Nutrition Business Journal

Nutrition Business Journal is a valuable division of Penton Media Inc. that excels in strategic market and competitive analysis of the enormous, $140 billion Global Nutrition Industry, a comprehensive industry that includes functional foods, dietary supplements (minerals, herbs/botanicals, vitamins, meal replacement and specialty), natural personal care, and natural/organic foods.

NBJ market data is produced from thorough primary research and also over 50 secondary sources. NBJ’s basic methodology for nutrition industry qualification relies on a comprehensive compilation and assessment of pre-existing data on the entire industry, augmented by NBJ’s quality surveys and interviews.

The data is brought together and analyzed at each level of the intricate value chain: consumer spending data (Hartman and Nielsen, for example), retail sales figures (IRI for mass market and Natural Foods Merchandiser and Whole Foods magazine store surveys), manufacturer sales (NBJ surveys), alternative channels (NBJ surveys on multilevel catalog, marketing, practitioner and internet sales), distributor data (Spins and public companies), manufacturer sales (NBJ surveys), and raw material supplier data (NBJ surveys). Data is also brought together from individual companies through secondary sources and other surveys. NBJ regularly executes a minimum of 40-50 interviews with executives every single month to make sure to encompass both quantitative and qualitative data.

NBJ’s business segment survey methodology always begins with a clear understanding of the complete world of companies in that sector in a database and knowledge of the top 20 to 100 companies. NBJ makes every effort to then assure annual sales of the top companies and at random selects samples or response survey’s the remaining group to build a statistically sound model for that segment. The Segments that NBJ surveys in this thorough methodology include: raw material suppliers in vitamins, herbs, and botanicals, internet vendors, supplement manufacturers in each product category, catalog vendors, etc. The lists of top firms and sales breakdowns on specific companies are presented alongside a disclaimer.
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52 Reports from Nutrition Business Journal

   
  • 2020 Global Supplement Business Report

    ... industry has been intricately tied to the pandemic, and the latest Global Supplement Business Report tracks these parallels as it tackles the intricacies of an international marketplace. This report is a guide for supplement brands ... Read More

  • 2021 Condition Specific Report

    ... this is the first report to take a deep dive into WHY consumers have been reaching for more supplements than ever before. The US Supplement market grew by over $7B in 2020, led by a ... Read More

  • 2021 Active Lifestyle Report

    ... to prioritizing health through active lifestyle choices, the active lifestyle market grew 5.5% to $40.5 billion in 2020, and NBJ predicts that the growth trajectory will remain steady in the years to come. What does ... Read More

  • Personalized Nutrition Special Report

    ... Personalized Nutrition approach go beyond feeling special. In 2020, supplement sales driven by personalized nutrition grew 35% to $375M, and NBJ’s market analysis suggests that there is still plenty of time to get in on ... Read More

  • Nutrition Business Journal Subscription 2021

    ... trends, and opportunities in the nutrition industry. Focusing on a specific theme monthly, NBJ gives a thorough analysis of a particular management issue or market segment (e.g. Functional Foods, Raw Materials,Dietary Supplements, Natural Personal Care. Read More

  • Practitioner Special Report

    ... this category, with lockdown logistics and closures causing slowed sales. Whether you're a brand wondering about future distribution strategies, a practitioner looking to make smart buying decisions or an investor tracking the category, this report ... Read More

  • 2020 Global Supplement Business Report

    ... industry has been intricately tied to the pandemic, and the latest Global Supplement Business Report tracks these parallels as it tackles the intricacies of an international marketplace. This report is a guide for supplement brands ... Read More

  • Personal Care Special Report

    ... has reflected this question, pitting the rise of DIY salon services and the growing necessity for self-care as stress relief, against an "I've Got Bigger Concerns" mentality. In this report, we explore how that market ... Read More

  • Immune Health Special Report

    ... need to understand how the events and trends of 2020 will impact the future of immune health. It's no surprise that 2020 has seen significant growth in the immunity category, and experts agree that we're ... Read More

  • Probiotic Market Analysis

    ... the double digit growth earlier in the decade and the doubt that clouds the category today, even as consumers are increasingly interested in products positively impacting the microbiome. The result is a supplements category that ... Read More

  • 2020 Condition Specific Report

    ... and analyzes the top 6 ingredients that consumers reach for when shopping for supplements to address them. Full of data and expert analysis that you can't find anywhere else, this report covers the WHY behind ... Read More

  • 2020 Supplement Business Report

    ... the report's 25-year history. Gain valuable, exclusive insight into the 2019 supplement industry sales, growth, and trends, with more focus than ever on 2020 growth and beyond. NBJs analysis predicts overall supplement growth of 12.1% ... Read More

  • 2020 Sports Nutrition and Weight Management Report

    ... could dwarf any diet or exercise trend in history. Seizing a profitable position in this seismic reshuffle will require companies to know where the market is now in order to understand where it might go ... Read More

  • Personalized Nutrition Special Report

    ... Special Report Focuses on supplement sales, trends and companies in the personalized nutrition industry Areas covered include survey-, biomarker-, genetic-, microbiome-, and tech-based testing Market sizing and growth data for 2018-2019, and projections for 2020-2024 Read More

  • Hemp Special Report

    ... consumer mindset as the culprit -- but this report reveals that the full story is much more complex and surprising. In this Hemp Special Report, NBJ gives a realistic analysis and view into the trajectory ... Read More

  • Nutrition Business Journal Subscription 2020

    ... trends, and opportunities in the nutrition industry. Focusing on a specific theme monthly, NBJ gives a thorough analysis of a particular management issue or market segment (e.g. Functional Foods, Raw Materials,Dietary Supplements, Natural Personal Care. Read More

  • 2019 Global Supplement Report

    ... The Global Supplement Business Report tackles the intricacies and complexities of the international marketplace as a guide for supplement brands looking to grow on a global scale. With reports on the newest science and the ... Read More

  • Raw Material Report

    ... industry. To say ingredients play a critical role is to state the obvious. Indeed, raw materials—and the people who produce, export, import and distribute them—are foundational to the industry. The 2019 NBJ Raw Material Report ... Read More

  • 2019 Supplement Business Report

    ... intelligence easy to access and easy to act on. The design overhaul was based on feedback from the NBJ community and incorporated everything that the NBJ and New Hope team have learned from serving the ... Read More

  • 2019 Sales Channel Report

    ... we could say it’s never been easier to buy. And it’s never been easier to be confused. The question is who is actually confused: the buyers or the brands? The demands of marketing require brand ... Read More

  • The Hemp and CBD Guide

    ... report from the Nutrition Business Journal will provide clarity to the CBD situation with sales data and marketing projections paired with proprietary consumer research and an up-to-the-minute perspective on legal issues and the state of ... Read More

  • Nutrition Business Journal Subscription 2019

    ... trends, and opportunities in the nutrition industry. Focusing on a specific theme monthly, NBJ gives a thorough analysis of a particular management issue or market segment (e.g. Functional Foods, Raw Materials,Dietary Supplements, Natural Personal Care. Read More

  • 2018 NBJ Global Supplement Report

    ... That’s never been more true than now as Asia eclipses U.S. sales for the first time and growth in sales for Africa and the Middle East comes in second only to the surprising strength of ... Read More

  • 2018 Sports Nutrition and Weight Management Report

    ... before. The star product: protein, is what paved the way for sports nutrition and weight management to go mainstream in the first place and it continues to bolster the growth now. Figuring out how to ... Read More

  • 2018 Condition Specific Report

    ... Business Journal account for more than 93% of the total supplement market. In the 2018 NBJ Condition Specific Report, executives can track—via past and forecasted sales and growth—the top six nutrients for each condition. The ... Read More

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