Nutrition Business Journal

Nutrition Business Journal is a valuable division of Penton Media Inc. that excels in strategic market and competitive analysis of the enormous, $140 billion Global Nutrition Industry, a comprehensive industry that includes functional foods, dietary supplements (minerals, herbs/botanicals, vitamins, meal replacement and specialty), natural personal care, and natural/organic foods.

NBJ market data is produced from thorough primary research and also over 50 secondary sources. NBJ’s basic methodology for nutrition industry qualification relies on a comprehensive compilation and assessment of pre-existing data on the entire industry, augmented by NBJ’s quality surveys and interviews.

The data is brought together and analyzed at each level of the intricate value chain: consumer spending data (Hartman and Nielsen, for example), retail sales figures (IRI for mass market and Natural Foods Merchandiser and Whole Foods magazine store surveys), manufacturer sales (NBJ surveys), alternative channels (NBJ surveys on multilevel catalog, marketing, practitioner and internet sales), distributor data (Spins and public companies), manufacturer sales (NBJ surveys), and raw material supplier data (NBJ surveys). Data is also brought together from individual companies through secondary sources and other surveys. NBJ regularly executes a minimum of 40-50 interviews with executives every single month to make sure to encompass both quantitative and qualitative data.

NBJ’s business segment survey methodology always begins with a clear understanding of the complete world of companies in that sector in a database and knowledge of the top 20 to 100 companies. NBJ makes every effort to then assure annual sales of the top companies and at random selects samples or response survey’s the remaining group to build a statistically sound model for that segment. The Segments that NBJ surveys in this thorough methodology include: raw material suppliers in vitamins, herbs, and botanicals, internet vendors, supplement manufacturers in each product category, catalog vendors, etc. The lists of top firms and sales breakdowns on specific companies are presented alongside a disclaimer.
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37 Reports from Nutrition Business Journal

   
  • Condition Specific Report 2022

    Condition Specific Report 2022 What types of supplements are people buying, and why? Consumers continue to reach for more supplements than ever before and that dynamic plays out differently across categories and health conditions. Looking at Cold/Flu/Immunity, we now see the impact that a two-plus y ... Read More

  • Sports Nutrition & Weight Management Report 2022

    Sports Nutrition & Weight Management Report 2022 In the history of supplements and nutrition, we can’t imagine a more broadly shared comeback than the one we saw in 2021 for the sports nutrition and weight management categories examined in this report. The overall comeback story takes the shape of i ... Read More

  • 2022 Delivery Format Report

    2022 Delivery Format Report Browse the aisles of your local retailer, ecommerce store, or natural products trade show, and you'll notice jars of pills are no longer as ubiquitous as in years past. Pills appeared at least as recently as 1500 BC when the first references appeared in Egypt. Pills only ... Read More

  • Collagen Report 2022

    Collagen Report 2022 Collagen’s increasingly ubiquitous presence is a striking visual symbol of how this specialty supplement has gone mainstream. The way this ingredient shows up across nearly every format and channel, along with its incredible growth, inspired us to write the first collagen report ... Read More

  • Nutrition Business Journal Subscription 2022

    NBJ is a monthly publication focusing exclusively on the nutrition industry. Each issue discusses business activities, market size/growth, trends, and opportunities in the nutrition industry. Focusing on a specific theme monthly, NBJ gives a thorough analysis of a particular management issue or mark ... Read More

  • 2020 Global Supplement Business Report

    2020 Global Supplement Business Report In a year dominated by a health crisis, the global supplement industry is expected to grow by 9.7% and reach $156.2B in 2020. The global success of the supplement industry has been intricately tied to the pandemic, and the latest Global Supplement Business Repo ... Read More

  • 2021 Condition Specific Report

    2021 Condition Specific Report What types of supplements are people buying, and why? The meteoric growth of the supplement industry in 2020 has been the focus of NBJ's analysis for over a year, but this is the first report to take a deep dive into WHY consumers have been reaching for more supplement ... Read More

  • 2021 Active Lifestyle Report

    2021 Active Lifestyle Report NBJ is excited to debut this new Active Lifestyle Report, taking the place of the Sports Nutrition & Weight Management Report. With a shift in consumer attitude from sports-centric motives to prioritizing health through active lifestyle choices, the active lifestyle mark ... Read More

  • Personalized Nutrition Special Report

    Personalized Nutrition Special Report Is Personalized Nutrition the key to the future of the supplement industry? From monograms to makeup, consumers want custom – and when it comes to supplements, the benefits of the Personalized Nutrition approach go beyond feeling special. In 2020, supplement sal ... Read More

  • Nutrition Business Journal Subscription 2021

    NBJ is a monthly publication focusing exclusively on the nutrition industry. Each issue discusses business activities, market size/growth, trends, and opportunities in the nutrition industry. Focusing on a specific theme monthly, NBJ gives a thorough analysis of a particular management issue or mark ... Read More

  • Practitioner Special Report

    Practitioner Special Report The practitioner sales channel - that is, supplements sold by healthcare practitioners and health clubs - accounts for almost 10% of annual supplement sales. But 2020 has seen some challenges for this category, with lockdown logistics and closures causing slowed sales. Wh ... Read More

  • 2020 Global Supplement Business Report

    2020 Global Supplement Business Report In a year dominated by a health crisis, the global supplement industry is expected to grow by 9.7% and reach $156.2B in 2020. The global success of the supplement industry has been intricately tied to the pandemic, and the latest Global Supplement Business Repo ... Read More

  • Personal Care Special Report

    Personal Care Special Report What does personal care look like during a pandemic - and how can your business adapt to meet the needs of the new personal care consumer? In 2020, the marketplace has reflected this question, pitting the rise of DIY salon services and the growing necessity for self-care ... Read More

  • Immune Health Special Report

    Immune Health Special Report What does the future hold for the immunity category in the health and nutrition industry? NBJ's Immune Health Report is the first report of its kind, providing the information you need to understand how the events and trends of 2020 will impact the future of immune healt ... Read More

  • Probiotic Market Analysis

    Probiotic Market Analysis The nearly $3 billion gastrointestinal health market was the fastest growing category (among the 22 conditions tracked by NBJ) in 2015. By 2019 it had dropped to sixteenth. Probiotics led both the double digit growth earlier in the decade and the doubt that clouds the categ ... Read More

  • 2020 Condition Specific Report

    2020 Condition Specific Report Why do people buy the supplements that they buy? NBJ's Condition Specific Report looks at 18 conditions - such as sleep support, menopause, joint health, immunity, and many others - and analyzes the top 6 ingredients that consumers reach for when shopping for supplemen ... Read More

  • 2020 Supplement Business Report

    2020 Supplement Business Report The Supplement Business Report is NBJ's most highly-anticipated report of the year, and this data is more crucial than ever with our industry halfway through the most unpredictable year in the report's 25-year history. Gain valuable, exclusive insight into the 2019 su ... Read More

  • 2020 Sports Nutrition and Weight Management Report

    2020 Sports Nutrition and Weight Management Report With bike paths crowded, gyms deserted and heaping restaurant portions off the menu, the sports nutrition and weight management markets are facing a reset and reboot that could dwarf any diet or exercise trend in history. Seizing a profitable positi ... Read More

  • Personalized Nutrition Special Report

    Personalized Nutrition Special Report Focuses on supplement sales, trends and companies in the personalized nutrition industry Areas covered include survey-, biomarker-, genetic-, microbiome-, and tech-based testing Market sizing and growth data for 2018-2019, and projections for 2020-2024 ... Read More

  • Hemp Special Report

    Hemp Special Report What happened to hemp? The hemp and CBD category has undergone an accelerated maturation process in the past year, and it's easy to point the finger at a Covid-centric shift in consumer mindset as the culprit -- but this report reveals that the full story is much more complex and ... Read More

  • Nutrition Business Journal Subscription 2020

    NBJ is a monthly publication focusing exclusively on the nutrition industry. Each issue discusses business activities, market size/growth, trends, and opportunities in the nutrition industry. Focusing on a specific theme monthly, NBJ gives a thorough analysis of a particular management issue or mark ... Read More

  • 2019 Global Supplement Report

    2019 Global Supplement Report Hemisphere-spanning supply chains and scores of finished product markets overseen by wildly different regulatory regimes, dietary supplements make up a global industry in the most intricate and complicated manner imaginable. The Global Supplement Business Report tackles ... Read More

  • Raw Material Report

    Raw Material Report In 2019, supplement raw material sales are on track to grow 6.8% to $6.7 billion—just under 14% of the total dietary supplement industry. That’s a small-but-mighty piece of the finished products industry. To say ingredients play a critical role is to state the obvious. Indeed, ra ... Read More

  • 2019 Supplement Business Report

    2019 Supplement Business Report Known as go-to source for data and insight on the supplement industry, the NBJ Supplement Business Report is now published in an optimized fit-for-purpose format designed to make must-know business intelligence easy to access and easy to act on. The design overhaul wa ... Read More

  • 2019 Sales Channel Report

    2019 Sales Channel Report In an omnichannel continuum that includes same-day delivery, cashierless grab-and-go stores, curbside pickup, meal kits, mobile ordering, self-scanning carts, smart home integration, pop-up stores, voice-directed shopping and whatever tomorrow brings, we could say it’s neve ... Read More

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