Portland Marketing Analytics


12 Reports from Portland Marketing Analytics

   
  • Wine Event Sampling – Experiential Marketing Benchmarks Report

    ... doubled from around $30 billion in 2002 to more than $60 billion today. With a vast variety of wine flavors and types, it is often difficult for producers to predict their customer's preferences. This is ... Read More

  • Vodka Sampling Events – Experiential Benchmarks Report

    ... of cocktail culture among alcoholic beverage consumers. Vodka sampling is an excellent manner of raising awareness about the product and driving trial in high volume. In the Vodka Sampling Events – Experiential Benchmarks Report, activations ... Read More

  • Rum Sampling Events – Experiential Benchmarks Report

    ... market is one where alcoholic beverage producers have more recently been focused. The Rum Sampling Events – Experiential Benchmarks Report expresses data that represents experiential marketing activations where rum brands were sampled at on-and/ or ... Read More

  • In-Store Sampling Benchmarks Report for Experiential Retail Marketing

    ... and have the opportunity to sample a product. Retailers and manufacturers recognize in-store sampling as an important experiential marketing strategy and often apply benchmarks to compare their results against others. Within the In-Store Sampling Benchmarks ... Read More

  • Personal Care Product Sampling – Experiential Benchmarks Report

    ... about themselves by selling beauty, hygiene, and other personal care products. The Personal Care Product Sampling – Experiential Benchmarks Report focuses on various levels of analysis around consumer reach, impact, and return-on-investment for brands in ... Read More

  • Beverage Sampling (Non-Alcoholic): Experiential Marketing Benchmarks Report

    ... senses is one of the best ways to generate product awareness. Throughout the Beverage Sampling (Non-Alcoholic): Experiential Marketing Benchmarks Report, activations from 570 event days were combined with 10,915 consumer exit interviews where a non-alcoholic ... Read More

  • Liqueur Sampling: Experiential Marketing Benchmarks

    ... grow in the alcoholic beverage industry, so are the number of Liqueur enthusiasts. The Liqueur Sampling: Experiential Marketing Benchmarks report outlines experiential marketing activations where Liqueur brands were sampled at on- and off-premise activations. The ... Read More

  • Event Sponsorship Benchmarks: Intercept Venues Report

    ... work. Studies show that events held at intercept venues often improve how audiences react toward brands. By doing so, these brands can develop stronger relationships with their customers. The Event Sponsorship Benchmarks: Intercept Venues Report ... Read More

  • Event Sponsorship Benchmarks: Destination Venues Report

    ... to plan for the industry’s anticipated return, many event marketers are turning to report benchmarks to see how their campaigns compare to others. Within the Event Sponsorship Benchmarks: Destination Venues Report, data from 94,066 consumer ... Read More

  • Food Sampling: Experiential Marketing Benchmarks Report

    ... themselves. Traditionally, the most common forms of CPG Food sampling have come from traditional retail outlets and the company itself. Experiential has rapidly become another avenue for CPG brands to sample their products. The Food ... Read More

  • Cookies, Snacks, & Candies Sampling – Campaign Benchmarks Report

    ... sugary products are offered as samples at events and retail stores. Throughout the Cookies, Snacks, & Candies Sampling – Campaign Benchmarks Report, activations from destination and intercept events are represented. Various brand categories about this ... Read More

  • Bourbon & Whiskey Sampling: Experiential Marketing Benchmarks Report

    ... industry with revenue outpacing volume. The Bourbon & Whiskey Sampling: Experiential Marketing Benchmarks report details benchmarks about consumer reach, impact, and return-on-investment for experiential marketing activations completed for brands in the Bourbon and Whiskey Industry. ... Read More

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