HealthFocus International

HealthFocus International is a marketing research and consulting firm specializing in consumer health & nutrition trends. With 20 years of experience working with the most successful food, beverage and supplement brand marketers and business leaders, HealthFocus is an authoritative resource for companies who need to understand consumer attitudes and behavior toward health and nutrition choices.
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46 Reports from HealthFocus International

   
  • The Plant Paradox: Navigating the Complexities of Plant-based Perceptions around the World

    The Plant Paradox: Navigating the Complexities of Plant-based Perceptions around the World The “power of plant” is strong, and interest in plant-based food and beverage options continues to expand. However, consumers are becoming more discerning. Interest in plant-based products like meat alternativ ... Read More

  • Kitchen Medicine: A Global Look at Medicinal and Functional Foods and Beverages

    Kitchen Medicine: A Global Look at Medicinal and Functional Foods and Beverages Today’s consumers are more proactive and desire greater control over their health and wellness. There is growing interest in using foods, beverages, and supplements for curative, preventative, and functional benefits. Th ... Read More

  • Sweetener Solutions: A Path Forward

    Sweetener Solutions: A Path Forward Sugar continues to be villainized and consumers are looking for ways to cut back their intake. While there is no shortage of low sugar and sugar alternative options across all categories, market solutions are still falling short. Consumers’ individual needs and pr ... Read More

  • Boosted Beverages: The Benefits Consumers Want

    Boosted Beverages: The Benefits Consumers Want Today shoppers demand beverages that can provide benefits beyond hydration. Beverages are no longer secondary to foods in terms of health benefits, nutritional value, and clean/natural. There is growing demand for better-for-you beverages that provide c ... Read More

  • Energy Evolves to Feeling Good

    Energy Evolves to Feeling Good From relaxation shots to brain-boosting beverages with cognition benefits—the energy drink market looks very different than it did a few years ago. Energy needs are evolving beyond the physical to address mental and emotional needs as well. We explore this evolution in ... Read More

  • Next-Gen Protein: The Consumer Connection

    Next-Gen Protein: The Consumer Connection Consumers can’t get enough protein, but not all protein is viewed the same and expectations are changing. Across the board, consumers are calling for better protein – better tasting, more nutritious, more sustainable, and more ethical. The world is moving qu ... Read More

  • Sustainability: The Planet Health - Personal Health Connection

    Sustainability: The Planet Health - Personal Health Connection We are seeing a paradigm shift among consumers toward a new holistic view on sustainability—morphing from a parallel of healthy nutrition to a fully integrated component of a product’s healthfulness. In fact, we see sustainability becomi ... Read More

  • A New World of Snacking: Opportunities in Healthy Indulgence and Mindfulness

    A New World of Snacking: Opportunities in Healthy Indulgence and Mindfulness There is a new world of snacking, and consumers are not willing to suspend their desire for health at the snack door. We explore the new rules for snacking and how snacking can fit into the health equation. This report from ... Read More

  • The Changing World of Health and Wellness for the Family

    The Changing World of Health and Wellness for the Family When it comes to health and nutrition for the family, parents today are not the same as parents decades ago. Parenting has become a tipping point for stronger engagement in the world of health and wellness, and parents are fueling many dietary ... Read More

  • The Evolution of Energy

    The Evolution of Energy The need for energy still exists even with all the high energy products on the market. Shoppers are looking for energy benefits that get them through their work day (mental energy) and energy to spend time with their families or workout (physical energy). This 2021 report fro ... Read More

  • The Future of Protein – New Consumer Requirements for Success

    The Future of Protein – New Consumer Requirements for Success While protein’s strong health halo continues to fuel interest and action globally, the protein source has come to the forefront, seriously impacting the food and beverage landscape. Fueled by the macro-trends of plant-based, sustainabilit ... Read More

  • A Plant Powered World

    A Plant Powered World This comprehensive report from HealthFocus International takes a deeper look at the plant-based eating and drinking trend globally, regionally, and across 22 individual countries to help companies better understand shopper motivations and attitudes. This allows them to connect ... Read More

  • Sustainability: A Better World for Better Health

    Sustainability: A Better World for Better Health We are seeing a paradigm shift among consumers toward a new holistic view on sustainability. The old consumer paradigm of, “I choose to eat what is good for me and also good for the planet” has shifted to “What is good for the planet is also good for ... Read More

  • Healthy Indulgence & Snacking: Understanding Shopper Attitudes Around the World

    Healthy Indulgence & Snacking: Understanding Shopper Attitudes Around the World Traditionally, health and indulgence have stood on opposite sides of the dietary spectrum. However, in a world where the consumer wants it all, there is a growing need to make indulgent products not feel as bad for you, ... Read More

  • Brand Power: Big Brands at a Crossroads

    Brand Power: Big Brands at a Crossroads Globally, big brands continue to lose ground to smaller, emerging brands. This 2020 report from HealthFocus International takes a deeper look at attitudes towards big vs. small brands (globally, regionally, and across 22 individual countries) to help companies ... Read More

  • Global Energy Revolution: Understanding Shopper Attitudes and How Their Needs Shift Throughout the Day

    Global Energy Revolution: Understanding Shopper Attitudes and How Their Needs Shift Throughout the Day Energy needs have evolved and people are turning to foods & beverages to provide a wide-range of functional benefits, including mental performance, athletic performance, better sleep, improved mood ... Read More

  • Navigating the World of Plant: Understanding Shopper Attitudes Towards Plant-Based Foods & Beverages

    Navigating the World of Plant: Understanding Shopper Attitudes Towards Plant-Based Foods & Beverages This comprehensive report from HealthFocus International takes a deeper look at the plant-based eating and drinking trend globally, regionally, and across 22 individual countries to help companies be ... Read More

  • Clean Conscience Eating: Understanding Shopper Attitudes Towards Eating Clean Around the World

    Clean Conscience Eating: Understanding Shopper Attitudes Towards Eating Clean Around the World This 2019 report from HealthFocus International takes a deeper look at the topic of eating clean globally, regionally, and across 22 individual countries to help companies better understand shopper motivat ... Read More

  • Opportunities and Challenges for Processed Foods & Beverages: Understanding Shopper Attitudes Around the World

    Opportunities and Challenges for Processed Foods & Beverages: Understanding Shopper Attitudes Around the World This 2018 report from HealthFocus International takes a deeper look at shoppers’ attitudes & actions related to processed foods & beverages, additives and preservatives—globally, regionally ... Read More

  • Fiber, Grains & Gluten: Understanding Shopper Attitudes Towards Carbohydrates Around the World

    Fiber, Grains & Gluten: Understanding Shopper Attitudes Towards Carbohydrates Around the World This 2018 report from HealthFocus International takes a deeper look at carbohydrates by exploring shoppers views on fiber, grains and gluten—globally, regionally and across 22 individual countries—to help ... Read More

  • Global Opportunities in Protein: New Consumer Requirements for Success

    Global Opportunities in Protein: New Consumer Requirements for Success Global Opportunities in Protein - New Consumer Requirements for Success, a 2018 comprehensive topic report from HealthFocus International, explores shopper attitudes towards protein globally, regionally and across 22 individual c ... Read More

  • Global Gut Health: Understanding Shopper Attitudes Towards Digestive Health

    Global Gut Health: Understanding Shopper Attitudes Towards Digestive Health This 2018 report from HealthFocus International takes a deeper look at shoppers’ attitudes & actions related to their digestive health—globally, regionally and across 22 individual countries—to help companies better understa ... Read More

  • Navigating the World of Sweeteners: Understanding Shopper Attitudes Towards Sugar & Sweeteners

    Navigating the World of Sweeteners: Understanding Shopper Attitudes Towards Sugar & Sweeteners Navigating the World of Sweeteners, a 2018 comprehensive topic report from HealthFocus International, explores shopper attitudes towards sugar & sweeteners globally, regionally and across 22 indivi ... Read More

  • Mexico Trend Study: Shoppers’ Journey Towards Living & Eating Healthier

    Mexico Trend Study: Shoppers’ Journey Towards Living & Eating Healthier Our Global Trend Study individual country reports provide a comprehensive look at shoppers and their path to wellness & healthier living. HealthFocus International is the global leader in understanding consumer motivations, perc ... Read More

  • France Trend Study: Shoppers’ Journey Towards Living & Eating Healthier

    France Trend Study: Shoppers’ Journey Towards Living & Eating Healthier Our Global Trend Study individual country reports provide a comprehensive look at shoppers and their path to wellness & healthier living. HealthFocus International is the global leader in understanding consumer motivations, perc ... Read More

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