Global Fruit Puree Market By Product (Tropical & Exotic, Citrus, Berries and Other Products), By Application (Beverages, Bakery & Snacks, Baby Food and Other Applications), By Regional Outlook, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027
The Global Fruit Puree Market size is expected to reach $7.3 billion by 2027, rising at a market growth of 9.9% CAGR during the forecast period. Fruit puree is made by grounding, squashing, blending, or sieving fruits that offers flavor & color to food & beverages. A fruit puree refers to a semi liquid and smooth refined product. When fruits are pureed, it possesses all the components, like juice and fibrous matter, which are naturally present in the fruit. Generally, fruit seeds get removed at the processing level, whereas purees are also offered in seeded variants. To extend the shelf life of fruit purees, they are pasteurized to minimize microbiological loading. The growing demand for healthy & convenient food items is estimated to propel the growth of the global fruit puree market.
The global fruit puree market is estimated to grow due to the increasing demand for food products that have a long-lasting shelf life, along with the rising demand for seasonal items over the year. It is also used as a base for bakery fillings in tarts, sweet pies, Danish pastries, and many more bakery food items. Mousses and cheesecakes are also prepared from fruit puree. It is incorporated with drinks and juices to make a unique blend and also added in syrups and jams to give a specific flavor. Fruit puree offers advantages like nutritional properties and flavor extension, thereby propelling the product demand over the regions due to which manufactures are inclining towards fruit puree as a multifunctional component.
The outbreak of the COVID-19 pandemic has created disruptions in the lives of people around the world, with the constant surge in the number of cases. COVID-19 has affected various industries in different ways. Food industry is among the extremely affected industries due to the global pandemic that caters to the vital requirements of the buyers. Consumers are getting more cautious about their health status due to the rising anxiety emerging from the COVID-19 pandemic. Due to the prevailing scenario, there is an extensive rise in the demand for health-giving ingredients.
Fresh fruit is used to make a natural and healthy processed fruit puree and it is utilized in several food items as the core ingredient. Fruit puree generally contains fruit’s color, sugar, and acid; therefore, it is utilized as a core ingredient in the food processing industry. Due to this, it is also used in different sectors like confectionery, jams, bakery, and baby food. To win the battle against the COVID-19, it is imperative for people to increase their immunity as well as take care of hygiene and follow all health advisories formulated by the regulatory bodies. Severe guidelines were developed by WHO (World Health Organization) regarding COVID-19, which advises people across the world to consume immunity-boosters. Therefore, the demand of immunity-boosting products such as fruit purees and fruits has increased in the food industry like confectionery, beverages, bakery, dairy & frozen desserts, and baby food.
Market Growth Factors:
Rise in demand for fruit puree due to increasing health awareness
Wellness & health is anticipated to be the key factors which will surge the demand of the food and beverage industry in the forthcoming years. To meet the rising attributes of wellness & health, sustainability, and ethics, consumers are purchasing more and more food & beverage products. Due to the rising health awareness among the consumers, they prefer to eat healthy food.
Rising sugar-free and clean label movements would augment the product demand
There is a wide demand for clean label and sugar-free fruit items and ingredients by the consumer. Human health is being affected by increasing pollution, urbanization, and hectic lifestyles. Therefore, there is a growth in the demand for nutritional and healthy items to maintain wellness and health. Whereas, the growth of sugar-free and clean label items is boosting as there is an increase in the number of fitness freaks.
Market Restraining Factor:
High added-sugar and preservatives
Most fruit purees contain added sugar, which is very harmful to people as it can lead to various chronic diseases like diabetes. In addition, preservatives are added to such kinds of food items to increase their shelf life, but several studies stated that these preservatives are very harmful for human consumption. People are getting more aware of the harmful effects of consuming fructose, which is a concentrated sugar content.
Based on Product, the market is segmented into Tropical & Exotic, Citrus, Berries and Other Products. The tropical and exotic segment held the largest share in 2020. Some of the popular fruits of this segment are papaya, guava, mango, banana, and pineapple. Additionally, the most consumed tropical fruit across the world is Banana that is mainly consumed as fresh or as squashed for infant food, confectionery, bakery, and functional beverages. Likewise, products such as ice cream, nectar, juice, and baby food industries majorly use Mango.
Based on Application, the market is segmented into Beverages, Bakery & Snacks, Baby Food and Other Applications. It is estimated that the baby food application segment will be the fastest-growing segment during over the forecast years. Factors such as the growing population of health-conscious and working parents are responsible for the massive demand for infant products and subsequently fruit puree. In the last couple of years, parents have been choosing low-calorie and natural complementary products for their infants. This factor will create new growth avenues for the fruit puree market in the baby food industry during the forecast period.
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. In 2020, the Asia Pacific emerged as the leading region in the global fruit puree market. Factors including huge consumer base of the region and high availability of raw materials such as bananas, tomatoes, and mangoes are responsible for the growth of the regional market. Moreover, this region would be the fastest-growing region during the forecast period. The main factors surging the growth of the regional market are the booming foodservice sector and the rising buying power of the consumers.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Danone S.A., Doehler Group SE, Ingredion, Incorporated (Kerr Concentrates), Nestle S.A., Dennick FruitSource, LLC, China Kunyu Industrial Co., Limited, Grunewald Fruchtsaft GmbH, Tree Top, Uren Food Group Limited, and Milne Fruit Products, Inc.
Strategies deployed in Fruit Puree Market
Sep-2020: Milne Fruit Products took over the assets of Valley Processing, a fruit ingredient processor. This acquisition brought a lot of synergy to Milne’s existing product line and some new items that the company didn't offer.
Jan-2020: Danone introduced Brand-new Range aiming at simplicity. This new range utilizes ingredients, which consumers would identify: live cultures, just milk, and a fruit layer, all with no added sugar.
Nov-2019: Danone unveiled Mellin fruit purees in pouches. This product is aimed for kids to enjoy their nutritious & simple snacks with Lightning McQueen, Cinderella, and more characters from Disney Princesses & Disney Pixar Cars.
Apr-2019: Dohler took over the majority stake in Spain’s Zucasa. This acquisition aimed to expand the company's presence in Europe’s largest fruit production areas. Through this acquisition, customers would get benefit from a wider offering in the stone fruits segment and also in apples and pears. In addition, the integrated businesses would also provide improved efficiency in a global market related to customized all-in-one solutions.
Feb-2019: Danone launched its first flavored yogurt, which is made with 100 % natural source ingredients and no added sugar or artificial sweeteners. It is available in six flavors including Cherry, Blueberry, Peach Mango, Plain, Raspberry, and Vanilla under the new Danone-brand yogurt satisfies.
Oct-2018: The Dohler Group acquired a majority stake in Nutrafood. This acquisition aimed to place the company in the leading position in the plant-based nutrition segment. Nutrafood's portfolio complemented Dohler’s portfolio in the area of plant-based food & beverages, where the company offered solutions in segments that range from smoothies to spoonable.
Oct-2018: The Dohler Group entered into an agreement to acquire Concentra Europe BV. This acquisition would benefit customers from a comprehensive offering and enhanced efficiency of the integrated businesses.
Scope of the Study
Market Segments covered in the Report:
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