Rich Communication Services (RCS) - Global Market Outlook (2018-2027)

Rich Communication Services (RCS) - Global Market Outlook (2018-2027)

According to Stratistics MRC, the Global Rich Communication Services (RCS) Market is accounted for $3.79 billion in 2018 and is expected to reach $20.92 billion by 2027 growing at a CAGR of 20.9% during the forecast period. The increasing number of advertising and marketing companies and the direct association of the service providers are the major factors driving the market growth. However, the lack of awareness among organizations about the deployment and usage of these services are restraining market growth.

Rich Communication Services (RCS) is a communication protocol between mobile-telephone carriers and between phone and carrier, aiming at replacing SMS messages with a text-message system that is richer, provides phonebook polling (for service discovery), and can transmit in-call multimedia.

Based on the enterprise size, large enterprises segment is likely to have a huge demand because large enterprises usually have the necessary resources to carry multiple operations, which may include separate business units to concentrate on advertising and marketing. By geography, Asia Pacific is going to have a lucrative growth during the forecast period due to increasing smartphone connections, rising population, and the use of advanced short message service (SMS) systems for customer relationship management.

Some of the key players profiled in the Rich Communication Services (RCS) Market include AT&T, Sprint, Vodafone, Deutsche Telekom, Google, Verizon, Telefonica, T-Mobile, China Mobile, Orange Business, KDDI, Slovak Telekom, TELIT, SK Telecom, and Telstra.

Solutions Covered:
• Unified Messaging
• Multimedia
• Instant Messaging (IM) & Presence Service
• Network Backed List
• Online Storage
• Session Initiation Protocol (SIP) Options/Presence-Based Capability Exchange
• Web Conferencing
• Content Sharing
• Social Presence Information
• Voice over Internet Protocol (VoIP)
• File Transfer
• Geolocation Exchange

Deployments Covered:
• Cloud
• On-premise

Technologies Covered:
• Rich Communication Services (RCS)-Like
• Rich Communication Services (RCS)
• Enhanced Rich Communication Suite (RCS-e)

Enterprise Sizes Covered:
• Small and Medium-Sized Enterprises
• Large Enterprises

Applications Covered:
• Cloud Storage/Access
• Integrated Solutions
• Value Added Services (VAS)
• Mobile Commerce
• Rich Calls and Messaging
• Advertising Campaign
• Content Delivery
• Video and Voice over Long Term Evolution (VoLTE)

Partners Covered:
• Infrastructure Provider
• Independent Software Vendors (ISVs)
• Over-the-Top (OTT) Service Providers
• Original Equipment Manufacturers (OEM)
• Mobile Network Operators (MNOs)
• Application Programming Interface (API) Providers

End Users Covered:
• Retail and Ecommerce
• Telecom and IT
• Healthcare
• Tourism and Logistics
• Banking, Financial Services, and Insurance
• Media and Entertainment
• Other End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
Comprehensive profiling of additional market players (up to 3)
SWOT Analysis of key players (up to 3)
• Regional Segmentation
Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances


1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Futuristic Market Scenario
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Rich Communication Services (RCS) Market, By Solution
5.1 Introduction
5.2 Unified Messaging
5.3 Multimedia
5.4 Instant Messaging (IM) & Presence Service
5.5 Network Backed List
5.6 Online Storage
5.7 Session Initiation Protocol (SIP) Options/Presence-Based Capability Exchange
5.8 Web Conferencing
5.9 Content Sharing
5.9.1 In-Call Video Sharing
5.9.2 In-Call Image Sharing
5.10 Social Presence Information
5.11 Voice over Internet Protocol (VoIP)
5.12 File Transfer
5.13 Geolocation Exchange
6 Global Rich Communication Services (RCS) Market, By Deployment
6.1 Introduction
6.2 Cloud
6.3 On-premise
7 Global Rich Communication Services (RCS) Market, By Technology
7.1 Introduction
7.2 Rich Communication Services (RCS)-Like
7.3 Rich Communication Services (RCS)
7.4 Enhanced Rich Communication Suite (RCS-e)
8 Global Rich Communication Services (RCS) Market, By Enterprise Size
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.3 Large Enterprises
9 Global Rich Communication Services (RCS) Market, By Application
9.1 Introduction
9.2 Cloud Storage/Access
9.3 Integrated Solutions
9.4 Value Added Services (VAS)
9.5 Mobile Commerce
9.6 Rich Calls and Messaging
9.7 Advertising Campaign
9.8 Content Delivery
9.9 Video and Voice over Long Term Evolution (VoLTE)
10 Global Rich Communication Services (RCS) Market, By Partner
10.1 Introduction
10.2 Infrastructure Provider
10.3 Independent Software Vendors (ISVs)
10.4 Over-the-Top (OTT) Service Providers
10.5 Original Equipment Manufacturers (OEM)
10.6 Mobile Network Operators (MNOs)
10.7 Application Programming Interface (API) Providers
11 Global Rich Communication Services (RCS) Market, By End User
11.1 Introduction
11.2 Retail and Ecommerce
11.3 Telecom and IT
11.4 Healthcare
11.5 Tourism and Logistics
11.6 Banking, Financial Services, and Insurance
11.7 Media and Entertainment
11.8 Other End Users
11.8.1 Utilities
11.8.2 Government
12 Global Rich Communication Services (RCS) Market, By Geography
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia Pacific
12.4.1 Japan
12.4.2 China
12.4.3 India
12.4.4 Australia
12.4.5 New Zealand
12.4.6 South Korea
12.4.7 Rest of Asia Pacific
12.5 South America
12.5.1 Argentina
12.5.2 Brazil
12.5.3 Chile
12.5.4 Rest of South America
12.6 Middle East & Africa
12.6.1 Saudi Arabia
12.6.2 UAE
12.6.3 Qatar
12.6.4 South Africa
12.6.5 Rest of Middle East & Africa
13 Key Developments
13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.2 Acquisitions & Mergers
13.3 New Product Launch
13.4 Expansions
13.5 Other Key Strategies
14 Company Profiling
14.1 AT&T
14.2 Sprint
14.3 Vodafone
14.4 Deutsche Telekom
14.5 Google
14.6 Verizon
14.7 Telefonica
14.8 T-Mobile
14.9 China Mobile
14.10 Orange Business
14.11 KDDI
14.12 Slovak Telekom
14.13 TELIT
14.14 SK Telecom
14.15 Telstra
List of Tables
Table 1 Global Rich Communication Services (RCS) Market Outlook, By Region (2017-2027) ($MN)
Table 2 Global Rich Communication Services (RCS) Market Outlook, By Solution (2017-2027) ($MN)
Table 3 Global Rich Communication Services (RCS) Market Outlook, By Unified Messaging (2017-2027) ($MN)
Table 4 Global Rich Communication Services (RCS) Market Outlook, By Multimedia (2017-2027) ($MN)
Table 5 Global Rich Communication Services (RCS) Market Outlook, By Instant Messaging (IM) & Presence Service (2017-2027) ($MN)
Table 6 Global Rich Communication Services (RCS) Market Outlook, By Network Backed List (2017-2027) ($MN)
Table 7 Global Rich Communication Services (RCS) Market Outlook, By Online Storage (2017-2027) ($MN)
Table 8 Global Rich Communication Services (RCS) Market Outlook, By Session Initiation Protocol (SIP) Options/Presence-Based Capability Exchange (2017-2027) ($MN)
Table 9 Global Rich Communication Services (RCS) Market Outlook, By Web Conferencing (2017-2027) ($MN)
Table 10 Global Rich Communication Services (RCS) Market Outlook, By Content Sharing (2017-2027) ($MN)
Table 11 Global Rich Communication Services (RCS) Market Outlook, By In-Call Video Sharing (2017-2027) ($MN)
Table 12 Global Rich Communication Services (RCS) Market Outlook, By In-Call Image Sharing (2017-2027) ($MN)
Table 13 Global Rich Communication Services (RCS) Market Outlook, By Social Presence Information (2017-2027) ($MN)
Table 14 Global Rich Communication Services (RCS) Market Outlook, By Voice over Internet Protocol (VoIP) (2017-2027) ($MN)
Table 15 Global Rich Communication Services (RCS) Market Outlook, By File Transfer (2017-2027) ($MN)
Table 16 Global Rich Communication Services (RCS) Market Outlook, By Geolocation Exchange (2017-2027) ($MN)
Table 17 Global Rich Communication Services (RCS) Market Outlook, By Deployment (2017-2027) ($MN)
Table 18 Global Rich Communication Services (RCS) Market Outlook, By Cloud (2017-2027) ($MN)
Table 19 Global Rich Communication Services (RCS) Market Outlook, By On-premise (2017-2027) ($MN)
Table 20 Global Rich Communication Services (RCS) Market Outlook, By Technology (2017-2027) ($MN)
Table 21 Global Rich Communication Services (RCS) Market Outlook, By Rich Communication Services (RCS)-Like (2017-2027) ($MN)
Table 22 Global Rich Communication Services (RCS) Market Outlook, By Rich Communication Services (RCS) (2017-2027) ($MN)
Table 23 Global Rich Communication Services (RCS) Market Outlook, By Enhanced Rich Communication Suite (RCS-e) (2017-2027) ($MN)
Table 24 Global Rich Communication Services (RCS) Market Outlook, By Enterprise Size (2017-2027) ($MN)
Table 25 Global Rich Communication Services (RCS) Market Outlook, By Small and Medium-Sized Enterprises (2017-2027) ($MN)
Table 26 Global Rich Communication Services (RCS) Market Outlook, By Large Enterprises (2017-2027) ($MN)
Table 27 Global Rich Communication Services (RCS) Market Outlook, By Application (2017-2027) ($MN)
Table 28 Global Rich Communication Services (RCS) Market Outlook, By Cloud Storage/Access (2017-2027) ($MN)
Table 29 Global Rich Communication Services (RCS) Market Outlook, By Integrated Solutions (2017-2027) ($MN)
Table 30 Global Rich Communication Services (RCS) Market Outlook, By Value Added Services (VAS) (2017-2027) ($MN)
Table 31 Global Rich Communication Services (RCS) Market Outlook, By Mobile Commerce (2017-2027) ($MN)
Table 32 Global Rich Communication Services (RCS) Market Outlook, By Rich Calls and Messaging (2017-2027) ($MN)
Table 33 Global Rich Communication Services (RCS) Market Outlook, By Advertising Campaign (2017-2027) ($MN)
Table 34 Global Rich Communication Services (RCS) Market Outlook, By Content Delivery (2017-2027) ($MN)
Table 35 Global Rich Communication Services (RCS) Market Outlook, By Video and Voice over Long Term Evolution (VoLTE) (2017-2027) ($MN)
Table 36 Global Rich Communication Services (RCS) Market Outlook, By Partner (2017-2027) ($MN)
Table 37 Global Rich Communication Services (RCS) Market Outlook, By Infrastructure Provider (2017-2027) ($MN)
Table 38 Global Rich Communication Services (RCS) Market Outlook, By Independent Software Vendors (ISVs) (2017-2027) ($MN)
Table 39 Global Rich Communication Services (RCS) Market Outlook, By Over-the-Top (OTT) Service Providers (2017-2027) ($MN)
Table 40 Global Rich Communication Services (RCS) Market Outlook, By Original Equipment Manufacturers (OEM) (2017-2027) ($MN)
Table 41 Global Rich Communication Services (RCS) Market Outlook, By Mobile Network Operators (MNOs) (2017-2027) ($MN)
Table 42 Global Rich Communication Services (RCS) Market Outlook, By Application Programming Interface (API) Providers (2017-2027) ($MN)
Table 43 Global Rich Communication Services (RCS) Market Outlook, By End User (2017-2027) ($MN)
Table 44 Global Rich Communication Services (RCS) Market Outlook, By Retail and Ecommerce (2017-2027) ($MN)
Table 45 Global Rich Communication Services (RCS) Market Outlook, By Telecom and IT (2017-2027) ($MN)
Table 46 Global Rich Communication Services (RCS) Market Outlook, By Healthcare (2017-2027) ($MN)
Table 47 Global Rich Communication Services (RCS) Market Outlook, By Tourism and Logistics (2017-2027) ($MN)
Table 48 Global Rich Communication Services (RCS) Market Outlook, By Banking, Financial Services, and Insurance (2017-2027) ($MN)
Table 49 Global Rich Communication Services (RCS) Market Outlook, By Media and Entertainment (2017-2027) ($MN)
Table 50 Global Rich Communication Services (RCS) Market Outlook, By Other End Users (2017-2027) ($MN)
Table 51 Global Rich Communication Services (RCS) Market Outlook, By Utilities (2017-2027) ($MN)
Table 52 Global Rich Communication Services (RCS) Market Outlook, By Government (2017-2027) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

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