Primary Intelligence

Primary Intelligence delivers outcomes for B2B marketing, sales, and product leaders. They teach you how to keep customers happy and how to grow your accounts. Their “Win Loss Analysis” and “Customer Experience Analysis” solutions uncover the answers by speaking directly to buyers and sellers. It’s all possible, thanks to their TruVoice Software, proven methodologies, and exceptional people.

Primary Intelligence clients include six of the Fortune 20 brands. Clients compete in over 30 vertical industries, including aerospace, business services, technology hardware and software, education, financial services, health care, manufacturing, and telecommunications.

...Show More ...Show Less

3 Reports from Primary Intelligence

    • 2016 State of Customer Experience

      ... is essentially unchanged since 2015 and demonstrates the ongoing importance of CX programs and organizations’ commitment to them. // Over 90 percent of CX managers believe the largest benefit from Customer Experience programs is an ... Read More

    • B2B Vendor Success

      ... and support, and customer references, can tip the scales, especially in close competitions. // In its B2B Vendor Success study, Primary Intelligence examines eight standard company-related criteria buyers use to judge vendor effectiveness. The results ... Read More

    • B2B Buyer Loyalty

      ... collected from decision makers in over 10,000 B2B purchase decisions during the past eight years. // We uncover the most important loyalty indicators and share findings that demonstrate why it’s important to stay in touch ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook