Unity Marketing Inc.

From market research to marketing strategy, concept creation to new product development and sourcing, Unity Marketing offers the tools you need to maximize your unique marketing opportunities in the collectibles and giftware industry.

Drawing upon our extensive industry experience, as well as professional expertise in marketing research and analysis, product and concept development, strategic planning and licensing, Unity Marketing offers marketing consultation and research services to help our clients identify and maximize their potential success in the collectibles and giftware markets.

Unity Marketing utilizes a full range of quantitative and qualitative custom research to address its clients' marketing challenges. This encompasses focus groups, in-depth one-on-one interviews, retailer and new product screenings, telephone interviews and mailed surveys. These are all excellent tools designed to gain insightful feedback from consumers and professionals alike, to evaluate reactions to and acceptance of new product lines, to capture perceptions of existing product lines, to comprehend the underlying drives of consumer loyalty and to understand the intricacies of product positioning strategies. To keep up to date on the latest information, news and industry trends, Unity publishes reports on major segments of the collectibles and giftware industries, as well as a newsletter meeting the needs of executives in those industries. For an in-depth look at where your company stands in the industry and where it can go, we also provide custom research reports, designed and executed to answer your specialized questions.

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6 Reports from Unity Marketing Inc.

   
  • HENRYs in Recession and What Luxury Brands Can Do

    Connecting with the HENRYs in a Changing Economy: How will the HENRY – high earner not rich yet – consumers react as the economy turns south and what can luxury brands do about it? With inflation running at a 40 year high and the U.S. economy on the precipice of recession, if it already hasn’t enter ... Read More

  • STATE OF LUXURY 2022

    STATE OF LUXURY 2022 Edward Deming said it best: “In God we trust, but all others must bring data.” We live in the information age as we have evolved from our industrial-age past to our knowledge-economy future. This report summarizes the findings from a survey among nearly 600 luxury industry execu ... Read More

  • State of Luxury 2021

    State of Luxury 2021: The Industry Insider’s Report This year’s fifth annual State of Luxury report takes a look back at the year that was, but more importantly, looks ahead to what 2021 holds for companies competing in the luxury market. As 2021 dawns, it will be a year of transition for the luxury ... Read More

  • Design Inspiration Guide for Millennials' Homes

    Design Inspiration Guide for Millennials' Homes This is a new report for the home furnishings and interior design industry: Design Inspiration Guide for Millennials' Homes. Millennials are the next generation of home owners. The millennial generation, numbering 75.4 million people and aged 21-37 ye ... Read More

  • State of Luxury 2018: The Insider View

    State of Luxury 2018: The Insider View Unity Marketing just completed a new survey among 600 luxury industry executives across a wide range of vertical sectors (e.g. fashion, jewelry, home furnishings, travel, hospitality, design) and companies that support the luxury industry in marketing, advertis ... Read More

  • Marketing to Millionaires: Exploding 10 Myths Disrupting Success in Marketing

    Marketing to Millionaires: Exploding 10 Myths Disrupting Success in Marketing By any measure, the number of Americans that can claim millionaire status is rising, and rising rapidly. No matter how it is measured, whether by total net worth (including homes and other assets) or by financial assets a ... Read More

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