Primary Intelligence

Primary Intelligence is a leading provider of solutions designed to empower B2B marketing, sales, and product leaders with actionable insights. Their expertise lies in fostering customer satisfaction and driving account growth. Through their distinctive offerings of "Win Loss Analysis" and "Customer Experience Analysis," Primary Intelligence engages directly with buyers and sellers, unveiling critical answers. This capability is made possible by their cutting-edge TruVoice Software, time-tested methodologies, and a team of exceptional professionals.

Counting six Fortune 20 brands among their clientele, Primary Intelligence serves organizations spanning more than 30 diverse vertical industries. Their clients operate across sectors such as aerospace, business services, technology hardware and software, education, financial services, health care, manufacturing, and telecommunications. With a reputation built on excellence, Primary Intelligence stands as a trusted partner for businesses seeking to enhance their strategies through informed decision-making.
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3 Reports from Primary Intelligence

  • 2016 State of Customer Experience

    2016 State of Customer Experience In our 2016 State of Customer Experience research, Primary Intelligence found that nearly 80 percent of B2B organizations have some type of Customer Experience program in place today. This is essentially unchanged since 2015 and demonstrates the ongoing importance o ... Read More

  • B2B Vendor Success

    B2B Vendor Success It's well known that B2B buyers are most interested in product features and functionality when evaluating vendors and their solutions. But buyers' perceptions of company-related attributes, factors such as reputation, service and support, and customer references, can tip the scale ... Read More

  • B2B Buyer Loyalty

    B2B Buyer Loyalty Nearly every business has metrics to measure “stickiness,” often referred to as Key Performance Indicators, or KPIs. This report analyzes three important leading indicators—product quality, recommendation likelihood, and future business—that were collected from decision makers in o ... Read More

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