toys that help promote their children’s developmental growth, from innovative and creative thinking to enhanced motor and soft skills. STEM toys, such as LEGO MINDSTORM, Nintendo Labo Variety Kit and Makeblock’s robotic kits ... Read More
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Traditional Toys and Games in the Philippines
... accessories remained the biggest category and also saw the fastest growth in this year, with a double-digit increase, thanks to the large number of new launches. For instance, Mattel launched its BTS dolls. The release ... Read More
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Traditional Toys and Games in Turkey
... the local currency and consequent price hikes for imported products. However, the category returned to reasonable growth in 2019 as the Turkish government lowered interest rates, leaving many families with higher disposable incomes to spend ... Read More
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Video Games in the Philippines
... consoles. In 2019, Nintendo launched the Nintendo Switch Lite, and although this is cheaper than Switch, its sales have not been that successful. Those who plan to buy a console still prefer the original Switch ... Read More
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Toys and Games in Singapore
... toys and games were seeing slower and negative growth, respectively. Thus, manufacturers targeting this demographic segment were needing to adjust to reduced demand due to having a smaller pool of consumers given the shrinking population. ... Read More
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Toys and Games in Taiwan
... and shifting demand to digital playtime and entertainment, are offsetting this to some degree. STEM toys are seeing a particular boost due to parents’ home schooling needs. Similarly, the mental stimulus provided by construction toys, ... Read More
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Traditional Toys and Games in Taiwan
... accessories, construction, alongside games and puzzles. Growth of the action figures category was fuelled by an improved sales performance of brands such as Dragon Ball from Bandai and Marvel from Hasbro, which was aimed at ... Read More
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Toys and Games in Malaysia
... Indeed, the forecast for video games has not changed at all, whilst traditional toys and games is only expected to see a marginally slower rate of increase than originally forecast. Non-essential stores were closed for ... Read More
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Toys and Games in the Philippines
... different performances between the categories. Whilst traditional toys and games is expected to see little change in its performance, video games is expected to see a dramatic increase. Euromonitor International's Toys and Games in Philippines ... Read More
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Toys and Games in Turkey
... of the measures to combat the COVID-19 epidemic. Families are turning to both traditional and video toys and games as ways of combatting the boredom during these enforced periods at home. Euromonitor International's Toys and ... Read More
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Traditional Toys and Games in India
... in action figures and accessories and dolls and accessories with children keen to acquire replicas of their heroes. 2019 saw the launch of Frozen 2 at the cinemas, but despite the film proving successful at ... Read More
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Traditional Toys and Games in South Korea
... 2015, with a 1.24 fertility rate, while in 2019, there were 303,100 new-borns, and the fertility rate was 0.92. This is the lowest rate among the OECD countries. Even though the extended family often purchases ... Read More
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Toys and Games in India
... of non-essential stores, which included traditional toys and games stores and other non-grocery specialists. Added to this, the delivery of products ordered online has been restricted to essential items. Even as the lockdown measures begin ... Read More
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Toys and Games in Russia
... supported demand for “hometainment” amongst parents of younger children, and adults alike. Russian parents have been keen to support their children’s ongoing development and learning at home due to the closure of schools in the ... Read More
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Toys and Games in South Korea
... 2020, is expected to align to the pre-COVID-19 predictions. Euromonitor International's Toys and Games in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Traditional Toys and Games in Japan
... spot amongst the overall stagnation of the category. Takara Tomy has been a significant player in the trend’s development, with its LOL Surprise! brand continuing to see dynamic growth in 2019 having only been launched ... Read More
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Traditional Toys and Games in Russia
... to declining birth rates in the country. Pre-teens (population aged 7-12) remained the dominant consumer group for this category, while young children (population aged up to 6) is slowly losing ground resulting in declining sales ... Read More
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