Portland Marketing Analytics

Portland Marketing Analytics (PortMA) is a full-service market research firm that uses data analytics to develop and evaluate marketing communication strategies for experiential marketing agencies, advertisers, and leading brands
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12 Reports from Portland Marketing Analytics

   
  • Wine Event Sampling – Experiential Marketing Benchmarks Report

    Wine Event Sampling – Experiential Marketing Benchmarks Report The wine sampling industry is an established and growing business sector for alcoholic beverage producers. Throughout the past two decades, the U.S. wine industry has nearly doubled from around $30 billion in 2002 to more than $60 billio ... Read More

  • Vodka Sampling Events – Experiential Benchmarks Report

    Vodka Sampling Events – Experiential Benchmarks Report Consumer research predicts that the international Vodka market is expected to increase at a faster rate over the next several years. This correlates to the rising popularity of cocktail culture among alcoholic beverage consumers. Vodka sampling ... Read More

  • Rum Sampling Events – Experiential Benchmarks Report

    Rum Sampling Events – Experiential Benchmarks Report Rum is a liquor distilled from sugars and is one of the oldest alcoholic spirits. Coming in a variety of styles, flavors, and spices, the rum sampling market is one where alcoholic beverage producers have more recently been focused. The Rum Sampli ... Read More

  • In-Store Sampling Benchmarks Report for Experiential Retail Marketing

    In-Store Sampling Benchmarks Report for Experiential Retail Marketing Whether in the market for a particular product or not, consumers love free samples. It has always been enticing for consumers to walk down an aisle and have the opportunity to sample a product. Retailers and manufacturers recogniz ... Read More

  • Personal Care Product Sampling – Experiential Benchmarks Report

    Personal Care Product Sampling – Experiential Benchmarks Report The personal care products industry makes up a principal segment of the consumer packaged goods economy. The industry aims to help people look and feel better about themselves by selling beauty, hygiene, and other personal care products ... Read More

  • Beverage Sampling (Non-Alcoholic): Experiential Marketing Benchmarks Report

    Beverage Sampling (Non-Alcoholic): Experiential Marketing Benchmarks Report With no age restrictions or limitations, the Non-Alcoholic beverage industry has always had strong success with sampling events. Getting people to experience a beverage product using their senses is one of the best ways to g ... Read More

  • Liqueur Sampling: Experiential Marketing Benchmarks

    Liqueur Sampling: Experiential Marketing Benchmarks Liqueur is a popular alcoholic beverage that is obtained by distillation from wine or other fermented fruit that has first been brewed. As overall sales for spirits continues to grow in the alcoholic beverage industry, so are the number of Liqueur ... Read More

  • Event Sponsorship Benchmarks: Intercept Venues Report

    Event Sponsorship Benchmarks: Intercept Venues Report Event sponsorship at Intercept Venues helps brands gain street credibility, drive new leads, and improve overall visibility. Intercept venues are typically classified as locations where consumers live and work. Studies show that events held at in ... Read More

  • Event Sponsorship Benchmarks: Destination Venues Report

    Event Sponsorship Benchmarks: Destination Venues Report At this time of publication, the entertainment event industry is currently facing significant and unique challenges related to the Covid-19 pandemic. With added safety precautions and extra time to plan for the industry’s anticipated return, ma ... Read More

  • Food Sampling: Experiential Marketing Benchmarks Report

    Food Sampling: Experiential Marketing Benchmarks Report When it comes to marketing products in the CPG Food category, there is no better way to gain consumer insights than by letting them try the product for themselves. Traditionally, the most common forms of CPG Food sampling have come from traditi ... Read More

  • Cookies, Snacks, & Candies Sampling – Campaign Benchmarks Report

    Cookies, Snacks, & Candies Sampling – Campaign Benchmarks Report Individual mini packages, tasting plates, and toothpicks intersect through the world of cookies, snacks, and candies sampling. Consumers are always satisfied when various sweet and sugary products are offered as samples at events and r ... Read More

  • Bourbon & Whiskey Sampling: Experiential Marketing Benchmarks Report

    Bourbon & Whiskey Sampling: Experiential Marketing Benchmarks Report A large and growing portion of U.S. Beverage Industry sales come from alcoholic beverages. Spirits sales, including Bourbon and Whiskey, have seen significant growth in the industry with revenue outpacing volume. The Bourbon & Whi ... Read More

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