Market Research Logo

Horowitz Associates, Inc.

5 Reports from Horowitz Associates, Inc.

  • State of Cable & Digital Media 2015

    State of Cable & Digital Media 2015 The 2015 State of Cable & Digital Media study tracks the growing market for multichannel, broadband, and mobile content, services, and technology. Read More

  • Multiplatform Content & Services 2014

    ... survey conducted in July/August 2014. Multiplatform Content & Services 2014 focuses on Internet access, broadband TV content access and usage, video content apps and websites, consumer attitudes and behaviors toward TV content, programming, and advertising. Read More

  • FOCUS Millennials 2014

    ... United States population. Millennials are shaping the future of the television industry. The data in this report underscore the differences between Millennials and older generations in terms of their evolving interactions with technology and television. Read More

  • 2014 Multicultural Edition: State of Cable & Digital Media

    ... 16th edition of Horowitz' well-known annual multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. Read More

  • State Of Cable Digital Media 2014

    ... the 14% of TV content viewers who do not subscribe to a multichannel service, 37% have never subscribed (5% of all TV content viewers). Among 18-34 year-olds, multichannel subscription is at 78% compared to 94% ... Read More

Research Assistance

Join Alert Me Now!

Sign Up

Find out more on our blog

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook